What Kleiner und bold does

Kleiner und bold is a Berlin-based brand and design agency founded in 1992 and operated as a private German limited liability company (kleiner und bold GmbH). The firm provides comprehensive branding services spanning brand strategy, corporate design, naming, brand architecture, digital strategy, UX and web design, service design, sound branding, packaging, trade show architecture, corporate publishing, employer branding, and brand implementation support. Its methodology is workshop-based and research-driven, combining Service Design and Design Thinking approaches to deliver stakeholder-aligned brand transformations.

The agency serves an enterprise and institutional client base across multiple verticals, including government and municipal entities (Stadt Soest, Lutherstadt Wittenberg), education institutions (HTW Dresden, Hochschule Bremen, Deutscher Volkshochschul-Verband covering 924 Volkshochschulen), energy and utilities (EWE AG, juwi, SENEC), industrial and manufacturing firms (SCHOTT AG, Signata, Janoschka, Cabka Group, tremco illbruck, AKURIT/Sievert, AKURIT), standards and research organizations (DIN e.V., Helmholtz-Gemeinschaft), cultural and nonprofit institutions (DGzRS, Stiftung Luthergedenkstätten, Musikfest Bremen, Explorado Group), and large international enterprises (Messe Berlin, DKSH across 36 countries, Cornelsen Verlag, Gewobag, LWB). Documented engagement scope includes consolidating 18 municipal logos into a unified identity, reducing product brand portfolios from 86 to 4, and implementing unified corporate design across 650+ locations, evidencing capability in large-scale, multi-stakeholder brand programs.

The business operates as a project-based consulting agency, monetizing through direct client engagements on a quote-by-project basis with no publicly disclosed pricing. The agency is independently owned with no external investment, parent company, or subsidiaries indicated, and maintains a single headquarters office in Berlin. It markets primarily through a website portfolio showcasing detailed case studies across industries. The agency has been recognized with multiple international design awards, including Red Dot Design Award (2013), IF Design Award (2014, 2016, 2017), German Design Award Special Mention (2015, 2016), and Audio Branding Academy Silver Award (2015), and maintains long-standing client relationships such as Musikfest Bremen since 2002.

Name

Kleiner und bold

Legal name

kleiner und bold GmbH

Website

https://kleinerundbold.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Kleiner und bold is a Berlin-based brand and design agency founded in 1992 that delivers brand strategy, corporate design, digital strategy, and UX/web design services to enterprise clients across government, education, energy, manufacturing, and cultural sectors in DACH, Europe, and globally.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Industrial Design Services (541420)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy services
• Corporate design services
• Brand architecture consulting
• Service design consulting
• Digital branding agency

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels1 record

Core offering

Kleiner und bold is a German brand agency that plans, creates, and implements brands as business drivers. It delivers comprehensive brand strategy, corporate design, naming, soundbranding, UX/web design, service design, and digital strategy services to enterprise, government, education, and cultural-sector clients in Germany and internationally.

Product overview

Kleiner und bold is a German brand agency offering comprehensive branding and design services. The agency provides a unified portfolio of services centered around brand strategy and corporate design, including strategic offerings (brand strategy, positioning, architecture, market research, workshops), creative services (corporate design, naming, sound branding, editorial design), digital services (UX/web design, digital strategy), and implementation support (brand academy, training, implementation). The agency's approach integrates traditional branding methodology with contemporary design thinking to deliver complete brand solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Markenstrategie (Brand Strategy)
• Corporate Design
• Naming & Claim Development
• Markenarchitektur (Brand Architecture)
• Soundbranding
• UX-Design & Webdesign
• Corporate Communication
• Service Design
• Digitalstrategie (Digital Strategy)
• Markenakademie (Brand Academy)
• Marktforschung (Market Research)
• Markenimplementierung (Brand Implementation)
• Packaging Design
• Messearchitektur (Trade Show Architecture)
• Corporate Publishing
• Employer Branding

Quantifiable outcome

• Successfully consolidated 18 different city logos into single unified identity for Lutherstadt Wittenberg
• +3 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Keenly GmbHcoreStrategic or Co-development PartnerCollaborated with Keenly GmbH as agency partner for the Stadt Soest Zukunftsprogramm (future program) project. Keenly operates an office on-site in Soest and contributes complementary competencies to the joint deliverables, including brand development and campaign materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Interbrand: Global brand strategy and design consultancy; direct competitor for enterprise brand architecture, naming, and corporate identity engagements across verticals.
• KMS Team: Munich-based brand consultancy offering strategy, design, and communication services; competes in the same German enterprise brand transformation space with comparable service breadth.
• Strichpunkt: Stuttgart-based brand and design agency of similar boutique scale, specializing in brand identity, editorial design, and digital experiences for German corporates.
• Pearlfisher: Brand and packaging design agency competing in brand strategy, identity, and packaging — the portion of Klein und bold's offering that overlaps with consumer and B2B product clients.
• Landor & Fitch: Global brand consulting and design network; competes for the same enterprise brand strategy and identity mandates, particularly on multi-country rollouts where Klein und bold's DKSH work places it.
• Dragon Rouge: International brand and packaging design agency with comparable boutique heritage; competes directly in brand strategy, corporate identity, and packaging design.
• MetaDesign: German brand and design agency with comparable heritage, headquartered in Berlin; competes directly in corporate brand strategy, corporate design, and digital brand implementation for enterprise and public-sector clients.
• FutureBrand: Interpublic-owned brand consultancy competing in the same corporate brand strategy and design space, particularly for international enterprise clients.

Broad incumbents

• Scholz & Friends: Major German creative agency group; overlapping corporate brand and communication services but with a broader full-service and advertising-led portfolio.
• Serviceplan Group: Largest independent German agency group; competes on enterprise creative and brand mandates as part of a much broader portfolio spanning digital, media, and technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kleinerundbold

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kleiner und bold