Keenly GmbH
Keenly GmbH is a Berlin-based motion design and brand staging agency founded in 2015, offering product films, animation, and live event audiovisual production to associations, Mittelstand companies, corporations, and the German public sector. It also runs a catalogue of training workshops.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Keenly GmbH does
Keenly GmbH is a German design agency for moving image and brand staging (Designagentur für Bewegtbild & Markeninszenierung), founded in 2015 and headquartered in Berlin-Kreuzberg with a secondary office in Soest, North Rhine-Westphalia. The company is privately held, founder-managed by Managing Director and Creative Director Mario Gorniok-Lindenstruth, and operates with a small core team (~5 employees) augmented by freelance specialists and a named bench of workshop coaches.
The agency's work spans three productised service lines — Produktfilme (product films), Motion Design (2D, 3D and frame-by-frame animation), and Events/Messeinszenierung (live trade-show and event audiovisual staging) — built on a standard creative production stack (Adobe After Effects, Cinema 4D, Nuke, Redshift GPU-accelerated rendering, Unity for app animation) with generative-AI tools embedded in image, video and text workflows. A secondary line of eight workshop products (Motion Design Basic, After Effects Pro, After Effects to Nuke, Styleframes Pro, Experimentalfilm, VR Basic, Social Media Production, and KI Content Boost) teaches these tools to in-house marketing and creative teams. Notable credentials include three consecutive Deutscher Digital Awards (2022, 2025, 2026), a German Design Award, and a red dot Award.
Commercially, Keenly operates on a quote-based, project-by-project pricing model with no publicly disclosed rates. Distribution is direct (website, email, phone, scheduling link) plus inbound referrals and co-productions with a stable of agency partners (Kleiner & Bold, wirDesign, Hopf Strategie, Scholz & Friends). The customer base is broad and enterprise-tilted — Pfizer, Abbott, Audible/Amazon, Zwilling, Sparkassen (DSGV), Personio, Doodle, EasyCredit, Native Instruments, Cornelsen, Caspar Health, HOMAG, and WWF Germany are among ~30 named logos — spanning pharma/healthcare, consumer/kitchenware, automotive, public sector, publishing, and NGO verticals in Germany. No external investors, subsidiaries, or funding rounds are disclosed.
Keenly GmbH firmographics
Firmographics- Name
- Keenly GmbH
- Legal name
- Keenly GmbH
- Website
- https://keenly.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Keenly GmbH is a Berlin-based motion design and brand staging agency founded in 2015, offering product films, animation, and live event audiovisual production to associations, Mittelstand companies, corporations, and the German public sector. It also runs a catalogue of training workshops.
- Ownership category
- akta.pro rank
Keenly GmbH industry classification
Industry- Product category
- Motion Design & Brand Staging Services
- NAICS
- Other Specialized Design Services (54149)
- akta.pro primary industry
- Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)
Keywords
Where Keenly GmbH is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Keenly GmbH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Projektbasierte Film- und Animationsproduktion: Custom project fees for product films, motion branding, event staging, explainer films, and image videos. Clients include corporations, associations, and municipalities. Revenue is project-based with custom quotes.
- Workshops & Training: Fee-based workshops on motion design, AI content, VR, social media production, and animation tools. Offered 1–3 days, in-person (Berlin/Soest or on-site) or online. Targets marketing teams, creative departments, agencies, and organizations.
- Event-Inszenierung & Messeauftritte: Design and production of audiovisual staging for events and trade shows, including LED stage design, motion branding systems, and spatial design.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Keenly GmbH product offering
Product offeringCore offering
Keenly GmbH is a German design agency for moving image and brand staging (Designagentur für Bewegtbild & Markeninszenierung) operating from Berlin and Soest. The agency produces product films, motion design and animation, and audiovisual event staging for trade shows, product launches, and brand experiences, and runs fee-based workshops on motion design, AI content production, VR, social media, and compositing tools for creative teams.
Product overview
Keenly GmbH is a design agency for motion picture and brand staging (Designagentur für Bewegtbild & Markeninszenierung) based in Berlin and Soest, Germany. The company operates as a service-based agency rather than a software product company, offering three core service lines: Produktfilme (product films), Motion Design (motion graphics and animation), and Events (event staging and brand experiences). Supporting these core services, Keenly offers a portfolio of professional workshops including KI Content Boost (AI tools for content production), Social Media Production, Styleframes Pro, Motion Design Basic, After Effects Pro, After Effects to Nuke, Experimentalfilm, and VR Basic. The company serves associations, industry, and mid-market companies with creative excellence, reliability, and partnership-based collaboration.
Differentiator
Problem solved
Functional benefit
Products and services
- Produktfilme (Product Films) Custom product films that stage products and services for events, product launches, and brand appearances with high visibility. Targeted at corporate, association, and mid-market clients.
- Motion Design Motion graphics and animation services for brand experiences, digital channels, and audiovisual storytelling, covering 2D, 3D, frame-by-frame and motion branding systems for corporate and association clients.
- Events & Messeinszenierung (Event Staging) Live event and trade show staging with audiovisual experiences, LED stage design, and brand activation for high-visibility occasions such as Deutscher Sparkassentag and Deutscher Digital Award.
- KI Content Boost Workshop Workshop on artificial intelligence tools for image, video, and content production, focusing on strategic workflows for qualitative product staging and brand storytelling integration. Targeted at marketing and creative teams.
- Social Media Production Workshop Hands-on workshop covering social media platforms, smartphone production techniques, editing apps, editorial planning, and format development for marketing teams.
- Styleframes Pro Workshop Workshop teaching participants to create visually compelling styleframes for client presentations, developing complex images with limited time budgets using Cinema 4D and Photoshop workflows.
- Motion Design Basic Workshop Introduction to motion design fundamentals using Adobe After Effects, covering animation theory, production workflows, and integration with Photoshop and Illustrator.
- After Effects Pro Workshop Advanced After Effects workshop covering project management for complex productions, color spaces, linear workflows, proxy workflows, render formats, expressions, and terminal rendering.
- After Effects to Nuke Workshop Workshop transitioning After Effects artists to node-based compositing in Nuke, covering multi-pass rendering, live-action compositing, VFX, and 3D integration.
- Experimentalfilm Workshop Workshop exploring experimental filmmaking with analog techniques using liquids and particles (ink, milk, ferrofluid), creating unique patterns and structures for experimental short films.
- VR Basic Workshop Introduction to virtual reality production, exploring spatial design, VR sketching, and the application of VR in marketing and communication with architects, 3D designers, and exhibition builders.
Companies that use Keenly GmbH
Customer profileNamed customers33 records
Segments4 records
Ideal customer profiles4 records
Keenly GmbH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Keenly GmbH partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Garamantis GmbHminorInteractive installation partner for MySenfDazu project. Garamantis provided touchscreen hardware and programming for the 'Senf Machine' interactive vending machine installation at Festival of Animation Berlin 2023.
- Kleiner & Bold GmbHcoreAgency partner for brand strategy and design. Co-produced Cornelsen launchfilm and mitWIRken in Soest campaign. Provides brand strategy brief; Keenly handles motion design and animation execution.
- wirDesigncoreLong-standing agency partner for brand design. Multiple co-productions with HOMAG (CUBE product films, Ligna 2019, Design meets Digital). wirDesign handles brand design; Keenly provides motion design and animation.
- Hopf StrategieminorAgency partner for pharmaceutical communication projects. Co-produced explainer films for ratiopharm and AbZ Pharma. Hopf provides strategy; Keenly handles animation and production.
- Maz&MovieminorProduction partner for video production. Collaborated on Abbott IchAktiv project with filming, casting, and location setup.
- The Adventures Of / EASYdoesitminorCreative production partners for audible Motion Branding TVC. EASYdoesit provided direction; Keenly handled motion branding and animation.
- Scholz & FriendsminorAgency partner for EasyCredit Motion Branding project. Scholz & Friends provided creative direction and account management; Keenly handled motion design.
- nine2oneminorEvent production partner for Deutscher Digital Award ceremonies. nine2one handles event production; Keenly provides visual identity and motion design.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Keenly GmbH competitors and assessment
Company assessmentRegional players
- Marek Stelter / Mareike Stelter Design: German independent motion design and animation studio. Comparable in craft specialization and boutique positioning, with regional German client focus similar to Keenly's Mittelstand and public-sector orientation.
Broad incumbents
- Scholz & Friends: Major German advertising agency network offering creative, brand, and digital services. Comparable in motion branding work (e.g., EasyCredit) but as a broad incumbent rather than a motion design specialist. Also a known partner of Keenly.
- Atelier Markgraph: Frankfurt-based brand experience and design agency with strong event/exhibition and digital capabilities. Comparable in Messeinszenierung and corporate communications work but with a larger institutional client base and broader service portfolio.
- UNIT9: Global creative production agency with motion design, experiential, and digital capabilities. Comparable in craft and ambition but operates internationally with significantly larger scale and enterprise client roster.
- KMS Team: German brand design and corporate identity agency serving large enterprises. Comparable in brand staging work but operates across broader strategic branding engagements rather than specializing purely in motion design.
- Liganova: Stuttgart-headquartered brand experience agency with strong event staging, spatial design, and digital capabilities. Comparable in event/Messeinszenierung work (e.g., HOMAG, Ligna) but operates at significantly larger scale with international footprint.
Direct peers
- Studio Seufz: Berlin-based animation and motion design studio producing brand films, explainer videos, and broadcast content. Comparable Berlin location, similar service mix, and overlapping client base in the German Mittelstand and creative agency space.
- Studio GONG: Berlin-based motion design and animation studio serving German enterprise and public-sector clients. Directly comparable in scale, service mix (motion design, event staging, brand films), and target verticals to Keenly.
- Demodern: Cologne-based digital creative agency specializing in interactive experiences, motion design, and brand staging for enterprise clients. Comparable in service offering and event/experience focus, though typically larger in scale than Keenly.
- Kollektiv Studios: German creative collective offering motion design, filmmaking, and brand content. Comparable as a mid-sized German creative boutique competing for the same enterprise and Mittelstand motion design briefs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Keenly GmbH social profiles
Digital presenceKeenly GmbH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keenly GmbH leadership team
Management profileNumber of profiles
Profiles2 records
Keenly GmbH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keenly GmbH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keenly GmbH
What does Keenly GmbH do?
Keenly GmbH is a German design agency for moving image and brand staging (Designagentur für Bewegtbild & Markeninszenierung) operating from Berlin and Soest. The agency produces product films, motion design and animation, and audiovisual event staging for trade shows, product launches, and brand experiences, and runs fee-based workshops on motion design, AI content production, VR, social media, and compositing tools for creative teams.
Is Keenly GmbH a public or private company?
Keenly GmbH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keenly GmbH founded?
Keenly GmbH was founded in 2015. It employs 1 to 10 people.
Where is Keenly GmbH based?
Keenly GmbH is headquartered in Berlin, Germany, in the Europe region.
How does Keenly GmbH make money?
Three revenue lines are on record. Projektbasierte Film- und Animationsproduktion is the primary driver. The others are workshops & Training and event-Inszenierung & Messeauftritte.
Who are Keenly GmbH's main competitors?
Marek Stelter / Mareike Stelter Design is listed as a regional player. Broad incumbents are Scholz & Friends, Atelier Markgraph, UNIT9, KMS Team and Liganova. Direct peers are Studio Seufz, Studio GONG, Demodern and Kollektiv Studios.
Does Keenly GmbH have an API?
No public API is recorded for Keenly GmbH.
What industry is Keenly GmbH in?
Keenly GmbH's product category is Motion Design & Brand Staging Services. Its primary akta.pro industry code is MPADAFAG, Production Design & Art Department Services (Sets, Props, Scenic). Its NAICS code is 54149.