What Emblazon does

Emblazon, trading as Phoenix Products Ltd, is a Yorkshire-based custom garment decoration business operating from Harrogate, North Yorkshire. The company provides embroidery and screen printing services on apparel, serving three primary customer segments: schools, sports clubs, and small-to-mid-sized businesses in the Yorkshire region. Founded in 1998 (per company history), Emblazon has accumulated over 25 years of operating experience and operates three physical retail/fulfilment locations in Harrogate, York, and Keighley alongside an e-commerce channel.

The company's service portfolio encompasses custom embroidery, screen printing, and the design and provisioning of bespoke online ordering shops for institutional customers such as schools and clubs. Emblazon distributes OEM apparel from multiple established garment brands including Russell, Finden Hales, Banner, Akoa, and Trutex, allowing the business to offer catalogue breadth without manufacturing exposure. Unit pricing ranges from £3.50 to £35 per item, indicating a low-ticket, volume-driven revenue model typical of the personalised apparel segment. The business operates as a B2B/B2C hybrid: direct retail through three stores, institutional contracts with schools and clubs, and online custom ordering.

Emblazon is a small private limited company with 1-10 employees, classifying it firmly as a micro-enterprise. The technology stack underpinning the e-commerce operation includes WorldPay for payment processing, Cloudflare for CDN and security, and Spoton.net for hosting — a conventional small-business web stack. There is no evidence of external funding, investor involvement, or expansion activity beyond the Yorkshire region. The competitive position is anchored in local distribution, institutional relationships (particularly schools), and bespoke white-label tooling for club/school shops rather than in scale, technology differentiation, or geographic reach.

Name

Emblazon

Legal name

Phoenix Products Ltd t/a Emblazon

Website

https://emblazon.biz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Emblazon is a Yorkshire-based custom garment decoration business offering embroidery, screen printing, and bespoke online shop services to schools, sports clubs, and businesses via three retail stores and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Custom Apparel Services

NAICS

Apparel Accessories and Other Apparel Manufacturing (315990)

SIC

Retail-Apparel & Accessory Stores (5600), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

• Custom embroidery services
• Printed clothing
• School uniforms
• Workwear customization
• Sportswear branding

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Garment Sales: Emblazon generates revenue through the sale of embroidered and printed clothing items, including school uniforms, workwear, and sportswear. Customers purchase personalised garments either through physical stores or the online shop. The business serves both individual consumers (parents buying school uniforms) and organisations (schools, clubs, companies).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Emblazon is a custom embroidery and screen printing service that personalises garments for schools, sports clubs, and local businesses. The company sources apparel from third-party brands (Russell, Finden Hales, Banner, Akoa, Uneek) and applies logos, crests, and designs in-house, selling the customised garments through three physical stores in Yorkshire and an e-commerce website, plus dedicated online shops built for individual schools and organisations.

Product overview

Emblazon is a custom embroidery and printing service for clothing, operating as a single unified offering with stores in Harrogate, York, and Keighley, Yorkshire. The company provides embroidered and printed clothing customization services, with three core product categories (Schoolwear, Workwear, and Sportswear) supported by multiple product catalogues (Standard Large Catalogue, Premium Hoodies & Polos, Uneek Clothing). Services include custom artwork upload, size guides, and the ability to set up dedicated online shops for organizations. With over 25 years of experience, they serve schools, clubs, sports teams, and businesses with hard-wearing uniforms and kit.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Embroidery Service Custom embroidery service where skilled in-house staff apply logos, crests, and designs to garments for schools, sports clubs, businesses, and individual customers.
• Custom Screen Printing Service Screen printing service that applies logos and artwork to garments, suited to bulk orders and complex designs for schools, clubs, and businesses.
• Schoolwear Customisable school uniforms including blazers, jumpers, cardigans, polo shirts, ties, PE kits, and accessories decorated with individual school logos and crests for primary and secondary schools.
• Workwear Customised work clothing for businesses, including embroidered or printed uniforms providing professional branding for employees and corporate teams.
• Sportswear Custom sports clothing for clubs and teams, including polo shirts, sweatshirts, shorts, and other athletic wear decorated with team logos for amateur and community sports organisations.
• Bespoke Online Shop Setup Service Service that sets up dedicated online shops for schools, clubs, and organisations, enabling parents and members to purchase approved branded merchandise directly through a school-branded storefront.

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered operational, core and minor.

• WorldPayoperationalTechnology or IntegrationWorldPay is used as the payment processor for the e-commerce website, handling secure credit and debit card transactions for online purchases.
• Spoton.netoperationalTechnology or IntegrationWebsite hosting provider. Spoton.net Limited (registered company number 06139437) hosts the website and logs requests to determine fault causes and detect suspicious traffic.
• CloudflareoperationalTechnology or IntegrationContent delivery network and security service that helps the site load faster through global data centre caching and provides protection against attacks.
• Google AnalyticsoperationalTechnology or IntegrationWeb analytics service used to track visitor interaction with the website and produce statistical reports for service improvement.
• RussellcoreOEM/ Whitelabel/ Licensing PartnerRussell is a garment brand whose products (including the 262M Russell Sweat) are sold and custom-embroidered by Emblazon for school and club customers.
• Finden HalescoreOEM/ Whitelabel/ Licensing PartnerFinden Hales is a garment brand (manufacturer of LV370 and LV371 polo shirts) whose products are sold and custom-embroidered by Emblazon.
• BannercoreOEM/ Whitelabel/ Licensing PartnerBanner is a clothing brand whose products (including Bannar PE t-shirts and hoodies) are sold and custom-embroidered by Emblazon for schools.
• AkoacoreOEM/ Whitelabel/ Licensing PartnerAkoa is a sportswear brand (manufacturer of Sector girls leggings and sports shorts) whose products are sold and custom-embroidered by Emblazon.
• TrutexminorOEM/ Whitelabel/ Licensing PartnerTrutex is referenced for sizing guide information for school uniform garments, indicating a supplier relationship for school clothing.

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Trutex: Trutex is one of the UK's largest school uniform manufacturers and a direct competitor to Emblazon in the schoolwear segment. Emblazon even references Trutex as a supplier for sizing guides, indicating overlapping customer bases in UK school uniforms.
• Aura Print: Aura Print is a UK printing and embroidery services provider for businesses, schools, and clubs. It competes with Emblazon's core customisation services, with a more digitally-led commercial model.
• Target Teamwear: Target Teamwear is a UK teamwear and custom kit supplier for sports clubs. It overlaps with Emblazon's sports segment, offering embroidery and printing for clubs and schools.
• School Uniform Direct: School Uniform Direct is an online-first UK school uniform retailer offering embroidered and branded garments to schools and parents. It competes on the same value proposition as Emblazon's online channel with potentially deeper SKU coverage.
• Banner School Uniform: Banner is both a garment brand partner of Emblazon and a competing school uniform supplier across the UK. It sells directly to schools and parents, overlapping with Emblazon's core schoolwear proposition.
• Donnelly Sports: Donnelly Sports supplies customised teamwear and sports kits to clubs and schools across the UK. It competes with Emblazon's sportswear vertical, particularly for hockey and running clubs.
• Custom Planet: Custom Planet is a UK-based online retailer specialising in custom-printed and embroidered apparel for teams, businesses, and events. It competes directly with Emblazon's embroidery and screen printing services, with a broader national reach.
• Clothes for Schools: Clothes for Schools is a UK specialist supplier of customised school uniforms, including bespoke online shops and embroidery services. It directly competes with Emblazon's schoolwear and online shop setup offering.
• Classwear Schoolwear: Classwear is a UK specialist school uniform supplier with bespoke online shop capabilities, comparable to Emblazon's branded school storefront service.

Regional players

• Whittakers Schoolwear: Whittakers is a northern England school uniform retailer operating physical stores and online shops, comparable to Emblazon's multi-channel schoolwear model. Both serve school families across northern UK regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/emblazonuk
• Facebookfacebook.com/Emblazon-102870631790

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emblazon