Café Royal

What Café Royal does

Café Royal is a privately held, São Paulo–based (Vila Buarque) film and television production company providing full-service production across three revenue streams: commercial advertising for major brands (McDonald's, Nubank, Google, Vivo, Little Caesars, Mike's Hard Lemonade, Ford, LG, Samsung, Brahma, Fanta, L'Oreal Paris, Ipiranga, Febraban, AmPm, Takis), entertainment content for streaming and broadcast platforms (Netflix, HBO Max, Globo), and original feature film production (Pagliacci, De Onde Eu Te Vejo, Samadhi Road, Do Amor Ninguém Foge, Amor Radical). The company operates as a director-led production platform, with a roster of five directors — Laga Villanova, Caio Rubini, Julio Hey, Luiz Villaça, and Pedro Fraga Villaça — covering comedy, drama, documentary, and social-impact storytelling, supported by CEO Moa Ramalho, Executive Producer Adriana Tavares, and Director of Social Impact Rafis Martins.

The underlying technology is the production stack itself: pre-production through post for commercials, long-form series, and feature films, with delivery to broadcast, theatrical, and streaming distribution. The company's accumulated intellectual property — a registered Café Royal® trademark, an award portfolio (10 Cannes Lions, 7 One Show, 5 D&AD including Brazil's first White Pencil, 5 London International Awards, 3 Clio, 9 Wave Festival with a Green Wave Grand Prix, and an International Emmy nomination in 2014), and a content library distributed via Netflix, HBO Max, Globo, and Warner Bros — functions as the primary intangible asset base.

Commercially, Café Royal runs a B2B professional-services model: project-based contracts with brand advertisers (professional services revenue) and licensing/royalty arrangements for streaming and theatrical content. GTM is sales-led via direct relationships with brand marketers, advertising agencies, and streaming platform commissioners. The firm has expanded its geographic footprint through a partnership with Santos Films in Mexico, placing director Laga Villanova on the Santos roster to enable broader LATAM campaign execution.

Name

Café Royal

Legal name

Café Royal

Website

https://caferoyal.art.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Café Royal is a São Paulo–based, director-led film and television production company producing commercial advertising for major global brands (McDonald's, Google, Nubank, Vivo, Netflix) and original entertainment content for streaming platforms (Netflix, HBO Max, Globo) and theatrical release.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Commercial Production: Production of commercial advertising content for brands including McDonald's, Nubank, Google, Netflix, Vivo, Little Caesars, Mike's Hard Lemonade, Ford, LG, Ipiranga, Itaipava, Brahma, Fanta, Samsung, L'Oreal Paris, AmPm, Febraban, Globo, Takis, and others.
2. Entertainment and Streaming Content: Production of documentary and series content for streaming platforms including HBO Max (documentary series Outros Tempos, 2018) and Netflix (Winx, Squid Game adaptations).
3. Feature Film Production: Production of feature films including Pagliacci (2017), Samadhi Road, Do Amor Ninguém Foge (2022), and Amor Radical (2024), with international distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Café Royal is a Brazilian film and television production company offering full-service production from concept to completion. The company produces commercial advertising campaigns, branded content, streaming series, documentary, and feature film content for major international brands (McDonald's, Google, Nubank, Vivo, Netflix) and streaming platforms (Netflix, HBO Max, Globo). Its work is delivered through a roster of five directors covering comedy, drama, documentary, and social-impact storytelling.

Product overview

Café Royal is a Brazilian film and television production company based in São Paulo (Vila Buarque). The company operates as a unified production platform offering full-service film production, commercials, branded content, and documentary/feature filmmaking. Its portfolio includes work produced by its roster of five directors (Laga Villanova, Caio Rubini, Julio Hey, Luiz Villaça, and Pedro Fraga Villaça) for major international and domestic brands including McDonald's, Google, Netflix, Nubank, Vivo, Little Caesars, and Mike's Hard Lemonade. The company also produces original documentary and feature film content, including works like 'Amor Radical' and 'Samadhi Road' by Julio Hey, and TV series like 'A Mulher do Prefeito' and '3 Teresas' by Luiz Villaça. Café Royal emphasizes collaboration, sustainability, social transformation, diversity, and ethics in its artistic approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Café Royal Production Services Full-service film and TV production offering for brands, agencies, and streaming platforms, covering commercial advertising, branded content, documentary, and series/feature film productions delivered end-to-end.
• Original Entertainment Content (Documentary and Feature Film Catalog) Original documentary, series, and feature film content produced for streaming platforms (Netflix, HBO Max) and broadcast (Globo), licensed for distribution. Includes titles such as Amor Radical, Samadhi Road, Do Amor Ninguém Foge, Pagliacci, and De Onde Eu Te Vejo.
• Branded Content and TV Series for Broadcasters Branded content films and TV series produced for broadcast clients including Globo and Warner Bros, spanning commercial campaigns and long-form series such as A Mulher do Prefeito, 3 Teresas, and Vizinhos.

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Santos FilmscoreStrategic or Co-development PartnerLaga Villanova is part of the Santos Films roster in Mexico, enabling broader international production capabilities and LATAM campaign execution. This partnership expands Café Royal's director's reach into Mexican and broader Latin American markets.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Prettybird: US-based commercial and content production company with a multi-director roster serving brands and entertainment clients. Comparable talent-roster model delivering award-winning advertising and long-form content.
• Stink Studios: Global production network (Stink Films/Stink Studios) spanning advertising, branded content, and entertainment with international offices. Operates the same director-talent-roster model for brands like Google and Nike.
• RSA Films: Ridley Scott–associated international commercial and feature film production company. Long-established comparable in director-led commercial production for major brands with parallel entertainment/film activity.
• Anonymous Content: Global production company representing filmmakers across commercials, branded content, and feature films (e.g., Netflix's Stranger Things-adjacent projects). Same dual-revenue model as Café Royal with entertainment and advertising streams.
• O2 Filmes: One of Brazil's largest independent film and advertising production houses, with Fernando Meirelles (City of God) among its directors. Directly comparable to Café Royal as a São Paulo–based commercial and entertainment production company working with global brands.
• Hungry Man: International commercial production company with offices in São Paulo and other major cities, producing high-profile advertising for global brands. Directly comparable in client base (McDonald's-class advertisers) and director-led creative platform.
• Santeria Bros: Latin American commercial production company with strong Argentine/Brazilian film roots, working with global brands on commercials and branded content. Comparable emerging-market creative house with similar global brand client roster.
• Vetor Zero / Lobo/Zombie Studio: Brazilian animation and commercial production studio (formerly Vetor Zero, part of Lobo/Zombie group). Comparable director-led model producing award-winning ads, branded content, and feature work for global clients.

Regional players

• Bossa Filmes: Brazilian production house (previously associated with Breno Silveira) producing major ad campaigns and feature films. Comparable as a domestic Brazilian peer in feature and commercial production.

Others

• F/Nazca Saatchi & Saatchi: Top-tier Brazilian advertising agency rather than a pure production house, but produces award-winning content (including Cannes Lions–winning work) for the same major brand clients (Nubank, McDonald's) as Café Royal. Adjacent creative services comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/caferoyal
• LinkedInlinkedin.com/company/caferoyal
• Instagraminstagram.com/caferoyal.art
• Facebookfacebook.com/caferoyal.art

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Café Royal