FMG Sales and Marketing

Name

FMG Sales and Marketing

Legal name

FMG sales and marketing

Website

https://fmgsam.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Argenteuil

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Sales Outsourcing Services: Revenue generated through providing outsourced sales force, merchandising, promotional days, call center, and field marketing services to client brands. Services are delivered through temporary or permanent sales teams operating in points of sale across various distribution channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

FMG Sales and Marketing provides outsourced field sales teams, merchandising, promotional events, call center services, quality audits, and crowdsourced field data collection to large consumer brands in France. Services are delivered through temporary or permanent sales forces operating at points of sale across multiple distribution channels and are supported by proprietary digital platforms (Field CRM, Business Intelligence, AI-based photo compliance, mapping/routing, digital training, HR platform, and collaborative platform).

Product overview

FMG Sales and Marketing is a commercial outsourcing services group offering field sales and marketing services complemented by proprietary digital tools. The core services include Sales Force (Force de vente), Merchandising, Commercial Animation (Promo Days), PRO CALL Call Centers, Quality Audit (Mystery Shopping), Events/Street Marketing, and Training/Motivation. The Bpeek crowdsourcing solution (acquired in 2016) enables real-time field data collection. These services are supported by internal digital platforms including Field CRM, Business Intelligence, AI-based photo processing, Mapping/Routing tools, Digital Training, and HR Management platform. The company operates as a unified services organization rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• PRO CALL: Call center service provided as an adjunct to field actions (sales force, merchandising, demo days) to strengthen their efficiency and optimize ROI.

Products and services

• Force de vente (Sales Force)
• Merchandising
• Animation commerciale (Promo Days)
• PRO CALL (Call Centers)
• Audit Qualité (Quality Audit)
• Events et Street Marketing Field event production services that allow brands to meet their targets and offer consumers unique and memorable brand experiences.
• Formation et motivation (Training and Motivation) Customized training schemes and tailor-made motivation and reward programs designed to stimulate sales performance of field teams.
• Crowdsourcing (Bpeek) Real-time field data collection through a crowdsourcing network of 65,000 active users, enabling quick marketing and sales information campaigns (prices, POS placement, stock, competition, customer insights).

Named customers24 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• BpeekcoreStrategic or Co-development Partner · 29 March 2016Bpeek was acquired by FMG in March 2016. Founded in 2012, Bpeek is a Lyon-based startup specializing in crowdmarketing for real-time field data collection. The acquisition expanded FMG's expertise in crowdsourcing with 65,000 active users for collecting commercial and marketing data at point of sale.
• EcovadiscoreOthersFMG Sales and Marketing is first in the sales outsourcing sector in France to obtain EcoVadis GOLD certification, demonstrating commitment to CSR and sustainable development practices.
• SORAPminorOthersListed as a partner organization on FMG's corporate communications and website.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• REL Field Marketing: UK-focused field marketing and retail services provider to leading brands, comparable in service mix (merchandising, retail activation, events) but operating primarily in the UK/Ireland rather than France.

Direct peers

• Crossmark: North American retail services company providing field marketing, in-store activations, and retail merchandising solutions. Directly comparable to FMG in dedicated field-marketing focus and execution-driven services for top retail and CPG clients.
• Acosta Group: US-headquartered sales and marketing agency providing retail execution, merchandising, and field marketing services to CPG brands. Closely comparable to FMG in service mix (sales force, merchandising, retail activation) and customer profile (FMCG/CPG multinationals).
• Smollan: South Africa-headquartered global field marketing and retail solutions company with operations across Europe including France. Comparable to FMG in outsourced sales, merchandising, and in-store execution services for multinational brands.
• HighCo: France-listed marketing services group active in trade marketing, promotional campaigns, and digital marketing. Operates in France with overlapping CPG/retail client base, providing the closest geographic and structural peer for FMG.
• CPM Group: International field marketing, merchandising, and brand activation company with French and European operations. Closely comparable to FMG in dedicated field marketing services and consumer brand client base.
• Advantage Solutions: Public US sales and marketing agency with comparable service lines including retail merchandising, in-store activation, and field marketing across CPG and retail. Same business model (outsourced field labor) and similar blue-chip client composition, though at meaningfully larger scale.

Broad incumbents

• Ipsos (Retail Performance / Mystery Shopping): Global research and analytics firm whose retail performance and mystery shopping division overlaps with FMG's quality audit and field data collection services (Bpeek). Comparable on data-driven field marketing measurement and brand QA.
• Maritz Inc. US-based performance improvement and marketing services company with a sales/channel marketing division. Comparable to FMG in addressing sales force effectiveness and motivation programs for enterprise clients, though at broader scale.

Others

• Circana (formerly IRI / NPD): Global consumer intelligence company providing retail measurement, analytics, and shopper insights used by CPG brands to plan field marketing spend. Comparable to FMG's Bpeek crowdsourcing arm in addressing brand need for in-store and POS market intelligence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fmg-sales-and-marketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FMG Sales and Marketing