SORAP
SORAP (founded 1982) is a French professional union federating 65 member companies in commercial relationship services (suppletive sales force, animation commerciale, merchandising). It operates as a non-profit on annual member dues, providing advocacy, training, networking, and its Easy-Check-In digital platform.
- Company typePrivate
- Founded1982
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SORAP does
SORAP (Syndicat des experts de la relation commerciale), founded in 1982 and headquartered at 18 rue Pasquier, 75008 Paris, is a French professional union (syndicat professionnel) that federates 65 member companies specialized in commercial relationship services, including force de vente supplétive (suppletive sales force), animation commerciale (field sales activation), merchandising, shelf optimization, and activation marketing. The organization represents a sector with €497 million in annual revenue (2025) and approximately 90,030 employees across its branch (IDCC 2098, P2ST collective agreement), with 27,285 training actions and 9,939 apprenticeship contracts recorded in the branch.
SORAP's core service portfolio spans veille et prospective (market intelligence), représentation et défense des intérêts (advocacy before public authorities and paritary bodies), promotion des métiers, social and legal advisory, networking/events, training (delivered in partnership with ACTECIL), and a proprietary digital platform called Easy-Check-In that streamlines administrative procedures and document sharing between member companies and retail distribution networks. It also mandates a Deloitte-conducted social audit that all members must satisfy within 6 weeks of admission, and it enforces a code of conduct governing collective agreement application (P2ST), ethics, and social compliance.
The business model is a non-profit, subscription-recurring structure: member companies pay annual dues (amount undisclosed) determined by a tiered grid, with admission gated by application, review by the Commission Admission, and approval by the Conseil d'Administration. SORAP is governed by an elected board led by President Jean-Dominique Castellani (since 2025, succeeding Alain Martin) with Frédérique Ammeloot as Déléguée Générale, and it operates with a lean staff of 6 employees focused on member services rather than commercial product sales. Pricing, contract values, and SORAP's own operating revenue are not publicly disclosed; the €497 million figure refers to sector-wide revenue, not SORAP's own top line.
SORAP firmographics
Firmographics- Name
- SORAP
- Legal name
- SORAP (Syndicat professionnel)
- Website
- https://sorap.fr
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SORAP (founded 1982) is a French professional union federating 65 member companies in commercial relationship services (suppletive sales force, animation commerciale, merchandising). It operates as a non-profit on annual member dues, providing advocacy, training, networking, and its Easy-Check-In digital platform.
- Ownership category
- akta.pro rank
SORAP industry classification
Industry- Product category
- Professional Trade Union Services
- NAICS
- Business Associations (813910), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Membership Organizations (8600), Services-Management Services (8741), Services-Educational Services (8200)
- akta.pro primary industry
- Channel, Partner & Alliance Sales Enablement (EDABABAH)
- akta.pro secondary industry
- Process, SOP & Workflow Onboarding (EDABAOAF)
Keywords
Where SORAP is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
SORAP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Cotisations annuelles des adhérents: Les entreprises adhérentes s'acquittent d'une cotisation annuelle dont le montant est défini selon une grille de cotisations. Cette cotisation donne accès à l'ensemble des services du SORAP : veille et prospective, représentation et défense des intérêts, promotion des métiers, conseil social et juridique, réseau et événements, formation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Cotisation annuelle membre |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SORAP product offering
Product offeringCore offering
SORAP is a French professional union (syndicat professionnel) that federates 65 companies specialized in commercial relationship services, including suppletive sales force, commercial animation, merchandising, and shelf optimization. It delivers member services spanning market intelligence, advocacy before public authorities, social and legal advisory, networking events, training programs (with ACTECIL), and the Easy-Check-In digital platform for streamlining administrative procedures with retail chains.
Product overview
SORAP operates as a professional organization (Syndicat des experts de la relation commerciale) that offers a suite of services to its member companies, rather than a traditional product company. Its core service offering includes a proprietary digital platform called Easy-Check-In for facilitating administrative procedures between members and retail distribution networks, combined with professional services encompassing market intelligence (Veille et Prospective), advocacy (Représentation et Défense des Intérêts), professional promotion, social and legal counsel, networking events, and training programs delivered in partnership with ACTECIL. The Easy-Check-In platform represents the primary technology product, while other services are advisory, representational, and networking offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy-Check-In Platform A digital platform developed by SORAP that facilitates access to distribution networks by streamlining administrative procedures and document sharing between SORAP member companies and retail chains.
- Veille et Prospective (Market Intelligence) Market intelligence and foresight services providing continuous monitoring and analysis of sector developments, social regulations, and evolving professions for member companies.
- Représentation et Défense des Intérêts (Advocacy) Advocacy and representation of member interests before public authorities, social partners, and institutional stakeholders, including participation in P2ST collective agreement (IDCC 2098) negotiations and public policy development.
- Conseil Social et Juridique (Social and Legal Advisory) Advisory and information services for members regarding P2ST collective agreement application and employment law compliance.
- Formation (Training Programs) Training programs developed in partnership with ACTECIL to help members implement regulatory reforms including Social and Economic Committees (CSE), GDPR compliance, and professional training regulations.
- Réseau et Événements (Networking and Events) Networking services connecting members with industry partners through affiliations with GPS, Trophées Action Commerciale, Trophées Force de Vente LSA, ILEC, and DCF events.
Companies that use SORAP
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
SORAP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SORAP partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor and core.
- Harmonie MutuelleminorPartenariat permettant aux adhérents du SORAP de bénéficier d'informations, de ressources et d'actions de sensibilisation autour des enjeux de santé, de prévention et de qualité de vie au travail.
- CPME (Confédération des Petites et Moyennes Entreprises)coreLa CPME est l'organisation patronale des PME françaises. Le SORAP est partenaire et invité à la Grande Assemblée des Entrepreneurs CPME nationale, événement majeur réunissant 4 000 dirigeants pour représenter les métiers de terrain.
- L'Alliance des Services (ex-GPS)coreLe GPS (Groupement des Professions de Services) est devenu 'L'Alliance des Services', seule organisation professionnelle qui réunit, représente et défend les métiers des services. Le SORAP est adhérent fier de contribuer à cette dynamique collective.
- Univers ServicecorePremière confédération patronale des prestataires de services aux entreprises, Univers Service fédère 7 organisations professionnelles représentant l'ensemble des activités de la branche des prestataires de services tertiaire.
- APICILminorMutuelle santé, prévoyance et épargne collective recommandée pour assurer et gérer le régime conventionnel en santé des entreprises P2ST.
- ACTECILcorePartenaire de formation du SORAP pour accompagner les entreprises dans l'appropriation des réformes (CSE, RGPD, formation professionnelle) et proposer des audits de pratiques RGPD.
- Very UpminorPartenaire pour le développement d'un agent pédagogique IA - Santé & Sécurité, outil opérationnel pour sensibiliser, former et accompagner les équipes terrain.
- SHOP! FrancecoreLe SORAP est partenaire de SHOP! Le Salon et sera présent aux côtés de SHOP! France pour rencontrer les adhérents et échanger sur les enjeux actuels de la filière.
- Trophées Action Commerciale et Trophées Force de Vente LSAminorPartenaire des trophées pour valoriser les métiers de la relation commerciale.
- ILECminorPartenaire des rencontres ILEC auxquelles les adhérents du SORAP peuvent participer.
- DCF (Dirigeants Commerciaux de France)minorPartenaire des rencontres DCF auxquelles les adhérents du SORAP peuvent participer.
- DeloittecoreCabinet indépendant qui réalise la grille d'audit social que l'ensemble des adhérents doivent satisfaire pour évaluer leurs pratiques sociales.
- FIGECminorLe SORAP participe aux événements de la FIGEC (entreprises du recouvrement, de'information et de l'enquête civile), comme la Matinée Géopolitique 2026.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
SORAP competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
SORAP social profiles
Digital presenceSORAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
SORAP leadership team
Management profileNumber of profiles
Profiles6 records
SORAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SORAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SORAP
What does SORAP do?
SORAP is a French professional union (syndicat professionnel) that federates 65 companies specialized in commercial relationship services, including suppletive sales force, commercial animation, merchandising, and shelf optimization. It delivers member services spanning market intelligence, advocacy before public authorities, social and legal advisory, networking events, training programs (with ACTECIL), and the Easy-Check-In digital platform for streamlining administrative procedures with retail chains.
Is SORAP a public or private company?
SORAP is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SORAP founded?
SORAP was founded in 1982. It employs 1 to 10 people.
Where is SORAP based?
SORAP is headquartered in Paris, France, in the Europe region.
How does SORAP make money?
One revenue line is on record: cotisations annuelles des adhérents.
Does SORAP have an API?
No public API is recorded for SORAP.
What industry is SORAP in?
SORAP's product category is Professional Trade Union Services. Its primary akta.pro industry code is EDABABAH, Channel, Partner & Alliance Sales Enablement, with a secondary code of EDABAOAF, Process, SOP & Workflow Onboarding. Its NAICS code is 813910 and its SIC code is 8600.