Southern Refrigeration Corporation
Southern Refrigeration Corporation is a 100% employee-owned wholesale distributor of HVACR parts, supplies, and equipment serving contractors and technicians across the Mid-Atlantic through 11 Virginia branches and a B2B e-commerce store.
- Company typePrivate
- Founded1947
- HeadquartersRoanoke, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Southern Refrigeration Corporation does
Southern Refrigeration Corporation is a Roanoke, Virginia-based, 100% employee-owned wholesale distributor of parts, supplies, and equipment for the heating, ventilation, air conditioning, and refrigeration (HVACR) industry. Founded in January 1947, the company has grown from a single Roanoke location into eleven branch stores distributed across the Commonwealth of Virginia, including operations in Bristol, Christiansburg, Danville, Harrisonburg, Lynchburg, Manassas, Newport News, Richmond, Springfield, and Winchester. It carries a full-line, multi-manufacturer inventory spanning 80+ brands, with core lines including Heil Heating and Cooling (since 1965, its longest-running U.S. distributor), Bohn refrigeration, Tecumseh compressors, Honeywell controls and Genetron refrigerants, LG duct-free split systems, Weil-McLain boilers, Scotsman ice machines, Nu-Calgon chemicals, and Miller/Nordyne mobile-home furnaces. The distribution and service model is B2B and wholesale-only, serving HVACR contractors, technicians, and commercial/residential service businesses primarily in the Mid-Atlantic region, with revenue mechanics driven by one-time sales of parts, equipment, and supplies through in-branch counter sales, field outside-sales representatives at each branch, and a B2B e-commerce storefront (srcusa.store). Commercial credit accounts and cash accounts are offered to qualified business customers, and pricing is not publicly disclosed. The company is structured as 100% employee-owned under an ESOP with profit sharing, has 101-250 employees, and does not develop proprietary technology products. Supplemental channels include Facebook and LinkedIn brand presence, participation in manufacturer dealer meetings (notably the Heil distributor network), and membership in the Blue Hawk HVACR Distributor Cooperative (formed May 2005) for purchasing scale.
Southern Refrigeration Corporation firmographics
Firmographics- Name
- Southern Refrigeration Corporation
- Legal name
- Southern Refrigeration Corporation
- Website
- https://srcusa.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Southern Refrigeration Corporation is a 100% employee-owned wholesale distributor of HVACR parts, supplies, and equipment serving contractors and technicians across the Mid-Atlantic through 11 Virginia branches and a B2B e-commerce store.
- Ownership category
- akta.pro rank
Southern Refrigeration Corporation industry classification
Industry- Product category
- HVACR Wholesale Distribution
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Refrigeration Equipment and Supplies Merchant Wholesalers (42374), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Steam & Air-Conditioning Supply (4961), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
- akta.pro secondary industries
- Compressors, Refrigeration Components & Condensing Units (IMADANAG), HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)
Keywords
Where Southern Refrigeration Corporation is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Southern Refrigeration Corporation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Distribution of HVACR Products: Revenue generated through the sale of parts, supplies, and equipment for air conditioning, heating, and refrigeration industries to contractors, technicians, and businesses. The company operates as a full-line wholesale distributor carrying products from multiple manufacturers including Heil, Bohn, Tecumseh, Nordyne, Weil-McLain, Honeywell, Nu-Calgon, LG, and Scotsman. Sales occur through both in-person branch visits and online ordering through their e-commerce store.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Southern Refrigeration Corporation product offering
Product offeringCore offering
Southern Refrigeration Corporation is a full-line, full-service wholesale distributor of parts, supplies, and equipment for the air conditioning, heating, and refrigeration (HVACR) industries, serving HVACR contractors, technicians, and businesses through 11 branch locations across Virginia and an online B2B storefront. The company distributes branded HVACR product lines from manufacturers such as Heil, Bohn, Tecumseh, Honeywell, LG, Weil-McLain, Nordyne, Nu-Calgon, and Scotsman, providing both residential and commercial equipment along with technical and account support.
Product overview
Southern Refrigeration Corporation is a wholesale distributor of parts, supplies, and equipment for the air conditioning, heating, and refrigeration (HVAC/R) industries. The company operates as a 100% employee-owned B2B distribution business with 11 store locations throughout Virginia, serving customers in the Mid-Atlantic region. The product portfolio centers on distributing branded HVAC/R components including Heil Heating and Cooling products (the company's flagship line since 1965), Bohn commercial refrigeration products, Tecumseh compressors and condensing units, Weil-McLain boilers, Honeywell controls and refrigerants, LG duct-free split systems, and Scotsman ice machines. Additional product lines include filters, motors, valves, tools, instruments, chemicals, and accessories from over 80 manufacturer brands. The company also offers an online store (srcusa.store) for B2B shopping, with product categories spanning refrigeration, air conditioning, heating, controls, tools, and equipment across both commercial and residential applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Heil Heating & Cooling Products Heil Heating and Cooling equipment including air conditioners, heat pumps, and furnaces distributed by Southern Refrigeration to HVACR contractors and businesses across the Mid-Atlantic. Southern Refrigeration has been a Heil distributor since 1965, the longest continuous Heil distributor relationship in the U.S.
- Bohn Refrigeration Products Commercial refrigeration products from Bohn designed to deliver high quality standards for commercial refrigeration applications, distributed by Southern Refrigeration to commercial HVACR businesses.
- Tecumseh Compressors and Condensing Units Full line of hermetic compressors and condensing units from Tecumseh for air conditioning and refrigeration applications, distributed by Southern Refrigeration to HVACR contractors and technicians.
- Honeywell Controls Honeywell temperature controls, comfort, energy conservation and safety products found in over 100 million homes and five million buildings worldwide, distributed by Southern Refrigeration.
- Honeywell Genetron Refrigerants High-performance fluorocarbon refrigerants and thermal working fluids from Honeywell Genetron for HVAC/R applications, distributed by Southern Refrigeration to contractors and technicians.
- LG Duct Free Split Systems Full line of duct-free split systems from LG including DFS, PTAC and PTHP units for heating and air conditioning applications, distributed by Southern Refrigeration.
- Weil-McLain Oil and Gas-Fired Boilers America's #1 cast iron boiler manufacturer offering oil and gas-fired boilers from Weil-McLain for residential and commercial heating, distributed by Southern Refrigeration.
- Miller/Nordyne Mobile Home Furnaces Mobile home furnaces designed and manufactured by Nordyne for residential heating applications, distributed by Southern Refrigeration.
- Nu-Calgon Chemicals Specialty chemical products from Nu-Calgon for air conditioning, refrigeration aftermarket, plumbing, heating, and food service/restaurant supply markets, distributed by Southern Refrigeration.
- Scotsman Ice Machines Commercial and residential ice machines and dispensers from Scotsman for foodservice and hospitality applications, distributed by Southern Refrigeration.
- HVAC/R Parts and Supplies Distribution Wholesale distribution of HVACR parts, supplies and equipment from over 80 manufacturer brands, offered through 11 branch locations across Virginia and a B2B online store (srcusa.store). Includes filters, motors, valves, tools, instruments, chemicals, and accessories across refrigeration, air conditioning, heating, controls, and equipment categories for both commercial and residential applications.
Companies that use Southern Refrigeration Corporation
Customer profileSegments2 records
Ideal customer profiles2 records
Southern Refrigeration Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southern Refrigeration Corporation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Heil Heating and CoolingcoreSince 1965, Southern Refrigeration Corporation has been a distributor of the complete line of Heil Heating and Cooling products. Southern has the distinction of being Heil's longest running continuous distributor in the United States, representing a partnership of over 55+ years.
- Bohn Refrigeration ProductscoreDistributor of Bohn commercial refrigeration products designed to deliver high quality standards backed by decades of experience and service excellence.
- Tecumseh Products CompanycoreDistributor of Tecumseh compressors and condensing units. Tecumseh is a full line, independent global manufacturer of hermetic compressors for air conditioning and refrigeration products.
- LG HVACcoreDistributor of LG Duct Free Split Systems. LG is a global leader in Heating & Air Conditioning products with full line of Duct-Free Split (DFS) Systems, PTAC & PTHP units.
- Honeywell ControlscoreDistributor of Honeywell Controls and Honeywell Genetron Refrigerants. Honeywell products are found in more than 100 million homes and five million buildings worldwide.
- Miller/Nordyne Mobile Home SystemsminorDistributor of Miller/Nordyne Mobile Home Furnaces. Nordyne designs and manufactures heating and cooling products including Miller Mobile Home Furnaces.
- Weil-McLainminorDistributor of Weil-McLain Oil and Gas-Fired Boilers. Weil-McLain is America's #1 Cast Iron Boiler Manufacturer.
- Nu-CalgonminorDistributor of Nu-Calgon Chemicals. Nu-Calgon markets and distributes specialty chemical products for the air conditioning, refrigeration aftermarket, plumbing, heating, and food service/restaurant supply markets.
- Scotsman Ice MachinesminorDistributor of Scotsman Ice Machines. Scotsman manufactures Commercial and Residential Ice Machines and Dispensers.
- Blue Hawk HVACR Distributor CooperativeminorSouthern Refrigeration participates in Blue Hawk HVACR Distributor Cooperative, a purchasing cooperative formed in May 2005 to maximize the strength of independent HVACR distributors throughout the United States.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Southern Refrigeration Corporation competitors and assessment
Company assessmentDirect peers
- Refrigeration Supplies Distributor: HVACR-focused wholesale distributor, particularly strong on the commercial refrigeration side. Comparable in product breadth on refrigeration to SRC and competes for the same foodservice and commercial contractor customers.
- Horizon Distributors: Multi-branch HVACR distributor serving contractors in the Mid-Atlantic and Southeast. Closely comparable to SRC in geography, branch model, and product line.
- R.E. Michel Company: Independent Mid-Atlantic and Midwestern HVACR wholesale distributor. Closest like-for-like comparable to SRC in geography, scale, and contractor-focused go-to-market.
- AC Pro: Multi-branch HVAC distributor headquartered on the West Coast that has expanded into multiple regional markets. Competes directly with SRC on contractor supply and brand breadth, with growing branch density in the Mid-Atlantic.
- Winsupply: Large multi-trade (HVAC, plumbing, electrical) wholesale distributor and buying group. Direct competitor to SRC in HVAC parts distribution, though operating at far greater scale and broader geographic scope; SRC is part of the Blue Hawk cooperative alongside many Winsupply members.
- Baker Distributing Company: HVACR wholesale distributor covering heating, cooling, and refrigeration products to contractors across multiple states. Direct competition with SRC at the HVAC parts/equipment distribution level.
- Gemaire Distributors: Manufacturer-affiliated HVAC distributor for Goodman, Amana, and Daikin products. Competes directly with SRC in residential HVAC distribution, particularly where Goodman/affiliated lines overlap with SRC's Heil offering.
- Johnstone Supply: HVACR-focused cooperative distributor with hundreds of independent member locations across the US. Operates the same business model as SRC (full-line HVACR distribution to contractors) and competes for the same Mid-Atlantic contractor accounts.
Broad incumbents
- Carrier Enterprise: Manufacturer-affiliated HVAC distributor for Carrier and related brands across multiple US regions. Competes with SRC in residential and light commercial HVAC equipment distribution, with an advantage on Carrier-specific brands.
- Ferguson Enterprises: Publicly traded HVAC, plumbing, and waterworks distributor with national scale. Overlaps with SRC in HVAC and refrigeration distribution but operates far broader product lines and geographies; a primary competitive threat within Virginia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Southern Refrigeration Corporation social profiles
Digital presenceSouthern Refrigeration Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Refrigeration Corporation leadership team
Management profileNumber of profiles
Profiles25 records
Southern Refrigeration Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Refrigeration Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Refrigeration Corporation
What does Southern Refrigeration Corporation do?
Southern Refrigeration Corporation is a full-line, full-service wholesale distributor of parts, supplies, and equipment for the air conditioning, heating, and refrigeration (HVACR) industries, serving HVACR contractors, technicians, and businesses through 11 branch locations across Virginia and an online B2B storefront. The company distributes branded HVACR product lines from manufacturers such as Heil, Bohn, Tecumseh, Honeywell, LG, Weil-McLain, Nordyne, Nu-Calgon, and Scotsman, providing both residential and commercial equipment along with technical and account support.
Is Southern Refrigeration Corporation a public or private company?
Southern Refrigeration Corporation is a private company. It is classified as management employee owned and is currently operating.
When was Southern Refrigeration Corporation founded?
Southern Refrigeration Corporation was founded in 1947. It employs 101 to 250 people.
Where is Southern Refrigeration Corporation based?
Southern Refrigeration Corporation is headquartered in Roanoke, United States, in the North America region.
How does Southern Refrigeration Corporation make money?
One revenue line is on record: wholesale Distribution of HVACR Products.
Who are Southern Refrigeration Corporation's main competitors?
Direct peers on record are Refrigeration Supplies Distributor, Horizon Distributors, R.E. Michel Company, AC Pro, Winsupply, Baker Distributing Company, Gemaire Distributors and Johnstone Supply. Broad incumbents are Carrier Enterprise and Ferguson Enterprises.
Does Southern Refrigeration Corporation have an API?
No public API is recorded for Southern Refrigeration Corporation.
What industry is Southern Refrigeration Corporation in?
Southern Refrigeration Corporation's product category is HVACR Wholesale Distribution. Its primary akta.pro industry code is CRAOAFAJ, HVAC, Water Heaters & Indoor Air Quality Distribution, with a secondary code of IMADANAG, Compressors, Refrigeration Components & Condensing Units. Its NAICS code is 423740 and its SIC code is 5070.