Southern Refrigeration Corporation

What Southern Refrigeration Corporation does

Southern Refrigeration Corporation is a Roanoke, Virginia-based, 100% employee-owned wholesale distributor of parts, supplies, and equipment for the heating, ventilation, air conditioning, and refrigeration (HVACR) industry. Founded in January 1947, the company has grown from a single Roanoke location into eleven branch stores distributed across the Commonwealth of Virginia, including operations in Bristol, Christiansburg, Danville, Harrisonburg, Lynchburg, Manassas, Newport News, Richmond, Springfield, and Winchester. It carries a full-line, multi-manufacturer inventory spanning 80+ brands, with core lines including Heil Heating and Cooling (since 1965, its longest-running U.S. distributor), Bohn refrigeration, Tecumseh compressors, Honeywell controls and Genetron refrigerants, LG duct-free split systems, Weil-McLain boilers, Scotsman ice machines, Nu-Calgon chemicals, and Miller/Nordyne mobile-home furnaces. The distribution and service model is B2B and wholesale-only, serving HVACR contractors, technicians, and commercial/residential service businesses primarily in the Mid-Atlantic region, with revenue mechanics driven by one-time sales of parts, equipment, and supplies through in-branch counter sales, field outside-sales representatives at each branch, and a B2B e-commerce storefront (srcusa.store). Commercial credit accounts and cash accounts are offered to qualified business customers, and pricing is not publicly disclosed. The company is structured as 100% employee-owned under an ESOP with profit sharing, has 101-250 employees, and does not develop proprietary technology products. Supplemental channels include Facebook and LinkedIn brand presence, participation in manufacturer dealer meetings (notably the Heil distributor network), and membership in the Blue Hawk HVACR Distributor Cooperative (formed May 2005) for purchasing scale.

Name

Southern Refrigeration Corporation

Legal name

Southern Refrigeration Corporation

Website

https://srcusa.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Southern Refrigeration Corporation is a 100% employee-owned wholesale distributor of HVACR parts, supplies, and equipment serving contractors and technicians across the Mid-Atlantic through 11 Virginia branches and a B2B e-commerce store.

Ownership category

akta.pro rank

Product category

HVACR Wholesale Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Refrigeration Equipment and Supplies Merchant Wholesalers (42374), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Steam & Air-Conditioning Supply (4961), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industries

Compressors, Refrigeration Components & Condensing Units (IMADANAG), HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)

Keywords

• HVACR wholesale distribution
• Air conditioning parts
• Refrigeration equipment supplies
• Heating equipment wholesale
• HVAC contractor supplies

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution of HVACR Products: Revenue generated through the sale of parts, supplies, and equipment for air conditioning, heating, and refrigeration industries to contractors, technicians, and businesses. The company operates as a full-line wholesale distributor carrying products from multiple manufacturers including Heil, Bohn, Tecumseh, Nordyne, Weil-McLain, Honeywell, Nu-Calgon, LG, and Scotsman. Sales occur through both in-person branch visits and online ordering through their e-commerce store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southern Refrigeration Corporation is a full-line, full-service wholesale distributor of parts, supplies, and equipment for the air conditioning, heating, and refrigeration (HVACR) industries, serving HVACR contractors, technicians, and businesses through 11 branch locations across Virginia and an online B2B storefront. The company distributes branded HVACR product lines from manufacturers such as Heil, Bohn, Tecumseh, Honeywell, LG, Weil-McLain, Nordyne, Nu-Calgon, and Scotsman, providing both residential and commercial equipment along with technical and account support.

Product overview

Southern Refrigeration Corporation is a wholesale distributor of parts, supplies, and equipment for the air conditioning, heating, and refrigeration (HVAC/R) industries. The company operates as a 100% employee-owned B2B distribution business with 11 store locations throughout Virginia, serving customers in the Mid-Atlantic region. The product portfolio centers on distributing branded HVAC/R components including Heil Heating and Cooling products (the company's flagship line since 1965), Bohn commercial refrigeration products, Tecumseh compressors and condensing units, Weil-McLain boilers, Honeywell controls and refrigerants, LG duct-free split systems, and Scotsman ice machines. Additional product lines include filters, motors, valves, tools, instruments, chemicals, and accessories from over 80 manufacturer brands. The company also offers an online store (srcusa.store) for B2B shopping, with product categories spanning refrigeration, air conditioning, heating, controls, tools, and equipment across both commercial and residential applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Heil Heating & Cooling Products Heil Heating and Cooling equipment including air conditioners, heat pumps, and furnaces distributed by Southern Refrigeration to HVACR contractors and businesses across the Mid-Atlantic. Southern Refrigeration has been a Heil distributor since 1965, the longest continuous Heil distributor relationship in the U.S.
• Bohn Refrigeration Products Commercial refrigeration products from Bohn designed to deliver high quality standards for commercial refrigeration applications, distributed by Southern Refrigeration to commercial HVACR businesses.
• Tecumseh Compressors and Condensing Units Full line of hermetic compressors and condensing units from Tecumseh for air conditioning and refrigeration applications, distributed by Southern Refrigeration to HVACR contractors and technicians.
• Honeywell Controls Honeywell temperature controls, comfort, energy conservation and safety products found in over 100 million homes and five million buildings worldwide, distributed by Southern Refrigeration.
• Honeywell Genetron Refrigerants High-performance fluorocarbon refrigerants and thermal working fluids from Honeywell Genetron for HVAC/R applications, distributed by Southern Refrigeration to contractors and technicians.
• LG Duct Free Split Systems Full line of duct-free split systems from LG including DFS, PTAC and PTHP units for heating and air conditioning applications, distributed by Southern Refrigeration.
• Weil-McLain Oil and Gas-Fired Boilers America's #1 cast iron boiler manufacturer offering oil and gas-fired boilers from Weil-McLain for residential and commercial heating, distributed by Southern Refrigeration.
• Miller/Nordyne Mobile Home Furnaces Mobile home furnaces designed and manufactured by Nordyne for residential heating applications, distributed by Southern Refrigeration.
• Nu-Calgon Chemicals Specialty chemical products from Nu-Calgon for air conditioning, refrigeration aftermarket, plumbing, heating, and food service/restaurant supply markets, distributed by Southern Refrigeration.
• Scotsman Ice Machines Commercial and residential ice machines and dispensers from Scotsman for foodservice and hospitality applications, distributed by Southern Refrigeration.
• HVAC/R Parts and Supplies Distribution Wholesale distribution of HVACR parts, supplies and equipment from over 80 manufacturer brands, offered through 11 branch locations across Virginia and a B2B online store (srcusa.store). Includes filters, motors, valves, tools, instruments, chemicals, and accessories across refrigeration, air conditioning, heating, controls, and equipment categories for both commercial and residential applications.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Heil Heating and CoolingcoreChannel Partner/ Reseller/ Distributor · 1 January 1965Since 1965, Southern Refrigeration Corporation has been a distributor of the complete line of Heil Heating and Cooling products. Southern has the distinction of being Heil's longest running continuous distributor in the United States, representing a partnership of over 55+ years.
• Bohn Refrigeration ProductscoreChannel Partner/ Reseller/ DistributorDistributor of Bohn commercial refrigeration products designed to deliver high quality standards backed by decades of experience and service excellence.
• Tecumseh Products CompanycoreChannel Partner/ Reseller/ DistributorDistributor of Tecumseh compressors and condensing units. Tecumseh is a full line, independent global manufacturer of hermetic compressors for air conditioning and refrigeration products.
• LG HVACcoreChannel Partner/ Reseller/ DistributorDistributor of LG Duct Free Split Systems. LG is a global leader in Heating & Air Conditioning products with full line of Duct-Free Split (DFS) Systems, PTAC & PTHP units.
• Honeywell ControlscoreChannel Partner/ Reseller/ DistributorDistributor of Honeywell Controls and Honeywell Genetron Refrigerants. Honeywell products are found in more than 100 million homes and five million buildings worldwide.
• Miller/Nordyne Mobile Home SystemsminorChannel Partner/ Reseller/ DistributorDistributor of Miller/Nordyne Mobile Home Furnaces. Nordyne designs and manufactures heating and cooling products including Miller Mobile Home Furnaces.
• Weil-McLainminorChannel Partner/ Reseller/ DistributorDistributor of Weil-McLain Oil and Gas-Fired Boilers. Weil-McLain is America's #1 Cast Iron Boiler Manufacturer.
• Nu-CalgonminorChannel Partner/ Reseller/ DistributorDistributor of Nu-Calgon Chemicals. Nu-Calgon markets and distributes specialty chemical products for the air conditioning, refrigeration aftermarket, plumbing, heating, and food service/restaurant supply markets.
• Scotsman Ice MachinesminorChannel Partner/ Reseller/ DistributorDistributor of Scotsman Ice Machines. Scotsman manufactures Commercial and Residential Ice Machines and Dispensers.
• Blue Hawk HVACR Distributor CooperativeminorStrategic or Co-development PartnerSouthern Refrigeration participates in Blue Hawk HVACR Distributor Cooperative, a purchasing cooperative formed in May 2005 to maximize the strength of independent HVACR distributors throughout the United States.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Refrigeration Supplies Distributor: HVACR-focused wholesale distributor, particularly strong on the commercial refrigeration side. Comparable in product breadth on refrigeration to SRC and competes for the same foodservice and commercial contractor customers.
• Horizon Distributors: Multi-branch HVACR distributor serving contractors in the Mid-Atlantic and Southeast. Closely comparable to SRC in geography, branch model, and product line.
• R.E. Michel Company: Independent Mid-Atlantic and Midwestern HVACR wholesale distributor. Closest like-for-like comparable to SRC in geography, scale, and contractor-focused go-to-market.
• AC Pro: Multi-branch HVAC distributor headquartered on the West Coast that has expanded into multiple regional markets. Competes directly with SRC on contractor supply and brand breadth, with growing branch density in the Mid-Atlantic.
• Winsupply: Large multi-trade (HVAC, plumbing, electrical) wholesale distributor and buying group. Direct competitor to SRC in HVAC parts distribution, though operating at far greater scale and broader geographic scope; SRC is part of the Blue Hawk cooperative alongside many Winsupply members.
• Baker Distributing Company: HVACR wholesale distributor covering heating, cooling, and refrigeration products to contractors across multiple states. Direct competition with SRC at the HVAC parts/equipment distribution level.
• Gemaire Distributors: Manufacturer-affiliated HVAC distributor for Goodman, Amana, and Daikin products. Competes directly with SRC in residential HVAC distribution, particularly where Goodman/affiliated lines overlap with SRC's Heil offering.
• Johnstone Supply: HVACR-focused cooperative distributor with hundreds of independent member locations across the US. Operates the same business model as SRC (full-line HVACR distribution to contractors) and competes for the same Mid-Atlantic contractor accounts.

Broad incumbents

• Carrier Enterprise: Manufacturer-affiliated HVAC distributor for Carrier and related brands across multiple US regions. Competes with SRC in residential and light commercial HVAC equipment distribution, with an advantage on Carrier-specific brands.
• Ferguson Enterprises: Publicly traded HVAC, plumbing, and waterworks distributor with national scale. Overlaps with SRC in HVAC and refrigeration distribution but operates far broader product lines and geographies; a primary competitive threat within Virginia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/southernrefrigeration
• LinkedInlinkedin.com/company/southern-refrigeration-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Refrigeration Corporation