Erboristeria Magentina

What Erboristeria Magentina does

Erboristeria Magentina is an Italian herbalist company founded in 1843 and headquartered at Via Pessione 14, Poirino (Turin), where it conducts in-house manufacturing and legal operations. The firm produces a 400+ SKU portfolio of natural wellness products spanning herbal supplements, cosmetics, makeup, hygiene, and household items, organized into named lines such as Natural Benex (leg circulation), Arnica Forte (musculoskeletal), Artiglio del Diavolo Forte (joint care), Tinture Magentina (herbal tinctures), Essenze Floreali BIO (Bach flower essences), Magentina Derm (dermatological), EMy (skincare), Magentina Uomo (men's care), Bio Pulito (ecological cleaning), and iAiAOH (pet care). Unit pricing falls roughly between €9.50 and €21.90 with no subscription model. Customer satisfaction is evidenced by eKomi ratings consistently between 4.6 and 4.9 out of 5.

The company operates a hybrid go-to-market model: direct-to-consumer via an e-commerce website paired with a proprietary Pick & Pay service that lets customers order online and collect at over 8,000 pharmacy and herbal-shop retail points across Italy without advance payment or shipping fees, alongside a dedicated 'Area Rivenditori' portal that onboards pharmacies and herbalists as resellers. Distribution is exclusively Italian with no observed international footprint. Revenue mechanics are unit-based wholesale and direct e-commerce, with no disclosed subscriptions, enterprise contracts, or platform fees.

Erboristeria Magentina is structured as an Italian S.r.l. (società a responsabilità limitata), is privately held, has no identified outside investors or parent company, and operates with 11-50 employees. No patents, public funding rounds, AI/ML capabilities, or M&A activity are referenced in available data.

Name

Erboristeria Magentina

Legal name

Erboristeria Magentina S.r.l.

Website

https://erboristeriamagentina.it

Company type

Private

Founded year

1843

Operating status

Operating

Headcount range

11–50 employees

Short description

Erboristeria Magentina is a privately held Italian herbalist company founded in 1843 in Poirino (Turin) that manufactures and distributes 400+ natural wellness SKUs — supplements, cosmetics, hygiene, and herbal remedies — to Italian consumers via e-commerce, a Pick & Pay network of 8,000+ pharmacy and herbalist pickup points, and a dedicated reseller portal.

Ownership category

akta.pro rank

Product category

Herbal Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADAGAD

Herbal & Botanical Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Herbal supplements
• Natural cosmetics
• Herbal medicine
• Essential oils
• Wellness products

Headquarters

HQ city

Poirino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: The company sells natural wellness and beauty products directly to consumers through its e-commerce website and through a network of over 8,000 physical retail points across Italy.
2. Retail Distribution: Products are distributed through pharmacies, herbal shops, and other retail partners throughout Italy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Erboristeria Magentina produces and distributes natural herbal wellness products including supplements, cosmetics, skincare, Bach flower essences, essential oils, herbal teas, and topical treatments (gels, ointments, sprays). Products are manufactured at the company's facility in Poirino, Italy, and sold directly to consumers through an e-commerce website with a Pick & Pay service and through a network of over 8,000 pharmacies and herbal shops across Italy.

Product overview

Erboristeria Magentina is an Italian herbalist company founded in 1843, operating as a multi-product natural wellness brand with over 400 products distributed across more than 8,000 retail points in Italy. The product portfolio spans multiple lines including herbal remedies (Tinture Magentina, Amaro Digestivo), topical treatments (Natural Benex for leg circulation, Arnica Forte and Artiglio del Diavolo for joint/muscle pain), skincare (EMy, Magentina Derm, Rosa Mosqueta), aromatherapy (Oli Essenziali, Miscele Essenziali), Bach flower essences (Essenze Floreali BIO), organic teas (Tisane BIO), and ecological household products (Bio Pulito). The company offers a Pick & Pay service enabling online ordering with in-store pickup at partner locations.

Differentiator

Problem solved

Functional benefit

Brands

• Natural Benex: Product line for leg circulation and venous wellness including gels, sprays, and ointments
• EMy
• Tinture Magentina (TM)
• Magentina Derm
• Magentina Uomo
• Magentina Home
• CapNatura
• Artiglio del Diavolo Forte
• Arnica Forte
• Bio Pulito
• Zanzar Benex

Products and services

• Natural Benex A product line for leg circulation and venous wellness including gels, sprays, and ointments formulated with botanical extracts such as aloe vera, menthol, mint, eucalyptus, centella asiatica, horse chestnut, ginkgo, and witch hazel. Designed for Italian consumers experiencing heavy legs and circulation issues.
• Arnica Forte Arnica-based topical product line for trauma, arthritis, inflammation, muscle massage, and pain relief. Targeted at consumers seeking natural pain relief.
• Artiglio del Diavolo Forte Devil's Claw-based product line for joint and muscle discomfort, targeting consumers with inflammation and joint pain.
• EMy - L'Amica per la Pelle Skincare product line designed for skin health, targeting consumers seeking natural daily skincare solutions.
• Tinture Magentina (TM) Herbal tinctures produced under the Magentina trademark, intended for consumers seeking traditional herbal remedies.
• Essenze Floreali BIO Organic Bach flower essences (floritherapeutic blends) for emotional and mental well-being, marketed to consumers interested in holistic wellness.
• Oli Essenziali Essential oils product line for aromatherapy and wellness applications, targeted at consumers using aromatherapy practices.
• Tisane BIO Organic herbal teas intended for wellness and therapeutic purposes, targeted at consumers seeking natural beverage alternatives.
• Magentina Derm Dermatological skincare line targeting consumers with sensitive or specific skin conditions.
• Aloè Aloe vera-based product line offering hydrating and soothing cosmetic and wellness products for consumers.
• Amaro Digestivo Herbal digestive bitter tonic designed to support digestive wellness, marketed to consumers seeking natural digestive aids.
• Bio Pulito Ecological household cleaning line featuring biodegradable formulations, targeted at consumers seeking natural and environmentally friendly home cleaning products.
• Zanzar Benex Natural insect and mosquito protection products for consumers seeking botanical alternatives to chemical insect repellents.
• Acque Distillate Distilled waters product line for cosmetic and wellness applications, targeted at consumers and formulators using floral waters.
• Saponi Magentina Natural soaps marketed under the Magentina brand, targeted at consumers seeking natural personal hygiene products.
• Solari Sunscreen and sun care product line for consumers seeking natural UV protection.
• Pick & Pay Service Proprietary online ordering service allowing customers to order Magentina products online and pick them up at over 8,000 retail points across Italy without shipping costs or advance payment.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Italian Pharmacies and Herbal Shops (8,000+ partners)coreChannel Partner/ Reseller/ DistributorExtensive network of over 8,000 pharmacies and herbal shops across Italy that stock and sell Erboristeria Magentina products. These retail partners also serve as Pick & Pay pickup points.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• L'Erbolario: Italian herbal cosmetics and wellness brand producing plant-based skincare, fragrances, and body care with similar distribution through Italian pharmacies and herbal shops. Most directly comparable as a same-country, same-category herbalist CPG peer.
• Aboca: Italian natural health company producing botanical supplements, medical devices, and herbal remedies. Comparable as a leading Italian herbal/medicinal-botanical manufacturer with overlapping product categories (supplements, tinctures, topical formulations).
• Dr. Hauschka: German natural cosmetics brand focused on botanical skincare and rhythmic preparations. Comparable as a botanical-formulation skincare and body care brand with similar plant-extract positioning and pharmacy-channel distribution.
• ESI (Erboristeria Salus Italia): Italian herbal supplements and natural health products company selling through pharmacies and herbalists across Italy. Highly comparable as a same-channel, same-category herbal supplements manufacturer.
• Specchiasol: Italian herbal company specializing in Bach flower essences, herbal supplements, and natural cosmetics. Comparable as a niche Italian herbalist brand with overlapping floral-essence and supplement lines.
• Santa Maria Novella: Historic Florentine herbal pharmacy producing botanical cosmetics, fragrances, and wellness products. Comparable as a heritage Italian herbalist brand with similar botanical formulation approach and premium positioning.
• Zuccari: Italian natural supplements and herbal products brand distributed through pharmacies and herbal shops. Comparable as a directly competing Italian herbal supplement manufacturer with overlapping distribution.

Broad incumbents

• Weleda: Swiss natural cosmetics and pharmaceutical-grade homeopathic/botanical brand with global distribution. Comparable as a much larger incumbent in natural personal care and herbal medicines, including Bach flower lines.
• Nature's Way: Large US-based botanical supplements brand offering herbal extracts and standardized ingredients. Comparable as a broader-incumbent botanical supplement manufacturer overlapping on herbal tincture/extract products.
• L'Occitane en Provence: Global natural cosmetics and wellness brand with botanical formulations and broad retail/pharmacy presence. Comparable as a much larger incumbent in plant-based personal care with overlapping skincare and aromatherapy categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/erboristeriamagentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erboristeria Magentina