Detailing

What Detailing does

Detailing, Inc. is a privately held, founder-operated mobile detailing company headquartered in Riverhead, New York, that provides premium cleaning, paint correction, and preservation services for luxury yachts, private and corporate aircraft, and exotic and classic automobiles. Founded by Jason Vidivici, who bootstrapped the business from $150 and a single can of glass cleaner into a regional operation servicing 300-400 boats per season across more than 34 marinas on Long Island and the Hamptons, the company employs more than ten professionally trained detailers following its acquisition of competitor Exclusive Yacht Detailing. Its technical differentiation rests on manual craft expertise supported by ozone (O3) odor-removal treatment, nano-technology exterior polishing using cross-linking micro-abrasives, and master-level paint correction techniques, with credibility reinforced by Vidivici's selection as a team leader on the Air Force One and B29 bomber restoration projects at Seattle's Museum of Flight in 2011 and 2013.

The company generates revenue through custom quote-based pricing for one-time engagements and recurring maintenance contracts, dispatching mobile crews to marinas, private residences, and airports across the Hamptons, the North and South Forks of Long Island, Suffolk and Nassau counties, and New York City including Staten Island. Its customer base is composed of ultra-high-net-worth individuals across three personas (yacht owners, aircraft owners, and exotic/luxury auto owners), with growth driven by geographic expansion into NYC, post-acquisition crew scaling, and the introduction of adjacent service lines including shrinkwrap, boat bottom painting, ozone treatment, and executive maintenance packages.

The business operates without external institutional capital, is controlled entirely by the founder, and markets primarily through word-of-mouth referrals among affluent clientele, a professional website, and the public-relations halo from high-profile heritage aircraft restoration projects. No mobile application, API, software product, or AI/ML capabilities are part of the offering; the value proposition is grounded in skilled labor, proprietary chemistry-based treatments, and brand prestige rather than technology platforms.

Name

Detailing

Legal name

Detailing, Inc.

Website

https://detailinginc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Detailing, Inc. is a founder-operated mobile luxury detailing company in Riverhead, NY that provides premium cleaning, paint correction, and preservation services for yachts, private aircraft, and exotic automobiles across the Hamptons, Long Island, and NYC.

Ownership category

akta.pro rank

Product category

Luxury Vehicle and Marine Detailing Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Post-Construction Interior Surface Detailing (Walls/Baseboards/Trim) (HSAEADAL)

akta.pro secondary industry

Exterior Painting & Surface Coatings (HSAPAKAF)

Keywords

• Luxury auto detailing
• Yacht detailing services
• Aircraft detailing services
• Marine detailing services
• Paint correction services

Headquarters

HQ city

Riverhead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Detailing Services: Mobile detailing services for yachts, private/corporate aircraft, and luxury/exotic automobiles. Services include interior detailing, exterior polishing, paint correction, ozone treatment, and maintenance plans. Revenue generated through one-time service fees and recurring maintenance contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Detailing, Inc. is a mobile detailing service that travels to client locations across Long Island (The Hamptons, North Fork, South Fork, Suffolk and Nassau County) and New York City to provide premium cleaning, polishing, paint correction, and maintenance services for luxury automobiles, private and corporate aircraft, and yachts/boats. Services include interior and exterior detailing, ozone odor treatment, nano-technology polishing, shrinkwrap, bottom painting, and recurring maintenance plans tailored to high-value assets.

Product overview

Detailing, Inc. operates as a premium detailing service provider offering a unified suite of services across three verticals: Auto Detailing (luxury/exotic/classic automobiles), Aircraft Detailing (private/corporate jets), and Marine Detailing (yachts/boats). The company, headquartered in Riverhead, NY, services the Hamptons, Long Island, and NYC areas. After acquiring Exclusive Yacht Detailing, the company expanded to over 10 professionally trained detailers servicing 34+ marinas. Key service offerings include ozone treatment for odor removal, nano-technology exterior polishing, executive maintenance packages, shrinkwrap services, and boat bottom painting. The company gained recognition for participating in Air Force One restoration projects at Seattle's Museum of Flight.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Detailing Services Professional detailing for exotic, luxury, and classic automobiles, including interior and exterior cleaning, paint correction, and nano-technology protection treatments, delivered on-site to clients in The Hamptons, Long Island, and NYC.
• Aircraft Detailing Services Detailing services for private and corporate jets, including interior cleansing, exterior polishing, and executive maintenance packages tailored to high-value aircraft for affluent individual owners and corporate operators.
• Marine/Yacht Detailing Services Comprehensive boat and yacht detailing including interior and exterior maintenance, nano-technology polishing, and scheduled seasonal maintenance plans delivered to vessels at marinas across Long Island.
• Shrinkwrap Services Shrinkwrap services for boats and watercraft to protect them during seasonal storage or transport, offered to yacht and boat owners across Long Island marinas.
• Boat Bottom Painting Services Bottom painting services for boats and yachts to protect hulls from marine growth and improve performance, delivered at marinas across the Long Island region.
• Ozone Treatment/Cleansing Interior odor removal treatment for exotic, classic, and luxury vehicles, yachts, and aircraft that destroys odor-causing molecules, bacteria, and spores using ozone (O3).
• Executive Maintenance Packages

Quantifiable outcome

• Services 300-400 boats per season and is second largest boat detailer on North Fork
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Exclusive Yacht DetailingmajorStrategic or Co-development PartnerDetailing, Inc. acquired Exclusive Yacht Detailing, a prominent high-end detailing company serving Long Island's Hamptons for over twelve years. The acquisition provides competitive edge and greater range of services, supporting the company's mission to become the leading detailing and appearance company in the industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Signature Flight Support: Global FBO network providing aircraft servicing, fueling, and detail coordination at airports. A broad incumbent that competes for aircraft detailing spend within its full-service aviation portfolio.

Direct peers

• MobileWash: Mobile car wash and detailing platform serving on-demand customers at homes and offices. Closely comparable mobile-detailing GTM and consumer-facing booking model.
• Attention to Details: Founded by Renny Doyle (Jason Vidivici's credited mentor), Attention to Details is a multi-vertical luxury detailing company serving yachts, aircraft, and exotic automobiles - the closest operational and philosophical analog to Detailing, Inc.
• DetailXPerts: National franchise specializing in mobile auto, fleet, and marine detailing. Operates a similar on-site, mobile service model with quote-based pricing for luxury and specialty vehicle segments.
• Spiffy: On-demand mobile car care company delivering detailing and maintenance at customer locations. Comparable direct-to-consumer mobile service motion and scheduling/booking tech stack.

Emerging players

• Ceramic Pro: Global nano-ceramic coating brand used by detailers on luxury vehicles, marine vessels, and aircraft. Overlaps directly on Detailing, Inc.'s nano-technology exterior protection offering.

Regional players

• Safe Harbor Marinas: Largest US recreational marina operator offering on-site boat detailing, shrinkwrap, and bottom painting at owned marinas. Competes for marina-based yacht detailing contracts in geographies overlapping Detailing, Inc.'s service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DetailingInc
• Facebookfacebook.com/detailinginc
• LinkedInlinkedin.com/company/detailing-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Detailing