Reflex Sports

What Reflex Sports does

Reflex Sports is a UK-based, family-owned specialist contractor founded in 2008 that designs, supplies, installs, refurbishes and maintains sports and performance flooring systems. The company serves educational institutions, leisure and community facilities, professional sports venues, commercial gyms, dance and fitness studios, and public-sector clients including local councils and the Ministry of Defence, with named projects at Eton College, Newcastle United, Eclipse Leisure Centre (Spelthorne Borough Council), The Sands Centre Carlisle, and UK Military Barracks. Reflex operates as an independent specialist — not tied to any single manufacturer — providing unbiased specification across a portfolio of timber sprung (MultiSport, Boflex Evolution), seamless polyurethane (Pulastic FlowCourt, Reflex PU), vinyl (ProPlay Vinyl), rubber (Rubber Weights Systems, Weightlayer), understructure (SportsDeck, SportsDeck Tempo), and interactive LED (GameChanger) systems.

The business generates revenue through three streams: one-time project-based installation contracts for new floors and full replacements; professional services for ongoing maintenance including sanding and sealing (typical 7–10 year cycle), cleaning, refurbishment and overlay systems (ReNew); and aftercare contracts that extend customer lifecycle value. Pricing is quote-based with free site consultations; no public price list exists. Go-to-market is sales-led and field-based, combining direct engagement with end clients (schools, councils, leisure operators) and specification-driven sales through architects (Hopkins, GT3 Architects) and main contractors (Willmott Dixon, Graham Construction, Thomas Armstrong).

Reflex holds dual FSC and PEFC Chain of Custody Certification (the only UK sports flooring installer with both), CHAS Elite accreditation, Constructionline Gold, Acclaim, Builders Profile and Soil Association certifications, providing defensible positioning for public-sector and sustainability-led procurement. Operations are delivered nationwide by in-house trained, approved installation teams from a UK headquarters. The company remains privately held with no disclosed funding rounds, no parent company, and no external institutional investors.

Name

Reflex Sports

Legal name

Reflex Sports

Website

https://reflexsports.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Reflex Sports is a UK-based, family-owned specialist contractor founded in 2008 that designs, installs, refurbishes, and maintains sports and performance flooring systems for schools, leisure centres, councils, professional sports venues, and commercial gyms across the UK.

Ownership category

akta.pro rank

Product category

Sports Flooring Services

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Sports & Performance Flooring (Gym, Courts, Tracks) (IMADAJAI)

Keywords

• Sports flooring installation
• Performance floor systems
• Sports hall refurbishment
• Floor maintenance services
• Polyurethane flooring

Headquarters

HQ city

Chertsey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Flooring Installation: One-time installation of specialist sports flooring systems including timber, Pulastic, vinyl, and rubber surfaces. Revenue generated through project-based contracts for new installations and full replacements.
2. Maintenance and Refurbishment Services: Ongoing revenue from sanding and sealing, cleaning and maintenance, line marking, refurbishment and repair services. Includes maintenance contracts for long-term floor care.
3. Refurbishment Overlay Systems: ReNew overlay system installation providing cost-effective floor restoration without full replacement, extending customer lifecycle value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reflex Sports designs, supplies, installs and maintains specialist sports and performance flooring systems (timber sprung, polyurethane, vinyl, rubber, and LED-integrated) for schools, leisure centres, councils, professional sports venues, and commercial gyms across the UK. The company offers a full lifecycle service: advisory specification, bespoke installation, refurbishment and overlay, sanding and sealing, line marking, and ongoing cleaning and maintenance contracts.

Product overview

Reflex Sports is a specialist sports flooring company offering a comprehensive portfolio of flooring systems and installation services. Their product range includes timber sprung floors (MultiSport, MultiSport Ash), polyurethane systems (Pulastic FlowCourt, Reflex PU), vinyl surfaces (ProPlay Vinyl), and understructure systems (SportsDeck, SportsDeck Tempo). They also offer innovative solutions like the GameChanger interactive LED flooring system. Services include sports line marking, cleaning and maintenance, sanding and sealing, and refurbishment and repair. The company provides complete project support from design and specification through to installation and aftercare, with solutions tailored for sports halls, fitness suites, weights areas, studios, and community facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Pulastic FlowCourt Seamless polyurethane sports flooring system providing shock absorption, energy return and ball bounce, installed on-site with no joints or welds for high-traffic sports halls and multi-use facilities.
• Boflex Evolution Premium sprung sports floor system designed for professional environments with consistent shock absorption and response across the entire floor, certified to EN14904 and FIBA standards, with a pre-finished timber surface requiring no on-site sanding or sealing.
• MultiSport / MultiSport Ash Timber sprung sports flooring system with a premium hardwood playing surface (MultiSport Ash variant) offering excellent dimensional stability, shock absorption and underfloor heating compatibility for multi-sport halls in professional and educational settings.
• ProPlay Vinyl Vinyl sports flooring surface designed for multi-purpose use with class-leading wear and abrasion resistance, suitable for fitness suites, studios, and sports halls with easy cleaning and maintenance.
• GameChanger LED Interactive Flooring Interactive LED sports flooring system with illuminated court lines integrated within PU flooring, allowing courts to illuminate as required for flexible multi-sport programming without permanent painted markings.
• SportsDeck Sprung understructure system using spruce plywood with a unique levelling cradle system and LVL battened supports, designed for versatile multi-sport use with exceptional traction and resilience.
• SportsDeck Tempo Fast-install understructure system with precision-machined birch plywood and an interlocking design, ideal for basketball/volleyball and renovation projects with low floor height build-up.
• Action Flex (Active Prestige) Studio Flooring Studio flooring solution for fitness classes, yoga, Pilates, cardio classes and dance, offering high levels of comfort and safety with durable, easy-maintenance characteristics.
• Rubber Weights Systems / Weightlayer Specialist weights-area rubber flooring designed for free-weights drops and heavy usage, manufactured using recycled car and truck tyres with optional acoustic understructure for noise and vibration reduction.
• Acoustic Free Weights Flooring System & Acoustic Fitness Suite Surround Acoustic performance flooring systems that absorb impact and reduce noise transfer in heavy training zones, with precision anti-vibration understructure and a premium oak timber surround option.
• Sports Line Marking Service Professional line marking for sports courts using approved slip-resistant specialist sports paints, available as part of a new installation or applied to existing flooring, with permanent and temporary line options for events and exhibitions.
• Cleaning and Maintenance Service Comprehensive cleaning and maintenance offering including deep cleaning, supply of cleaning machines, re-lacquering of timber floors, and supply of floor protection tiles and trolleys for exams, exhibitions and functions.
• Sanding & Sealing Service Professional sanding and sealing for timber and Granwood sports floors using dust-free technology and sports-grade lacquers meeting Sport England standards, with a typical refresh cycle of 7-10 years.
• Refurbishment, Repair & ReNew Overlay Service Comprehensive refurbishment and repair of all sports floor types including localised repairs, the ReNew overlay PU system for damaged or worn Granwood or Polyurethane floors, and full restoration of timber and PU surfaces at a fraction of replacement cost.

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered notable, key, minor and core.

• Thomas Armstrong ConstructionnotableImplementation/ SI/ Consulting PartnerConstruction partner on Cleator Moor Leisure Centre project where Reflex installed premium timber sports flooring. Thomas Armstrong is a regional construction company delivering building projects across the North of England.
• Hopkins (Architect)keyStrategic or Co-development PartnerArchitectural practice specifying and designing sports flooring for Eton College project. Hopkins worked alongside Graham Construction as part of the project team delivering the 758m² MultiSport Ash installation.
• Graham ConstructionkeyImplementation/ SI/ Consulting PartnerMain contractor on Eton College sports flooring project, responsible for overall construction delivery with Reflex providing specialist flooring installation.
• Willmott DixonkeyImplementation/ SI/ Consulting PartnerPrincipal contractor on Eclipse Leisure Centre, Spelthorne - a flagship Passivhaus-certified wet and dry leisure facility. Willmott Dixon delivered the full building with Reflex installing GameChanger LED sports flooring.
• GT3 ArchitectskeyStrategic or Co-development PartnerArchitecture firm responsible for Eclipse Leisure Centre design, specifying Reflex GameChanger LED flooring system for the 6-court sports hall within the Passivhaus facility.
• Wham Theatre SchoolsminorChannel Partner/ Reseller/ DistributorOrganisation credited for photography at Morley Village & Sports Hall project. Likely operates in education/theatre sector requiring sports hall facilities.
• Soil AssociationcoreOthersAnnual certification body auditing Reflex's FSC and PEFC Chain of Custody compliance. Certification maintained since 2009, with annual inspections covering supplier documentation, timber purchases, and supply chain integrity.
• CHAS (Contractors Health and Safety Assessment Scheme)coreOthersHealth and safety accreditation scheme providing Common Assessment Standard certification. CHAS Elite membership covers 12 areas of risk management including health & safety, financial, environmental, quality, equality, anti-bribery, modern slavery, and data protection.
• Constructionline GoldnotableOthersUK government certification scheme for construction contractors, providing pre-qualification verification for public sector procurement.
• PulasticcoreTechnology or IntegrationPrimary sports flooring system brand for seamless polyurethane surfaces. Reflex is an approved installer of Pulastic Flowcourt, Classic, and overlay systems throughout the UK.
• JunckersnotableTechnology or IntegrationDanish manufacturer of solid hardwood sports floors. Reflex works with and replaces Junckers floors as seen in Sevenoaks Prep School project where failing Junckers timber was replaced with Pulastic system.
• SportsDeck Manufacturing (Germany)keyTechnology or IntegrationGerman manufacturer precision-machining SportsDeck Tempo birch plywood understructure system for Reflex. Key supplier for fast-install understructure solutions.
• SportsDeck Manufacturing (UK)keyTechnology or IntegrationUK manufacturer precision-machining SportsDeck spruce plywood with levelling cradle system and LVL battened supports for Reflex. Key supplier for UK-manufactured understructure solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Junckers: Danish manufacturer of solid hardwood sports flooring (the brand Reflex often replaces, e.g., Sevenoaks Prep). Comparable as both a supply partner and a competitor in the premium timber sports floor category Reflex serves with MultiSport and Boflex Evolution.
• Harlequin Floors: UK-based specialist in sprung floors for dance, performing arts, and sport. Comparable to Reflex in the studio and performance-sports floor category, with overlap in dance studio, fitness suite, and sprung floor installation.
• Boen Sport: Norwegian sports flooring specialist producing hardwood sprung and area-elastic systems. Directly comparable to Reflex's MultiSport and Boflex Evolution timber offerings for sports halls, gyms, and competition venues.
• DYNAMIK Sport Floors: UK-based manufacturer and installer of timber and PU sprung sports flooring systems, supplying schools, leisure centres, and elite venues. Highly comparable to Reflex on product range, customer segments (UK education, leisure, sport), and installation-led GTM.

Broad incumbents

• Mondo Sports: Italian sports flooring manufacturer (Mondo tracks, vinyl, PU) supplying major venues including Olympic installations. Comparable to Reflex for premium performance sports surfaces, particularly in athletics halls and high-profile competitive venues.
• Tarkett Sports: Global flooring giant with a dedicated sports division (vinyl, PU, timber) supplying and installing sports surfaces worldwide. Comparable as a direct competitor to Reflex in PU and vinyl sports flooring, with the scale advantage of a major manufacturer/installer.
• Gerflor: Major European manufacturer of vinyl and sports flooring systems, including Taraflex (the iconic volleyball/handball surface). Comparable to Reflex in the sports hall and fitness suite flooring category, with broader product range and direct manufacturer-to-client relationships.
• Mapei Sport: Mapei's sport flooring line offers PU and acrylic systems for indoor sports, including Mapefloor and Ultracolor systems. Comparable to Reflex's Pulastic-equivalent PU offering, with manufacturer-direct specification and certified installer networks.

Regional players

• FloorIT UK: UK specialist sports flooring contractor providing installation, refurbishment, and maintenance for sports halls and gyms. Comparable to Reflex on service offering and customer base, competing for similar UK education and leisure tenders.
• Total Sport Floors: UK sports flooring installer servicing schools, leisure centres, and community facilities with installation, sanding, and refurbishment. Closely comparable to Reflex on customer base, project type, and the install-plus-maintenance revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reflex-sports

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflex Sports