What Or En Cash does

Or en Cash is a privately held French retail precious-metals operator, structured as a SASU (L'OR EN CASH, SIREN 512 412 628) and founded in 2009 near Lyon by Christophe Gerber, who remains President. The company runs the country's largest integrated network of dedicated retail gold-buyback and investment-gold agencies — 100+ points of sale across France with a stated objective of being reachable within 45 minutes from any French household — and serves exclusively individual private customers (no disclosed B2B accounts). Offerings span (1) buyback of gold, silver, platinum, dental gold, plated gold and silver-plated metal at the live LBMA fixing price, performed in front of the customer by Bank-of-France-approved experts; (2) retail sale of certified, serial-numbered investment gold bars (1.55 g to 1 kg, sourced from Heimerle Meule and SEMPSA) and gold/silver investment coins, either in-agency or through the sister online platform Or Investissement; and (3) complementary services including free in-agency and remote gold estimation, a secure mail-in kit, and a Garde au Coffre vault-custody offering.

The technology stack is proprietary and built in-house by a dedicated IT team in Lyon: every agency is connected in real time to the London Bullion Market Association gold fixing so that the price applied to a transaction is locked transparently at the moment of appraisal, with electronic signature rollout, agency tablets for live price display, and a stated paperless ("Zéro Papier") objective by 2023. The website stack is conventional (Keycloak for SSO, PrestaShop for shop/cart, Axeptio for cookie consent, Brevo for email, Google Analytics 4 + Matomo for measurement, Meta pixel and Google Ads for retargeting), with no AI/ML components disclosed. Legal domicile is Paris (92 rue Saint-Antoine, 75004); operational headquarters and IT are in Lyon's 9th arrondissement; data is hosted EU-jurisdiction (Agora Calycé, Strasbourg) under RGPD compliance.

Revenue is generated primarily on the spread between the LBMA fixing and the buyback price paid to sellers (transaction-fee economics), augmented by margins on retail investment-bullion sales (in-agency and via Or Investissement), recurring Garde au Coffre storage fees, and the administrative handling of the 11.5% Taxe sur les Métaux Précieux on behalf of clients (fees embedded in the spread). Go-to-market is direct-to-consumer through the dense physical network, an online storefront, remote mail-in kit, and a content- and PR-heavy marketing programme (editorial blog, newsletter, organic social, a national TV campaign featuring Frédérique Bel, and recurring press coverage in TF1, BFM Business, Le Parisien, Le Figaro and Les Echos). The firm has won the Sommet des Entreprises de Croissance 2020 Trophée Or (Distribution & Consumer Goods, CA €20–100M bracket) and was included in the 2020 Les Echos Champions de la Croissance ranking.

Name

Or En Cash

Legal name

SASU L'OR EN CASH

Website

https://orencash.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Or en Cash is France's leading dedicated retail precious-metals network, operating 100+ agencies that buy back gold, silver and jewellery from individuals and sell certified investment gold bars and coins, with in-house IT connecting all locations to live LBMA pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Buyback of precious metals from individuals: Core revenue stream: the company purchases second-hand gold, silver, platinum, dental gold and silverware from private customers across its 100+ agencies and via its remote mail kit. Profit is generated on the spread between the international gold fixing and the price paid to the seller.
2. Retail sale of investment gold and silver: Sale of certified bullion bars (from 1.55 g to 1 kg, including own OR EN CASH and SEMPSA bars) and investment coins (Napoléon, Marianne Coq, 20 Francs Suisse, Krugerrand, Souverain, etc.) in agency and online through partner Or Investissement. Blocked-price, paid deposit then balance on pickup.
3. Garde au Coffre (vault storage) service: Storage service allowing customers to keep purchased gold in a secured vault operated with Or en Cash's excellence, providing a recurring/storage-based revenue line on stored assets.
4. Administration of the Taxe sur les Métaux Précieux (TMP): For the resale of investment gold and silver by clients, Or en Cash collects the 11.5% TMP and carries out the related declaration/payment formalities on behalf of customers. Service fee economics are embedded in the spread.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Or En Cash is a French precious-metals retail network operating 100+ agencies nationwide, where individuals can sell unwanted gold, silver, platinum, dental gold and jewellery at real-time LBMA prices and purchase certified investment gold bars and coins. The company also offers free in-agency and remote estimation services, online investment-gold purchasing via its sister platform Or Investissement, and vault custody (Garde au Coffre) for stored gold.

Product overview

Or en Cash is France's leading integrated network (100+ agencies) for retail trading of precious metals, operating a unified multi-service platform that combines physical-agency transactions with a digital purchase channel. The offering is centred on three core activities: (1) buying (rachat) gold, silver, platinum, dental gold, plated gold, silver-plated metal and jewellery from individuals at real-time LBMA prices; (2) selling investment-grade gold bars (Lingots et lingotins d'or, sourced mainly from Heimerle Meule and SEMPSA, from 1.55 g to 1 kg) and investment gold and silver coins via in-agency sales and through the sister e-commerce platform Or Investissement; and (3) complementary services such as free in-agency and remote gold valuation (Estimation d'or), the Garde au Coffre vault-custody offering, and an online appointment booking flow (Réservation de RDV en ligne) added during the post-confinement reopening. Agency services are delivered through the nationwide boutique network, while the digital purchase journey extends the in-agency experience through or-investissement.fr, with shared customer data inside the L'OR EN CASH group.

Differentiator

Problem solved

Functional benefit

Brands

• OR INVESTISSEMENT: Online-focused sub-brand / subsidiary of the L'OR EN CASH group, dedicated to selling gold and silver investment products (lingots, pièces) online via or-investissement.fr.

Quantifiable outcome

• Investment-gold activity multiplied by 20 in 4 years
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Or Investissement (or-investissement.fr)flagshipStrategic or Co-development PartnerOr Investissement is Or en Cash's sister online store (group company) through which customers buy investment gold and silver bars and coins directly on the internet; the orencash.fr site systematically redirects the « Acheter » flow to or-investissement.fr. Customer data is shared within the L'OR EN CASH group for cross-selling and customer-knowledge purposes.
• Heimerle MeulecoreOEM/ Whitelabel/ Licensing PartnerGerman refinery established in 1845 that produces the bulk of the investment bars and lingotins sold under the Or en Cash brand; bars are highly polished, numbered and certified with an origin certificate.
• SEMPSAminorOEM/ Whitelabel/ Licensing PartnerSpanish refinery producing larger-format gold bars (20 g, 50 g, 100 g, 250 g, 500 g, 1 kg) sold under the SEMPSA mark alongside Or en Cash's own bars.
• Agora CalycécoreTechnology or IntegrationEU-based hosting infrastructure provider operating the servers hosting orencash.fr from Strasbourg (5 rue Hannah Arendt, 67200 Strasbourg), under RGPD-compliant EU jurisdiction.
• Amiltone SAScoreImplementation/ SI/ Consulting PartnerService provider responsible for the design, development, technical operation and maintenance of the orencash.fr website, based in Villeurbanne (76 boulevard du 11 novembre 1918, 69100 Villeurbanne).
• DPO ConsultingminorImplementation/ SI/ Consulting PartnerExternal Data Protection Officer service appointed by L'OR EN CASH under RGPD; reachable at [email protected].
• Frédérique BelcoreGTM or Marketing PartnerFrench actress signed as the company's brand ambassadress (« égérie ») for its national TV advertising campaign.
• HexacupminorGTM or Marketing PartnerEco-sport association championed by Or en Cash's endowment fund (Fonds de dotation Or en Cash); the fund financed the creation and development of the Hexacup mobile app (>20,000 users) supporting waste-collection and accessibility-to-sport initiatives.
• Parc de CourzieuminorGTM or Marketing PartnerOnly animal park in the Rhône department, supported by Or en Cash's endowment fund during the post-Covid confinement period.
• A Tree for YouminorGTM or Marketing PartnerAssociation partnered with Or en Cash's endowment fund to support an agroforestry project run by Marion in the Alpes-de-Haute-Provence.
• Management HebdominorGTM or Marketing PartnerBusiness press that highlighted Or en Cash's family-friendly HR policy allowing agency managers to bring their children to work.

Scale indicators8 records

Recent moves29 records

Expansion highlights5 records

Direct peers

• CPoR Devises: Historic French precious-metals dealer and affiliate of a public mint, offering bullion and coin trading to individuals; competes directly with Or en Cash on investment-gold and numismatic products.
• La Maison de l'Or: French gold buyback and investment-gold counter with a small physical footprint; partial overlap with Or en Cash's agency model and buyback services in regional French cities.
• Gold Avenue (Swissquote): Online retail gold and silver platform operated by Swissquote, with vault storage and live pricing; direct competitor to Or en Cash's online investment-gold flow (Or Investissement) and Garde au Coffre service.
• Comptoir National de l'Or: Direct French competitor operating a network of physical agencies for retail gold buyback and investment-gold sales; closest head-to-head rival to Or en Cash in the French retail precious-metals market.
• Gold.fr (AuCOFFRE.com): France-based online gold and silver platform with vault storage ('Au Coffre') and live LBMA pricing; directly comparable to Or en Cash's buyback + Garde au Coffre model but with a digital-first GTM.
• Achat Gold & Argent (AGS Gold): French precious-metals counter offering gold, silver and platinum buyback and sale; competes with Or en Cash agencies in many of the same mid-size French cities.

Broad incumbents

• Kitco: Global precious-metals platform providing live gold/silver pricing, retail bullion sales and vault storage; overlaps with Or en Cash on retail investment gold and on the live pricing/educational content engine that drives demand.
• APMEX: Large US-based precious-metals retailer and online platform; comparable to Or en Cash on retail bullion and coin sales, with a much wider product range and geographic reach but no French physical network.

Emerging players

• BullionByPost: UK-based online bullion retailer with insured delivery and live pricing; comparable to Or en Cash / Or Investissement on the e-commerce investment-gold flow, with a regional (UK) focus.

Others

• Loomis (vault storage): Global secure-cash and high-value-logistics operator running vault storage facilities; directly relevant to Or en Cash's Garde au Coffre service line as a potential infrastructure partner or competing vault provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/orencash
• LinkedInlinkedin.com/company/or-en-cash
• Instagraminstagram.com/orencash
• Xx.com/orencash

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Or En Cash