Hexacup
Hexacup operates a free mobile platform, described as the largest amateur football tournament in France, enabling players aged 10-25 in 30 French cities to form 5v5 or 7v7 teams, find opponents, schedule matches, and compete in live city rankings, monetizing through brand sponsorship partnerships.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Hexacup firmographics
Firmographics- Name
- Hexacup
- Legal name
- Hexacup
- Website
- https://hexacup.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hexacup operates a free mobile platform, described as the largest amateur football tournament in France, enabling players aged 10-25 in 30 French cities to form 5v5 or 7v7 teams, find opponents, schedule matches, and compete in live city rankings, monetizing through brand sponsorship partnerships.
- Ownership category
- akta.pro rank
Hexacup industry classification
Industry- Product category
- Amateur Football Platform
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)
Keywords
Hexacup business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Sponsorship & Brand Partnerships: Hexacup generates revenue through sponsored partnerships with national and local brands, including campaign integrations targeting the 10-25 demographic. Examples include Ferrero's Kinder Joy of Moving challenge, MAIF's eco-sport initiatives, and beIN SPORTS content integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Participation — no cost to players |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Hexacup product offering
Product offeringCore offering
Hexacup operates a free mobile and web platform that enables amateur football players to create teams of 5v5 or 7v7, find nearby opponents through community-based matching, schedule matches on public fields, report results, and compete in live city-wide leaderboards. The platform functions as the largest amateur football tournament in France, with 5,700+ players and 1,000+ teams registered across 30 active cities. The service is entirely free for players, with revenue generated through brand sponsorships and partnership campaigns (Ferrero/Kinder, MAIF, beIN SPORTS).
Product overview
Hexacup operates as a single unified platform for amateur football organization, combining a mobile application with tournament infrastructure. The core offering enables players to create and manage teams in 5v5 or 7v7 formats, discover nearby opponents through a community-based matching system, schedule matches on public fields, track results in live city leaderboards, and participate in organized tournaments. The platform is entirely free for players and integrates the Kinder Joy of Moving Challenge as a youth-focused partner program. The ecosystem spans 30 active cities with 5,700 players and 1,000 teams registered within recent periods.
Differentiator
Problem solved
Functional benefit
Brands
- Hexacup Kinder Joy of Moving Challenge: A football challenge in partnership with Ferrero targeting 9-15 year olds, where participants showcase their skills through videos and winners are invited to a 1vs1 tournament in Paris.
Products and services
- Hexacup Platform Mobile and web application that enables amateur football players aged 10-25 in France to create teams in 5v5 or 7v7 formats, discover nearby opponents through community-based matching, schedule matches on public fields, report match results, and compete on live city-wide leaderboards. Free for all players.
- Hexacup Tournament System Organized tournament infrastructure supporting competitive football events with standardized rules, 7v7 match format (8 players per team with 4 substitutes), timed gameplay (20-minute halves), team registration, and ranking systems. Used for events such as the Hexacup 2025 Finale in Paris.
Quantifiable outcome
- 5,700 players registered in the last 30 days; 1,000 teams registered in the last 90 days; active in 30 cities
Companies that use Hexacup
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Hexacup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hexacup partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Ferrero (Kinder Joy of Moving)coreFerrero's Kinder Joy of Moving program partners with Hexacup to create the Hexacup Kinder Joy of Moving challenge, where young people aged 9–15 showcase their football skills through video submissions, with the best players invited to a 1vs1 tournament in Paris. This is a flagship national partnership targeting youth sports engagement.
- MAIFcoreMAIF is a national partner of Hexacup, with a focus on eco-responsible sports promotion. The partnership aligns MAIF's environmental commitments with Hexacup's community sports platform.
- beIN SPORTScorebeIN SPORTS is a national media partner of Hexacup, providing sports media visibility and content integration opportunities for the amateur football platform.
- ESG SportminorESG Sport is a national partner supporting Hexacup's ESG and sustainability-focused sports initiatives, particularly around youth engagement and eco-responsible sports practices.
- Easycash CalvadosminorLocal partner operating in the Calvados/Seine-Maritime region, contributing to local event support and regional sponsorship of Hexacup activities.
- Easycash Seine-MaritimeminorLocal partner operating in the Seine-Maritime region, contributing to local event support and regional sponsorship of Hexacup activities.
- RideYegominorLocal partner contributing to Hexacup's local ecosystem, with a mobility/sports focus supporting regional events and community activities.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Hexacup competitors and assessment
Company assessmentDirect peers
- Spond: Spond is a Norwegian team management app widely used by amateur sports clubs for scheduling, communication, and event coordination. It is a directly comparable platform to Hexacup in the amateur team management category, primarily serving European markets.
- SportEasy: SportEasy is a French mobile and web platform for amateur sports team management, enabling players to organize matches, track results, and coordinate team logistics. It is the closest direct competitor to Hexacup in the French amateur sports team management space.
- OpenSports: OpenSports is a Canadian platform that helps amateur athletes find pickup games and join leagues across multiple sports. It is comparable to Hexacup in enabling community-driven amateur sports organization and opponent matching.
- Teamer: Teamer is a UK-based team management platform for amateur sports clubs, offering team creation, scheduling, and member communication. It targets the same amateur sports team organization use case as Hexacup across multiple sports.
- Playbook: Playbook is a US-based amateur sports community platform that connects athletes, organizes pickup games, and provides team management tools. It addresses use cases similar to Hexacup around spontaneous amateur sports organization and community engagement.
Broad incumbents
- Meetup: Meetup is a global community event platform enabling local groups to organize in-person activities including amateur sports. It serves as a broad incumbent in community-driven activity organization, though it is not specific to sports.
- Decathlon: Decathlon is the world's largest sporting goods retailer with significant community programs, sports club partnerships, and grassroots engagement initiatives across Europe. Its scale, brand recognition, and community investment make it a broad incumbent adjacent to Hexacup's amateur football community.
Others
- GameTime: GameTime is a US mobile ticketing platform for sports events. While not directly comparable in product, it operates at the intersection of consumer sports engagement and mobile-first event discovery, adjacent to Hexacup's amateur sports event model.
Emerging players
- RunSignup: RunSignup is a US-based race registration and amateur sports events platform serving endurance sports and community races. While focused on races rather than team sports, it shares the model of community-driven amateur sports event organization with sponsorship integration.
- Playtomic: Playtomic is a sports facility booking and community platform, originally focused on padel and tennis and now expanding into broader amateur sports. While facility-booking-led rather than team-formation-led, it overlaps with Hexacup in the amateur sports community space across European markets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hexacup social profiles
Digital presenceHexacup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hexacup leadership team
Management profileNumber of profiles
Hexacup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hexacup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hexacup
What does Hexacup do?
Hexacup operates a free mobile and web platform that enables amateur football players to create teams of 5v5 or 7v7, find nearby opponents through community-based matching, schedule matches on public fields, report results, and compete in live city-wide leaderboards. The platform functions as the largest amateur football tournament in France, with 5,700+ players and 1,000+ teams registered across 30 active cities. The service is entirely free for players, with revenue generated through brand sponsorships and partnership campaigns (Ferrero/Kinder, MAIF, beIN SPORTS).
Is Hexacup a public or private company?
Hexacup is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hexacup founded?
Hexacup was founded in -1. It employs 11 to 50 people.
How does Hexacup make money?
One revenue line is on record: sponsorship & Brand Partnerships.
Who are Hexacup's main competitors?
Direct peers on record are Spond, SportEasy, OpenSports, Teamer and Playbook. Broad incumbents are Meetup and Decathlon. GameTime is listed as an others. Emerging players are RunSignup and Playtomic.
Does Hexacup have an API?
No public API is recorded for Hexacup.
What industry is Hexacup in?
Hexacup's product category is Amateur Football Platform. Its primary akta.pro industry code is MPAFADAF, Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders). Its NAICS code is 711211 and its SIC code is 7997.