BredaBeds
BredaBeds is a family-owned, manufacturer-direct e-commerce company in Meridian, Idaho that designs, manufactures, and sells customizable Murphy Beds and complementary mattresses and accessories online to U.S. residential and SMB customers seeking space-saving furniture solutions.
- Company typePrivate
- Founded2001
- HeadquartersMeridian, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
BredaBeds firmographics
Firmographics- Name
- BredaBeds
- Legal name
- Breda, Inc.
- Website
- https://bredabeds.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BredaBeds is a family-owned, manufacturer-direct e-commerce company in Meridian, Idaho that designs, manufactures, and sells customizable Murphy Beds and complementary mattresses and accessories online to U.S. residential and SMB customers seeking space-saving furniture solutions.
- Ownership category
- akta.pro rank
BredaBeds industry classification
Industry- Product category
- Murphy Beds / Space-Saving Furniture
- NAICS
- Mattress Manufacturing (337910)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industry
- Bed Frames, Foundations & Headboards Retail (CRAIABAE)
Keywords
Where BredaBeds is headquartered
LocationHeadquarters
- HQ city
- Meridian
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BredaBeds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Murphy Bed Hardware Sales: One-time sale of Murphy Bed kits (cabinet, mechanism, hardware) in various configurations. Revenue generated from base bed price plus customization options (colors, hutches, hardware finishes, LED kits).
- Mattress Sales: One-time sale of Gel-Max Memory Foam Mattress and BredaBlock accessory. Complementary products sold alongside Murphy Beds.
- Delivery and Assembly Services: Optional paid delivery services including curbside, garage/carport, room-of-choice placement, and professional assembly in select areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Murphy Beds starting at $1,148-$2,688 depending on collection |
| One time/ perpetual license | Pay-as-you-go | Gel-Max Memory Foam Mattress $591.20 (sale) / $739.00 (regular) |
| One time/ perpetual license | Pay-as-you-go | BredaBlock wedge pillow $37.60 |
| One time/ perpetual license | Pay-as-you-go | LED Light Kit add-on $132 |
| Other | Pay-as-you-go | Financing available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BredaBeds product offering
Product offeringCore offering
BredaBeds designs, manufactures, and sells direct-to-consumer modern Murphy Bed kits in five collections (Urban, Metropolitan, Penthouse, InLine, Studio) with over 30,000 configurations. The company also sells complementary Gel-Max memory foam mattresses, the BredaBlock gap-filling pillow, LED light kits, and an InLine coffee table, and offers paid freight delivery and professional assembly services in select metros across the continental United States.
Product overview
BredaBeds is a manufacturer-direct Murphy Bed (wall bed) company offering five distinct product collections: Urban, Metropolitan, Penthouse, InLine, and Studio. The product portfolio centers on space-saving Murphy Beds available in multiple configurations including bed-only, bed with side hutches, bed with top hutches, bed with multiple hutches, and integrated Murphy Bed and sofa combinations. Horizontal and vertical orientations are available. All beds accommodate standard mattresses up to 13 inches thick. Supporting products include Gel-Max Memory Foam Mattresses, the BredaBlock gap-filling pillow, LED Light Kits, and the InLine Coffee Table. The company offers over 30,000 configuration combinations across 20+ colors, multiple bed sizes (Twin through King), and various hardware finishes. Professional assembly services are available in select geographic areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Urban Collection Murphy Beds Modern Murphy Bed kits with flat/slab door style and industrial-grade melamine construction, available in Twin through King sizes, vertical and horizontal orientations, and with optional side and top hutches, LED lighting, and configurable hardware finishes. Sold direct-to-consumer across the continental United States, starting at $1,148 before promotions.
- Metropolitan Collection Murphy Beds Murphy Bed kits with raised panel door styling and 3D laminate construction at a 16-inch unit depth, available in vertical and horizontal orientations with optional side and top hutches featuring soft-close drawers and night shelves. Starting at $1,300 before promotions.
- Penthouse Collection Murphy Beds Premium Murphy Bed kits with faux drawer door style, 3D laminate construction, and 21-inch-deep hutches that include wardrobe rods for hanging clothes. Available in multiple sizes, orientations, and hutch configurations. Starting at $1,432 before promotions.
- InLine Collection Murphy Bed and Sofa Combinations Integrated Murphy Bed and sofa units available in vertical and horizontal orientations, with optional side and top hutches, that combine seating and sleeping functionality in one piece. Starting at $2,688 before promotions.
- Studio Collection Murphy Beds Murphy Bed kits with textured melamine styling, 16-inch bed depth, and 21-inch-deep hutches featuring flat/slab door styling and soft-close features. Available with one or two side hutches. Starting at $1,744 before promotions.
- Urban Stack Murphy Bunk Bed Stack bunk bed configuration using the Urban Collection design with two beds stacked vertically for maximum space utilization in shared or guest rooms.
- Gel-Max Memory Foam Mattress 10-inch luxury memory foam mattress with a gel-infused cooling top layer, four comfort memory foam layers, and a zip-off anti-microbial cover; CertiPUR-US certified. Available in Twin, Twin XL, Full, Queen, and King sizes with upcharges for larger sizes. Priced at $591.20 on sale / $739.00 regular.
- BredaBlock Wedge Pillow Custom wedge-shaped pillow designed to fill the gap between the mattress and wall when a BredaBed is in the closed position, preventing pillows from falling behind the bed. Priced at $37.60.
- LED Light Kit Wired LED Light Kit with three recessed lights and a wireless RF remote for illuminating bedding on Murphy Beds, designed with a low-voltage safety profile. Priced at $132.
- InLine Coffee Table Complementary coffee table designed to accompany the InLine Collection Murphy Beds and sofas, completing the living-room-plus-sleeping-area setup.
- Delivery and Assembly Services Optional paid delivery and professional in-home assembly services for Murphy Bed orders across the continental United States. Service tiers include free curbside delivery, paid garage/carport delivery, paid room-of-choice placement with a two-person team, and full professional assembly available in select metros (San Francisco, Southern Florida, Dallas-Fort Worth, Phoenix, Jacksonville, and Charlotte).
Quantifiable outcome
- 50,000+ beds sold and spaces transformed
- +3 more outcomes
Companies that use BredaBeds
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
BredaBeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
BredaBeds partnerships and signals
Strategic signalScale indicators6 records
Recent moves8 records
Expansion highlights5 records
BredaBeds competitors and assessment
Company assessmentDirect peers
- Expand Furniture: Canadian transformable furniture brand offering wall beds, convertible tables, and Murphy-style pieces online — comparable on space-saving furniture category and DTC customization model.
- Wilding Wallbeds: Oregon-based US manufacturer of custom wall beds (Murphy Beds) sold direct, with vertical/horizontal orientations, hutches and finishes — a closely comparable DTC manufacturer in the same product category.
- Lori Wall Beds: Canadian manufacturer and direct seller of wall bed systems with multiple collections, customization options, and accessories — directly comparable on product line, customization breadth, and DTC model.
- The Murphy Door: Specialty US manufacturer selling hidden Murphy-style doors and wall bed systems direct to consumers, overlapping strongly on product category, customization, and e-commerce sales motion.
- Resource Furniture: High-end US distributor of Italian transformable wall beds (e.g., Clei) — serves an overlapping customer need (transformable beds that disappear into walls) at a premium price point, intersecting with BredaBeds' customization offering.
Broad incumbents
- Orthex Group (formerly Inova Wall Beds): European wall bed systems manufacturer with broader product portfolio distributed through dealers — competes in the same wall bed category but with a wider, established dealer network rather than a single-DTC model.
- Bestar: Canadian furniture manufacturer offering wall beds, desks and storage furniture sold through mass retailers including Costco — a broader incumbent with overlapping product category and substantially larger scale.
- IKEA: Global furniture incumbent offering a range of space-saving beds and convertible furniture (e.g., daybeds/futons) at value price points — competes for the same space-constrained residential customer with much wider catalog reach.
- Wayfair: Large online furniture marketplace selling third-party wall bed brands (including Wilding and others) directly to consumers — competes with BredaBeds on price transparency, search-driven acquisition, and shipping scale.
- Pottery Barn: National specialty furniture retailer offering selected Murphy/wall bed systems integrated with broader bedroom and storage assortments — overlaps as an alternative shopping destination for transformable bedroom furniture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BredaBeds social profiles
Digital presenceBredaBeds compliance and trust
Trust signalCompliance2 records
BredaBeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
BredaBeds leadership team
Management profileNumber of profiles
Profiles1 record
BredaBeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BredaBeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BredaBeds
What does BredaBeds do?
BredaBeds designs, manufactures, and sells direct-to-consumer modern Murphy Bed kits in five collections (Urban, Metropolitan, Penthouse, InLine, Studio) with over 30,000 configurations. The company also sells complementary Gel-Max memory foam mattresses, the BredaBlock gap-filling pillow, LED light kits, and an InLine coffee table, and offers paid freight delivery and professional assembly services in select metros across the continental United States.
Is BredaBeds a public or private company?
BredaBeds is a private company. It is classified as family owned and is currently operating.
When was BredaBeds founded?
BredaBeds was founded in 2001. It employs 11 to 50 people.
Where is BredaBeds based?
BredaBeds is headquartered in Meridian, United States, in the North America region.
How does BredaBeds make money?
Three revenue lines are on record. Murphy Bed Hardware Sales are the primary driver. The others are mattress Sales and delivery and Assembly Services.
Who are BredaBeds's main competitors?
Direct peers on record are Expand Furniture, Wilding Wallbeds, Lori Wall Beds, The Murphy Door and Resource Furniture. Broad incumbents are Orthex Group (formerly Inova Wall Beds), Bestar, IKEA, Wayfair and Pottery Barn.
Does BredaBeds have an API?
No public API is recorded for BredaBeds.
What industry is BredaBeds in?
BredaBeds's product category is Murphy Beds / Space-Saving Furniture. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its NAICS code is 337910.