EAE Business School

What EAE Business School does

EAE Business School is a private business school founded in 1958 and headquartered in Barcelona, with a second campus in Madrid. It is a subsidiary of Grupo Planeta, the Spanish educational conglomerate, and operates through two legal entities: EAE Institución Superior de Formación Universitaria, S.L. (Barcelona) and EAE Madrid Centro Educación Superior, S.L.U. (Madrid). The school offers undergraduate degrees (Bachelor's in Business Administration/ADE and Marketing and Digital Communication), a portfolio of master's and MBA programs (including full-time, part-time/executive, and hybrid modalities), executive education, and specialized programs across MBAs, Marketing, Finance, Human Resources, Supply Chain, Project Management, Innovation & Technology, and Tourism. Programs are delivered in Spanish and English at the two physical campuses and through a virtual campus platform (campus.eae.es).

The institution's primary customer base is working professionals and mid-to-senior managers seeking career acceleration, with secondary segments of recent graduates, corporate-sponsored enrollees (via 5,500+ company collaboration agreements), and international students. Revenue is generated principally through tuition fees, supplemented by corporate training and executive education engagements, and an immaterial merchandise stream via the EAE Shop. The go-to-market model is sales-led, with prospective students submitting information requests through the website and being contacted by academic advisors; demand generation relies on content marketing (the Retos Directivos and Retos en Supply blogs, original research reports, webinars), organic and paid digital channels, and event participation anchored by the #StartToday brand campaign. The technology stack is standard marketing and analytics tooling (Google Analytics, Google Ads, Optimizely, Adobe Target, Facebook Pixel, LinkedIn Insight Tag) rather than proprietary differentiated technology. The school is GDPR-compliant and reports to a Data Protection Officer accessible through Grupo Planeta.

Name

EAE Business School

Legal name

EAE Institución Superior de Formación Universitaria, S.L. y EAE Madrid Centro Educación Superior, S.L.U.

Website

https://eae.es

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

EAE Business School is a private Spanish business school founded in 1958, operating Barcelona and Madrid campuses as part of Grupo Planeta. It delivers undergraduate degrees, MBAs, master's programs, and executive education in Spanish and English to working professionals, recent graduates, and corporate-sponsored learners.

Ownership category

akta.pro rank

Product category

Business and Management Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International Business & Global Management Schools (EDAHAHAJ)

akta.pro secondary industries

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)

Keywords

• Business school education
• MBA programs
• Executive education
• Master's degrees
• Undergraduate business degrees

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees – Degree Programs: Revenue is generated primarily through tuition fees charged for undergraduate degrees (Grado ADE, Grado en Marketing y Comunicación Digital), full-time master's programs, executive education (part-time) programs, and hybrid-format master's programs. Programs are offered in both Spanish and English at Barcelona and Madrid campuses.
2. Corporate Training & Sponsored Enrollments: EAE maintains relationships with over 5,500 companies and organizations, likely including corporate-sponsored enrollments and custom training engagements.
3. Merchandise Sales (EAE Shop): EAE operates an e-commerce store (shop.eae.es) selling branded merchandise including thermal mugs, water bottles, T-shirts, polo shirts, sweatshirts, and accessories priced between €11.90 and €34.90.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EAE Business School is a private higher-education institution founded in 1958 that designs, markets, and delivers business and management academic programs. Its portfolio spans undergraduate degrees (Business Administration/ADE, Marketing and Digital Communication), full-time and part-time master's programs, MBAs (Full-Time, Executive, International, Global Executive), and specialized master's in marketing, finance, supply chain, HR, project management, tourism, big data, AI, and sustainability. Programs are delivered in Spanish and English across campuses in Barcelona and Madrid, with full-time, part-time executive, and hybrid modalities supported by an online virtual campus.

Product overview

EAE Business School offers a comprehensive portfolio of business and management educational programs across two campuses (Barcelona and Madrid). The institution provides undergraduate degrees (Bachelor's in Business Administration and Marketing), full-time and part-time master's programs, executive education, and hybrid learning formats. The core offerings span MBAs and Business Management, Innovation & Technology (including Big Data, AI, and Business Analytics), Marketing, Finance, Human Resources, Supply Chain, Project Management, and Tourism. Programs are delivered through in-person, online, and hybrid modalities. The school also operates a Virtual Campus platform, an official merchandise store (EAE Shop), an entrepreneurship program (EAE Emprende), career services (Professional Impact Plan), corporate connection services with 5,500+ partner companies, and an active alumni network.

Differentiator

Problem solved

Functional benefit

Products and services

• MBA Programs Master of Business Administration programs offered in Full-Time, Executive (part-time), International, and Global Executive formats, with specializations in Healthcare Management and Sustainability/ESG. Designed for working professionals and managers seeking leadership development, career acceleration, and industry specialization.
• Innovation & Technology Master's Programs Technology-focused master's programs including Master in Big Data & Analytics, Master in Artificial Intelligence for Business, and Master in Business Analytics & Data Strategy. Targeted at professionals seeking to apply data, AI, and analytics capabilities in business contexts.
• Marketing, Communication and Sales Master's Programs Marketing and sales-focused programs including Master in Digital Marketing & E-commerce, Master in Growth Hacking, Master in Corporate Communication, Master in Customer Experience & Innovation, and Master in Marketing y Gestión Comercial. Targeted at professionals pursuing careers in marketing, brand management, and commercial leadership.
• Finance and Economics Master's Programs Finance-focused master's including Master in Finance, Master in Dirección Financiera, Master in Corporate Finance, and Master in Stock Market & Financial Markets. Designed for professionals developing careers in corporate finance, financial management, and capital markets.
• Human Resources and Talent Master's Programs HR and talent management programs including Master in Human Resources and Talent Development. Targeted at HR professionals and people managers.
• Supply Chain & Logistics Master's Programs Operations and logistics programs including Master in Supply Chain Management & Logistics. Targeted at operations and supply chain professionals.
• Project Management Master's Programs Project management master's programs focused on developing leadership and execution capabilities for project and program managers.
• Tourism and Hospitality Master's Programs Specialized programs in hotel management, events organization, and sustainable tourism, including Master in Dirección Hotelera y Restauración, Master en Dirección y Organización de Eventos, and Master en Gestión Turística Sostenible. Targeted at hospitality and tourism professionals.
• Bachelor's Degrees (Grado) Undergraduate degree programs including Grado en Administración y Dirección de Empresas (ADE) and Grado en Marketing y Comunicación Digital. Targeted at recent high school graduates and early-career individuals seeking foundational business qualifications.
• Professional Impact Plan (Career Services) Career development service providing personalized career planning, professional trajectory mapping, and employability support bundled with degree and master's programs.
• Corporate Connections Program Networking and corporate-partnership program connecting students with over 5,500 collaborating companies and organizations for internships, job placements, and corporate-sponsored training.
• Alumni Network Post-graduation alumni community of 77,000+ professionals providing ongoing networking opportunities, events, and professional development resources for former students.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Pack (Italian HR tech startup)minorStrategic or Co-development Partner · 12 November 2025Pack, an Italian HR tech startup using AI for talent development, counts EAE Business School as a strategic partner. Pack closed a Series A funding round of EUR 5.8 million in November 2025, led by Acadian Ventures with participation from Aticco and Rialto VC. EAE serves as a strategic partner supporting Pack's talent development initiatives.
• 82+ Universities and Business Schools WorldwidecoreStrategic or Co-development PartnerEAE Business School maintains agreements with over 82 universities and business schools globally, enabling student exchanges, dual-degree programs, international academic collaborations, and access to global educational networks across Europe and Latin America.
• 5,500+ Companies and OrganizationscoreStrategic or Co-development PartnerEAE Business School has established over 5,500 collaboration agreements with companies and organizations, supporting corporate-sponsored enrollments, internship placements, career services, curriculum input, and executive training engagements.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EU Business School: International business school with campuses in Barcelona, Geneva, Munich, and Montreux, offering English-taught MBAs and bachelor's. Competes for international students considering Barcelona-based business education and offers transparent online pricing.
• ESADE Business School: Barcelona-based business school offering MBAs, master's, and executive education in Spanish and English. Directly competes with EAE in the Spanish premium business education market, with overlapping program portfolio and Barcelona campus presence.
• IE Business School: Madrid-based business school with globally ranked MBA, master's, and executive education programs. A direct competitor in Spain, sharing EAE's bilingual program model and competing for the same international and LatAm student pool.
• IESE Business School: Top-tier global MBA provider with Barcelona and Madrid campuses. Competes head-to-head with EAE for Spanish executive MBA students and corporate-sponsored enrollments, with significantly stronger brand and ranking position.
• EADA Business School: Barcelona-based business school offering MBAs, master's, and executive education with a similar mid-tier positioning to EAE. Competes for the same working-professional segment in Catalonia and across Spain.
• OBS Business School: Online-first business school owned by Planeta Formación y Universidades (sister entity within Grupo Planeta). Direct competitor in online MBA and master's programs, sharing parent-company resources and brand association.
• ESIC Business & Marketing School: Spanish business and marketing school with multiple campuses offering MBAs, master's, and undergraduate programs. Direct competitor in the Spanish mid-tier, with particularly strong overlap in marketing and digital communication programs.

Broad incumbents

• INSEAD: Global top-tier business school with campuses in France, Singapore, and Abu Dhabi. Competes with EAE in the international executive MBA segment and represents the upper bound of the pricing/ranking curve that EAE benchmarks against.
• Universidad Europea (UE): Spanish private university offering business degrees, master's, and executive education across multiple campuses. Competes with EAE in the Spanish private higher-education market for undergraduate and postgraduate business students.

Regional players

• IESEG School of Management: France-based business school with campuses in Lille and Paris offering English-taught programs with strong international focus. Comparable to EAE in program breadth and mid-tier positioning, serving a primarily European (non-Spanish) market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/68051
• Xx.com/EAE_
• Facebookfacebook.com/298859775736

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EAE Business School