Pack
Pack is an AI-powered skill management platform founded in 2022 that helps large European organizations transition from role-based to skill-based structures through AI-driven skill mapping, proficiency assessment, personalized development plans, and a network of over 1,000 certified trainers and 300+ experts.
- Company typePrivate
- Founded2022
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pack does
Pack is an Italian-Spanish HR technology company founded in 2022 by Pietro María Picogna and Giacomo Gentili that operates an AI-powered skill management platform designed to help large organizations transition from traditional role-based structures to skill-based workforce models. The platform runs a five-step process: AI-driven skill mapping that forecasts current and five-year skill needs; AI-based skill assessment that evaluates employee proficiency; generation of personalized individual development plans; business impact analytics integrated with existing HRIS and LMS systems; and a Return on Development Investment (RODI) module that quantifies program costs, benefits, and timelines. Supporting the software is a service layer comprising a network of over 1,000 certified trainers and 300+ internationally recognized experts, coaches, and mentors delivering live training and mentoring.
The company sells to enterprise HR Directors and CHROs through a B2B field sales motion with quote-based annual subscriptions scaled to organization size, supplemented by professional services revenue from training outsourcing. Named enterprise customers span manufacturing, electronics, mobility, food, insurance, and export credit (Lecta, LG Electronics, Cooltra, Amadori, Allianz Trade, SACE), and the company reports measurable customer outcomes of +31% upskilling rate, +64% reskilling rate, +96% satisfaction rate, and €15,000 average cost savings per avoided resignation. Go-to-market is concentrated in Europe (Italy, Spain, France, Germany, UK) with marketing conducted via content, a Mailchimp newsletter, LinkedIn, and a 'Book a Demo' HubSpot funnel.
Pack is legally domiciled in Bologna, Italy (Pack Srl, Via Marconi 45), with engineering in Milan and a regional hub in Barcelona, Spain. The company has raised approximately €9.3 million total across 2025: a €3.5M seed/pre-Series A in September and a €5.8M Series A in December led by Rialto VC and Acadian Ventures, with Aticco participating. It holds GDPR, ISO 9001, and SSL certifications and operates with EU/EEA-based data hosting, and is supported by ICEX-Invest in Spain's Rising UP programme and a flagship partnership with EAE Business School.
Pack firmographics
Firmographics- Name
- Pack
- Legal name
- Pack Srl
- Website
- https://thepack.tech
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pack is an AI-powered skill management platform founded in 2022 that helps large European organizations transition from role-based to skill-based structures through AI-driven skill mapping, proficiency assessment, personalized development plans, and a network of over 1,000 certified trainers and 300+ experts.
- Ownership category
- akta.pro rank
Pack industry classification
Industry- Product category
- Skill Management Software
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI)
- akta.pro secondary industry
- Onboarding Program Design, Enablement & Train-the-Trainer (EDABAOAL)
Keywords
Where Pack is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Pack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: AI-powered skill management platform subscription for organisations to map skills, identify strategic gaps and build personalised development plans. Pricing based on organisation size with modules for skill mapping, assessment, and development.
- Training Services: Outsourcing of live training programs through network of certified trainers and mentors. Professional services for mentoring and coaching support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Pack product offering
Product offeringCore offering
Pack is an AI-powered skill management platform that helps large organizations map the skills they need now and over the next five years, assess employee proficiency levels, and build personalized development plans. The platform combines skill ontology building, AI-based assessments, individual development plans, and access to a network of over 1,000 certified trainers and 300+ internationally recognized mentors to transform organizations from role-based to skill-based structures. Supporting modules provide ROI analytics (RODI) and integration with existing HR suites (HRIS and LMS).
Product overview
Pack is a People Development Platform — an AI-powered skill management system for large organizations. The platform operates as a unified system comprising four core integrated modules: Skill Mapping (for building future-proof skill ontologies), Skill Assessment (for understanding employee proficiency levels), Development Plans (for creating individual development paths powered by AI recommendations), and Mentoring & Coaching (for live training with certified mentors). Supporting these core modules are two analytics components: Business Impact Analytics (for workforce planning and HRIS/LMS integration) and Return on Development Investment (RODI) (for measuring program costs and benefits). The 5-step process flows from skill mapping through assessment, development, business impact tracking, and ROI measurement. The platform also leverages a network of over 1000 certified trainers and an international scientific committee for methodology validation.
Differentiator
Problem solved
Functional benefit
Products and services
- Skill Mapping AI-powered skill ontology building tool that identifies which skills an organization needs now and which skills will be needed in the next five years to implement business strategy and remain competitive. Used by HR leaders at large enterprises.
- Skill Assessment AI-based assessment tool that evaluates employee proficiency levels across mapped skills, identifies skill gaps within the organization, and enables data-driven upskilling and reskilling programs. For HR teams at large organizations.
- Development Plans AI-based live-training platform that builds individual development plans for employees based on assessment data, generating personalized learning paths and training recommendations. For employees in large enterprises.
- Mentoring & Coaching
Quantifiable outcome
- +31% upskilling rate (improvement of existing skills)
- +3 more outcomes
Companies that use Pack
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Pack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Pack partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- ICEX-Invest in Spain's Rising UP programmecoreBacked by ICEX-Invest in Spain's Rising UP programme supporting the company's evolution from Italian startup to pan-European player with Barcelona as a key hub.
- EAE Business SchoolflagshipStrategic partner in Spain where Pack works with clients and counts EAE Business School as a key strategic partner for talent development and business education collaboration.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Pack competitors and assessment
Company assessmentDirect peers
- 365Talents: AI-driven skill management and internal mobility platform also targeting large European enterprises. Closest head-to-head competitor to Pack's Skill Mapping and Assessment modules, with overlapping HR-Director buyer and France-headquartered presence.
- Degreed: Learning experience platform (LXP) focused on upskilling/reskilling in large organisations. Competes directly with Pack's Development Plans and Mentoring & Coaching modules, particularly with multinational enterprise CHROs.
- Lepaya: European corporate training provider combining digital skill development with live trainer delivery. Closely comparable to Pack's blended model of AI-driven development plans plus a certified-trainer network.
- Learn Amp: UK-based learning experience platform targeting mid-market and enterprise customers. Overlaps with Pack on personalised development plans and HRIS/LMS integrations in the European market.
Broad incumbents
- Workday: Enterprise HCM cloud platform with an embedded Workday Learning module. Represents the bundling incumbent risk for Pack, as large enterprises often standardise learning on Workday when rolling out broader HRIS.
- Cornerstone OnDemand: Broad talent-management suite (LMS, LXP, talent mobility) used by large global enterprises. Competes with Pack as an incumbent alternative that can bundle skill functionality into a wider HR-suite contract.
- SAP SuccessFactors: SAP's cloud HCM suite including SuccessFactors Learning. A primary competitor in large European enterprises with existing SAP footprints, particularly relevant given Pack's target multinational customers.
- Skillsoft: Long-established corporate learning content and platform provider. Competes with Pack in the upskilling/reskilling segment, with a much larger content library but a less differentiated AI skill-mapping layer.
Regional players
- Talentsoft: European (French) talent management and learning suite vendor. Comparable to Pack as a regional alternative for European enterprises evaluating localised training platforms.
Emerging players
- Filtered: AI-powered skill assessment and learning recommendation engine. An emerging niche player overlapping with Pack's Skills Assessment and recommendation engine capabilities, often integrated alongside broader LXP stacks.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pack social profiles
Digital presencePack compliance and trust
Trust signalCompliance3 records
Pack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pack leadership team
Management profileNumber of profiles
Profiles2 records
Pack funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pack
What does Pack do?
Pack is an AI-powered skill management platform that helps large organizations map the skills they need now and over the next five years, assess employee proficiency levels, and build personalized development plans. The platform combines skill ontology building, AI-based assessments, individual development plans, and access to a network of over 1,000 certified trainers and 300+ internationally recognized mentors to transform organizations from role-based to skill-based structures. Supporting modules provide ROI analytics (RODI) and integration with existing HR suites (HRIS and LMS).
Is Pack a public or private company?
Pack is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pack founded?
Pack was founded in 2022. It employs 11 to 50 people.
Where is Pack based?
Pack is headquartered in Barcelona, Spain, in the Europe region.
How does Pack make money?
Two revenue lines are on record. Platform Subscription is the primary driver. The others are training Services.
Who are Pack's main competitors?
Direct peers on record are 365Talents, Degreed, Lepaya and Learn Amp. Broad incumbents are Workday, Cornerstone OnDemand, SAP SuccessFactors and Skillsoft. Talentsoft is listed as a regional player. Filtered is listed as an emerging player.
Does Pack have an API?
No public API is recorded for Pack.
What industry is Pack in?
Pack's product category is Skill Management Software. Its primary akta.pro industry code is EDAAAKAI, Leadership & People Skills (Influence, Managing Up, Supervisory Readiness), with a secondary code of EDABAOAL, Onboarding Program Design, Enablement & Train-the-Trainer. Its NAICS code is 611430 and its SIC code is 7372.