Mow

What Mow does

Mow S.r.l. is a privately held Italian digital agency and custom software house headquartered in Reggio Emilia, operating under the brand "MOW - The web factory." Founded around 2012 and registered as an Italian società a responsabilità limitata with a fully paid-in share capital of €10,000, the company delivers bespoke digital projects to mid-market and enterprise Italian clients across verticals including energy, professional sports, restaurant franchising, coffee franchising, real estate networks, education, healthcare, and public-sector and nonprofit associations. Its named customer portfolio exceeds 40 logos and includes a 50-site national judicial auctions portal for Associazione Nazionale IVG, ERP and franchise-management systems for 101 Caffè, multi-feature restaurant apps for RoadHouse and the Cremonini group's Calavera, integrated ticketing and e-commerce for Sassuolo Calcio, and a network of real estate portals under the Naytes umbrella. The sole director on record is Umberto Gonnella.

The company's service portfolio is organized into five practice areas — Web & App Development, E-commerce, CRM & ERP Solutions, Custom Development, and Data Integration — anchored by WEBBIZ, a verticalized ERP/CRM packaged product for training institutions. Technology is delivered through a proprietary Laravel-based CMS, with front-end and mobile work in Angular and React Native, e-commerce either on Laravel or Magento, AWS microservices for back-end infrastructure, and Node.js for IoT-enabled custom projects. WEBBIZ is the only packaged product; the rest of revenue is generated through custom project delivery.

Mow operates a sales-led, project-based B2B go-to-market with no publicly disclosed pricing; prospects are invited to describe their project on the website, after which in-house Project Managers work alongside the client through a defined workflow of analysis, planning, prototyping, integration, beta testing, and go-live. Post-launch customer care is delivered for the lifetime of each project via phone, email, and a 24/7 ticketing helpdesk (helpdesk.mow.it). The company is 100% in-house, has no disclosed funding history or parent entity, holds a GDPR-compliant privacy policy, and serves only the Italian market with a current concentration in Emilia-Romagna.

Name

Mow

Legal name

Mow S.r.l.

Website

https://mow.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Mow S.r.l. is a privately held Italian digital agency in Reggio Emilia that delivers bespoke web, mobile, e-commerce, CRM/ERP, data integration, and IoT projects to Italian mid-market and enterprise clients across energy, sports, restaurant franchising, real estate, education, and public-sector verticals.

Ownership category

akta.pro rank

Product category

Custom Web and Software Development Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYBPAEAGAC

CRM Implementation & Customization Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

Keywords

• Custom web development
• E-commerce solutions
• ERP software solutions
• Mobile app development
• Data integration services

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom digital project delivery (professional services): Revenue is generated through bespoke digital projects delivered under a defined workflow (analysis and specification document, concept and planning, prototype development, third-party integration, beta testing, debugging, go-live). Project Managers work closely with clients on time, function, and budget adherence, implying fixed-scope or time-and-materials professional services engagements.
2. Customer care, training and technical assistance (managed services): Post-launch revenue from dedicated customer care providing training and technical assistance for the lifetime of each project, supported by phone (Mon-Fri), email (Mon-Fri), and a 24/7 ticket helpdesk at helpdesk.mow.it.

Go-to-market motion2 records

Core offering

Mow is an Italian digital agency ("web factory") that designs, develops, and delivers tailor-made web, mobile, e-commerce, CRM, ERP, and data integration solutions for Italian businesses and nonprofit organizations. Engagements follow a defined workflow (analysis, planning, prototyping, integration, beta testing, go-live) and are supported post-launch by a dedicated customer-care program with a 24/7 ticketing helpdesk. The packaged offering WEBBIZ — a verticalized ERP/CRM for training entities — is the only named reusable product built on top of the same in-house CRM/ERP expertise.

Product overview

Mow operates as a digital agency / web factory delivering bespoke client solutions rather than a multi-tenant SaaS platform. Its portfolio is organized around five service practice areas — Web & App, E-commerce, CRM & ERP, Custom Development, and Data Integration — and is anchored by one named packaged product, WEBBIZ, a verticalized ERP/CRM for training entities that reuses the company's CRM/ERP expertise. The service categories are the delivery vehicles through which WEBBIZ and similar client-specific projects are built; there is no separate marketplace of plug-in modules, and integrations with third-party tools are scoped per project rather than offered as a user-facing connector catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• WEBBIZ Packaged verticalized ERP/CRM platform developed by Mow and targeted at training entities (enti di formazione), packaging the company's CRM and ERP expertise into a reusable offering rather than a fully bespoke build.
• Web & App Development Custom web and mobile application development practice, primarily using Laravel on the back end and Angular and React Native on the front end and mobile, with back-end integration via Web APIs.
• E-commerce Solutions Custom e-commerce builds delivered primarily on Laravel or Magento, used by Mow to implement client online stores such as the Fitmax sporting-goods storefront and the Lavorwash corporate e-commerce solutions.
• CRM & ERP Solutions Custom CRM and ERP implementations for clients, including the packaged WEBBIZ ERP/CRM verticalized for training entities, and bespoke ERP builds such as those delivered for Tea Energia, Coopselios, 101 Caffè and the Associazione Nazionale IVG judicial-auctions network.
• Custom Development Bespoke software development across web, mobile, IoT (using Node.js with JavaScript), and back-end domains, delivered as part of Mow's overall client solutions portfolio.
• Data Integration Service offering covering integration between disparate systems and data sources, used for example to integrate Sassuolo Calcio's e-commerce, ticketing and presentation websites into a unified data flow.
• Customer Care, Training and Technical Assistance Post-launch managed service providing dedicated customer care, training, and technical assistance for the lifetime of each project, supported by phone (Mon-Fri 9-12 / 14-17), email (Mon-Fri 9-18), and a 24/7 ticket helpdesk at helpdesk.mow.it.

Quantifiable outcome

• Network of 50 sites plus centralized ERP delivered for the national judicial auctions portal (Associazione Nazionale IVG).
• +3 more outcomes

Named customers41 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered flagship / core infrastructure partner, core e-commerce technology partner and standard third-party integration.

• Amazon Web Services (AWS)flagship / core infrastructure partnerTechnology or IntegrationMow has standardized its cloud infrastructure on Amazon Web Services, citing power, security, and scalability as selection criteria. Project architectures are built on AWS microservices, enabling agile and simple distribution. AWS is presented as a foundational technology choice rather than a co-marketing relationship.
• Magento (Adobe Commerce)core e-commerce technology partnerTechnology or IntegrationFor e-commerce solutions, Mow chooses between building on Laravel or implementing Magento, which it describes as one of the most recognized professional solutions for online sales. Magento is used alongside Mow's own Laravel-based stack depending on project requirements.
• Google (Analytics, Maps)standard third-party integrationTechnology or IntegrationMow uses Google Analytics (third-party analytics cookies) and Google Maps (interactive maps) on its website, as documented in the cookie policy. These are off-the-shelf integrations rather than formal partnerships.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• SHU Italia: Italian digital agency offering bespoke web, mobile, e-commerce and digital transformation projects to enterprise clients. Closely comparable to Mow in service mix (custom web/app development, e-commerce, CRM/ERP) and target market (mid-market and enterprise Italy).
• Doing: Italian digital agency with a similar full-service offering (web, mobile, e-commerce, marketing) and a comparable mid-market/enterprise Italian client base. Headquartered in northern Italy like Mow and operates on project-based professional services.
• Neodata Group: Italian digital agency specializing in bespoke digital projects, customer experience and data-driven platforms for enterprise clients. Overlaps directly with Mow's web, e-commerce, CRM/ERP and data integration practice.
• Eustema: Italian IT services and consulting firm delivering custom software, web platforms and system integration to public-sector and enterprise clients. Comparable in custom-development and public-sector delivery to Mow's IVG judicial-auction work.

Broad incumbents

• Reply S.p.A. Large Italian-listed IT services and digital transformation group with end-to-end capabilities across web, e-commerce, CRM, ERP and cloud (AWS). A much larger incumbent operating broadly across the same industries Mow serves; relevant as a competitive ceiling.
• Jakala: Italian martech and digital transformation company that builds customer-facing digital products, loyalty platforms and data integrations for enterprise and consumer brands. Comparable capability footprint to Mow but at significantly greater scale.
• Lutech Group: Italian IT services provider delivering custom development, cloud, ERP and e-commerce solutions to enterprise customers in Italy. Broader portfolio and larger headcount than Mow, but directly overlapping in web/ERP/CRM delivery.
• Engineering Group: One of Italy's largest IT services groups with practices spanning software development, ERP, web and public-sector digitalization. Frequently bids on the same Italian enterprise and public-sector RFPs as Mow.
• Thoughtworks: Global technology consultancy delivering custom software, platform engineering and digital transformation. A much larger incumbent that competes for the same kind of bespoke web/CRM/ERP engagements Mow pursues, especially with multinational enterprise clients.

Emerging players

• Netguru: European digital agency and software house delivering bespoke web, mobile and product development for enterprise and scale-up clients. Comparable service model to Mow but with broader European reach and a larger delivery footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mow