What Doing does

Doing Srl is a privately held Italian information technology and software solutions provider founded in 2007 and headquartered in Casalnuovo di Napoli (Naples). The company operates as a Premium Partner of Wolters Kluwer Italy (WKI), specializing in the implementation, customization, and support of the Arca Evolution ERP system, which is built on Microsoft SQL Server and integrates with Microsoft Office. Doing serves primarily Italian small and medium enterprises, retail businesses, and B2B sales organizations with a portfolio that combines third-party platforms (Arca Evolution, Microsoft, Veeam, Fortinet, HP, Dell) and two internally developed proprietary products: P8 Retail (an in-house retail management suite covering POS, inventory, promotions, and multi-store backoffice) and BWEB Cloud (a sales force automation solution available on web and iOS with offline synchronization).

The company’s service catalog spans ERP and business intelligence, POS/retail software, cloud architecture and virtualization, Veeam-powered cloud backup, IT security and networking, system administration and monitoring, hardware dispatching, and web/mobile app development with social media marketing. Revenue is generated through a mix of subscription/recurring software (ERP, P8 Retail, BWEB Cloud), managed infrastructure services (cloud, backup, security), and project-based professional services (web development, migrations, custom integrations). Distribution is direct: prospects submit inquiries through the company website and the sales team engages on a quote-based, consultative basis.

Doing operates exclusively in Italy with no disclosed geographic expansion, has no public funding rounds, no disclosed M&A activity, no named executive team, and no revenue disclosure. Its competitive position rests on Wolters Kluwer partnership credentials, 17+ years of operating history, an integrated multi-vendor ICT bundle, and proprietary retail and sales-force software that differentiate it from pure resellers, though the business remains a regional SME-focused systems integrator without disclosed AI capabilities, large enterprise anchors, or scale signals.

Name

Doing

Legal name

Doing Srl

Website

https://doingsrl.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Doing Srl is a privately held Italian IT solutions provider, founded in 2007 and based in Naples, that sells and implements Arca Evolution ERP alongside its own P8 Retail and BWEB Cloud software to Italian SMEs, retailers, and B2B sales teams.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industry

Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)

Keywords

• ERP software solutions
• Retail POS systems
• Cloud infrastructure services
• Sales force automation
• IT systems integration

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. ERP and Business Management Software: Revenue from implementing, customizing, and maintaining Arca Evolution ERP systems for SME clients. Includes consulting, data migration, and ongoing support services.
2. Retail Software (P8 Retail): Sales of retail management software licenses and ongoing support for point-of-sale operations, inventory management, and multi-store retail chains.
3. BWEB Cloud: Sales force automation SaaS for commercial agents and B2B companies, providing catalog management, order collection, and customer management capabilities.
4. Cloud and Infrastructure Services: Revenue from cloud architecture, virtualization, Veeam backup solutions, networking, and cybersecurity services.
5. Web Development and Digital Marketing: E-commerce development, website creation, social media marketing, and web/mobile app development services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Doing Srl is an Italian ICT solutions provider that implements and supports Arca Evolution ERP software for small and medium enterprises, develops its own P8 Retail POS/retail management suite and BWEB Cloud sales force automation tool, and delivers cloud infrastructure, cybersecurity, and web development services. The company operates as a Premium Partner of Wolters Kluwer and combines proprietary software with partner technologies to serve Italian businesses.

Product overview

Doing Srl provides a portfolio of ICT solutions centered around three main products: Arca Evolution (modular ERP for SME management), P8 RETAIL (in-house developed retail POS and backoffice suite), and BWEB Cloud (sales force automation). The company operates as a Premium Partner WKI for Arca Evolution while maintaining proprietary products. Additional services include cloud architecture, Veeam backup solutions, cybersecurity, system administration, and web development.

Differentiator

Problem solved

Functional benefit

Brands

• BWEB: A sales force automation solution that allows agents to manage catalogs, orders, and clients through a website or iOS app, with online and offline capabilities.
• P8 Retail

Products and services

• Arca Evolution Modular ERP software for small and medium enterprises, providing integrated management of accounting, logistics, production, and sales. Built on Microsoft SQL Server database, integrates with Microsoft Office and Excel, and offers real-time monitoring of business activities. Sold and supported by Doing as a Premium Partner of Wolters Kluwer.
• P8 RETAIL Retail management suite developed in-house by Doing Srl for complete point-of-sale management, including cash register/POS, promotions, master data, inventory, loyalty programs, and reporting. Features a centralized backend for configuring price lists, commercial rules, users, and stores. Designed for retail shops and chain stores.
• BWEB Cloud Sales force automation solution developed internally by Doing Srl that enables agents to manage catalogs, orders, and customers via web or iOS app. Features online and offline operation with automatic synchronization to company management systems, and customizable branding. Aimed at commercial agents and B2B sales teams.
• Cloud Architecture and Virtualization Services Design and implementation of cloud environments including full cloud and hybrid cloud architectures, server virtualization, and related managed services for Italian businesses.
• Veeam Cloud Backup Services

Quantifiable outcome

• Over 23,000 Italian companies use Arca Evolution for their business management needs

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and major.

• Wolters KluwercoreTechnology or IntegrationDoing Srl is a Premium Partner of Wolters Kluwer, specializing in Arca Evolution ERP software implementation and support for Italian SMEs.
• MicrosoftcoreTechnology or IntegrationTechnology partner providing Microsoft solutions and platforms, including SQL Server database for Arca Evolution ERP.
• VeeammajorTechnology or IntegrationCertified Veeam Cloud & Service Provider offering cloud backup solutions with guaranteed security and rapid recovery of critical business data.
• HP (Hewlett Packard)majorTechnology or IntegrationTechnology partner providing hardware solutions including servers and enterprise computing equipment.
• DellmajorTechnology or IntegrationTechnology partner providing hardware infrastructure solutions including servers and enterprise systems.
• FortinetmajorTechnology or IntegrationCybersecurity partner providing firewall, network security, and VPN solutions for enterprise networking implementations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Almaviva: Major Italian IT services and consulting group with strong SME and public-sector presence — competes in adjacent ICT services and digital transformation engagements in Italy.
• Microsoft Dynamics 365 Partners (Italy): Cloud ERP/CRM suite competing for Italian SME accounts. Italian Dynamics partners — and the direct-cloud option — represent a key substitute for on-premise ERP implementations.
• Engineering Ingegneria Informatica: Large Italian digital services and systems integrator with deep SME and enterprise reach. Competes with Doing for ICT outsourcing and digitalization mandates, but at significantly larger scale.
• Zucchetti: Italy's largest domestic software vendor, offering ERP, HR, retail/POS, and business management solutions — competes head-on with Doing on the SME management software layer, including retail suites similar to P8 Retail.
• SAP Business One Partners (Italy): SAP's mid-market/SME ERP offering distributed through a partner channel. Italian SAP partners compete for the same SME digitalization budgets as Doing does with Arca Evolution.
• TeamSystem: Major Italian software and digital services group offering accounting, ERP, HR, and retail solutions — a primary Italian SME competitor across the same segments Doing targets with Arca Evolution and P8 Retail.
• Var Group: Italian IT services and solutions provider (part of SeSa) offering ERP, digital transformation, and managed services to SMEs and enterprises — a direct domestic competitor in the Italian ERP and ICT services space.

Direct peers

• Buffetti: Italian SME-focused business management software and services company offering accounting, ERP, and payroll systems — directly comparable vertical to Doing's SME ERP/management business.
• Passepartout: Italian SME-targeted management software vendor with a partner channel for implementation — overlaps Doing's go-to-market around SME ERP implementation and customization.

Others

• Wolters Kluwer Italy: Owner of Arca Evolution, Doing's flagship product. Indirectly a counterparty in Doing's business model; relevant for understanding Doing's partner-channel dependency.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/doingsrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doing