Team Life
Team Life is a New Jersey-based AED distributor and American Heart Association training center, selling defibrillators, accessories, and trauma kits while certifying students in CPR, BLS, ACLS, and PALS for enterprise, government, and institutional customers.
- Company typePrivate
- Founded1994
- HeadquartersColts Neck, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Team Life does
Team Life Inc. is a Colts Neck, New Jersey-based emergency preparedness distributor and training provider founded in 1994 by Jim Schatzle. The company sells automated external defibrillators (AEDs) and adjacent life-safety equipment, including hardware from Cardiac Science (Powerheart) and ZOLL, plus accessories such as pads, batteries, carry cases, storage cabinets, and trauma kits priced from $25 to $2,299. It also operates an American Heart Association Training Center, delivering CPR, BLS, ACLS, PALS, and First Aid certification across three New Jersey locations.
The company operates a hybrid revenue model combining transactional hardware sales with recurring subscription services. The MyAEDs management platform and Bronze/Silver service plans bundle pad and battery replacement, software updates, and compliance tracking into recurring contracts, converting one-time equipment purchases into multi-year revenue streams. A freemium CPR mobile app extends the digital footprint. Distribution channels include direct enterprise sales, e-commerce, and cooperative government contracts (Sourcewell #041823ZLL, NASPO ValuePoint SW300). Named customers span healthcare, financial services (Deutsche Bank, Morgan Stanley), media (The New York Times), pharmaceuticals (Merck), hospitality (Marriott), sports (New York Red Bulls), municipalities, and educational institutions, indicating a diversified commercial and public-sector book of business.
Team Life firmographics
Firmographics- Name
- Team Life
- Legal name
- TEAM LIFE, INC.
- Website
- https://teamlife.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Team Life is a New Jersey-based AED distributor and American Heart Association training center, selling defibrillators, accessories, and trauma kits while certifying students in CPR, BLS, ACLS, and PALS for enterprise, government, and institutional customers.
- Ownership category
- akta.pro rank
Team Life industry classification
Industry- Product category
- Emergency Medical Equipment and Training
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)
- akta.pro secondary industry
- Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)
Keywords
Where Team Life is headquartered
LocationHeadquarters
- HQ city
- Colts Neck
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Team Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- AED and Emergency Equipment Sales: Sale of Automated External Defibrillators (Cardiac Science Powerheart G5, ZOLL AED 3, ZOLL AED Plus), accessories (pads, batteries, carry cases), storage options, and Mobilize Trauma Kits through e-commerce storefront.
- Training Services: CPR, BLS, ACLS, PALS, and First Aid training courses offered to individuals and groups at three NJ classroom locations or on-site.
- AED Management Service Plans: Bronze and Silver service plans providing ongoing AED compliance management including White Glove Service, medical oversight, prescription, pre-delivery setup, manufacturer registration, technical support, loaner program, MyAEDs subscription, and automatic shipment of replacement pads and batteries.
- CPR Mobile App: Mobile application for CPR emergency guidance distributed through iTunes and Google Play.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AED Defibrillators |
| Unit Pricing | Pay-as-you-go | Powerheart G5 Accessories |
| Unit Pricing | Pay-as-you-go | Powerheart G3 Accessories |
| Unit Pricing | Pay-as-you-go | ZOLL AED Accessories |
| Unit Pricing | Pay-as-you-go | Mobilize Trauma Kits |
| Unit Pricing | Pay-as-you-go | AED Storage Options |
| Subscription | Annual | Bronze Service Plan |
| Subscription | Annual | Silver Service Plan |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Team Life product offering
Product offeringCore offering
Team Life sells Automated External Defibrillators (Cardiac Science Powerheart G5, ZOLL AED 3, ZOLL AED Plus), manufacturer-specific accessories (pads, batteries, carry cases), storage cabinets, and Mobilize Rescue trauma kits through its e-commerce storefront. It complements hardware sales with AHA/OSHA-compliant CPR, BLS, ACLS, PALS and First Aid certification training delivered at three NJ classrooms or on-site, plus subscription AED Management Service Plans (Bronze and Silver) that include MyAEDs compliance tracking, medical oversight, and automatic consumable replenishment.
Product overview
Team Life is an emergency health training and products company based in Colts Neck, NJ, offering a portfolio of Automated External Defibrillators (AEDs) and emergency response equipment. The core product line includes Cardiac Science Powerheart G5 and ZOLL AED devices sold alongside a comprehensive range of manufacturer-specific accessories (electrode pads, batteries, carry cases) and storage solutions (wall cabinets, outdoor stands). Supporting the hardware portfolio, Team Life provides Mobilize Rescue Systems trauma kits in multiple configurations (COMPACT, MOBILE, COMPREHENSIVE, PUBLIC ACCESS) and operates a mobile CPR training app. The company bundles AED equipment with managed service plans (Bronze and Silver tiers) that include compliance tracking via the MyAEDs web platform, medical oversight, and automatic consumable replenishment. Training services for CPR, BLS, ACLS, PALS, and First Aid certification are offered as a complementary revenue stream to the product business.
Differentiator
Problem solved
Functional benefit
Products and services
- Cardiac Science Powerheart G5 AED
Quantifiable outcome
- Average ambulance response time is 8-12 minutes, while only 5% of sudden cardiac arrest patients survive without immediate CPR. Early CPR and AED use dramatically improve survival rates.
Companies that use Team Life
Customer profileNamed customers30 records
Segments5 records
Ideal customer profiles5 records
Team Life technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Team Life partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Team Life competitors and assessment
Company assessmentEmerging players
- Avive Solutions: Emerging AED manufacturer with a connected AED platform targeting public access and workplace deployments. Represents a new generation of AED competitors with software-forward differentiation that could pressure Team Life's installed-base positioning.
Broad incumbents
- American Red Cross: National provider of CPR/AED/First Aid certification training across thousands of U.S. locations. Competes with Team Life for enterprise and school training contracts at national scale.
- ZOLL Medical: Manufacturer of ZOLL AED Plus and AED 3 (Team Life's primary AED brands) plus resuscitation and monitoring equipment. Sells direct to large enterprises and competes with Team Life's distribution channel on major fleet deals.
- Stryker / Cardiac Science: Parent of Cardiac Science (Powerheart G3/G5 AED line sold by Team Life). Operates a broad medical device portfolio with direct enterprise sales that overlaps with Team Life's AED distribution and program management offerings.
- American Heart Association: National training and certification body for CPR, BLS, ACLS, and PALS — the same curriculum Team Life delivers at its NJ classrooms. Represents the dominant standards-setter and indirect competitor in training services.
- Philips HeartStart: Manufacturer of the Philips HeartStart AED family, a leading competitor in the same electromedical device category Team Life distributes. Competes with Team Life via direct sales and broad healthcare channel relationships.
Direct peers
- AED Superstore: Direct online competitor focused on AED distribution across multiple brands (Philips, ZOLL, Cardiac Science, Defibtech) plus accessories and CPR/AED training resources. Closely comparable to Team Life in product mix and customer type (SMBs, schools, workplaces).
- AED.com (AED USA / HeartStation): Specialty e-commerce retailer of AEDs, batteries, pads, cabinets, and training supplies serving businesses, schools, and government — overlapping directly with Team Life's product catalog and target verticals.
- CPR Savers and First Aid Supply: Direct competitor selling AEDs, first aid supplies, and CPR training equipment online, with affiliated CPR training and AED program management services. Mirrors Team Life's combined product-plus-training model.
Regional players
- Heartland Fire & Safety Equipment: Regional provider of AED sales, AED program management, and CPR/first aid training across the U.S. Midwest. Closely comparable to Team Life in business model (hardware + managed services + training) but geographically distinct.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Team Life social profiles
Digital presenceTeam Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Life leadership team
Management profileNumber of profiles
Profiles8 records
Team Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Life
What does Team Life do?
Team Life sells Automated External Defibrillators (Cardiac Science Powerheart G5, ZOLL AED 3, ZOLL AED Plus), manufacturer-specific accessories (pads, batteries, carry cases), storage cabinets, and Mobilize Rescue trauma kits through its e-commerce storefront. It complements hardware sales with AHA/OSHA-compliant CPR, BLS, ACLS, PALS and First Aid certification training delivered at three NJ classrooms or on-site, plus subscription AED Management Service Plans (Bronze and Silver) that include MyAEDs compliance tracking, medical oversight, and automatic consumable replenishment.
Is Team Life a public or private company?
Team Life is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team Life founded?
Team Life was founded in 1994. It employs 11 to 50 people.
Where is Team Life based?
Team Life is headquartered in Colts Neck, United States, in the North America region.
How does Team Life make money?
Four revenue lines are on record. AED and Emergency Equipment Sales are the primary driver. The others are training Services, AED Management Service Plans and CPR Mobile App.
Who are Team Life's main competitors?
Avive Solutions is listed as an emerging player. Broad incumbents are American Red Cross, ZOLL Medical, Stryker / Cardiac Science, American Heart Association and Philips HeartStart. Direct peers are AED Superstore, AED.com (AED USA / HeartStation) and CPR Savers and First Aid Supply. Heartland Fire & Safety Equipment is listed as a regional player.
Does Team Life have an API?
No public API is recorded for Team Life.
What industry is Team Life in?
Team Life's product category is Emergency Medical Equipment and Training. Its primary akta.pro industry code is BPABANAG, Medical Emergency Response & On-site First Aid/Paramedics, with a secondary code of EDAEACAO, Emergency Medical Response & On-Campus EMS/AED Programs. Its NAICS code is 334510 and its SIC code is 5047.