it's my data

What it's my data does

it's my data GmbH, founded in 2017 in Munich by Alexander Sieverts (former CEO of Axon Insight) and Dr. Michael Giese (former Head of Product Management at SCHUFA with prior roles at American Express, Allianz, and AT Kearney), operates a personal-data account platform that enables individuals to obtain digital credit certificates and tenant documentation independent of the dominant SCHUFA credit bureau. Its product portfolio centers on the BonitätsPass family (€17.90 basic certificate, €19.90 BonitätsPass+ with fino-powered bank account analysis, and €29.90 Internationaler BonitätsPass for non-German residents) plus the MieterMappe (€29.90), a single 90-day-valid PDF that bundles identity verification, income proof, rent payment history, self-disclosure, and credit data for rental applications. Underlying technology relies on third-party data integrations rather than proprietary models: Regis24 supplies public debtor and insolvency registry data, fino provides bank account access for income and payment behavior analysis, and yes® streamlines onboarding for bank and Sparkasse customers.

The company monetizes primarily through one-time B2C transaction fees on consumer-purchased credit documents, complemented by B2B channels including a free Vermietungs-Portal for landlords, a subscription-based Digitale DSGVO-Auskunft module that helps companies respond to GDPR subject access requests digitally, and partnership-driven distribution through real estate portals (KENSINGTON, WG-Gesucht, ivd24, Regionalimmobilien24), property management software (SMARTBRIX, onOffice), and relocation services. As of 2026 the platform reports 100,000+ customers, operates in Germany and Austria, and remains privately held with a single six-figure angel round (€100,000 from 4L Vision, April 2020) at a mid-seven-figure valuation, supporting a small 1–10-person team.

Name

it's my data

Legal name

itsmydata GmbH

Website

https://itsmydata.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

it's my data (itsmydata GmbH) is a Munich-based digital platform that lets individuals generate GDPR-compliant credit certificates and tenant dossiers, and lets landlords screen applicants, primarily serving renters and property managers in Germany and Austria.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Credit Passes: One-time transaction fees for digital credit certificates (BonitätsPass, BonitätsPass+, Internationaler BonitätsPass) sold directly to consumers for rental applications, credit checks, and identity verification purposes. These documents are valid for 90 days.
2. MieterMappe: One-time purchase of comprehensive tenant document package including identity, income, rent payment history, and credit information for rental applications.
3. Vermietungs-Portal: B2B subscription or transaction model providing landlords and property managers with digital tenant screening tools, document verification, and applicant management.
4. Digital GDPR Self-Disclosure: Enterprise solution for companies to manage and respond to GDPR data subject access requests digitally.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

it's my data operates a consent-based personal data account platform that lets individuals retrieve, manage, and share their credit and identity data digitally. Its core commercial offerings are one-time digital credit certificates (BonitätsPass at €17.90, BonitätsPass+ with bank account analysis at €19.90, Internationaler BonitätsPass at €29.90) and the MieterMappe tenant dossier (€29.90), which bundle identity, income, rent payment, and credit data into a single 90-day-valid PDF. On the B2B side, the company provides a free landlord screening portal (Vermietungs-Portal) and a digital GDPR self-disclosure module for enterprises handling data subject requests.

Product overview

itsmydata offers a suite of digital data sovereignty and creditworthiness products. The core portfolio centers on the BonitätsPass product family — BonitätsPass (17.90€), BonitätsPass+ with integrated bank account analysis (19.90€), and the Internationaler BonitätsPass for non-German residents (29.90€) — all powered by Regis24 credit bureau data. Complementing these is the MieterMappe (29.90€), a digital tenant dossier that bundles identity, income, rent payment, and credit data (via fino bank account analysis) into a single 90-day-valid PDF. The Vermietungs-Portal provides landlords a free, GDPR-compliant digital dashboard to request and review tenant credit data. A Digitale DSGVO-Auskunft module enables businesses to handle GDPR data requests digitally. The portfolio is unified by a personal data account concept where users store, manage, and share their data on a consent basis.

Differentiator

Problem solved

Functional benefit

Products and services

• BonitätsPass (Credit Pass)

Quantifiable outcome

• Documents available within minutes digitally
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• MyHome MediaminorGTM or Marketing Partner · 30 January 2026Partnership bringing transparency and security to digital real estate mediation. MYHOME.io platform integrates itsmydata solutions for property listings.
• PriceHubbleminorStrategic or Co-development Partner · 23 October 2025Interview and partnership with PriceHubble covering data sovereignty, digital credit solutions, and shared vision for a fairer data economy.
• flatsforfriendzminorGTM or Marketing Partner · 2 May 2025European platform partnership connecting social media community with autonomous app focused on housing search, integrating itsmydata credit verification.
• KENSINGTON Finest Properties InternationalcoreStrategic or Co-development Partner · 25 April 2025KENSINGTON Eigentümerportal powered by itsmydata provides landlords with innovative digital tenant selection solutions. Enables secure, modern data sharing in the application process benefiting both tenants and landlords.
• umzugspreisvergleich.deminorGTM or Marketing Partner · 11 April 2024Partnership with moving price comparison service (Umzugsauktion GmbH & Co. KG) enabling cost-effective moving comparisons for itsmydata users.
• Regionalimmobilien24minorGTM or Marketing Partner · 25 March 2024Regional real estate portal partnership (based in Plauen) enabling users to request digital credit certificates directly through the platform.
• finocoreTechnology or Integration · 23 October 2023Strategic cooperation in Data Analytics and Enrichment. fino provides bank data access for income verification, identity confirmation, and rent payment history analysis in the MieterMappe and BonitätsPass+ products.
• Creditreform BoniversumcoreTechnology or Integration · 5 December 2022Development of new consumer portal for Creditreform Boniversum, enabling direct consumer access to credit data and expansion to Austria market.
• MeinLehramtminorGTM or Marketing Partner · 18 August 2022Initiative of Versicherungskammer Bayern supporting (aspiring) teachers with career entry solutions, with itsmydata providing credit verification services.
• ivd24minorGTM or Marketing Partner · 21 April 2021Regional real estate portal cooperation reducing costs for apartment seekers and simplifying processes using itsmydata technology and credit certificates.
• Boniversum (Creditreform)coreTechnology or Integration · 19 February 2020Partnership enabling itsmydata users to access credit data stored at Boniversum electronically and immediately. Boniversum provides consumer credit information for risk management solutions. Users can query data from all major credit bureaus through the itsmydata portal.
• onOfficeminorChannel Partner/ Reseller/ DistributorMarketplace partner badge displayed on website indicating integration with onOffice real estate software platform.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Bonify: Berlin-based fintech offering free consumer credit scores and credit-monitoring services in Germany. Targets a similar 'consumer control over credit data' positioning as itsmydata, especially around mobile-contract and rental use cases.
• Verimi: German cross-industry digital identity platform backed by major German corporates. Comparable to itsmydata on the digital identity and consent-based data sharing rails underlying the BonitätsPass and Vermietungs-Portal.

Broad incumbents

• IDnow: European leader in digital identity verification and KYC. Overlaps with itsmydata's identity verification component (Regis24-driven credit check plus fino-driven bank account confirmation) within tenant-screening and broader KYC workflows.
• SCHUFA Holding: Germany's dominant consumer credit bureau. itsmydata explicitly positions the BonitätsPass 'ohne Schufa' as an alternative, and co-founder Dr. Michael Giese is a former Schufa product head—so the companies compete for the same landlord/credit-check wallet with very different scale and brand.

Direct peers

• Arvato infoscore (Bertelsmann): German credit bureau offering consumer credit information and scoring. Listed by itsmydata as one of the aggregated bureau sources powering its credit reports, and a direct competitor in the consumer self-disclosure market.
• Creditreform Boniversum: Major German consumer credit bureau (part of Creditreform group) and active data partner of itsmydata. Boniversum issues consumer credit information and also operates its own consumer portal, directly overlapping with the BonitätsPass and Selbstauskunft Regis24 products.
• CRIF Bürgel: German credit bureau providing consumer and business credit information. itsmydata aggregates CrifBürgel data alongside Boniversum, SCHUFA, and Arvato infoscore, and competes head-to-head for credit-report demand from landlords and lenders.

Others

• fino: German bank-data-aggregation and analytics provider and a core strategic partner of itsmydata. fino powers the BonitätsPass+ and MieterMappe bank account analysis; comparable as an enabling infrastructure provider in the same value chain.
• Haus & Grund (Germany): Germany's largest landlord association, which actively endorses the itsmydata MieterMappe. Listed here because it shapes landlord acceptance of itsmydata products and is a key distribution/credibility counterpart rather than a competing platform.
• Konto (Kontostand) / Tink: European open-banking data platform (Visa-owned) with strong German presence. Comparable to fino as a bank-data infrastructure provider that could compete or partner in the income/identity verification layer of itsmydata's MieterMappe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/itsmydataDeutschland
• LinkedInlinkedin.com/company/it-s-my-data
• Instagraminstagram.com/its_my_data/?hl=de
• TikToktiktok.com/@itsmydata.de
• Xx.com/its_my_data_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about it's my data