Urban Leisure Group

Name

Urban Leisure Group

Legal name

Urban Leisure(W2) Ltd.

Website

https://ulg.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Primary revenue from food and beverage sales across all 10 venues including brunch, Sunday roasts, cocktails, craft beers, natural wines, and seasonal menus.
2. Venue Hire and Event Bookings: Revenue from hiring out private spaces, semi-private areas, and full venue takeovers for events including birthdays, corporate events, and weddings. Booking fees and minimum spends apply.
3. Gift Cards: Sale of gift cards across all venues, providing upfront revenue before customer redemption.
4. Loyalty Programme: Customers earn 1 point per £1 spent, redeemable for £5 off at 50 points. Welcome gift of £5, birthday treats, and exclusive seasonal offers drive repeat visits and customer lifetime value.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Urban Leisure Group is an independent hospitality operator that runs 10 neighbourhood bars and restaurants across London under distinct brands (Alice House West Hampstead, Alice House Queen's Park, Bobby Fitzpatrick, The Gallery, Elgin, Heist Bank, Coin Laundry, Ask for Janice, and Never For Ever). The company sells food, brunches, Sunday roasts, craft beer, natural wine, cocktails, and spirits directly to walk-in customers across its venues, and additionally offers private and semi-private venue hire for parties, weddings, and corporate events.

Product overview

Urban Leisure Group is an independent hospitality company operating 10 unique neighbourhood bars and restaurants across London. The portfolio includes branded venues (Alice House West Hampstead, Alice House Queen's Park, Bobby Fitzpatrick, The Gallery, Elgin, Heist Bank, Coin Laundry, Ask for Janice, and Never For Ever), each offering distinct atmospheres, menus, and entertainment options. The company also provides parties and events services enabling private bookings and venue hire across all locations. All venues share core values around sustainability, quality, locally sourced food and drink, and contemporary art.

Differentiator

Problem solved

Functional benefit

Brands

• Alice House - West Hampstead: Relaxed and cosy neighbourhood bar and restaurant offering all day brunches, Sunday roasts, seasonal cocktails, natural wine and English craft beer on draught with live music and quiz nights.
• Alice House - Queen's Park
• Bobby Fitzpatrick
• The Gallery
• Elgin
• Heist Bank
• Coin Laundry
• Ask for Janice
• Never For Ever

Products and services

• Alice House - West Hampstead A relaxed and cosy neighbourhood bar in West Hampstead offering all-day brunches, Sunday roasts, seasonal cocktails, natural wine, and English craft beer on draught, with live music and weekly quiz nights. Targets local residents and casual diners.
• Alice House - Queen's Park A relaxed and cosy neighbourhood bar in Queen's Park offering all-day brunches, Sunday roasts, seasonal cocktails, natural wine, and English craft beer on draught, with weekly quiz and DJ nights.
• Bobby Fitzpatrick A 70s-themed venue in West Hampstead featuring shag carpets and lava lamps, serving classic and rum-based cocktails, beers on tap and bottle, pizza and small plates, with DJs on Saturdays.
• The Gallery A West Hampstead institution renowned for its whisky collection, serving good food, craft beer, wines, and fried chicken, with a basement games room featuring pool table and arcade machines.
• Elgin Maida Vale's local pub offering Kiss the Hippo coffee, all-day food, Sunday roasts with seasonal fresh ingredients, an extensive wine list, and craft beer, in an informal space filled with light and contemporary art.
• Heist Bank A playful venue in Paddington serving wood oven sourdough pizzas, locally brewed beer, and cocktails, with pool table, baby-football, and a fully stocked games room in a space filled with street art.
• Coin Laundry A laid-back neighbourhood bar in Clerkenwell serving seasonal British food, craft beer, and cocktails, with Sunday roasts and a relaxed approach to eating and socialising.
• Ask for Janice An all-day eatery in Tileyard, Kings Cross, serving crumpets, baked eggs, and flat whites in the morning, lunchtime specials at midday, and small plates, wine, beer, and cocktails in the evening, with pool table, records, and board games.
• Never For Ever Kentish Town's neighbourhood bar offering pizza, beer, and wine in a relaxed setting with pool table and a basement bar hosting live music, pop-up theatre, and private events.
• Parties & Events Venue Hire Private event booking and venue hire service across all 10 Urban Leisure Group venues, offering private rooms, semi-private areas, and full venue takeovers for birthdays, corporate events, and weddings, with catering, drinks packages, and entertainment options.
• Gift Cards Gift cards redeemable across all Urban Leisure Group venues, providing a purchased monetary value usable for food, drinks, and events at any of the 10 sites.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Soho House: Global membership-based hospitality operator with bars, restaurants, events, and a loyalty/membership layer — broader scale and geographic reach than ULG, but overlapping model of venue-based food, drink, and private events for a curated audience.
• The Restaurant Group (TRG): UK-listed multi-brand restaurant operator (Wagamama, Frankie & Benny's, Brunning & Price pubs) — much larger, scale-driven incumbent in the same multi-venue UK casual dining and pub space.
• Loungers: AIM-listed UK operator of neighbourhood bar-restaurant concepts (Lounges, Cosy Club, Brightside) with a multi-format portfolio across UK regions — a directly relevant scaled peer for evaluating ULG's multi-site economics and growth potential.
• Bill's Restaurants: UK casual dining chain with an all-day brunch, cocktails, and neighbourhood dining proposition — a broader incumbent with overlapping menu, daypart, and event-hire proposition to ULG.
• The Ivy Collection: Large UK brasserie and restaurant group with a strong events and private dining programme — a more upscale, scaled incumbent in London's premium-casual neighbourhood dining market.

Direct peers

• JKS Restaurants: London-based independent restaurant group operating a portfolio of distinct restaurant brands (e.g., Gymkhana, Trishna, Hoppers) — directly comparable multi-concept, multi-site London model.
• Hawksmoor: Independent UK restaurant group with multiple London sites, premium positioning, strong sourcing narrative, and a focus on quality-driven neighbourhood dining — a closely aligned peer for a multi-site London independent.
• ETM Group: London-based independent operator running multiple bars, pubs, and restaurants across the city, with venue hire, loyalty schemes, and a focus on neighbourhood locations — very similar in structure and scale to ULG.
• D&D London: Owner-operator of a portfolio of high-end restaurants and bars across London (and beyond), with multi-venue operations, private dining, and event hire — directly comparable to ULG's neighbourhood-bar-and-events model.

Emerging players

• Flat Iron: Independent UK steakhouse chain that has scaled from a single London site to multiple locations with a focused concept and strong value-for-premium positioning — a relevant emerging multi-site independent peer for benchmarking growth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UrbanLeisure

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Leisure Group