Hiawatha Behavioral Health

What Hiawatha Behavioral Health does

Hiawatha Behavioral Health (HBH) is a non-profit community mental health center that has delivered behavioral health services across Michigan's Eastern Upper Peninsula since its formation on October 1, 1997, via merger of the Eastern Upper Peninsula and Schoolcraft County Community Mental Health Boards. Headquartered in Manistique, Michigan, HBH serves the three-county region of Chippewa, Mackinac, and Schoolcraft through physical offices in Sault Ste. Marie, St. Ignace, and Manistique, governed by a 12-member board with equal county representation. The organization employs 101-250 staff and provides a comprehensive portfolio of Medicaid-funded clinical and supportive services, including 24/7 emergency crisis services, intensive crisis stabilization, outpatient mental health services, psychiatric assessments and medication management, home-based and wraparound services for children with serious emotional disturbance, Applied Behavior Analysis (ABA) for children with autism, clubhouse psychosocial rehabilitation, peer-delivered support services, supported employment, community living supports, and a behavioral health home model integrating primary and behavioral healthcare.

HBH's underlying technology stack is modest and operationally focused: a Community Electronic Health Record (CEHR) system for patient records management and the Doxy.me telemedicine platform for remote consultations across the geographically dispersed rural service area. The organization also publishes the Hiawatha's Hope Podcast as a community awareness channel. HBH maintains a formal AI Use Procedure policy governing any future artificial intelligence deployment in program administration, though no AI capabilities are currently evidenced in production.

The organization's business model is fully government-funded: HBH operates as a designated community mental health center under the oversight and partial funding of the Michigan Department of Health and Human Services (MDHHS), with services billed primarily to Medicaid for beneficiaries with serious mental illness, co-occurring disorders, children's serious emotional disturbance, and autism spectrum disorders. Services are provided on a non-discriminatory basis regardless of ability to pay. HBH does not pursue traditional commercial revenue, sales, or marketing motions; instead it relies on referrals from healthcare providers, schools, social services, and self-referrals within the community, supplemented by community education programs and partnership relationships with regional entities including NorthCare Network, Michigan State University Extension, Michigan Stay Well, and CARF International for accreditation.

Name

Hiawatha Behavioral Health

Legal name

Hiawatha Behavioral Health

Website

https://hbhcmh.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Hiawatha Behavioral Health is a non-profit community mental health center serving Chippewa, Mackinac, and Schoolcraft counties in Michigan's Eastern Upper Peninsula. Founded in 1997, it delivers Medicaid-funded crisis, outpatient, psychiatric, and home-based behavioral health services to 101-250 staff across three county offices.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Residential Mental Health and Substance Abuse Facilities (623220), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Severe Behavior Treatment & Crisis/De-escalation Services (ABA) (EDAKAHAK), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Community mental health
• Behavioral health services
• Crisis intervention
• Psychiatric outpatient care
• Targeted case management

Headquarters

HQ city

Manistique

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government/Federal Funding: As a community mental health center, HBH is primarily funded by the Michigan Department of Community Health (now MDHHS). Services are provided to Medicaid beneficiaries with serious and complex chronic conditions. The organization is non-discriminatory and serves individuals regardless of ability to pay.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hiawatha Behavioral Health is a designated non-profit community mental health authority that delivers psychiatric, outpatient, targeted case management, and home-based behavioral health services to Medicaid beneficiaries and other residents across Chippewa, Mackinac, and Schoolcraft counties in Michigan's Eastern Upper Peninsula. Services span 24/7 crisis intervention, intensive crisis stabilization, psychiatric assessments and medication management, outpatient therapy, ABA therapy for autism, supported employment, and Clubhouse psychosocial rehabilitation programs. The organization is funded primarily by the Michigan Department of Community Health (MDHHS) and serves all individuals regardless of ability to pay.

Product overview

Hiawatha Behavioral Health operates as a community mental health center serving Chippewa, Mackinac, and Schoolcraft counties in Michigan's Eastern Upper Peninsula. The organization provides a comprehensive portfolio of behavioral health services organized as distinct programs rather than a unified software platform. Core clinical services include Emergency/Crisis Services (available 24/7), Intensive Crisis Stabilization, Outpatient Services, and Psychiatric Services. The organization offers specialized programs including Supported Employment, Home Based Services, Community Living Supports, Clubhouse Psychosocial Rehabilitation, and Applied Behavior Analysis for autism. Additional services encompass Support/Service Coordination, Targeted Case Management, Peer-Delivered Support, Respite Services, Skill Building, Wraparound Services, Parent-to-Parent Support, and Drop-in Centers. A Behavioral Health Home model integrates primary care with behavioral health services. The organization also produces Hiawatha's Hope Podcast for mental health awareness. Services are delivered across three county locations in Sault Ste. Marie, St. Ignace, and Manistique, Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Services 24/7/365 crisis services staffed by Qualified Mental Health Professionals for individuals experiencing mental health emergencies, with full accommodations for sensory, language, and physical access needs.
• Intensive Crisis Stabilization Services Short-term structured treatment and support activities provided by a multidisciplinary team as an alternative to inpatient psychiatric services, used to avert admission or shorten inpatient stays.
• Outpatient Services Outpatient mental health services provided to individuals with mental illness, emotional disorders, and/or co-occurring mental illness and substance use disorders; assessment may determine the need for additional care beyond outpatient services.
• Psychiatric Services Psychiatric assessments, medication review, and supportive nursing services provided to individuals served by the community mental health authority.
• Supported/Integrated Employment Services Combination of ongoing support services and paid employment that enables individuals with mental illness to work in the community.
• Support and Service Coordination Supports coordination working with the person served to ensure all necessary supports and services are provided to enable community inclusion, participation, productivity, and independence in home- and community-based settings.
• Targeted Case Management Case management assistance for consumers to obtain basic needs and supportive services such as housing (independent or supervised living), transportation, medical care, disability income education, and vocational programming.
• Home Based Services Intensive in-home and community services for seriously disturbed children and their families, combining therapy, family skills development, and case management to reduce hospitalizations and out-of-home placements.
• Community Living Supports (CLS) Services Medically necessary supports and services used to increase or maintain personal self-sufficiency and facilitate an individual's achievement of community inclusion, participation, independence, or productivity goals identified in person-centered planning.
• Clubhouse Psychosocial Rehabilitation Programs Community-based program organized to support individuals living with mental illness, with Clubhouse members making choices in a vibrant environment where meaningful work opportunities drive member participation, empowerment, relationship-building, and skill development.
• Peer-Delivered or Peer-Operated Support Services Activities provided by peers in partnership with individuals for the specific purpose of achieving increased community inclusion, participation, independence, and productivity.
• Respite Services Intermittent or short-term respite care services provided to families due to the absence or need for relief of the parent or caregiver of a child with serious emotional disturbance or developmental disability.
• Skill Building Assistance Activities identified in the individual plan of services and designed by a professional within their scope of practice to assist beneficiaries increase economic self-sufficiency and/or engage in meaningful activities such as school, work, or volunteering.
• Wraparound Services Highly individualized planning process for children and adolescents facilitated by specialized supports coordinators using a Child and Family Team whose members are determined by the family.
• Parent-to-Parent Support Support program for parents and families of children with serious emotional disturbance or intellectual/developmental disabilities (including autism) that empowers families with knowledge and skills.
• Drop-in Centers Peer-run drop-in centers providing an informal, supportive environment to assist adult beneficiaries with mental illness in their recovery process.
• Behavior Health Treatment (BHT) / Applied Behavior Analysis (ABA) Applied Behavior Analysis and Behavior Health Treatment services for Autism Spectrum Disorder to prevent progression, prolong life, and promote physical and mental health; available to children under 21 years of age as an EPSDT benefit, addressing language acquisition, peer interactions, social skills, routines, self-help skills, and reducing challenging behaviors.
• Behavioral Health Home Healthcare delivery approach focusing on the whole person by integrating and coordinating primary care, behavioral health, other healthcare, and community and social support services, serving as the central point of contact for Medicaid beneficiaries with serious and complex chronic conditions.
• Family Support Subsidy Program State of Michigan program that financially assists families with children with disabilities in Chippewa, Mackinac, and Schoolcraft counties; eligibility based on income and educational criteria.

Quantifiable outcome

• 24/7 crisis response capability
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• NorthCare NetworkcoreStrategic or Co-development PartnerNorthCare Network is a regional mental health authority that provides network management and administrative services. HBH works with NorthCare for provider directory, customer service handbooks, and coordination of care across the Upper Peninsula region.
• Michigan Department of Health and Human Services (MDHHS)coreOthersAs a community mental health center, HBH is partially funded by and operates under the oversight of the Michigan Department of Health and Human Services. MDHHS sets clinical guidelines and standards that HBH follows.
• Michigan State University ExtensionsupportingStrategic or Co-development PartnerPartnership to provide Early Childhood Development Parenting Education Classes to families served by HBH in the Upper Peninsula region.
• Michigan Stay WellsupportingStrategic or Co-development PartnerMichigan Stay Well provides mental health resources and support, particularly during the COVID-19 pandemic. HBH links to these resources as part of its training and events programming.
• CARF InternationalcoreOthersCARF (Commission on Accreditation of Rehabilitation Facilities) provides accreditation for HBH's programs and services. CARF accreditation is referenced in administrative policies and required staff trainings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NorthCare Network: Regional PIHP/mental health authority that coordinates CMHCs across Michigan's Upper Peninsula, including Hiawatha Behavioral Health. Operates the same Medicaid-funded behavioral health system in overlapping geography.
• Copper Country Community Mental Health Services: Another Michigan CMHC serving Houghton, Baraga, Keweenaw, and Ontonagon counties; directly comparable as a designated CMHC with CARF accreditation, 24/7 crisis, ABA, and Medicaid-funded services in a rural Upper Peninsula catchment.
• Community Mental Health Authority of Clinton, Eaton, Ingham Counties: Multi-county Michigan CMHC delivering the same continuum of psychiatric, crisis, case management, and community-living services funded by MDHHS and Medicaid; structurally identical operating model to HBH.
• Network180 (Kent County Community Mental Health): Single-county Michigan CMHC authority providing behavioral health, substance use, and developmental disability services to Medicaid beneficiaries in Kent County under the same PIHP/MDHHS funding construct as HBH.
• Genesee Health System: Genesee County's designated CMHC providing mental health, substance use, and intellectual/developmental disability services under Medicaid funding; comparable portfolio of outpatient, crisis, home-based, and Clubhouse programs.

Broad incumbents

• Pine Rest Christian Mental Health Services: Michigan's largest behavioral health provider with inpatient, residential, outpatient, and telehealth services statewide. Functions as a broader incumbent relative to HBH's rural county-level footprint, serving similar Medicaid and commercial populations.
• Hope Network / Hope Network Behavioral Health Services: Michigan-wide nonprofit providing behavioral health, developmental disability, and supported employment services overlapping with HBH's Supported Employment, CLS, and skill-building programs under similar Medicaid funding.

Regional players

• Arbor Circle: Michigan-based behavioral health and family services nonprofit providing outpatient mental health, wraparound, and home-based services across western and northern Michigan — directly comparable to HBH's wraparound and home-based programs but serving different Lower Peninsula geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hbhcmh
• LinkedInlinkedin.com/company/hiawatha-behavioral-health

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiawatha Behavioral Health