UsedCars.com
UsedCars.com is a US online marketplace that connects used-car buyers with dealers, offering vehicle search across all 50 states, financial calculators, an editorial advice hub, and integration with Kelley Blue Book and NADAGuides valuation data.
- Company typePrivate
- Founded2000
- HeadquartersMarrero, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What UsedCars.com does
UsedCars.com is a US-based online marketplace operated by AutoWeb, Inc. that connects individual consumers searching for pre-owned vehicles with automotive dealers listing inventory. The platform allows buyers to search across thousands of used listings by make, model, price, mileage, location, fuel economy, and body type, spanning all 50 US states and major metropolitan areas. It monetizes primarily through dealer listings and advertising via a dedicated dealer portal at dealers.usedcars.com, supplemented by content licensing relationships with data providers such as Autodata, Inc. dba Chrome Data.
The core product surface consists of a consumer-facing vehicle search platform, a 'Sell My Car' trade-in service, a suite of car payment and affordability calculators, a brand- and model-organized research directory, curated best-of car lists, and an editorial advice hub. The technology stack is a web-based marketplace with integration partnerships for trusted third-party vehicle valuations from Kelley Blue Book and NADAGuides (owned by J.D. Power). Vehicle pricing is set by dealers, not the platform, and there is no mobile app or consumer-facing subscription model disclosed.
The business model is a two-sided horizontal marketplace with two primary customer segments: individual used-car buyers and automotive dealers. Demand generation is predominantly content- and SEO-led, with the editorial operation producing buying guides, maintenance articles, and best-cars lists by named contributors. No headcount, revenue figures, funding history, or institutional ownership details are disclosed in the source material, and the company appears to be a privately held operating subsidiary of AutoWeb, Inc. with no public equity listing.
UsedCars.com firmographics
Firmographics- Name
- UsedCars.com
- Legal name
- AutoWeb, Inc.
- Website
- https://usedcars.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UsedCars.com is a US online marketplace that connects used-car buyers with dealers, offering vehicle search across all 50 states, financial calculators, an editorial advice hub, and integration with Kelley Blue Book and NADAGuides valuation data.
- Ownership category
- akta.pro rank
UsedCars.com industry classification
Industry- Product category
- Online Used Car Marketplace
- NAICS
- Used Car Dealers (44112)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
Keywords
Where UsedCars.com is headquartered
LocationHeadquarters
- HQ city
- Marrero
- HQ country
- United States
- HQ region
- North America
Markets served
UsedCars.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Dealer Listings and Advertising: The platform appears to generate revenue through dealer listings and advertising. Dealers pay to list vehicles on the platform and advertise to consumers searching for used cars. The 'For Dealers' portal at dealers.usedcars.com indicates a dedicated dealer-facing product.
- Content Licensing: Some content is provided by and under copyright by Autodata, Inc. dba Chrome Data, suggesting a data licensing relationship.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
UsedCars.com product offering
Product offeringCore offering
UsedCars.com operates an online used-car marketplace connecting individual car buyers with automotive dealers that list pre-owned inventory across the United States. The platform provides searchable vehicle inventory by make, model, body type, price, mileage, location, and fuel economy, alongside financial planning tools (loan repayment, affordability, early payoff, and fuel savings calculators), brand-by-brand vehicle research, curated best-cars lists, and an editorial car-advice content hub. A separate dealer portal enables dealers to list inventory and advertise to consumer shoppers.
Product overview
UsedCars.com operates as an online used car marketplace connecting buyers with dealers offering pre-owned vehicles. The platform consists of a main consumer marketplace for searching and browsing vehicles, a For Dealers portal for inventory management, a suite of car calculators for financial planning (loan repayment, affordability, early payoff, fuel savings), research and comparison tools organized by brand and model, curated Best Cars recommendation lists categorized by use case, and an editorial Car Advice hub providing buying tips, maintenance guides, and shopping resources.
Differentiator
Problem solved
Functional benefit
Products and services
- UsedCars.com Marketplace Consumer-facing online marketplace that lets individual shoppers search and browse pre-owned vehicle inventory listed by automotive dealers across the United States. Searchable by make, model, body type, price, mileage, fuel economy, and zip-code distance. Free for consumers to use.
- For Dealers Portal Dedicated dealer-facing platform through which automotive dealers list pre-owned inventory on the UsedCars.com marketplace and advertise to in-market consumer car shoppers.
- Sell My Car Service enabling consumers to sell or trade in their current vehicle through the UsedCars.com platform, connecting sellers with buyers and trade-in channels.
Companies that use UsedCars.com
Customer profileSegments2 records
Ideal customer profiles2 records
UsedCars.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
UsedCars.com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Kelley Blue Book (KBB)coreUsedCars.com integrates Kelley Blue Book vehicle valuation data to help users understand retail values, private party values, and trade-in values for trucks and other vehicles. KBB has been providing vehicle valuations since 1926 and updates values weekly based on real market transactions.
- NADAGuidescoreNADAGuides (owned by J.D. Power) provides additional vehicle valuation data including Rough Trade-In, Average Trade-In, and Clean Trade-In values. Extends beyond trucks to cover motorcycles, RVs, boats, and manufactured homes.
- Autodata, Inc. dba Chrome DatasupportingContent provider for vehicle information and pricing data, operating under copyright of Autodata, Inc. dba Chrome Data since 1986. Provides vehicle listing data and specifications.
Recent moves6 records
Expansion highlights8 records
UsedCars.com competitors and assessment
Company assessmentDirect peers
- Carvana: Online used car retailer with end-to-end purchase, financing, and delivery. Competes with UsedCars.com for the same digitally-native used car buyer, though via a vertically integrated model rather than a marketplace.
- CarGurus: Largest US used car marketplace by traffic, connecting shoppers with dealers through listings, dealer ratings, and research content. Closest direct competitor to UsedCars.com in both product offering and target audience.
- Cars.com: Major US automotive marketplace offering listings, reviews, and research tools. Direct competitor targeting the same used car buyer and dealer audiences as UsedCars.com.
- Edmunds: Long-standing automotive research and listings platform with editorial content, pricing tools, and dealer inventory. Comparable to UsedCars.com in combining editorial content with vehicle search.
- Vroom: Online used car retailer offering vehicle search, financing, and home delivery. Competes for the same online-first used car shopper as UsedCars.com.
- AutoTrader: Premier used and new car marketplace owned by Cox Automotive. Directly competes with UsedCars.com for dealer listings and consumer vehicle search, with deeper integrations into KBB valuation data.
- TrueCar: Online automotive marketplace connecting consumers with certified dealers and providing upfront pricing. Comparable two-sided marketplace model and consumer demographic.
Emerging players
- AutoTempest: Meta-search aggregator for used car listings across multiple marketplaces and dealer sites. Comparable in being a web-based used car search tool, though smaller in scale and focused on aggregation rather than owned content.
- Carsoup: Independent used car marketplace connecting consumers with dealer inventory. Competes with UsedCars.com for the same SMB-dealer and value-conscious buyer segment.
Broad incumbents
- Kelley Blue Book (Cox Automotive): Iconic vehicle valuation and research brand owned by Cox Automotive, which also owns AutoTrader. Overlaps with UsedCars.com in valuation tools and consumer research, but operates as a broader automotive data and listings platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UsedCars.com social profiles
Digital presenceUsedCars.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
UsedCars.com leadership team
Management profileNumber of profiles
UsedCars.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UsedCars.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UsedCars.com
What does UsedCars.com do?
UsedCars.com operates an online used-car marketplace connecting individual car buyers with automotive dealers that list pre-owned inventory across the United States. The platform provides searchable vehicle inventory by make, model, body type, price, mileage, location, and fuel economy, alongside financial planning tools (loan repayment, affordability, early payoff, and fuel savings calculators), brand-by-brand vehicle research, curated best-cars lists, and an editorial car-advice content hub. A separate dealer portal enables dealers to list inventory and advertise to consumer shoppers.
Is UsedCars.com a public or private company?
UsedCars.com is a private company. It is classified as corporate owned and is currently operating.
When was UsedCars.com founded?
UsedCars.com was founded in 2000. It employs 11 to 50 people.
Where is UsedCars.com based?
UsedCars.com is headquartered in Marrero, United States, in the North America region.
How does UsedCars.com make money?
Two revenue lines are on record. Dealer Listings and Advertising is the primary driver. The others are content Licensing.
Who are UsedCars.com's main competitors?
Direct peers on record are Carvana, CarGurus, Cars.com, Edmunds, Vroom, AutoTrader and TrueCar. Emerging players are AutoTempest and Carsoup. Kelley Blue Book (Cox Automotive) is listed as a broad incumbent.
Does UsedCars.com have an API?
No public API is recorded for UsedCars.com.
What industry is UsedCars.com in?
UsedCars.com's product category is Online Used Car Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 44112 and its SIC code is 5500.