Abano Thermal Cosmetics

What Abano Thermal Cosmetics does

Abano Thermal Cosmetics is the direct-to-consumer cosmetics brand of PROMHOTELS S.R.L., a company within Italy's GB Thermae Hotels group, Europe's largest family-owned thermal hotel chain founded in 1976. The brand commercializes Abano Thermal Water, a salsobromoiodica thermal water sourced from the parent group's authorized wells in Abano Terme, with a mineral, iodine, and bromine composition described as unique worldwide. Products span three lines under the Borile Experience master brand: Thermal Shine (face and body care with 50-85% thermal water concentration), B Special (anti-aging treatments featuring snail mucin, vitamin B5, and hyaluronic acid), and Naturalmente Abano (home fragrances and scented candles). The technical foundation is on-site microfiltration of the thermal water to preserve its natural characteristics while concentrating mineral content for skincare use.

The company operates exclusively through its own e-commerce storefront, built on the Storeden platform and localized in Italian, English, French, and German, with no retail or third-party distribution disclosed. The product catalog is priced from €20 for thermal water to over €400 for anti-aging routines and up to €1,084 for luxury spa-hotel gift packages, and the company also sells pre-curated gift boxes and GiftBox Hotel&Spa experiences tied to GB Thermae Hotels' five luxury properties in Abano Terme. Marketing is organic and digital-first, relying on multilingual SEO, social login via Facebook and Google, and brand association with the parent hotel group's spa heritage.

Commercially, the business serves three consumer segments identified in the source: premium skincare consumers seeking spa-quality home use, gift buyers for special occasions, and male grooming customers. The team is small at 1-10 employees, revenue is not publicly disclosed, and the company has no venture funding on record, operating as a captive brand extension of the GB Thermae Hotels group rather than as an independent growth-stage business.

Name

Abano Thermal Cosmetics

Legal name

PROMHOTELS S.R.L.

Website

https://abanothermalcosmetics.it

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Abano Thermal Cosmetics is the direct-to-consumer skincare and spa gift brand of Italy's GB Thermae Hotels group, selling premium face, body, and home fragrance products formulated with proprietary Abano Thermal Water through its own multilingual e-commerce storefront.

Ownership category

akta.pro rank

Product category

Premium Skincare Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)

Keywords

• Thermal water cosmetics
• Anti-aging skincare
• Spa-grade beauty products
• Natural mineral skincare
• Thermal beauty treatments

Headquarters

HQ city

Abano Terme

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales of cosmetic products (face care, body care, men's products) and gift boxes (cosmetic sets and spa experience packages). Products sold at fixed retail prices ranging from €20 to €400+ per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Abano Thermal Cosmetics sells face, body, and men's skincare products formulated with proprietary Abano Thermal Water sourced from the parent GB Thermae Hotels' thermal springs. The portfolio spans three lines — Thermal Shine (thermal water-based daily care), B Special (anti-aging treatments), and Naturalmente Abano (cosmetics and home fragrances) — sold direct-to-consumer alongside bundled cosmetic gift boxes and spa/hotel experience gift boxes.

Product overview

Abano Thermal Cosmetics offers a portfolio of three distinct cosmetic product lines under the Borile Experience brand, all formulated with thermal water from Abano Terme's natural springs. The Thermal Shine Line provides face and body products (cleansing milk, toner, serum, cream, mask, shower gel, shampoo, body cream) with high concentrations of Abano Thermal Water (50-85%) combined with natural antioxidant actives. The B Special Line delivers anti-aging treatments including snail mucin cleanser, vitamin-enriched toners and serums, and anti-wrinkle creams targeting mature skin. The Naturalmente Abano Line encompasses cosmetics (pillow sprays) and home fragrances including scented candles. Additionally, the company offers pre-configured Cosmetic Gift Boxes combining products from multiple lines, and GiftBox Hotel&Spa experiences providing spa treatments and hotel stays at affiliated GB Thermae Hotels properties. The product architecture centers on the therapeutic properties of Abano's salsobromoiodica thermal water containing unique mineral, iodine, and bromine combinations.

Differentiator

Problem solved

Functional benefit

Brands

• Borile Experience: Brand name for exclusive cosmetics created in collaboration with GB Hotels group laboratories, featuring thermal water-based formulations
• Thermal Shine Line
• B Special Line
• Naturalmente Abano Line

Products and services

• Thermal Shine Line Face and body cosmetic products formulated with Abano Terme Thermal Water (50-85% concentration), rich in natural Mineral Salts combined with antioxidant actives, mud and clay. Includes moisturizing cleansing milk, face toner, serum, cream, clay face mask, shower gel, shampoo, body cream, and regenerating mineral scrub. Intended for daily beauty routines across dry, sensitive, mature, and combination skin.
• B Special Line High-end anti-aging cosmetic line featuring complete shock treatments against all signs of aging. Includes snail mucin cleanser, vitamin B5 toner, Nutri/Desen/Lift/Night serums, anti-wrinkle creams, intensive eye and lip cream, and night treatment sets with vitamin C and hydrolyzed soy protein. Targeted at mature skin and anti-aging concerns.
• Naturalmente Abano Line Cosmetics and home fragrances line inspired by thermal spa aromas. Includes Dream Scent pillow sprays and scented candles (Orange Cinnamon, Bergamot and Wood, Amber) with approximately 35-40 hour burn time. Targeted at consumers seeking spa-inspired ambiance products.
• Cosmetic Gift Boxes Pre-configured gift box sets combining multiple products from Thermal Shine and B Special lines. Includes face sets, complete beauty routines, body cleansing sets, body hydration kits, luxury routines, men's sets, and night treatment bundles priced at discounted rates versus individual purchase.
• GiftBox Hotel & Spa Spa wellness gift boxes offering experiences at GB Thermae Hotels in Abano Terme, Italy. Includes day spa packages (€65-€308), overnight stays, romantic getaways (€784), Ayurvedic retreats (€836), luxury 2-night stays (€1,084), and signature treatments such as the 24-carat Gold Face treatment (€420) at 5-star properties.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GB Thermae HotelscoreStrategic or Co-development PartnerAbano Thermal Cosmetics is operated by PROMHOTELS S.R.L., which is part of the GB Thermae Hotels group. GB Thermae Hotels is Europe's largest family thermal hotel chain with five luxury hotels in Abano Terme. The cosmetics brand was created to extend the thermal water benefits from the hotels' spa treatments into retail products for home use. Each hotel has its own thermal water source, providing exclusive access to the proprietary thermal water ingredient.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Avène: Avène is a leading thermal-water-based skincare brand owned by Pierre Fabre, with global retail distribution. Directly comparable to Abano Thermal Cosmetics in that both build premium skincare lines around exclusive thermal spring water with documented dermatological properties.
• La Roche-Posay: La Roche-Posay (L'Oréal) markets a full skincare range centered on its thermal spring water with dermatological positioning. Comparable to Abano Thermal Cosmetics as both sell premium thermal-water-based face and body care through a similar ingredient-led brand story.
• Vichy Laboratoires: Vichy (L'Oréal) is a global thermal-water skincare brand sold in pharmacies and retail. Comparable to Abano Thermal Cosmetics in leveraging a single thermal water source as a unique, brand-defining ingredient across facial, body, and men's lines.
• L'Occitane en Provence: L'Occitane is a global premium natural-ingredient skincare and body care brand with strong retail and spa distribution. Comparable to Abano Thermal Cosmetics in positioning premium European natural-ingredient skincare for face, body, and gift-buying consumers.
• Clarins: Clarins is a global premium skincare brand with strong face, body, and men's ranges and spa-channel distribution. Comparable to Abano Thermal Cosmetics in targeting premium skincare buyers, gift-purchase occasions, and spa-connected wellness consumers.

Direct peers

• Eau Thermale Jonzac: Jonzac is a French thermal-water skincare brand offering face, body, and organic-certified ranges. Closely comparable to Abano Thermal Cosmetics in scale, thermal water concentration in formulations, and natural/organic positioning.
• Dr. Hauschka:
• Caudalie:
• Comfort Zone (Davines Group):

Regional players

• Terme di Saturnia: Terme di Saturnia is an Italian luxury thermal resort that has developed its own thermal-water-based skincare and spa product line. Comparable to Abano Thermal Cosmetics as a fellow Italian thermal hospitality group extending its thermal water source into branded cosmetics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abano Thermal Cosmetics