Clinical Behavior Analysis

What Clinical Behavior Analysis does

Clinical Behavior Analysis (CBA), legally Behavior Analysts of Texas, LLC d/b/a CBA, is a privately held behavioral-health services provider founded by Jason Simmons (with his wife Robin Simmons) and operating continuously for 25+ years across Kentucky and Indiana. The firm delivers evidence-based Applied Behavior Analysis (ABA), Positive Behavior Supports (PBS), Functional Assessments and counseling through home-, community-, school- and center-based modalities — including a purpose-built Center for Behavior Analysis in Louisville Metro and a partner center with Individualized-ABA (i-ABA) in New Albany, Indiana. Its flagship proprietary asset is RAPID Skills Training (RST), a federally trademarked Behavior Skills Training program that teaches parents, caretakers, teachers and first-responders five structured social-interaction skills across four phases. Clinical delivery is supported by standard ABA assessment tools (ABLLS, VB-MAPP, QABF, PDDBI), Positive Behavior Support Plans, and a HIPAA-compliant TeleHealth stack built on Google Meet with Virtru encryption.

CBA serves children with autism, adults with intellectual and developmental disabilities, adults with acquired brain injury, their families/caretakers, and Kentucky school districts. Revenue is generated across a deliberately diversified funding stack: four Kentucky Medicaid home- and community-based waivers (Michelle P., SCL, ABI, ABI-LTC), three commercial payers (Anthem/BCBS, Humana, Optum/UBH), three Managed Care Organizations (Passport Health Plan, Aetna Better Health of Kentucky, Anthem Medicaid), plus private pay, school-district contracts, and alternative funding such as Brain Injury Trust Services and HART-Supported Living Grants. Pricing is quote/authorization-based rather than publicly published, with multi-year Medicaid waiver contracts and monthly commercial-billing cadence for in-network services.

The business is family-led, has received no disclosed external institutional capital, and employs 101-250 staff across five physical sites covering 40+ Kentucky and Indiana counties. Notable differentiators include Kentucky Colonel recognition for the founder (2014), consecutive Kentucky Best Places to Work honors (2019 and 2020), BHCOE accreditation at the i-ABA partner center (2020), and direct involvement in shaping the 2010 Kentucky ABA licensure law through KYABA leadership.

Name

Clinical Behavior Analysis

Legal name

Behavior Analysts of Texas, LLC d/b/a CBA

Website

https://cbacares.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Clinical Behavior Analysis (CBA) is a privately held, family-founded behavioral-health provider that delivers Applied Behavior Analysis (ABA), Positive Behavior Supports and counseling across home, school, community and center-based settings in Kentucky and Indiana, serving children with autism, adults with intellectual/developmental disabilities and acquired brain injury under Medicaid waivers, commercial insurance and private pay.

Ownership category

akta.pro rank

Product category

Applied Behavior Analysis & Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

ABA Therapy Providers (Home-Based) (EDAKAHAB)

akta.pro secondary industries

Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R) (EDAKAHAE), ABA Therapy Providers (School-Based) (EDAKAHAC), ABA Staff Training & RBT/Paraprofessional Support Services (EDAKAHAI), ABA Program Management, Compliance & Outcomes Measurement (Documentation, Audits) (EDAKAHAM)

Keywords

• Applied behavior analysis
• Autism therapy services
• Behavioral health services
• Developmental disability supports
• Medicaid waiver services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medicaid Waiver Services: CBA accepts multiple Kentucky Medicaid waivers including Michelle P. Waiver, Supports for Community Living (SCL), Acquired Brain Injury (ABI), and ABI-Long Term Care waivers. These government-funded programs cover services for individuals with intellectual and developmental disabilities.
2. Commercial Health Insurance: CBA is an in-network provider for commercial health insurance including Anthem/Blue Cross Blue Shield, Humana, and Optum (UBH) for Applied Behavior Analysis services.
3. Managed Care Organization (MCO) Services: CBA participates with MCO plans including Passport Health Plan, Aetna Better Health of Kentucky, and Anthem Medicaid to provide ABA and other behavioral health services.
4. Private Pay Services: Individualized ABA, direct support services, crisis services, staff training, RAPID caretaker skills teaching, and consultative services are available through private pay with flexible payment plans and credit card acceptance.
5. Alternative Funding & Grants: CBA partners with various agencies for Brain Injury Trust Services, HART-Supported Living Grant Services, school district contracts, single case agreements, and state general funds to provide comprehensive behavioral health services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Clinical Behavior Analysis provides evidence-based Applied Behavior Analysis (ABA) and behavioral health services for children and adults with autism, intellectual and developmental disabilities, and acquired brain injury across home, community, school, center-based, and TeleHealth modalities in Kentucky and Indiana. Core offerings include direct ABA therapy, the federally trademarked RAPID Skills Training (RST) parent/caretaker program, Functional Assessment and Positive Behavior Support Planning, plus a suite of Medicaid waiver-funded supports (Community Living Supports, Personal Assistance, Respite, Counseling, Community Access, Person-Centered Coaching, Behavior Programming) for SCL, Michelle P., ABI, and ABI-LTC waiver participants, with funding accepted from commercial insurers (Anthem, Humana, Optum/UBH), MCOs (Passport, Aetna Better Health, Anthem Medicaid), and private pay.

Product overview

Clinical Behavior Analysis (CBA) offers a comprehensive portfolio of Applied Behavior Analysis (ABA) and behavioral health services delivered across multiple formats and funding streams. The core offering is Applied Behavior Analysis (ABA), a evidence-based behavioral science approach provided in home, community, school, and center-based settings. A flagship trademarked program, RAPID Skills Training (RST), provides parent and caretaker behavior skills training through five critical interaction skills using Behavior Skills Training methodology. Positive Behavior Supports (PBS) and Functional Assessments form the clinical assessment and planning layer, producing individualized Positive Behavior Support Plans informed by tools such as ABLLS, VB-MAPP, QABF, and PDDBI. TeleHealth ABA services (delivered via Google Meet with HIPAA-compliant Virtru email protection) enable remote parent coaching and caretaker training. The service portfolio is funded through multiple streams: Kentucky Medicaid waivers (Michelle P. Waiver, Supports for Community Living SCL, Acquired Brain Injury ABI, and ABI-LTC), commercial insurance (Anthem, Humana, Optum/UBH), Managed Care Organizations (Passport, Aetna Better Health, Anthem Medicaid), and private pay. Community-based services include Community Living Supports, Community Access, Personal Assistance, Respite, Counseling, Person-Centered Coaching, Behavior Programming, and IEP/Teacher Training. A dedicated Center for Behavior Analysis in Louisville Metro and a partner center (Individualized-ABA / i-ABA) in New Albany, Indiana provide intensive center-based ABA for children ages 2-12.

Differentiator

Problem solved

Functional benefit

Brands

• RAPID Skills Training (RST): A trademarked caretaker coaching and parent training program designed to teach parents and caretakers five critical social interaction skills based on Behavior Skills Training principles. RST is federally trademarked in the USA as a parent, caretaker, direct support staff, certified teacher and first-responder training program.
• Center for Behavior Analysis
• Individualized-ABA (i-ABA)

Products and services

• Applied Behavior Analysis (ABA) Evidence-based Applied Behavior Analysis (ABA) services delivered across home, community, school, and center-based settings, utilizing principles of behavior analysis (shaping, prompting, differential reinforcement, extinction, generalization) to teach skills and reduce challenging behaviors for children and adults with autism, IDD, and ABI.
• RAPID Skills Training (RST) A federally trademarked caretaker behavior skills training program teaching five critical social interaction skills using Behavior Skills Training (BST) principles across four phases (classroom teaching, proactive measures, reactive measures, advanced individualized programming), designed for parents, caretakers, teachers, direct support staff, and first-responders to reduce difficult interactions.
• Positive Behavior Supports (PBS) Behavior support services delivered through a coaching model, utilizing functional assessments to develop Positive Behavior Support Plans that identify behavior functions and implement evidence-based interventions to reduce challenging behaviors.
• Treatment Planning / Positive Behavior Support Plan Comprehensive intervention planning following formal functional analysis, including skill deficit assessments, evidence-based strategies for teaching replacement behaviors, and ongoing data-driven monitoring by licensed professionals.
• Functional Assessment Indirect functional assessment providing information to develop comprehensive behavior intervention plans, including additional tools such as ABLLS, VB-MAPP, QABF, and PDDBI. Completion guides the entire treatment process by identifying variables influencing problem behavior.
• ABA TeleHealth Services Remote ABA services delivered via Google Meets video conferencing with HIPAA-compliant Virtru email protection, enabling parent and caretaker coaching, remote therapy, and training without in-person visits across Kentucky.
• Supports for Community Living (SCL) Waiver Services Kentucky Medicaid home and community-based waiver services for individuals with intellectual and developmental disabilities, covering behavior supports, community access, personal assistance, community living supports, person-centered coaching, and respite services.
• Michelle P. Waiver (MPW) Services Kentucky Medicaid home and community-based waiver program providing alternatives to institutional care for individuals with intellectual or developmental disabilities, including autism, funding behavior supports, community living supports, community access, and respite.
• Community Living Supports (CLS) Services facilitating independence and community participation for individuals in their own or family homes, covering daily assistance, activity training, personal hygiene, medication management, and leisure activities. Funded through the Michelle P. Waiver and ABI LTC Waiver.
• Personal Assistance (PA) Services enabling individuals with disabilities to accomplish tasks they would normally do for themselves, including hands-on assistance, guidance, medical care management, and transportation. Provided through the SCL Waiver.
• Community Access Services connecting adults with intellectual and developmental disabilities to clubs, associations, and community groups, emphasizing development of personal social networks and reduced reliance on formal support. Funded through SCL and Michelle P. waivers.
• Respite Short-term support providing relief to caregivers of children and adults, available in-home or community-based settings. Funded through applicable Medicaid waivers.
• Counseling Services for adults with acquired brain injury to resolve personal and interpersonal issues, including substance abuse treatment, relationship building, social skills development, and ABI awareness. Funded through ABI and ABI-LTC waivers.
• Person-Centered Coaching (PCC) Coaching services for adults through the SCL Waiver to address barriers to plan implementation success. Provided by Direct Support Professionals under direction of licensed behavioral health professionals.
• Behavior Programming Services for adults with Acquired Brain Injury (ABI) utilizing informal functional assessment to develop behavior support plans, funded through ABI and ABI-LTC waivers.
• IEP Development/Assistance and Teacher Training ISD consultations assisting teachers with IEP development, objective and goal design, lesson planning, de-escalation training, and individualized learning programs for learners with behavioral challenges.
• Private Pay Services Self-funded services including individualized ABA, direct support services, crisis services, staff training, RAPID caretaker skills teaching, and consultative services, available to those not using waiver or insurance funding; flexible payment plans and PayPal.Me acceptance offered.
• Individualized-ABA (i-ABA) Partner center-based ABA program for children ages 2-12 diagnosed with autism operated in partnership with i-ABA in New Albany, Indiana; provides intensive center-based ABA (up to 40 hours/week) and consulting services; BHCOE accredited for quality improvement.
• Center for Behavior Analysis A purpose-built clinic in Louisville Metro providing center-based ABA services for young children with autism, including facility-based learning environments and intensive intervention programs (educational software and state-of-the-art equipment).

Quantifiable outcome

• 4000+ individuals served over 20+ years with data-driven behavioral interventions
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Individualized-ABA (i-ABA)coreStrategic or Co-development PartnerCBA partnered with Individualized-ABA, a long-standing quality-based intensive ABA program for children 2-12 years with autism in Southern Indiana. Together they built and designed the Center for Behavior Analysis in Louisville Metro, combining center-based and community-based ABA services. i-ABA holds BHCOE accreditation for quality improvement.
• Association for Behavior Analysis International (ABAI)coreOthersNon-profit professional organization that CBA supports and maintains membership with. CBA hosts the annual ABAI Social & Conference Kickoff event.
• Kentucky Association for Behavior Analysis (KYABA)coreOthersCBA founder Jason Simmons served as Past President of KYABA. CBA is actively involved in Kentucky ABA advocacy and legislative efforts including autism mandate and ABA licensure law.
• Association for Professional Behavior Analysts (APBA)minorOthersNon-profit professional organization supporting ABA practitioners. CBA promotes APBA membership and practice guidelines.
• Special Olympics KentuckyminorOthersNon-profit providing athletic programs for individuals with intellectual disabilities. CBA founder Jason Simmons previously served as Special Olympics Basketball Coach for Denton Dynamos.
• The Daily BA (#TheDailyBA)minorGTM or Marketing PartnerABA media source for advertising and marketing content. CBA has professional association agreement with The Daily BA for marketing support.
• Dr. Greg Hanley / Practical Functional AssessmentminorStrategic or Co-development PartnerCBA supports Dr. Greg Hanley's innovative research in functional assessment and the IISCA (Interview-Informed Synthesized Contingency Analysis) methodology. CBA encourages staff and families to learn about these evidence-based approaches.
• Matt Cicoria / Behavioral Observations PodcastminorGTM or Marketing PartnerCBA founder Jason Simmons appeared on the Behavioral Observations Podcast discussing RAPID Skills Training and parent training approaches in ABA.
• GooglecoreTechnology or IntegrationCBA utilizes Google Meets for TeleHealth ABA services with active BAA agreement for HIPAA compliance. Google provides security certifications including ISO 27001 and SOC 2/SOC 3 Type II audits.
• Virtru (HIPAA Guard)coreTechnology or IntegrationVirtru provides HIPAA compliance protection for PHI in CBA's stored drives and emails, ensuring confidentiality and patient trust with persistent control and visibility.
• GlassdoorminorGTM or Marketing PartnerEmployer review platform showcasing CBA workplace culture and comprehensive employee benefits to support recruiting efforts.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hopebridge: Large multi-state ABA therapy provider operating center-based and home-based programs for children with autism, with significant payer diversification and BHCOE-accredited clinics. Closest direct competitor to CBA on service mix, payer model, and center-plus-home delivery model.
• Centria Healthcare: National ABA and behavioral health provider delivering center-based and in-home ABA, with similar Medicaid waiver and commercial insurance funding mix. Comparable on funding diversity and clinical assessment methodology (ABLLS, VB-MAPP).
• BlueSprig Pediatrics: PE-backed ABA provider operating across multiple states with center-based clinics serving children with autism, in-network with major commercial plans. Directly comparable to CBA on payer mix, age range (early childhood autism focus), and clinic-based delivery.
• LEARN Behavioral: Multi-state ABA provider offering home-, center-, and school-based services with a similarly diversified Medicaid/commercial payer mix. Directly comparable on full ABA continuum, BCBA-led supervision model, and TeleHealth delivery.
• Acorn Health: ABA provider operating center-based clinics across multiple states with BCBA-supervised clinical model and similar functional assessment-based treatment planning. Comparable to CBA on clinical methodology and BHCOE accreditation pathway.
• Autism Learning Partners: Multi-state ABA provider serving children and adults with autism through home-, center-, and community-based delivery with a similarly diversified funding mix including Medicaid waivers. Direct peer on service array and payer diversification.
• Bierman Autism Centers: ABA center operator providing intensive center-based early intervention for children with autism, with comparable BCBA-led clinical model and similar 2-12 age focus to CBA's i-ABA partner program.
• Kyo (formerly Gateway Learning Group): ABA provider delivering center-based, in-home, and school-based services for children with autism across multiple states, with comparable BCBA-supervised clinical model and payer mix to CBA.

Broad incumbents

• Easterseals: National nonprofit disability services organization offering ABA, vocational rehabilitation, and community living supports across many states. Overlaps with CBA's service array (especially IDD and community living supports) but operates as a broad portfolio rather than an ABA specialist.

Regional players

• Brightli (formerly Preferred Family Healthcare): Multi-state behavioral health and IDD services provider headquartered in the Midwest, delivering ABA, community living supports, and behavioral health through Medicaid waivers and commercial payers in states adjacent to Kentucky/Indiana. Comparable on payer mix, IDD waiver services, and regional service delivery model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CbaCares_
• YouTubeyoutube.com/channel/UCDf6l-QW-HborxkFLyc7vmA
• Facebookfacebook.com/cbacares
• LinkedInlinkedin.com/company/cbacares
• Instagraminstagram.com/cbacares_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clinical Behavior Analysis