What Datora does

Datora (Pty) Ltd, founded in 2011 in Johannesburg, South Africa, is a privately held intelligent automation services firm that specializes exclusively in UiPath Robotic Process Automation and Hyper-Automation solutions. Operating as a UiPath Gold Partner since 2017 (with Gold status formalized in 2020), the company has grown into one of Africa's most established UiPath implementation partners and has expanded into EMEA through a regional office in Istanbul, Turkey. Its technology stack is built entirely on the UiPath Enterprise platform (Orchestrator, Action Center, Insights, AI Center, Document Understanding) hosted on Microsoft Azure, with an integration partnership with Flowgear extending capabilities into iPaaS connectivity.

The company's product portfolio centers on Run-As-You-Require, a Robot-as-a-Service cloud platform offering unlimited UiPath Enterprise robot capacity on a pay-per-minute consumption model. This flagship is complemented by Pay-as-you-Go UiPath RPA licensing, Document-Understanding-as-a-Service, the 90-Day RDA 90HD automation accelerator, APD90 (process discovery), ERA365 (full lifecycle management), Digital Assistant Robots (attended bots), and a 24/7 Robotic Operations Control Room (ROC) for managed operations. A freemium 60-day UiPath Enterprise Trial with guided onboarding serves as a product-led growth entry point.

Datora generates revenue through five distinct streams: usage-based consumption (Run-As-You-Require pay-per-minute), UiPath licensing reselling, managed services (24/7 ROC), professional services (consulting, development, implementation), and BPO-IA turnkey outsourcing. Pricing starts from $85/day for Automation-as-a-Service. Go-to-market is primarily enterprise field sales targeting Financial Services, Healthcare, Logistics/Automotive, and general enterprise clients across Africa and EMEA, supplemented by inbound referrals from the UiPath partner ecosystem. The firm employs 11-50 people and is independently operated with no disclosed external funding.

Name

Datora

Legal name

Datora (Pty) Ltd

Website

https://datorasa.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Datora is a South Africa-based UiPath Gold Partner that delivers RPA and Hyper-Automation services, including a flagship pay-per-minute Robot-as-a-Service platform, to enterprise clients in financial services, healthcare, logistics, and automotive sectors across Africa and EMEA.

Ownership category

akta.pro rank

Product category

Robotic Process Automation Services

NAICS

Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

akta.pro secondary industries

Robotic Process Automation (RPA) Platforms (HDAEAHAB), Robotic Process Automation (RPA) & Digital Robotics (HDAAAIAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Robotic process automation
• Hyper-automation solutions
• UiPath implementation services
• Managed automation services
• Robotic operations management

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Run-As-You-Require (Robot-as-a-Service): Pay-per-minute consumption model where customers only pay for automation minutes consumed by robots. Includes unlimited UiPath Enterprise licensing, infrastructure, and managed services. Billed monthly. This is the primary revenue driver representing the company's flagship service offering.
2. UiPath Licensing & Product Services: Datora as UiPath Gold Partner resells UiPath Enterprise software licenses including robots, orchestrator, and related components. Revenue from licensing margins and distribution fees.
3. RPA Managed Services: Ongoing managed services for RPA operations including 24/7 monitoring, L1 support, maintenance, and ROC management. Provided as recurring service contracts.
4. Professional Services (Consulting, Development, Implementation): One-time implementation projects including RPA strategy consulting, automation development, process discovery, and Center of Excellence setup. Projects range from 90-day accelerator programs to full digital transformation engagements.
5. BPO-IA & RPA Services: Business Process Outsourcing through digital workforce, providing turnkey solutions for operational processes using RPA technology. Revenue generated through service contracts with SLA commitments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Datora provides UiPath-based Robotic Process Automation (RPA) and Hyper-Automation services and platforms to enterprise clients across Africa and EMEA. Core offerings include Run-As-You-Require (Robot-as-a-Service), Pay-as-you-Go UiPath RPA licensing, Document-Understanding-as-a-Service, 90-day automation accelerators, and 24/7 Robotic Operations Control Room managed services.

Product overview

Datora is an intelligent automation services firm that offers a portfolio of RPA solutions centered exclusively on the UiPath platform. The core offering consists of Run-As-You-Require (a Robot-as-a-Service cloud platform with pay-as-you-go billing) and traditional Pay-as-you-Go UiPath RPA licensing. These are supplemented by add-on modules including Document-Understanding-as-a-Service for intelligent document processing, RPA 90HD for 90-day automation acceleration, APD90 for process discovery and analysis, ERA365 for comprehensive lifecycle management, and a 24/7 Robotic Operations Control Room (ROC) for managed services. The company also offers BPO-IA & RPA for business process outsourcing and Digital Assistant Robots (attended bots) for desktop automation. All solutions leverage UiPath as the underlying RPA platform, with Datora operating as a UiPath Gold Partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Run-As-You-Require (Robot-as-a-Service)

Quantifiable outcome

• UiPath implementation completed in 4-6 weeks for enterprise customers
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• UiPathcoreTechnology or IntegrationUiPath Gold Partner - Datora is one of the first UiPath Implementation Partners in South Africa and holds Gold Partner status. The partnership involves consulting, development, implementation, and delivery of UiPath RPA solutions. Datora specializes exclusively in UiPath, providing the highest level of experience and knowledge in Africa using the world's leading RPA platform.
• FlowgearcoreTechnology or IntegrationFlowgear iPaaS Integration Partner - Datora has partnered with Flowgear to deliver robust and scalable integration and automation solutions. Flowgear's Integration Platform as a Service enables organizations to build Application, Data and API integrations in minutes, supporting both cloud and on-premise environments with drag-and-drop workflow designer and hundreds of prebuilt connectors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tquila Automation (MOURI Tech): One of the largest UiPath Diamond/Platinum Partners globally, founded in 2016 with a similar exclusive-UiPath-services positioning. Comparable to Datora as a mid-sized UiPath specialist building managed-services and RaaS offerings, though operating at significantly larger scale across multiple geographies.
• Symphony (Cognizant): Originally a UK-based UiPath Gold/Platinum partner that was acquired by SYKES and is now part of Cognizant, offering exclusive UiPath RPA services. Highly comparable to Datora in its founding thesis (exclusive UiPath partner, hyper-automation focus) and demonstrates the strategic exit path available to Datora as a UiPath specialist.
• Reveal Group: UiPath Diamond/Platinum partner and specialist RPA consultancy with a similar exclusive-platform approach and focus on hyper-automation managed services. Comparable to Datora in services portfolio (consulting, implementation, managed services) and target customer profile (mid-to-large enterprises).
• Accelirate: US-based UiPath Gold/Platinum partner focused on enterprise RPA implementations, managed services, and automation-as-a-service delivery. Closely comparable to Datora's Run-As-You-Require model and 24/7 ROC managed services offering.
• Virtual Operations: UK-based specialist RPA consultancy with deep UiPath expertise, offering consulting, implementation, and managed services. Similar to Datora in pure-play RPA services positioning and enterprise customer focus.

Regional players

• Mint Group: South African IT services and Microsoft-focused partner that also delivers automation and integration solutions. Comparable to Datora as a South Africa-headquartered enterprise services firm serving African enterprise customers, though broader in technology focus (Microsoft-centric rather than UiPath-exclusive).
• EOH Holdings: Largest South African technology services group offering enterprise IT consulting, systems integration, and managed services across Africa. Comparable to Datora as a regional enterprise services competitor that also delivers automation and digital transformation solutions in the same South African/African market.
• Altron: Major South African technology group providing enterprise IT services, digital transformation, and automation solutions. Comparable to Datora as an African-headquartered enterprise services competitor pursuing automation and digital transformation mandates in the same customer base.

Broad incumbents

• Accenture: Global system integrator with a large enterprise RPA and intelligent automation practice serving multinational customers across Africa and EMEA. Comparable to Datora as a competitor for large enterprise automation deals, with vastly greater scale, geographic reach, and ability to underwrite mega-projects.
• Deloitte: Global professional services firm with a sizeable intelligent automation practice and long-standing UiPath alliance. Comparable to Datora as a competing RPA implementation partner for large enterprise customers in financial services and other regulated verticals, with deeper consulting bench and broader cross-sell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DatoraSA
• Facebookfacebook.com/DatoraSA
• LinkedInlinkedin.com/company/datora-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datora