What barcode does

Generate-Barcode.com (operating brand: DRPU) is a private Indian software vendor headquartered in Ghaziabad, India, that develops and sells desktop barcode label and card design software for Windows and Mac platforms. The company offers more than 20 products spanning barcode generation (Corporate, Professional, Standard, Healthcare, Industrial, Retail, Post Office/Bank, Packaging, Publisher/Library editions), QR code marketing, and adjacent design categories including ID cards, student/visitor passes, business cards, greeting cards, wedding cards, birthday cards, and a logo maker. Underlying technology supports over 50 linear and 2D barcode symbologies with batch processing, visual design view, multi-format image export (JPEG, TIFF, PNG, PDF, etc.), and direct printing or email delivery.

The business model is direct-to-consumer perpetual licensing sold exclusively through the company's e-commerce-enabled website, with prices ranging from $45 to $79 per license and free trial downloads preceding purchase. Customer targeting spans seven vertical segments (corporate, retail/SMB, healthcare, post/banking, publisher/library, industrial/warehousing, packaging/distribution) plus individual consumers. The website is localized in 40+ languages to support global reach, and Avangate is used as the payment processor. No cloud, API, SaaS, or subscription offerings exist; revenue is generated entirely from one-time license transactions. No funding rounds, acquisitions, leadership disclosures, patents, certifications, or institutional investors were identified in the source data, suggesting the company operates as a bootstrapped, founder-led software business with 51-100 employees.

Name

barcode

Website

https://generate-barcode.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Generate-Barcode.com is a Ghaziabad-based Indian software vendor selling desktop barcode label and card design software for Windows and Mac via one-time perpetual licenses ($45-$79), serving SMB and individual consumers globally through its localized website.

Ownership category

akta.pro rank

Headquarters

HQ city

Ghaziabad

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software License Sales: One-time perpetual license sales for barcode maker software products. Customers purchase a license for a one-time fee to use the software indefinitely, with no recurring subscription mentioned. Multiple editions at different price points target different market segments from individual users to enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Generate-Barcode.com develops and sells desktop barcode label maker software and card design software for Windows and Mac. The barcode line supports 50+ linear and 2D barcode symbologies with visual label-design tools and batch-processing for bulk generation, sold in vertical-specific editions (Corporate, Professional, Standard, Healthcare, Industrial, Retail, Publisher Library, Post Office/Bank, Packaging, Mac). The card design suite includes ID card, student ID, visitor ID, business card, greeting card, wedding card, birthday card, and logo maker applications priced at one-time perpetual licenses between $45 and $79.

Product overview

Generate-Barcode.com is a desktop barcode label and card design software company offering a comprehensive portfolio of Windows and Mac-compatible products. The core offering consists of barcode generation software in multiple tiers (Corporate, Professional, Standard, Healthcare, Industrial, Retail, Post Office/Bank, Publisher, Packaging) supporting linear and 2D barcode symbologies. The product line is complemented by a card design suite including ID cards, student IDs, visitor passes, business cards, greeting cards, wedding invitations, birthday cards, and logo maker tools. All products support batch processing, export to multiple image formats (JPEG, TIFF, Bitmap, PNG, WMF, EMF, GIF), and integration with email and printing systems. The company operates as a traditional desktop software vendor with no cloud API offerings.

Differentiator

Problem solved

Functional benefit

Brands

• DRPU Barcode Maker Software: Primary barcode label maker software product line including Corporate Edition, Professional Edition, Standard Edition, and industry-specific variants
• DRPU QR Code Marketing Suite
• DRPU Card Designer Software
• DRPU LOGO Maker Software
• DRPU Wedding Card Designer
• DRPU Business Card Maker

Products and services

• Corporate Edition Barcode Software Barcode generator software with an inbuilt designing view to generate customized barcode stickers and tags of different shapes and sizes; features batch processing series for creating multiple copies instantaneously. Targets businesses needing bulk barcode label generation.
• Professional Edition Barcode Software Professional barcode software for designing and printing colorful barcode labels, stickers, tags, and coupons for commercial business organizations, industries, companies, and retail houses.
• Standard Edition Barcode Software Barcode software that creates standard barcode labels in popularly used linear and 2D barcode fonts without requiring expert help or technical guidance; generates high-resolution barcode images using different designing tools.
• MAC Barcode Software Corporate Edition Mac barcode software corporate edition developed for Mac users to generate and print barcode labels using advanced barcode designing view mode, with drawing tools such as line, text, rectangle, triangle, ellipse, star, barcode, image, signature, and watermark.
• Healthcare Industry Barcode Software Specialized barcode software for creating pharmaceutical barcode labels, pharmacy stickers, and medical equipment tags used in hospitals, medical institutions, and other similar healthcare environments.
• Post Office and Bank Barcode Software Barcode software for designing and printing postal labels and bank barcodes in linear and 2D barcode font standards, intended for post offices and banking institutions for mail and financial document tracking.
• Packaging and Distribution Barcode Software Barcode software with image designing objects for creating barcodes for packaging and supply industries, intended for parcels, luggage, and shipping items.
• Industrial and Warehousing Barcode Software Comprehensive barcode solution to generate and print barcode images for industrial manufacturing and warehousing industries, intended for supply chain and inventory management.
• Inventory Control and Retail Barcode Software Retail barcode label maker program for making different types of barcode labels, coupons, and price stickers for inventory management in retail establishments.
• Publisher and Library Barcode Software Barcode software for designing and printing book barcode labels, tags, and stickers for the publishing industry and libraries, including ISBN barcode generation and library material identification.
• DRPU QR Code Marketing Suite QR code maker software offering tools to generate customized QR codes for business, portfolio websites, social media accounts, and payment addresses.
• ID Card Design Software ID card design software for creating identity cards with batch processing capabilities.
• ID Card Design Software - Corporate Edition Corporate edition of ID card design software with advanced features for enterprise ID card generation and printing.
• Student ID Card Design Software Software for creating and printing student ID cards with photo and barcode support.
• Visitor ID Card Design Software Software for designing visitor ID cards with camera capture and database maintenance features.
• Business Card Maker Software Software for designing professional business cards and visiting cards using templates and wizard options.
• Greeting Card Maker Software Software for designing and printing greeting cards with customizable templates and design tools.
• Wedding Card Maker Software Software for creating wedding invitation cards with inbuilt templates and design customization options.
• Birthday Cards Design Software Software for designing birthday invitation cards with templates and various design options.
• LOGO Maker Software Software for designing corporate logos with tools for creating shapes, text effects, and image integration.
• Mac Gate Pass ID Cards Maker Software Mac software for creating visitor ID cards with camera capture, database maintenance, and export to Excel features.
• Mac Student ID Cards Maker Software Mac software for generating multiple student ID cards using Excel file data with Live Group and Batch Processing modes.
• Mac ID Cards Maker Software Mac-compatible ID card design software with batch processing series feature for creating multiple ID cards in corporate environments.

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• IDAutomation: Provider of barcode fonts, components, and generators supporting numerous symbologies, closely comparable to generate-barcode.com's symbology-driven barcode generation focus.
• Wasp Barcode Technologies: SMB-focused barcode software, hardware, and inventory tracking vendor, comparable in targeting small businesses needing barcode label generation and asset tracking.
• TEKLYNX: Barcode label design and printing software provider with CODESOFT and LABELVIEW products supporting 100+ barcode types, directly comparable to generate-barcode.com's core barcode label maker offering.
• Seagull Scientific (BarTender): Long-standing enterprise barcode label design and printing software vendor offering Windows-based BarTender with broad symbology coverage and enterprise integrations, directly comparable to generate-barcode.com's desktop barcode suite.
• Loftware (NiceLabel): Enterprise label design and printing software vendor with NiceLabel and cloud-based offerings, serving regulated industries with barcode labeling - comparable in product category and target verticals.

Broad incumbents

• Zebra Technologies (ZebraDesigner): Global enterprise barcode printing hardware and ZebraDesigner label design software vendor with much broader hardware/services portfolio, but overlapping in barcode label design tools.
• Avery (Avery Design & Print Online): Major label manufacturer offering free web-based label design software and pre-formatted label stock, comparable to generate-barcode.com's barcode and card design combination but at much greater scale.
• DYMO (Label Software): Label printer hardware vendor with bundled DYMO Label software supporting barcode generation, overlapping in barcode/label design and printing for SMB consumers.

Emerging players

• Canva: Cloud-based design platform that includes QR code and barcode generation alongside broader graphic design (business cards, logos, invitations), functionally overlapping with much of generate-barcode.com's card design suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/generatebarcode

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about barcode