myPension

What myPension does

myPension (legal entity myPension Altersvorsorge GmbH) is a Frankfurt-based, founder-owned German fintech founded in 2016 by Rogier Minderhout that operates Germany's first fully digital, ETF-based pension insurance platform (Fondsgebundene Rentenversicherung). The company distributes three core retail products — myPension for individual retirement savers, myPension Kids for child/grandchild savings, and myPension für Firmen for corporate (bAV) solutions — through a self-service digital channel and offers a B2B white-label platform enabling third parties to deploy their own insurance-wrapped pension products using myPension's infrastructure.

The core technology is a tax-optimized insurance wrapper underwritten by myLife Lebensversicherung AG (BaFin-regulated, A- rated by Assekurata), combined with a proprietary globally diversified ETF portfolio (myPension Weltportfolio) of more than 3,900 companies accessed exclusively through Vanguard ETFs. The portfolio was developed with Goethe University Frankfurt's Unibator. A lifecycle rebalancing feature automatically shifts the allocation from equities toward a 30/70 bond target over the last ten years before retirement, with all rebalancing executed free of charge and exempt from capital gains tax (Abgeltungsteuer). The customer cockpit is a fully digital self-service dashboard enabling online contract management, contribution changes, partial withdrawals, retirement date adjustments, and dynamic increase automation — all accessible via web app without physical paperwork, with onboarding completed via Deutsche Post VideoIdent or PostIdent.

Revenue is generated through three fee streams: a €149 one-time setup fee, a €36 annual account fee, and a 0.64% p.a. portfolio management fee on assets under management that includes the underlying 0.14% Vanguard ETF total expense ratio, yielding an all-in customer cost of approximately 0.62% p.a. — roughly 55% below the BaFin-reported 1.90% market average for comparable fund-linked pension insurance (BaFin 03/2023). Go-to-market is digital-first via SEO-driven content marketing, a financial blog, webinars (some co-hosted with partners such as BKK VBU), Google Ads remarketing, organic social, and a referral program paying €50 per converted lead, supported by inside-sales advisory via phone, video call, WhatsApp, and email. Customers are individual German retirement savers (typically age 20-55), with additional segments in family/legacy (myPension Kids) and corporate (myPension für Firmen, distributed via partners including ENVESTOR GmbH).

Name

myPension

Legal name

myPension Altersvorsorge GmbH

Website

https://mypension.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

myPension is a Frankfurt-based, founder-owned German fintech founded in 2016 that operates Germany's first fully digital, ETF-based pension insurance platform, offering tax-optimized retirement savings (individual, Kids, and corporate bAV) via a Vanguard-ETF portfolio inside a BaFin-regulated insurance wrapper, distributed D2C and through a white-label B2B channel.

Ownership category

akta.pro rank

Product category

Pension Insurance / Retirement Planning

NAICS

Portfolio Management and Investment Advice (523940), Pension Funds (525110)

SIC

Investment Advice (6282), Life Insurance (6311)

akta.pro industry

PRIMARYFSAAAAAJ

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail)

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

SECONDARYFSAEAAAD

Retirement & Pension Planning (401(k)/IRA)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAAAGAA

Corporate & Public Pension Funds (DB/DC Sponsors)

Financial & Insurance/Asset & Wealth Management/Asset Management — Institutional (Pensions, Endowments, Sovereign)

Keywords

• ETF pension insurance
• Digital retirement planning
• Fund-linked pension
• Private retirement savings
• Corporate pension solutions

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Account Setup Fee: One-time setup fee of €149.00 charged at contract opening.
2. Annual Account Management Fee: Annual fee of €36.00 for account administration and customer service.
3. Portfolio Management Fee: 0.64% per year of the portfolio balance, inclusive of ETF costs (0.14% ETF TER). This is the primary recurring revenue stream tied to assets under management (AUM).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

myPension sells digital ETF-based fund-linked pension insurance (fondsgebundene Rentenversicherung) in Germany, underwriting policies through BaFin-regulated partner myLife Lebensversicherung AG. Customers invest monthly contributions into the proprietary myPension Weltportfolio—a globally diversified portfolio of low-cost Vanguard ETFs covering 3,900+ companies—inside a tax-optimized insurance wrapper that defers capital gains tax during accumulation. The platform serves individual savers, parents/grandparents investing for children (myPension Kids), and corporate clients (myPension für Firmen) via a fully digital self-service model.

Product overview

myPension is a digital ETF-based pension insurance platform offering three core products: myPension (Classic) for individual retirement savings, myPension Kids for children's pensions, and myPension für Firmen for corporate retirement solutions (bAV). All products utilize the proprietary myPension Weltportfolio—a globally diversified Vanguard ETF portfolio covering 3,900+ companies—within a tax-optimized insurance wrapper. The Lifecycle-Option feature automates portfolio rebalancing from equities to bonds as retirement approaches. Customers manage their contracts through the myPension Kundencockpit digital dashboard. Supporting tools include the Rentenlückenrechner, Rentenfaktorrechner, and Sparplanrechner for planning and comparison. Insurance policies are underwritten by myLife Lebensversicherung AG. The company also offers a White-Label platform enabling third parties to distribute pension products.

Differentiator

Problem solved

Functional benefit

Products and services

• myPension (Classic) Digital ETF-based fund-linked pension insurance (fondsgebundene Rentenversicherung) enabling German individuals to build retirement savings through a globally diversified Vanguard ETF portfolio (3,900+ companies) within a tax-optimized insurance wrapper, with fully digital self-service onboarding and 100% flexibility on contributions and withdrawals.
• myPension Kids ETF-based pension insurance designed for children, allowing parents, grandparents, or godparents to open savings accounts for minors from birth. Leverages long investment horizons for compound growth and offers flexible top-ups (e.g., communion/confirmation money) with tax-optimized transfer to the next generation.
• myPension für Firmen (Corporate Pension) Corporate retirement solution enabling German employers to offer digital ETF-based pension products to employees as an alternative or supplement to traditional corporate pension (bAV), used as an instrument for talent attraction and retention.
• White-Label Pension Platform Modular white-label / OEM platform enabling third parties (e.g., asset managers, financial publishers, B2B partners like ENVESTOR GmbH) to offer tax-optimized ETF-based pension insurance products powered by myPension's insurance mantle and technical infrastructure.

Quantifiable outcome

• 55% lower costs than market average fund-linked pension insurance (0.62% vs 1.90% p.a.)
• +6 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• BKK VBUminorGTM or Marketing Partner · 1 January 2023Health insurance partner for joint webinar programming. BKK VBU (one of Germany's 10 largest statutory health insurers with 500,000+ insured persons) co-hosted an educational webinar on financial planning and retirement savings with myPension. BKK VBU's event venue in Kelsterbach was also offered for in-person attendance.
• ENVESTOR GmbHminorChannel Partner/ Reseller/ Distributor · 1 January 2023B2B partnership where ENVESTOR GmbH integrates or distributes myPension's corporate pension solutions to its customer base.
• GP1 Media / Dr. Andreas Beck (Global Portfolio One)minorOEM/ Whitelabel/ Licensing Partner · 29 November 2021White-label partnership making myPension's technical insurance platform available to GP1 Media for their 'GPO Weltrente' product. Dr. Andreas Beck's Global Portfolio One (GPO) fund is made available as a tax-optimized pension insurance product via myPension's platform. This was the first third-party deployment of myPension's white-label platform.
• Deutsches Institut für Altersvorsorge (DIA)minorStrategic or Co-development Partner · 1 January 2021Co-research partner for the study 'Was für Sparer übrig bleibt' (What remains for savers), conducted jointly with V.E.R.S. Leipzig GmbH. The DIA provided the 'schirmherrschaft' (patronage) for the study comparing German retirement products.
• V.E.R.S. Leipzig GmbHminorStrategic or Co-development Partner · 1 January 2021Research partner — a spin-off of the Institute for Insurance Science at Leipzig University. Conducted model calculations for the joint study with the German Institute for Retirement Planning (DIA) comparing pension products.
• Institut für Vorsorge und Finanzplanung (IVFP)minorStrategic or Co-development Partner · 1 January 2021Conducted the tax opinion study 'Ausgestaltung einer sinnvollen Kapitalanlage für die Altersvorsorge im Niedrigzinsumfeld' (Designing sensible capital investment for retirement planning in a low-interest environment) comparing tax treatment of ETF direct investment vs. fund-linked insurance.
• myLife Lebensversicherung AGcoreOEM/ Whitelabel/ Licensing PartnermyPension's insurance partner and insurance mantle provider. The ETF-based pension contracts are underwritten by myLife Lebensversicherung AG, a German life insurer headquartered in Göttingen, regulated by BaFin. myPension operates as an insurance broker (Versicherungsmakler) with the policies administered under myLife. myLife holds an 'A-' (strong) financial strength rating from Assekurata and is part of the German life insurer guarantee scheme 'Protektor'. If myPension ceased to exist, contracts would continue seamlessly under myLife with unchanged terms and costs.
• VanguardcoreTechnology or IntegrationETF provider and investment partner. Vanguard is the world's second-largest asset manager ($7.3 trillion AUM) and pioneer of passive investing since 1976. myPension's world portfolio is constructed exclusively from Vanguard ETFs that physically replicate indices. Vanguard's Head of Germany and Austria described myPension as the German solution most similar to US 401(k) plans. The ETFs provide exposure to 3,900+ companies across global markets.
• Deutsche Post (VideoIdent / PostIdent)minorOthersIdentity verification service provider for the online customer onboarding process. Deutsche Post's VideoIdent service enables myPension customers to complete identity verification entirely digitally via smartphone or computer, without visiting a branch.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visualvest: Digital wealth management subsidiary of Union Investment focused on ETF-based retirement savings for German retail clients. Directly comparable digital-first pension proposition; differs in being backed by a large cooperative banking group (DZ Bank).
• Scalable Capital: Leading German/European digital wealth manager offering ETF-based investment and pension products to retail clients. Directly comparable in target market (digitally affine German retail savers), product category (ETF-driven portfolios), and cost-driven value proposition; differs in lacking the insurance-wrapped tax optimization.
• Ginmon: German digital wealth manager specializing in ETF-based long-term savings and pension products for retail customers. Direct competitor in the German robo-advisor/pension space with similar low-cost passive investment philosophy, though without the insurance wrapper advantage.
• Quirion: German robo-advisor from Quirin Privatbank offering diversified ETF portfolios for retirement and wealth building. Targets the same retail private pension market with a similar passive, low-cost approach, though primarily positioned as a wealth manager rather than an insurance product.
• Alte Leipziger Versicherung: German mutual insurance group offering fund-linked and classical pension insurance (Rentenversicherung). Directly competes in the same fondsgebundene Rentenversicherung category, serving similar German retail retirement savers, but with traditional distribution and higher cost structure.
• Stuttgarter Versicherung: German insurance group with a strong pension insurance (Rentenversicherung) franchise including ETF-linked products. Competes in the same fondsgebundene Rentenversicherung market myPension targets, but distributed via traditional agent/broker channels rather than digital self-service.
• Ottonova: Germany's first digital private health insurer that has expanded into pension products. Direct peer as a digitally native, German-language insurance challenger targeting affluent retail customers with a modern UX; comparable in pioneering status and digital-first approach.
• LIQID: German digital wealth manager offering ETF-based portfolio management with focus on affluent retail and pension savings. Comparable in targeting high-net-worth and affluent German retail clients with passive, low-cost ETF portfolios; differs in serving higher ticket sizes.

Broad incumbents

• Allianz Lebensversicherung: Germany's largest life insurer and dominant pension provider with extensive fondsgebundene Rentenversicherung offerings. Operates broadly in the same retail pension insurance market but with a much wider product portfolio, traditional agent distribution, and higher cost structure that myPension's digital model explicitly undercuts.
• Trade Republic: Germany's leading mobile broker that has expanded into ETF savings plans and pension products. Comparable as a digitally native, low-cost German retail investment platform; differs in not offering an insurance-wrapped tax-optimized pension product and operating primarily as a broker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/myPensionde
• Facebookfacebook.com/mypension.de
• LinkedInlinkedin.com/company/mypension
• Instagraminstagram.com/mypension
• Xx.com/mypensionde

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myPension