Redline Real Estate Group

What Redline Real Estate Group does

Redline Real Estate Group is a residential real estate brokerage headquartered in Calgary, Alberta, operating as a mega team of 100+ agents inside the Real Brokerage cloud platform. Founded in 2009 by Brett Turner and Darren Langille, the firm serves Calgary-area home buyers and sellers across residential price points, with named specializations in first-time buyers, competitive-market scenarios, and complex transactions for relocating or out-of-province clients. The company supports agents with a proprietary 4-phased marketing approach for listings, MLS plus off-market property access through search.redlinerealestate.ca, and an agent recruitment stack branded as the "Millionaire Realtor Playbook" with "Drop & Go Listings" and a "Redline Agent VIP Experience" offering branding, marketing concierge, admin support, and mentorship.

The underlying technology is Real Brokerage's cloud-based brokerage platform, augmented by project management tools, lead conversion algorithms (as claimed by the firm), websites, social media infrastructure, and digital marketing tooling operated by Redline. There are no disclosed proprietary AI/ML models, patents, or research; technology differentiation rests on workflow integration and the scale of Redline's agent network (100+ local, 27,000+ across North America via Real Broker) rather than in-house platform ownership.

Redline monetizes through two streams. The primary stream is standard real estate transaction commissions earned when agents close buy or sell deals on behalf of consumers. The secondary stream is agent revenue splits: agents pay 25% on the first $33.3k of gross commission income (GCI), 10% on the next $66.6k GCI, capped at $100k GCI annually, with the combined Redline + Real Broker take capped at $15k per agent per year and no monthly fees. Operating geographies are restricted to Calgary (and Canada via Real Brokerage infrastructure); no M&A, fundraising, or institutional ownership is disclosed.

Name

Redline Real Estate Group

Legal name

Redline Real Estate Group

Website

https://redlinerealestate.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Redline Real Estate Group is a Calgary-based residential real estate mega team of 100+ agents operating under Real Brokerage, providing buyer and seller representation and recruiting agents through capped commission splits and proprietary marketing systems.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Real estate buying services
• Home selling services
• Property listing platform
• Real estate agent team

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commissions: Traditional real estate commission model for buying and selling properties. The company serves as a mega-team under Real Brokerage, with agents earning commissions on transactions.
2. Agent Membership/Revenue Splits: Agents pay revenue splits: 25% on first $33.3k GCI, 10% on next $66.6k GCI, capped at $100k GCI annually. Total split to Redline + Real Broker is $15k. No monthly fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Redline Real Estate Group is a team-based residential real estate brokerage operating as a mega team of 100+ agents under Real Brokerage's cloud-based platform in Calgary, Alberta. The company provides end-to-end residential buying and selling services to individual consumers, supported by a proprietary 4-phased marketing approach, MLS and off-market property access, and a network spanning 27,000+ agents across North America. Redline also recruits and supports real estate agents through training, mentorship, branding, and revenue split programs.

Product overview

Redline Real Estate Group is a team-based real estate brokerage powered by Real Broker, operating as a collaborative mega team of 100+ agents in Calgary, Alberta. The company offers a unified platform combining residential buying and selling services with proprietary systems including a 4-phased marketing approach, MLS/off-market property access, and comprehensive buyer support. For agents, the offering includes recruitment programs with the Millionaire Realtor Playbook, Drop & Go Listings, professional branding, marketing concierge, admin support, and training/mentorship under the Redline Agent VIP Experience umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Buying Services End-to-end residential home buying services for individual consumers in the Calgary market, including wish list planning, market understanding, mortgage lender connections, home tours, MLS and off-market property access, and expert offer negotiation, delivered through a team of 100+ Redline Realtors.
• Residential Real Estate Selling Services Full-service residential home selling services for individual property owners in Calgary, featuring Redline's proprietary 4-phased marketing approach that blends digital, social, and traditional marketing to maximize listing exposure and sale price.
• MLS and Off-Market Property Listings Access Self-serve property search platform providing instant access to all MLS listings along with exclusive off-market properties in the Calgary market, enabling clients to identify properties and submit strategic and timely offers.
• Agent Recruitment and Onboarding Program Program to recruit and onboard real estate agents into the Redline team, offering professional branding assets, marketing concierge, admin support, training, mentorship, and business planning services with revenue split-based pricing (no monthly fees).

Quantifiable outcome

• $5B+ in total transactions
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Real BrokeragecoreTechnology or Integration · 1 January 2021Redline Real Estate Group operates as a mega team powered by Real Brokerage, a cloud-based real estate brokerage. In 2021, Redline made the strategic switch from independent brokerage to the Real Broker platform, gaining access to their technology suite, broker support, and 27,000+ agent network across North America. Redline is the #1 selling team at Real Brokerage in Canada.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Real Brokerage: Real Brokerage is the cloud-based parent brokerage under which Redline operates as a mega team. It is comparable because it provides the same technology platform, agent revenue-split economics, and North American network that Redline's value proposition is built on, but at much greater scale across thousands of agents.
• Royal LePage Benchmark Real Estate Services: Royal LePage is one of Canada's largest traditional residential brokerages with significant presence in Alberta/Calgary. It is comparable as it competes for the same buyer/seller pool and recruits from the same agent talent base in the Calgary market, though via a legacy franchise model rather than a cloud-based team structure.
• RE/MAX Real Estate (Central Alberta): RE/MAX is a major incumbent in Calgary and Alberta residential real estate. It is comparable to Redline because it competes head-to-head for the same residential listings and buyer representation in Calgary, and for high-producing agents, even though its franchise model and fee structure differ from Redline's team-based cloud-native approach.
• Century 21 Canada: Century 21 is a long-established Canadian residential brokerage franchise system with meaningful presence in Alberta. It is comparable as it competes for both agents and residential transactions in Calgary, although its franchise-driven model and per-desk economics differ from Redline's team-based cloud model.

Direct peers

• eXp Realty: eXp Realty operates a similar cloud-based, agent-centric brokerage model with revenue share and capped commission splits. It is a direct comparable to Redline's operating model under Real Brokerage, and its Canadian arm competes directly for the same agents and clients in Canadian markets.
• Sotheby's International Realty Canada: Sotheby's International Realty Canada is a premium/luxury residential brokerage with a presence in Calgary's higher price tiers. It is comparable to Redline in offering team-based agent support and luxury buyer/seller services, and competes for high-end Calgary listings and top-producing agents.

Regional players

• Engel & Völkers Calgary: Engel & Völkers operates a Calgary-based residential brokerage with a team-based, consultative service model. It is comparable to Redline in serving similar buyer/seller segments with team-supported agents, but focuses on a more premium positioning and competes primarily in the same Calgary geography.

Emerging players

• Compass Canada: Compass operates a tech-enabled, team-based residential brokerage model in select Canadian markets with a focus on luxury and high-touch service. It is comparable to Redline because both compete in the tech-forward, team-supported segment of Canadian residential brokerage, and offer agents sophisticated marketing tools and platforms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redline Real Estate Group