Manlift Group
Manlift Group is a Dubai-based aerial work platform rental and sales specialist operating a 20,000-unit fleet across 14 countries in the Middle East, Asia, and Africa, serving construction, aviation, energy, and industrial customers with equipment, IPAF-certified training, parts, and the My Manlift digital platform. It is a wholly-owned subsidiary of Boels Rental.
- Company typePrivate
- Founded2007
- HeadquartersDubai, United Arab Emirates
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Manlift Group does
Manlift Group is a Dubai-headquartered aerial work platform (AWP) specialist focused on rental and sales of powered access equipment for working at heights. Founded in 2007 (some sources cite 2008), the company operates a fleet of approximately 20,000 aerial work platforms — including scissor lifts, articulated boom lifts, telescopic boom lifts, spider lifts, vertical lifts, and crawler lifts — distributed across 60+ depots in 14 countries spanning the Middle East, Asia, and Africa, with an international partner network extending coverage to 65+ countries. The company is the only multinational AWP renter in India, where it has operated for over 12 years with 1,300+ machines and approximately 1,000 employees. Since March 2024, Manlift Group has been a wholly-owned subsidiary of Boels Rental following its acquisition alongside former parent Riwal.
The company's core revenue stream is usage-based AWP rental on daily, weekly, and monthly terms, supplemented by used-equipment sales, OEM parts supply, annual maintenance contracts, and IPAF/PASMA-certified operator training (including VR-based modules). It serves ten vertical end-markets — led by Construction & Infrastructure, with Aviation & Airports, Oil & Gas, Events, Facility Management, Logistics, Industrial, Data Centers, Painting, and Agriculture as secondary segments. Named enterprise engagements include Indira Gandhi Airport, Qatar Airways, and Expo 2020 Dubai. Digital infrastructure centers on the My Manlift customer portal and mobile app (version 3.0 launched May 2024), which integrates rental lifecycle management, GPS-based machine tracking via Track Unit technology, QR-code machine identification, CO2 emission reporting, AR visualization, and BIM project-planning integration. Distribution combines direct field sales for enterprise accounts, self-service PLG via the My Manlift portal, and depot walk-in/telephone channels for SMB and project customers. Regulatory positioning is anchored by IPAF Rental+ certification (renewed at a 98% audit score in May 2025) and the Harmony Award at COP28 for sustainability performance.
Manlift Group firmographics
Firmographics- Name
- Manlift Group
- Legal name
- Manlift Group
- Website
- https://manliftgroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Manlift Group is a Dubai-based aerial work platform rental and sales specialist operating a 20,000-unit fleet across 14 countries in the Middle East, Asia, and Africa, serving construction, aviation, energy, and industrial customers with equipment, IPAF-certified training, parts, and the My Manlift digital platform. It is a wholly-owned subsidiary of Boels Rental.
- Ownership category
- akta.pro rank
Manlift Group industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Material Handling Equipment Manufacturing (33392)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)
- akta.pro secondary industries
- Lifting & Hoisting Rental & Leasing (IMAHAJAN), Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD)
Keywords
Where Manlift Group is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices9 records
Markets served
Manlift Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Aerial Work Platform Rental: Core business: renting aerial work platforms including scissor lifts, boom lifts, articulated boom lifts, spider lifts, telescopic boom lifts, and vertical lifts. Revenue generated through daily, weekly, and monthly rental periods with charges based on 30 calendar days for monthly and 7 days for weekly hires. Operators can be provided with equipment in India market conditions.
- Used Equipment Sales: Sale of pre-owned aerial work platforms and material handling equipment including telehandlers. Machines available in different conditions and specifications, with customization options for colors, lighting, and filters.
- IPAF Training Services: Official IPAF training center providing certification courses for aerial work platform operators including MEWPs for Managers, harness safety, load/unload training, and VR-based training.
- Parts Supply: OEM spare parts supply for a wide range of elevated work platforms including scissor lifts and boom lifts.
- Maintenance Services: Annual maintenance contracts (AMCs) for equipment purchased from Manlift, along with 24/7 breakdown service support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Daily rental - minimum hire period |
| Usage-based | Pay-as-you-go | Weekly rental |
| Usage-based | Monthly | Monthly rental |
| Other | Pay-as-you-go | Operator services (India only) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Manlift Group product offering
Product offeringCore offering
Manlift Group rents and sells aerial work platforms (AWPs) including scissor lifts, articulated boom lifts, telescopic boom lifts, spider lifts, vertical lifts, and crawler lifts through a fleet of 20,000 machines across 14 countries and 60+ depots. The company also provides related services including OEM spare parts, scheduled maintenance and 24/7 breakdown support, IPAF and PASMA operator training, and digital fleet management through the My Manlift customer portal.
Product overview
Manlift Group is an aerial work platform specialist offering a comprehensive rental and sales platform for access equipment. The core offering consists of Aerial Work Platform Rental and Sales (20,000+ unit fleet including scissor lifts, articulated boom lifts, telescopic boom lifts, spider lifts, vertical lifts, and crawler lifts), complemented by Training services (IPAF and PASMA certification programs with VR training capabilities), Parts and Maintenance support, and Digital Solutions including the My Manlift customer portal/app, Augmented Reality, and BIM tools. Regional operations in UAE, Qatar, and India include location-specific offerings such as Power Generators (Qatar) and Telehandlers (India). The company operates under the Boels Rental group following its 2024 acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- My Manlift: Digital customer portal and mobile app for managing rental activities, fleet monitoring, CO2 emissions reporting, and invoice management.
Products and services
- Aerial Work Platform Rental Rental of aerial work platforms (scissor lifts, articulated boom lifts, telescopic boom lifts, spider lifts, vertical lifts, crawler lifts) on daily, weekly, and monthly terms to construction, aviation, energy, events, and facility management customers. Fleet comprises 20,000 machines across 14 countries.
- Aerial Work Platform Sales Sale of new and pre-owned aerial work platforms and material handling equipment, with customization options for colors, lighting, and filters, for buyers across the Middle East and India.
- IPAF Training Certification courses for aerial work platform operators delivered at an official IPAF training center, including MEWPs for Managers, Harness & Lanyard Safety Training, and Load and Unload Training.
- PASMA Training Certification training for safe assembly and use of Mobile Aluminium Access Towers under the PASMA scheme.
- Virtual Reality Training Immersive VR-based training program for safe operation of mobile elevating work platforms (MEWPs).
- My Manlift Customer Portal Digital customer portal and mobile app that enables 24/7 self-service rental management including hiring, off-hiring, invoice management, real-time GPS fleet tracking, CO2 emissions reporting, and document access.
- Parts Shop Supply of OEM spare parts for a wide range of elevated work platforms including scissor lifts and boom lifts.
- Maintenance Services Annual maintenance contracts (AMCs) for Manlift-purchased equipment plus 24/7 breakdown service support to keep customer fleets operational.
- Power Generators (Qatar) Rental of power generator equipment available through Manlift Qatar to support construction and industrial operations.
- Telehandlers (India) Rental of standard telehandlers and material lifting equipment in India for construction and industrial material handling operations.
- International Rental Global rental services supporting projects in more than 65 countries through a network of strategic partners, with a single point of contact coordinating equipment, transport, service, and maintenance across borders.
Quantifiable outcome
- IPAF Rental+ Certification achieved with 98% score demonstrating industry-leading Health, Safety, Environmental, and Quality standards
- +3 more outcomes
Companies that use Manlift Group
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles3 records
Manlift Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Manlift Group partnerships and signals
Strategic signalScale indicators9 records
Recent moves8 records
Expansion highlights7 records
Manlift Group competitors and assessment
Company assessmentDirect peers
- Riwal: Direct sister-company peer under Boels Rental; Riwal operates the European/Central Asian AWP rental business with a comparable 20,000+ machine fleet and overlapping customer use cases, having historically owned Manlift before the Boels acquisition.
- Mateco: European specialist in aerial work platform and forklift rental with comparable fleet composition and customer use cases; directly competes in powered access rental though concentrated in Western and Central Europe.
Broad incumbents
- Boels Rental: Parent company and broader equipment rental platform covering machines, tools, and modular space across Europe; overlaps on aerial work platforms and powered access as part of a much wider rental portfolio.
- Sunbelt Rentals: One of North America's largest equipment rental companies with a significant aerial work platform division; comparable business model (rental-led, multi-vertical) though focused on the US/UK markets rather than MENA.
- United Rentals: Largest equipment rental company globally with substantial aerial lift fleet; comparable model and customer base but primarily North American and not directly competing in MENA/India.
Regional players
- AFI Rentals: UK-based powered access specialist offering MEWP rental, training (IPAF), and sales; comparable business model and product mix but serves UK customers rather than MENA/India.
- Instant Access (UAE): UAE-based MEWP and powered access rental specialist serving construction and industrial customers in the Gulf; a regional direct competitor within Manlift's home market.
Others
- Haulotte: Major MEWP OEM manufacturing aerial work platforms globally; comparable on the product/technology axis, and an indirect competitor through any OEM-direct rental expansion, though primarily a manufacturer.
- JLG Industries: Leading global MEWP OEM (aerial work platforms, telehandlers, towable lifts); comparable technology and product overlap, and an indirect competitor through OEM-led rental initiatives.
Emerging players
- Niftylift: Manufacturer of mobile elevating work platforms including booms and spider lifts; overlapping product lines that Manlift rents in its fleet, making it both a supplier and an emerging competitive reference.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Manlift Group social profiles
Digital presenceManlift Group compliance and trust
Trust signalCompliance2 records
Manlift Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manlift Group leadership team
Management profileNumber of profiles
Profiles2 records
Manlift Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
Manlift Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manlift Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manlift Group
What does Manlift Group do?
Manlift Group rents and sells aerial work platforms (AWPs) including scissor lifts, articulated boom lifts, telescopic boom lifts, spider lifts, vertical lifts, and crawler lifts through a fleet of 20,000 machines across 14 countries and 60+ depots. The company also provides related services including OEM spare parts, scheduled maintenance and 24/7 breakdown support, IPAF and PASMA operator training, and digital fleet management through the My Manlift customer portal.
Is Manlift Group a public or private company?
Manlift Group is a private company. It is classified as corporate owned and is currently operating.
When was Manlift Group founded?
Manlift Group was founded in 2007. It employs 251 to 500 people.
Where is Manlift Group based?
Manlift Group is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Manlift Group make money?
Five revenue lines are on record. Aerial Work Platform Rental is the primary driver. The others are used Equipment Sales, IPAF Training Services, parts Supply and maintenance Services.
Who are Manlift Group's main competitors?
Direct peers on record are Riwal and Mateco. Broad incumbents are Boels Rental, Sunbelt Rentals and United Rentals. Regional players are AFI Rentals and Instant Access (UAE). Others are Haulotte and JLG Industries. Niftylift is listed as an emerging player.
Does Manlift Group have an API?
No public API is recorded for Manlift Group.
What industry is Manlift Group in?
Manlift Group's product category is Construction Equipment Rental. Its primary akta.pro industry code is IMAHAJAJ, Lifting Platforms & Aerial Work Platforms (MEWPs), with a secondary code of IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 53241 and its SIC code is 7350.