PRAMITA LAB

What PRAMITA LAB does

PT. Pramita (doing business as PRAMITA LAB) is an Indonesian medical laboratory and clinical services operator founded in Surabaya in October 1987. It runs an integrated one-roof diagnostic concept spanning four service categories: clinical laboratory (In Vitro Diagnostic/IVD) covering hematology, clinical chemistry, microbiology with Vitek culture systems, molecular diagnostics via real-time PCR, serology via ELISA, and rapid immunochromatographic tests; radiodiagnostics including general X-ray, mammography, panoramic/cephalometric dental radiography, and bone densitometry; electrodiagnostics covering ECG, EEG, echocardiography, audiometry, spirometry, and Holter monitoring; plus ultrasound imaging (abdominal, cardiac, thyroid, breast, vascular, obstetric, 4D) and physician-led clinic consultations. The portfolio exceeds 1,000 examination types and includes specialty panels for thalassemia, pre-eclampsia, TORCH, hepatitis, diabetes, and cardiovascular risk. Health Analysis interpretation draws on more than 70,000 protocols for disease risk prediction and recommended actions.

The company monetizes across four revenue streams: one-time clinical laboratory and imaging fees from self-pay individuals, recurring contract-based corporate Medical Check-Up (MCU) programs for pre-employment, periodic, and incident-related employee examinations, home service fees for on-site sample collection, and referral fees from partner laboratories sending specimens or patients for specialized testing. Go-to-market is multichannel: 16+ physical branches across Indonesia (Surabaya HQ, Jakarta, Bandung, Cimahi, Medan, Makassar, Manado, Palembang, Pontianak, Balikpapan, Semarang, Cirebon, Tegal, Mojokerto, Padang, Yogyakarta) supported by the PRAMITA Mobile app, Pramita Doclink digital result portal, SAPA PRAMITA WhatsApp customer service, and direct corporate account management.

PRAMITA serves three primary customer segments: individual self-pay patients seeking preventive screening and health monitoring; corporate and enterprise accounts (e.g., Indomaret, Kereta Api Pariwisata, BNI Life, WIKA Beton, GALVA Indonesia, government and education institutions) running employee MCU programs; and partner laboratories and healthcare facilities referring specimens or patients for specialized diagnostics. The company emphasizes adherence to national and international quality management systems as its reliability proposition, positioning integrated scope, nationwide branch coverage, and a 37-year brand track record as its primary commercial differentiators.

Name

PRAMITA LAB

Legal name

PT. Pramita

Website

https://pramita.co.id

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT. Pramita (PRAMITA LAB) is an Indonesian private medical laboratory and clinic operator founded in 1987, offering integrated IVD, radiodiagnostics, electrodiagnostics, and clinical services across 16+ branches nationwide, serving individual, corporate, and referral customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Laboratory Services: Revenue generated from diagnostic examination services including laboratory tests, radiology, electrodiagnostics, and clinical consultations. Services available for individual self-pay patients, corporate accounts, and referral patients.
2. Corporate Medical Check-Up (MCU): Comprehensive health examination services for corporate employees including pre-employment screening, periodic health checks, and incident-related examinations. Revenue from contract-based corporate accounts.
3. Home Service: Sample collection services at customer homes or offices for added convenience, generating additional service revenue.
4. Referral Services: Laboratory referral services for partner laboratories sending specimens or patients for specialized testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

PRAMITA LAB operates a network of clinical laboratories and clinics in Indonesia providing integrated diagnostic services under one roof. The company offers more than 1,000 examination types spanning In Vitro Diagnostic (IVD) clinical laboratory tests, radiodiagnostics (X-ray, mammography), electrodiagnostics (ECG, EEG, audiometry, spirometry), and ultrasound imaging, plus physician consultations. Services are delivered via walk-in branches, corporate Medical Check-Up (MCU) programs, home sample collection, and partner laboratory referrals, with digital result delivery through PRAMITA Mobile and e-Result platforms.

Product overview

PRAMITA LAB operates as a comprehensive medical and clinical laboratory offering integrated diagnostic services under one roof. Founded in Surabaya in October 1987, the company provides over 1,000 types of examinations across four main service categories: Clinical Laboratory Services (In Vitro Diagnostic/IVD), Radiodiagnostics, Electrodiagnostics, and Clinic Services. The portfolio includes specialized ultrasound imaging, diagnostic panels for various conditions (diabetes, hepatitis, TORCH, cardiovascular risk), and supporting digital platforms including the PRAMITA Mobile app and Pramita Doclink for result delivery. Service delivery channels encompass walk-in examinations at branches, home service sample collection, corporate MCU programs, and partner laboratory referral networks.

Differentiator

Problem solved

Functional benefit

Brands

• Pramita Mobile: Mobile application for accessing PRAMITA LAB services, booking appointments, and accessing test results digitally.
• Pramita Doclink
• SAPA PRAMITA

Products and services

• Clinical Laboratory Services (In Vitro Diagnostic/IVD) Comprehensive clinical laboratory diagnostic services covering over 1,000 examination types across hematology, clinical chemistry, microbiology (Vitek culture systems), molecular diagnostics (real-time PCR), ELISA-based serology, immunochromatographic rapid tests, endocrinology, and infectious disease screening for individual patients, corporate accounts, and referral partners.
• Radiodiagnostics (X-ray) Diagnostic imaging services including general X-ray, mammography, dental radiography (panoramic, cephalometry), bone densitometry, and contrast radiography procedures, delivered at PRAMITA branches and accessible via referral.
• Electrodiagnostics Neurophysiological and cardiac diagnostic services including ECG, EEG, echocardiography, audiometry, spirometry (autospirometry), and Holter monitoring for assessment of cardiac and neurological function.
• Ultrasound (USG) Services Ultrasound imaging services covering abdominal, cardiac, thyroid, breast, vascular (carotid), and obstetric examinations including 4D imaging, performed by PRAMITA's clinical staff.
• Clinic Services Direct physician examination services including physical examination, comprehensive health analysis with more than 70,000 medical check-up protocols, and specialist consultations for individual and corporate customers.
• Corporate Medical Check-Up (MCU Korporasi) Corporate medical check-up services for enterprises including pre-employment screening, periodic employee health examinations, and incident-related health checks, delivered via PRAMITA's branch network and managed through a direct corporate sales team with contract-based pricing.
• Home Service On-site sample collection service available at customer homes or offices across all PRAMITA branch locations, with booking available through PRAMITA Mobile, website, WhatsApp (SAPA PRAMITA), or branch customer service.
• Referral Laboratory Services Referral partnership services for partner laboratories and healthcare facilities, accepting specimen/sample referrals and patient referrals for specialized diagnostics using PRAMITA's facilities, technology, and comprehensive examination menu.
• Personal Examination Services (MCU Mandiri) Self-initiated medical check-up services for individual self-pay customers, including general MCU packages (basic to comprehensive), preventive examinations, screening tests, and disease monitoring, with physician consultation for examination selection and results review.
• e-Result Services Electronic examination result delivery service providing personal and corporate customers with dedicated online portals to access their diagnostic results digitally.

Quantifiable outcome

• 35% discount on family examination packages during promotional periods
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Vasaka The Reiz Condo ManagementminorGTM or Marketing Partner · 24 June 2026PRAMITA Medan participated in blood donation and free health examination event at Vasaka The Reiz Condo. Provided basic health checks, diabetes and heart screening for approximately 60 apartment residents.
• Gereja Katolik Paroki St. Yosef Mojokerto & PMI Kota MojokertominorGTM or Marketing Partner · 22 June 2026PRAMITA Mojokerto participated in social service activities including blood donation and health screening. Opened diabetes screening booth and provided examination vouchers.
• Perhimpunan Dokter Paru Indonesia (PDPI) Wilayah Sumatera UtaracoreStrategic or Co-development Partner · 19 June 2026PRAMITA Medan participated in Pertemuan Ilmiah Respirologi 2026 organized by Indonesian Lung Doctors Association. Provided E-Register services and MCU package information to 160 attending pulmonologists.
• Fakultas Kedokteran UNAND/RSUP Dr. M. Djamil PadangcoreStrategic or Co-development Partner · 18 June 2026PRAMITA Branch Padang collaborated with Faculty of Medicine UNAND and RSUP Dr. M. Djamil Padang for Padang Geriatric Meeting VIII. PRAMITA provided self-register support contributing to the smooth running of the scientific forum.
• PERKENI Cabang Sulawesi UtaracoreStrategic or Co-development Partner · 13 June 2026PRAMITA Manado participated in 6th Manado Diabetes and Metabolic Meeting 2026 organized by PERKENI. PRAMITA served as manager for self-register, door prizes, and information booth supporting diagnosis, monitoring, and prevention of metabolic diseases.
• PAPDI Wilayah Kalimantan Timur - Kalimantan UtaracoreStrategic or Co-development Partner · 8 July 2023PRAMITA Balikpapan actively participated in Annual Scientific Meeting of Indonesian Internal Medicine Specialists Association for East and North Kalimantan regions, contributing to workshop and symposium.
• Parahyangan GolfminorGTM or Marketing Partner · 23 February 2022PRAMITA Bandung and Cimahi collaborated with Parahyangan Golf to conduct First Aid Training for 40 employees covering wound treatment, medical emergencies, and CPR.
• Ikatan Konservasi Gigi Indonesia (IKORGI) Cabang MakassarminorStrategic or Co-development Partner · 8 January 2022PRAMITA Makassar participated in Endodontist One Day Seminar II organized by IKORGI, supporting continuing education for dental specialists.
• Dinas Kesehatan Kota BandungminorGTM or Marketing Partner · 15 November 2021PRAMITA Bandung participated in 57th National Health Day commemoration organized by Bandung City Health Office with theme 'Sehat Negeriku, Tumbuh Indonesiaku'.
• PDS Patologi Klinik Kalimantan BaratminorStrategic or Co-development Partner · 15 June 2020PRAMITA Pontianak took part in PDS Patklin Kalbar Seminar and Inauguration, trusted to handle registration with approximately 250 clinician and analyst participants.
• PT. GALVA INDONESIA Cabang MedanminorGTM or Marketing Partner · 26 March 2020PRAMITA Medan provided health education to GALVA Indonesia employees via teleconference during COVID-19 pandemic.
• PT. WIKA Beton Cabang MedanminorGTM or Marketing Partner · 19 March 2020PRAMITA Medan conducted health education for WIKA Beton employees regarding COVID-19 prevention and preventive measures.
• Dharma Wanita Persatuan Kantor Imigrasi Kelas I TPI CirebonminorGTM or Marketing Partner · 13 March 2020PRAMITA Cirebon conducted COVID-19 prevention education and socialization at Immigration Office routine meeting.
• Ikatan Dokter Indonesia (IDI) Kabupaten PemalangminorStrategic or Co-development Partner · 7 March 2020PRAMITA Tegal participated in COVID-19 scientific meeting and COVID-19 Task Force inauguration organized by IDI Pemalang, building partnerships with local doctors.
• Rumah Anak Cilandak Jakarta SelatanminorGTM or Marketing Partner · 5 March 2020PRAMITA Jakarta collaborated with Rumah Anak Cilandak to provide COVID-19 health education for teachers and parents.
• BNI LifeminorGTM or Marketing Partner · 25 February 2020PRAMITA Semarang collaborated with BNI Life to conduct COVID-19 education seminar at Grandika Hotel Semarang.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prodia Widyahusada: Indonesia's largest publicly-listed clinical laboratory network, offering a comparable portfolio of IVD, MCU, radiology, and home service across Indonesia. Most directly comparable peer given overlapping service mix, branch footprint, and corporate MCU focus.
• Kimia Farma Diagnostika: Subsidiary of state-owned PT Kimia Farma operating clinical laboratories co-located with pharmacy outlets across Indonesia. Directly competes in clinical lab services and MCU with a lower-cost distributed footprint.
• Laboratorium Klinik Cito: Indonesian clinical laboratory chain offering IVD and MCU services with a multi-branch network. Comparable mid-tier competitor targeting similar individual and corporate diagnostic customers.

Emerging players

• Bumame (BII): Indonesia's fastest-growing venture-backed digital-first health diagnostics startup offering home sample collection and online booking. Represents the emerging digital-native model competing with PRAMITA's traditional branch approach.
• Medquest Healthcare: Indonesian health-tech player offering digital booking, home service, and integrated diagnostic services. Comparable in home-service and digital-channel focus though smaller branch footprint.

Broad incumbents

• Siloam Hospitals Lablink: Diagnostic arm of Indonesia's largest private hospital operator (Siloam/HM Sampoerna). Competes in IVD and imaging with broader hospital ecosystem synergies rather than a standalone lab focus.
• Bio Farma: State-owned Indonesian vaccine and life sciences manufacturer expanding into diagnostics. Indirect overlap in infectious disease testing but operates at significantly larger scale in adjacent life sciences.

Regional players

• Pathology Asia (Innovative Diagnostics): Pan-Southeast Asian clinical diagnostics network with operations across Singapore, Malaysia, Vietnam, and Indonesia. Demonstrates the regional expansion template PRAMITA could pursue in Southeast Asia.

Others

• Siemens Healthineers Indonesia: Global diagnostics equipment and solutions provider active in Indonesia. Serves as both equipment supplier to labs like PRAMITA and increasingly offers managed lab services, making it an adjacent ecosystem participant.
• Roche Diagnostics Indonesia: Major IVD reagent and diagnostics platform vendor supplying Indonesian labs including PRAMITA's Vitek/PCR workflows. An enabling technology and reagent partner rather than direct competitor.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pramitalab.id
• LinkedInlinkedin.com/company/laboratorium-klinik-pramita

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRAMITA LAB