Custom Build Homes
Custom Build Homes (CBH) is a UK specialist land agency serving landowners, housebuilders and self-build buyers, operating the proprietary Right to Build Register and delivering agency, demand-intelligence and Blank Canvas self-finish housing services across England.
- Company typePrivate
- Founded2015
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Custom Build Homes does
Custom Build Homes (CBH) is a United Kingdom specialist land agency focused exclusively on the self-build and custom housebuilding sector. The firm advises private landowners, families with landholdings, developers and land promoters on maximising land value through serviced-plot disposals rather than conventional housebuilder sales, and supports national and regional housebuilders in meeting self-build and custom housebuilding (SBCH) obligations arising from Section 106 agreements and local plan policies. It also serves self-build buyers directly, helping them source serviced plots and progress bespoke home projects.
The business is built around three connected service pillars. CBH Agency delivers end-to-end land advisory work covering strategy, planning, valuations, marketing, sales and assisted move. CBH Intelligence is powered by the proprietary Right to Build Register, which captures consumer demand for self-build and custom housebuilding at Local Planning Authority level across England, Scotland and Wales and supports bespoke demand reports and planning evidence. CBH Blank Canvas is a structured self-finish home delivery model in which housebuilders provide externally complete, watertight properties that CBH acquires wholesale and on-sells to end buyers who customise the interior. Supporting modules include CBH Assist (assisted-move buyer support) and a finance, insurance and warranty partnership with BuildStore.
CBH generates revenue through land agency advisory fees, plot-sales commissions on plots typically priced between £220,000 and £800,000, Blank Canvas wholesale transaction fees, and bespoke demand-intelligence reports. The business operates primarily across England (with the South East as the highest-demand region) and is a private limited company registered in Scotland (SC618421) as BuildStore Custom Build Limited, trading under the CBH and Custom Build Homes brands as a subsidiary of the BuildStore Group.
Custom Build Homes firmographics
Firmographics- Name
- Custom Build Homes
- Legal name
- BuildStore Custom Build Limited
- Website
- https://custombuildhomes.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom Build Homes (CBH) is a UK specialist land agency serving landowners, housebuilders and self-build buyers, operating the proprietary Right to Build Register and delivering agency, demand-intelligence and Blank Canvas self-finish housing services across England.
- Ownership category
- akta.pro rank
Custom Build Homes industry classification
Industry- Product category
- Self-Build and Custom Housebuilding Land Agency Services
- NAICS
- New Housing For-Sale Builders (236117), Land Subdivision (2372), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Custom Build Homes is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Custom Build Homes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Land Agency Services: Advisory and agency services for landowners including development strategy, site appraisal, planning support, valuations, marketing, sales and disposal. Full land agency service from initial appraisal through to sale.
- Plot Sales Commission: Commission from sale of serviced building plots to self-build and custom build buyers. Plot prices range from approximately £285,000 to £800,000.
- Blank Canvas Delivery: Wholesale acquisition of part-finished homes from housebuilders, sold to end buyers as self-finish properties. Provides compliant SBCH delivery route for housebuilders with commercial clarity.
- Demand Intelligence Reports: Bespoke analysis of local demand data from Right to Build Register. Evidence packages for planning applications, appeals, and market positioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Abbeydawn Rise Plot 2 - £800,000 |
| Unit Pricing | Pay-as-you-go | Brambles Yard Plots - £375,000 to £475,000 |
| Unit Pricing | Pay-as-you-go | Red Kite Meadows Plots - £285,000 to £320,000 |
| Unit Pricing | Pay-as-you-go | Green Oaks Plots - £220,000 to £270,000 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Custom Build Homes product offering
Product offeringCore offering
Custom Build Homes is a specialist UK land agency for self-build and custom housebuilding. Through CBH Agency, CBH Intelligence and CBH Blank Canvas it delivers strategic land advice, planning and demand-intelligence services to landowners and housebuilders, and lists and sells serviced building plots to self-build and custom-build buyers across England (with Right to Build Register coverage also spanning Scotland and Wales).
Product overview
Custom Build Homes operates as a specialist land agency with three connected pillars: CBH Agency (full land advisory and sales service), CBH Intelligence (Right to Build Register-powered demand data and research), and CBH Blank Canvas (self-finish housing delivery model). Supporting services include CBH Assist for buyers needing to sell first, and Finance Support in partnership with BuildStore for mortgage and warranty products.
Differentiator
Problem solved
Functional benefit
Brands
- Blank Canvas: A self-finish housing model and 'part-finished' home specification where housebuilders deliver an externally complete, watertight home and buyers customise and complete the interior.
- CBH | Intelligence
- CBH | Agency
Products and services
- CBH | Agency Full land-agency service covering strategy, planning, valuations, marketing, sales and assisted move for self-build and custom housebuilding land, from initial appraisal through to completion.
- CBH | Intelligence Market intelligence and demand-data service powered by the Right to Build Register, providing consumer demand data, community engagement and research that shapes strategy and strengthens planning cases.
- CBH | Blank Canvas Structured self-finish housing model enabling housebuilders to deliver self-build and custom housebuilding (SBCH) requirements commercially without operational disruption, while buyers customise and complete the interior through a guided process.
- Right to Build Register Register capturing consumer demand for self-build and custom housebuilding across England, Scotland and Wales, providing statutory demand evidence at Local Planning Authority level to support planning applications, appeals and market positioning.
- CBH Assist Buyer-support service for individuals who need to sell their existing home before proceeding with a self-build or custom-build opportunity, providing sale-progression management and assisted-move guidance.
Quantifiable outcome
- Plot values reflect end-value of completed homes without developer margin absorption, delivering stronger returns for landowners
- +1 more outcomes
Companies that use Custom Build Homes
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Custom Build Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Custom Build Homes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BuildStorecoreBuildStore Mortgage Services provides whole-of-market access to self-build and custom-build lending. Many specialist lenders work with BuildStore exclusively. CBH refers buyers for stage-payment mortgage expertise and arranges 10-year structural warranties and site insurance through BuildStore Insurance Services. CBH is not a lender or mortgage broker.
- Places for PeopleminorMajor housing association trusted partner in land, housing and development across the sector.
- Graven Hill Development CompanyminorMajor custom build developer and trusted partner in self-build housing sector.
- Clarendon HomesminorRegional housebuilder trusted partner in land and development.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Custom Build Homes competitors and assessment
Company assessmentDirect peers
- Oakwrights: UK oak-framed home specialist with self-build and custom build delivery services, including design, manufacture and project coordination. Operates in a comparable specialist custom home delivery niche to CBH's Blank Canvas product.
- Frame Technologies: UK supplier of timber frame and SIP structural systems for self-build and custom build homes, serving individual self-builders and developers. Comparable to CBH in providing specialist components of the self-build delivery chain.
- Potton Homes: Specialist UK self-build home provider offering design, manufacture and project management for self-build and custom build clients. Comparable to CBH's Blank Canvas delivery model in serving self-build buyers through a packaged, structured process.
- Graven Hill Village Development Company: Operates the UK's largest custom build development at Graven Hill, Bicester, offering serviced plots and self-build delivery solutions. Already a CBH partner, Graven Hill is the most directly comparable UK player in custom build development and plot sales, serving similar landowner, housebuilder, and self-build buyer segments.
- Border Oak: Long-established UK timber frame self-build specialist offering design, manufacture, and erection of oak-framed custom homes. Comparable to CBH's Blank Canvas model as a specialist self-build delivery partner for individual buyers.
Broad incumbents
- Taylor Wimpey: One of the UK's largest volume housebuilders and a named CBH partner using its services for S106 self-build compliance. Operates broadly across all residential development but engages CBH as a specialist solution for self-build obligations.
- Wernick Group: UK manufacturer of modular and prefabricated buildings including residential solutions. Operates broadly across modular construction; comparable to CBH's interest in modern methods of construction for self-finish delivery though at a different scale and delivery model.
- CALA Homes: Major UK housebuilder that is both a CBH customer (for SBCH compliance support) and a broad incumbent in the residential development market. Comparable as a counterparty in CBH's Blank Canvas delivery model rather than as a head-to-head competitor.
- BuildStore: Parent group of CBH and the UK's specialist self-build mortgage and insurance brokerage. Operates broadly across self-build financial services rather than as a direct competitor; provides the mortgage backbone of CBH's buyer journey and serves the same self-build buyer segment.
Regional players
- Baufritz (UK): German-origin manufacturer of eco-conscious custom prefabricated homes with a UK operation. Comparable as a specialist custom home delivery provider in the self-build space, though with a primarily imported manufacturing model rather than CBH's UK plot-and-agency model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Custom Build Homes social profiles
Digital presenceCustom Build Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Build Homes leadership team
Management profileNumber of profiles
Profiles2 records
Custom Build Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Build Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Build Homes
What does Custom Build Homes do?
Custom Build Homes is a specialist UK land agency for self-build and custom housebuilding. Through CBH Agency, CBH Intelligence and CBH Blank Canvas it delivers strategic land advice, planning and demand-intelligence services to landowners and housebuilders, and lists and sells serviced building plots to self-build and custom-build buyers across England (with Right to Build Register coverage also spanning Scotland and Wales).
Is Custom Build Homes a public or private company?
Custom Build Homes is a private company. It is classified as corporate owned and is currently operating.
When was Custom Build Homes founded?
Custom Build Homes was founded in 2015. It employs 11 to 50 people.
Where is Custom Build Homes based?
Custom Build Homes is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Custom Build Homes make money?
Four revenue lines are on record. Land Agency Services are the primary driver. The others are plot Sales Commission, blank Canvas Delivery and demand Intelligence Reports.
Who are Custom Build Homes's main competitors?
Direct peers on record are Oakwrights, Frame Technologies, Potton Homes, Graven Hill Village Development Company and Border Oak. Broad incumbents are Taylor Wimpey, Wernick Group, CALA Homes and BuildStore. Baufritz (UK) is listed as a regional player.
Does Custom Build Homes have an API?
No public API is recorded for Custom Build Homes.
What industry is Custom Build Homes in?
Custom Build Homes's product category is Self-Build and Custom Housebuilding Land Agency Services. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236117 and its SIC code is 1531.