Dementia Singapore

Name

Dementia Singapore

Legal name

Dementia Singapore

Website

https://dementia.org.sg

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Dementia Care and Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Adult Day Memory Care Programs (Dementia Day Care/Day Health) (HLADACAH)

akta.pro secondary industries

Dementia Care Coordination & Care Planning (HSABAEAJ), Dementia & Alzheimer’s Respite Care (HSABAGAF), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Dementia care services
• Caregiver support programs
• Elderly daycare centres
• Dementia awareness training
• Community social services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Dementia Singapore is a registered charity with Institution of a Public Character (IPC) status. All donations are eligible for 250% tax deduction, encouraging public donations to support dementia care programs and services.
2. Government Grants and Support: Funded by government agencies including the Agency for Integrated Care (AIC) for programs such as the Cognitive Intervention Programme, daycare services, and community support initiatives.
3. Program and Service Fees: Fees collected for daycare services at New Horizon Centres, caregiver support programs, training courses, and membership programs like CARA.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels9 records

Core offering

Dementia Singapore operates a portfolio of specialized dementia care services including centre-based daycare programmes (New Horizon Centres), family and caregiver support programmes (Family of Wisdom, Voices for Hope, Memories Café, Caregiver Support Services), a dementia helpline, and the Dementia Academy for training. It also delivers digital companion products including the CARA mobile app (safe-return alerts, community support, bilingual), the DementiaHub.SG resource portal, and the EDIS Virtual Reality awareness application.

Product overview

Dementia Singapore operates a diversified portfolio of dementia care services organized as both centre-based programmes and digital products. The core service ecosystem includes New Horizon Centres (person-centred daycare), Family of Wisdom, Dementia Social Club, Memories Café, Voices for Hope, and Caregiver Support Services. The digital portfolio centres on the CARA app (mobile companion with missing person alerts and resources) and DementiaHub.SG (one-stop information portal). The Experience Dementia in Singapore (EDIS) Virtual Reality application provides immersive awareness training. The Dementia Academy offers educational courses and certification. The Dementia Helpline provides telephone-based support. These offerings work together to provide a continuum of care from diagnosis through caregiving support, with digital tools complementing in-person services.

Differentiator

Problem solved

Functional benefit

Brands

• CARA (Caregivers And Resource Assistant): A digital companion app designed to support persons living with dementia and their caregivers in Singapore, providing access to dementia resources, community support, report missing person function, and event registration.
• DementiaHub.SG
• New Horizon Centres
• Family of Wisdom (FOW)
• Voices for Hope

Products and services

• New Horizon Centres (Dementia Daycare) Person-centred day care programmes for persons with dementia operating at multiple locations across Singapore. Services are delivered weekdays and are subsidized for eligible Singapore citizens and permanent residents.
• Caregiver Support Services Information, counselling, referrals, and support groups delivered to caregivers in their dementia caregiving journey, including helpline referrals and structured support programmes.
• Family of Wisdom (FOW) Programme Family support and engagement programme offering art therapy and creative activities for families caring for persons with dementia.
• Dementia Social Club A safe space at Tiong Bahru for persons with mild dementia to connect with others, participate in activities, and engage socially.
• Voices for Hope A 10-week creative and community-based programme that brings persons with dementia together, helping them become self-advocates and contribute to the community through their stories.
• Memories Café Programme providing respite for caregivers while persons with dementia engage in meaningful activities in a café setting.
• Caregiver Support and Network (CREST-CSN) Network and support programme for caregivers providing peer support, connection, and resources to family caregivers of persons with dementia.
• Post Diagnostic Support Programmes and services to support persons newly diagnosed with dementia and their families in understanding and managing the condition following diagnosis.
• CARA (Caregivers And Resource Assistant) Mobile App Digital companion mobile app providing access to dementia resources, community support features, Report Missing Person function, and event registration for persons with dementia and caregivers in Singapore. Available in English and Mandarin on iOS and Android.
• DementiaHub.SG Portal Singapore's first one-stop web-based resource portal on dementia, providing comprehensive information and resources for persons with dementia, caregivers, healthcare professionals, and the general public. Available in English and Mandarin.
• Experience Dementia in Singapore (EDIS) VR Application Virtual Reality (VR) application that allows users to step into the shoes of persons living with dementia, providing first-hand experience of the challenges they face. First VR application for dementia awareness in Asia.
• Dementia Academy Educational division offering courses, research, and training programmes on dementia care for healthcare professionals and the public, including competency-based certification programmes such as 'Support Persons Living With Dementia'.
• Dementia Helpline National telephone helpline service at 6377 0700 providing information, support referrals, and service enquiries for dementia-related questions, available weekdays and Saturday mornings.

Quantifiable outcome

• Over 85% of Cognitive Intervention Programme participants maintained or improved cognitive scores
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Pan Pacific SingaporecoreStrategic or Co-development Partner · 1 February 2025MOU partnership to drive greater dementia awareness in the hospitality sector. Pan Pacific Singapore staff trained through 'Dementia Singapore in 60 Seconds' program to better accommodate guests living with dementia.
• Shell SingaporemajorGTM or Marketing Partner · 1 November 2024Partnership to drive dementia awareness and support in the community through corporate social responsibility initiatives.
• SinglifemajorStrategic or Co-development Partner · 1 May 2024MOU partnership for first-in-market dementia coverage product. Launch of Singlife Dementia Cover with collaboration on insurance offerings for the dementia community.
• Municipal Services Office (MSO)majorTechnology or Integration · 1 February 2023Strategic partnership between CARA app and MSO's OneService app to provide holistic support for the dementia community. Missing person alerts feature integrated into OneService app.
• Agency for Integrated Care (AIC)coreStrategic or Co-development Partner · 1 September 2021Strategic partner for national dementia care programs. Jointly launched DementiaHub.SG portal. Collaboration on Cognitive Intervention Programme expansion. Partnership for #DementiaFriendlySG movement launched in November 2022.
• SBS TransitcoreStrategic or Co-development PartnerCollaboration on 'Find Your Way' wayfinding initiative at MRT stations and bus interchanges (Chinatown MRT, Toa Payoh Bus Interchange, Ang Mo Kio Bus Interchange, Bukit Merah Interchange) to help persons with dementia navigate public transport spaces with greater ease and independence.
• Mus Zenith Affair (MUS.za)minorGTM or Marketing PartnerLocal fine jewellery boutique that has run annual fundraising campaigns for Dementia Singapore for four consecutive years, raising over $210,000. Also produced a coffee-table book to inspire giving.
• SPH MediaminorGTM or Marketing PartnerPartnership offering free digital newspaper subscription for CARA members, enhancing member benefits and engagement.
• The Esplanade Co LtdminorStrategic or Co-development PartnerCollaborated on 'Sing Out Loud!' programme bringing music and singing workshops to persons with dementia, culminating in performances at Esplanade Theatres.
• Alzheimer's Disease International (ADI)coreStrategic or Co-development PartnerMember of ADI, the global umbrella organization of Alzheimer and dementia associations. Hosted ADI 2020 Conference in Singapore.
• National Council of Social Service (NCSS)coreStrategic or Co-development PartnerMember of NCSS, Singapore's coordinating body for social service agencies. Also a Centre of Specialisation member for dementia care.
• Dementia Alliance InternationalminorStrategic or Co-development PartnerInternational advocacy organization. Emily Ong, dementia advocate from Singapore, was elected to DAI's Board of Directors.

Scale indicators13 records

Recent moves11 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/DementiaSingapore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dementia Singapore