Red Loft

What Red Loft does

Red Loft is a London-headquartered property development and regeneration consultancy operating as a Limited Liability Partnership (LLP) under the registered name Red Loft LLP, founded in 2002 by Danny Sutcliffe. The firm delivers fee-based professional services across four interconnected practice areas — Development Consultancy (interim/outsourced development management, financial viability assessments, planning support, bid writing, training), Land and Viability (land sourcing, S106 negotiations, feasibility, RICS Red Book valuations, market research), Sales, Marketing and Lettings (Shared Ownership and private sales agency, London Living Rent lettings, staircasing/resales), and Strategic Asset Management (fire safety remediation, retrofit and EPC programmes, latent defects, Decent Homes works). Red Loft serves four named vertical customer segments: Housing Associations & Charities, Property Developers & Contractors, Landowners & Land Agents, and Local Authorities, and works with over 100 different clients in a typical year across projects ranging from £4 million to £2 billion GDV.

The firm generates revenue through two streams: professional services fees for consultancy and project management work, and commission-based fees for sales agency and lettings work on new build affordable and private housing. Go-to-market is direct enterprise engagement led by partners and directors, augmented by registration on more than ten UK procurement frameworks (ESPO, Homes England, Perfect Circle, South East Consortium, Procurement Hub, Sovereign Network Homes, Peabody, Pretium frameworks, plus multiple DPS systems) which pre-qualifies the firm for public sector tenders. Distribution also runs through a consumer-facing sub-brand (Red Loft Property) for end-buyers, thought leadership assets (the 1.5M New Homes campaign, Bitesize Broadcasts, Red Loft Podcast), and event sponsorship (UKREiiF, CIH, First Time Buyer Awards, Housing Forum).

Geographically Red Loft has expanded from a London base into the South East and Home Counties, opened a Southwest England division in 2023 with director Tony Quigley, and extended into Ireland in 2023 via partnerships with Circle VHA, Clúid Housing and Cabhrú, completing its first Irish scheme (Richmond Place, 52 homes in Dublin) in March 2025. Operationally the firm runs as a four-partner LLP with a senior leadership team holding external roles on the Housing Forum Specialist Consultants Board, Future of London Expert Panel, and British Homes Awards judging panel. The firm holds Cyber Essentials, Property Ombudsman, Client Money Protect, CIH Shared Ownership Charter, and Living Wage Employer credentials, and operates under GDPR-compliant data practices.

Name

Red Loft

Legal name

Red Loft LLP

Website

https://redloft.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Loft is a London-based property development and regeneration consultancy founded in 2002, delivering development management, land and viability, sales/lettings agency, and asset management services to over 100 housing associations, local authorities, developers, and landowners annually across the UK and Ireland.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Development Consultancy Services: Fees for development management, project management, interim staffing, financial viability assessments, and strategic consultancy services provided to housing associations, local authorities, and developers.
2. Sales, Marketing and Lettings Agency Services: Commission-based sales agency services for new build sales including Shared Ownership and Private Sales, lettings agency for London Living Rent and intermediate rent schemes, and resale/staircasing services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Red Loft is a property development and regeneration consultancy that delivers end-to-end project services across the development lifecycle, from initial site finding and land sourcing through financial viability assessments, planning support, project management, sales and marketing, lettings, and post-completion asset management. It serves housing associations, local authorities, private developers, and landowners primarily across London, the South East, Home Counties, and Ireland. The firm works through both direct engagement and public sector procurement frameworks, providing interim staffing, outsourced development management, and strategic advisory on affordable and mixed-tenure housing schemes.

Product overview

Red Loft operates as a housing consultancy practice rather than a software product company. Its offering is a unified suite of professional services organized into five interconnected practice areas: Development Consultancy (covering project management, interim and outsourced development management, financial viability, planning, bid writing, training and distressed sites); Land and Viability (covering land sourcing, S106 negotiations, financial viability assessments, market research, land matching, and RICS valuations); Sales, Marketing and Lettings (covering new build sales agency, Shared Ownership and private sales, London Living Rent lettings, staircasing, resales, interim staffing, and strategic consultancy); and Strategic Asset Management (covering fire safety remediation, retrofit/EPC programmes, latent defects resolution, and Decent Homes works). These services are delivered by a team of approximately 31 staff across London and the South East, supported by a South West division and an Ireland practice established in 2023. Red Loft also maintains consumer-facing sub-brands (Red Loft Property for homebuyers) and thought leadership platforms (1.5M New Homes campaign, Bitesize Broadcasts, and a Media Library/podcast hub) that amplify its consultancy brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Development Consultancy A comprehensive consultancy and project management service covering all stages of the development process — interim and outsourced development management, financial viability and appraisals, planning permission, regeneration bid writing, development strategy, competitor analysis, training and CPD, business planning and modelling, and distressed sites support — for housing associations, local authorities, and property developers.
• Land and Viability An extensive range of land and viability services including land sourcing, S106 negotiations, feasibility studies, financial viability assessments (FVAs), market research, land matching/partnerships, RICS Red Book valuations, and property finding for clients across the affordable and private housing sectors.
• Sales, Marketing and Lettings Complete sales, lettings, and marketing agency services for new build homes including Shared Ownership and private sales, London Living Rent and intermediate rent lettings, Rent to Buy, resales, staircasing, re-lets, interim staffing, competitor analysis, market research, health checks, marketing/branding/PR, strategic consultancy, and training and mentoring.
• Strategic Asset Management Client-side project management and strategic consultancy supporting asset management and fire safety teams — covering fire safety remediation works, retrofit and EPC enhancement programmes, legacy projects and latent defects resolution, and planned asset management and Decent Homes works projects.
• Red Loft in Ireland An expansion of Red Loft's consultancy services into Ireland, providing development management, strategic support, and new business advisory services to Affordable Housing Bodies in the Republic of Ireland, led by Fiona Cormican. Active engagements include Circle VHA (Richmond Place, Dublin – 52 homes completed March 2025) and Clúid Housing (new business and property development department review).

Quantifiable outcome

• Over 1,500 affordable and mixed tenure development programmes delivered for Local Authorities over 20 years
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Circle VHA (Ireland)coreStrategic or Co-development Partner · 1 January 2023Working with Circle Voluntary Housing Association since 2023 to deliver affordable housing in Ireland. Provided development management services for 52 homes at Richmond Place, Dublin - completed March 2025.
• Clúid Housing (Ireland)coreStrategic or Co-development Partner · 1 January 2023Engaged by Clúid Housing to undertake a comprehensive review of their new business and property development department, including stakeholder interviews and board presentations.
• ESPOcoreChannel Partner/ Reseller/ DistributorRegistered on ESPO Estates Management Professional Services framework, enabling public sector clients to procure Red Loft's services through this established purchasing consortium.
• Homes EnglandcoreChannel Partner/ Reseller/ DistributorRegistered on Homes England framework for Project and Cost Management Services, allowing housing providers to access Red Loft's consultancy services.
• Perfect CirclecoreChannel Partner/ Reseller/ DistributorPartnered with Perfect Circle for consultancy services in the public sector, providing development and project management expertise.
• South East ConsortiumcoreChannel Partner/ Reseller/ DistributorAwarded place on South East Consortium Framework for Asset & Development Consultancy (Lot 5), enabling member councils to procure development management services.
• Procurement HubcoreChannel Partner/ Reseller/ DistributorApproved supplier on Procurement Hub for Marketing and Sales Services, providing access to public sector housing providers.
• Worcestershire and West Midlands Development FrameworkcoreChannel Partner/ Reseller/ DistributorAwarded place on the Worcestershire and West Midlands Development Framework managed by Pretium Frameworks for community housing development services.
• Pretium FrameworkcoreChannel Partner/ Reseller/ DistributorListed as approved supplier for Development Management and Sales Agency services through Pretium's Herts Beds Bucks Development Framework.
• Peabody FrameworkcoreChannel Partner/ Reseller/ DistributorRegistered on Peabody's framework for Development, Project Management and Sales Agency services.
• Sovereign Network HomescoreChannel Partner/ Reseller/ DistributorApproved supplier for Sales Agency services through Sovereign Network Homes framework.
• Future of LondoncoreStrategic or Co-development PartnerProud sponsor of Future of London and active participant in Council-Led Housing Network, sharing expertise and staying informed on latest housing developments.
• 1.5M New Homes: The Local Government ChallengecoreStrategic or Co-development PartnerFounding sponsors of the 1.5M New Homes campaign, working with local governments to address the ambitious 1.5M new homes delivery target. Hosting webinars, publishing research, and driving policy discussion.
• Bloom DPSminorChannel Partner/ Reseller/ DistributorRegistered on Bloom Dynamic Purchasing System for professional services.
• Canterbury City Council DPSminorChannel Partner/ Reseller/ DistributorRegistered on Canterbury City Council DPS for viability consultancy services.
• ComensuraminorChannel Partner/ Reseller/ DistributorRegistered on Comensura Dynamic Purchasing System for professional services.
• Matrix (Construction Procurement)minorChannel Partner/ Reseller/ DistributorRegistered on Matrix DPS for Interims, Commercial, Housing and Planning, and Sales and Marketing Consultancy Services.
• White Ribbon UKminorOthersSupporter organisation of White Ribbon UK, engaging men and boys to prevent violence against women and girls.
• Fiona Cormican Partnership (Ireland)coreStrategic or Co-development PartnerLed by Fiona Cormican, a proven housing delivery and strategic leader known for transforming social and affordable housing in Ireland. Fiona brings track record of delivering over 7,000 homes and shaping policy.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Gerald Eve: UK property consultancy offering development consultancy, planning, viability and asset management services with a strong public sector and housing association client base. Comparable on development advisory mandates for residential and mixed-use projects in London and the South East.
• Montagu Evans: UK property consultancy providing development consultancy, viability, planning and asset management advice to housing associations, local authorities and developers. Directly comparable in client mix and service lines, particularly on London-focused affordable and residential development.
• Carter Jonas: UK property consultancy with strong residential development, planning, viability and rural/regional development practices serving housing associations, local authorities and developers. Most directly comparable UK mid-sized consultancy in scope and client base, though Red Loft is more specialist in affordable/shared ownership.
• Bidwells: UK property consultancy with residential development, planning and viability services for housing associations, developers and public sector clients across the South East, East and Oxford regions. Directly comparable on regional development consultancy and affordable housing advisory work.

Broad incumbents

• CBRE: Global real estate advisor with UK residential development and affordable housing advisory capability serving institutional and public sector clients. Comparable on project advisory and asset management, though typically engaged on larger schemes and via institutional rather than LA/housing association routes.
• Cushman & Wakefield: Global real estate services firm with UK residential development advisory and asset management capability. Comparable on strategic asset management and development advisory work for large residential clients, including affordable housing portfolios.
• Knight Frank: International real estate consultancy with UK residential development advisory and new homes sales agency practices. Comparable on development consultancy, viability and new homes sales agency for residential schemes, though Knight Frank skews more to prime/private market and Red Loft to affordable/sector-led.
• JLL (Jones Lang LaSalle): Major global real estate services firm with a UK residential development advisory practice working with housing associations, developers and public sector clients. Comparable on development advisory and asset management mandates, with significantly broader service range and balance sheet.
• Savills: Global real estate advisory with a significant UK residential development consultancy and affordable housing practice serving housing associations and local authorities. Overlap is broadest on viability, development consultancy and public sector mandates, though Savills operates at materially larger scale and across many other real estate verticals.

Emerging players

• Campbell Tickell: UK consultancy specialising in housing, local authority and regeneration advisory, covering governance, development, asset management and housing delivery. Closely comparable on the housing association and local authority client focus and regeneration advisory work, though smaller and more governance-led than Red Loft's project-focused consultancy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/red_loft
• Facebookfacebook.com/redloftproperties
• Pinterestpinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.redloft.co.uk%2F
• LinkedInlinkedin.com/company/red-loft

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Loft