Friday

What Friday does

Friday is a Sweden-based, talent-first IT and technology recruitment firm founded in 2018, operating under the holding company U Group AB (Friday Group AB is an affiliated entity). The company places junior-to-mid-level IT and engineering professionals with Swedish employers, executing approximately 1,650 placements in 2025 across a customer base of more than 300 companies that includes Heart Aerospace, Volvo, Polestar, Aptiv, Electrolux, and Pagero. Its recruitment engine is built around more than 5,000 annual career meetings with candidates, supplemented by deep relationships with Swedish technical universities that feed a continuous early-career talent pipeline.

The company's product surface comprises three core service lines: Rekrytering & inhyrning (a hire-first-recruit-later staffing model where consultants are initially employed by Friday and may transition to direct employment with the client, typically after 6-12 months), Ex-jobbsrekrytering (early-career direct permanent placement), and Talangprogram (customized multi-candidate talent programs for clients needing to scale rapidly). The only proprietary technology disclosed is the Ponty applicant tracking system, which powers candidate management and the open-application portal. Service delivery is primarily consultant-led across five Swedish offices (Göteborg HQ, Stockholm, Malmö, Linköping, Örebro), with marketing distribution via LinkedIn, Instagram, Facebook, Mailchimp newsletters, and career-advice content on the company website. Certifications include ISO 9001 (quality), ISO 14001 (environmental), and GDPR compliance.

Friday's revenue model is professional services fee-based — placement fees on permanent hires and contract gross margin on inhaled consultants billed through Friday — with pricing negotiated individually rather than publicly disclosed. Go-to-market is sales-led, combining direct employer outreach with high-volume candidate engagement. The company is privately held, has 51-100 employees, has not raised outside capital, and operates exclusively within Sweden despite broader 'Nordic' framing in some materials.

Name

Friday

Legal name

U Group AB

Website

https://friday.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Friday is a Sweden-based IT and tech recruitment firm founded in 2018 that places junior-to-mid-level technology professionals with Swedish employers across permanent and contract staffing, operating from five city offices and serving 300+ client companies.

Ownership category

akta.pro rank

Product category

IT Recruitment and Tech Staffing Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (561320), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industries

Clerical & Customer Support Temp Staffing (BPACACAC), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO), Job Placement, Matching & Career Navigation Services (EDAAAOAL)

Keywords

• IT recruitment services
• Tech talent staffing
• Contract staffing
• Talent acquisition
• Permanent placement

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Recruitment and Placement Services: Friday places IT and tech talent with client companies, earning placement fees for successful recruitment. They offer both direct recruitment (rekrytering) and contract staffing (inhyrning) where consultants are initially employed by Friday before transitioning to direct employment with the client after an agreed period (typically 6-12 months).
2. Talent Program Services: Friday develops customized talent programs for companies needing to rapidly scale with multiple young tech professionals, providing structured recruitment and onboarding solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Friday is a Swedish IT and tech recruitment and staffing firm that places junior-to-mid-level IT and engineering professionals with client companies. It offers permanent recruitment (rekrytering), contract staffing where consultants are initially employed by Friday and transferred to the client after a trial period (inhyrning), early-career recruitment targeting near-graduates (ex-jobbsrekrytering), and customized volume hiring programs (talangprogram). All services are grounded in a foundation of structured career consultation meetings (karriärmöten) with candidates.

Product overview

Friday is a talent recruitment and staffing company that connects businesses with junior IT and tech professionals. The company operates as a unified recruitment service rather than a software platform, offering three core services: Rekrytering & inhyrning (hire-first-recruit-later staffing), Ex-jobbsrekrytering (early talent recruitment with permanent placement), and Talangprogram (customized multi-hire talent programs). Supporting these is a systematic career meeting program that forms the basis of Friday's talent-matching process. The company focuses exclusively on the Swedish market with offices in five cities, targeting talents with 0-5 years of experience within IT and technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Rekrytering & Inhyrning (Recruitment & Contract Staffing) Hire-first-recruit-later staffing service for Swedish companies seeking IT and tech talent: the candidate is initially employed by Friday and can be permanently recruited by the client after an agreed period, allowing the client to evaluate the consultant before a permanent hire commitment.
• Ex-jobbsrekrytering (Early Talent Recruitment) Early-career recruitment service targeting near-graduates and junior tech professionals, enabling companies to select talents before competitors, with permanent employment as the end goal and personalized matching.
• Talangprogram (Talent Program) Customized talent programs for companies that need to rapidly onboard multiple young tech professionals at once, providing structured recruitment combined with onboarding and development support.
• Karriärmöten (Career Meetings) Structured career consultation meetings conducted with tech talents to understand their skills, interests, and career aspirations, forming the foundation of Friday's candidate-matching process.

Quantifiable outcome

• 5000+ career meetings conducted in 2025
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Academic Work: Swedish staffing and recruitment firm specializing in placing young professionals and recent graduates, directly overlapping with Friday's junior-to-mid-level talent focus and university-driven sourcing model.
• TNG (TNG Group AB): Swedish recruitment and staffing company with a strong focus on unbiased, competency-based hiring, directly comparable to Friday's bias-free, talent-first positioning in the Swedish market.
• Wise IT (Wise Professionals): Swedish IT/tech specialist recruitment and staffing firm, directly competing with Friday for tech talent placements and contract staffing (inhyrning) mandates across Sweden.
• Poolia: Swedish-listed recruitment and staffing firm focused on professionals, including IT/tech, with both permanent placement and contract staffing — directly comparable to Friday's dual-model offering.
• StudentConsulting: Swedish staffing firm focused on students and young professionals seeking part-time and entry-level roles, overlapping directly with Friday's early-career IT/tech candidate focus.
• Lernia: Swedish staffing and workforce development firm offering recruitment, staffing, and training services — comparable in scale and target market to Friday's multi-city Swedish operation.

Broad incumbents

• Randstad Sweden: Global staffing incumbent operating broadly in Sweden across multiple verticals including IT, offering both permanent and temporary placements as part of a much wider portfolio of services.
• Hays Sweden: Global specialist recruiter with strong presence in IT/tech hiring across Sweden, competing for similar enterprise tech talent mandates as part of its broader international portfolio.
• Robert Half Sweden: Global staffing and consulting firm with a Sweden presence focused on professional and IT/tech placements, operating at broader scale than Friday but with overlapping candidate pools.

Regional players

• Centigo: Nordic management and IT consulting firm with adjacent recruitment and talent services, comparable as a Nordic regional player in the tech talent and consulting space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Friday-Tech-Recruitment-996376253864576
• LinkedInlinkedin.com/company/friday-tech-recruitment
• Instagraminstagram.com/fridaytechrecruitment

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friday