The Mohawk
The Mohawk is a privately held, single-location live music venue and bar in Austin, Texas, founded in 2006, hosting national and local acts 365 days a year across two stages and three bars while renting its 900-guest space for private and corporate events.
- Company typePrivate
- Founded2006
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Mohawk does
The Mohawk is a privately held live music venue, event space, and bar founded in 2006 and located at 912 Red River in downtown Austin's Red River Cultural District. The single-location venue operates two stages (a 21'x16' outdoor stage and a 16'x13' indoor stage) supported by three distinct bar areas — Indoor, Patio, and Roofdeck — and runs live music 365 days a year from 8 PM to 2 AM, booking national, regional, and local acts across all genres under an 'All Are Welcome' programming ethos. Its production infrastructure includes Meyer Sound MSL-3a mains, an Avid SC48 mixing console, an extensive microphone and DI collection, and ChamSys PC Wing lighting control, with an in-house production team and in-house talent buyers to support both ticketed shows and private bookings. The venue is general-admission, standing-room-only, and all-ages.
The Mohawk generates revenue from four streams: ticket sales (with discounts available for seniors, students, and creative/service industry workers), beverage sales across the three bars (Lone Star, Miller High Life, rotating drafts, wine, and spirits), private event rentals including corporate events, weddings, venue buyouts, and smaller space rentals supporting up to 900 guests, and merchandise (band merch at indoor and outdoor locations, plus official Mohawk merch at the indoor bar). The company employs production, security, and service staff and has joined the Safe In Sound program aligning with CDC safety standards. It is independently owned by co-founder Will Steakley with no parent company, subsidiaries, or institutional investment identified. The business model is event-driven: bookings drive foot traffic, which drives bar revenue, while private events provide a higher-touch B2B revenue layer distributed through email inquiry rather than self-serve channels. Marketing is community-led, relying on Facebook, Instagram, Twitter, and an email newsletter, with all ticket distribution handled directly through mohawkaustin.com.
The Mohawk firmographics
Firmographics- Name
- The Mohawk
- Legal name
- Mohawk
- Website
- https://mohawkaustin.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mohawk is a privately held, single-location live music venue and bar in Austin, Texas, founded in 2006, hosting national and local acts 365 days a year across two stages and three bars while renting its 900-guest space for private and corporate events.
- Ownership category
- akta.pro rank
The Mohawk industry classification
Industry- Product category
- Live Music Venue & Bar
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where The Mohawk is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Mohawk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: General admission tickets for live music shows with discounts available for seniors, students, creative and service industry workers
- Beverage Sales: Three bars (Indoor, Patio, Roofdeck) serving beer, wine, spirits, and non-alcoholic beverages including Lone Star, Miller High Life, and whiskey
- Private Event Rentals: Corporate events, social events, community events, and venue buyouts. Space rentals and smaller space options available up to 900 guest capacity
- Merchandise Sales: Band merch sold indoor and outdoor depending on show. Official Mohawk Merch sold at indoor bar
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Mohawk product offering
Product offeringCore offering
The Mohawk is a live music venue and bar in downtown Austin, Texas, operating two stages (Indoor and Outdoor) and three bar areas (Indoor, Patio, and Roofdeck) that host live music 7 days a week, 365 days a year. In addition to general-admission ticketed shows, the venue rents its space for private and corporate events, weddings, and venue buyouts for up to 900 guests, supported by an in-house production team and in-house talent buyers.
Product overview
The Mohawk is a single live music venue and events space in Austin, Texas, offering a unified hospitality experience. The core offering centers on the venue's two stages (outdoor and indoor) for live music performances, supplemented by three distinct bar areas (indoor, patio, roofdeck), merchandise sales, and an in-house production team. The venue also provides private event rental services for corporate events, weddings, and parties, with capacity for up to 900 guests through venue buyouts or smaller space rentals. Community programming such as Trivia Nights and yoga classes complement the live music programming.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Music Venue (Indoor & Outdoor Stages)
- Private Event Space Rentals
- Bar Services (Indoor, Patio, and Roofdeck Bars)
- Merchandise Sales Sale of band merchandise at two merch areas (Indoor and Outdoor, depending on the show) and sale of official Mohawk merchandise at the indoor bar, for venue patrons and event attendees.
Companies that use The Mohawk
Customer profileSegments4 records
Ideal customer profiles4 records
The Mohawk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Mohawk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Red River Cultural DistrictcoreMohawk participates with community and neighbors in the Red River Cultural District. The district's flagship festivals are Free Week in January and Hot Summer Nights in July. Mohawk is an active member of this Austin cultural district focused on music and arts.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
The Mohawk competitors and assessment
Company assessmentDirect peers
- Continental Club: Iconic Austin live music venue on Congress Avenue operating since 1955 with multiple stages, full bar service, and live music multiple nights per week — directly comparable to Mohawk as a downtown Austin, all-genre, bar-and-venue hybrid.
- Antone's Nightclub: Historic Austin live music venue (founded 1975) on East 5th Street known for blues and live acts with full bar service. Comparable to Mohawk as a single-location downtown Austin live music venue with bar operations and national/regional touring bookings.
- Stubb's Austin: Large-capacity Austin live music venue and BBQ restaurant on Red River hosting national touring acts with indoor and outdoor stage formats. Directly comparable to Mohawk as a Red River Cultural District venue with multiple stages, full bar, and ticketed general admission shows.
- The Saxon Pub: Long-running Austin live music venue and bar (founded 1990) hosting national and regional acts with full bar service. Comparable to Mohawk as a small-to-mid-size Austin live music venue operating nightly with bar-driven economics.
- Emo's Austin: Reopened Austin live music venue on Red River hosting touring and local acts with full bar service. Directly comparable to Mohawk as a Red River Cultural District venue competing for the same touring talent and audiences.
- The Belmont: Austin bar and live music venue on West 6th with multiple indoor/outdoor spaces and regular live programming. Comparable to Mohawk as a multi-zone Austin venue combining bar service with live entertainment.
- Scoot Inn: Historic Austin beer garden and live music venue on East 6th Street with outdoor stage and full bar. Comparable to Mohawk as a long-standing Austin live music venue combining indoor/outdoor stages with bar-driven revenue.
- Brooklyn Bowl: Multi-concept live music venue combining concerts, bowling, and full bar/restaurant service with national touring acts. Comparable to Mohawk's multi-stage, multi-bar, multi-revenue-stream model of combining live music with food/beverage under one roof.
- 9:30 Club: Iconic 1,200-capacity Washington DC live music venue owned by I.M.P. hosting national touring acts with full bar. Comparable to Mohawk as a mid-size, single-room live music club/bar with strong production capabilities and ticketed general admission.
Broad incumbents
- ACL Live at The Moody Theater: Larger 2,700+ capacity Austin live music theater operated by C3 Presents hosting premier national touring acts. Comparable as an Austin live music venue with full bar and production, but at significantly higher capacity and scale than Mohawk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
The Mohawk social profiles
Digital presenceThe Mohawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mohawk leadership team
Management profileNumber of profiles
Profiles1 record
The Mohawk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mohawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mohawk
What does The Mohawk do?
The Mohawk is a live music venue and bar in downtown Austin, Texas, operating two stages (Indoor and Outdoor) and three bar areas (Indoor, Patio, and Roofdeck) that host live music 7 days a week, 365 days a year. In addition to general-admission ticketed shows, the venue rents its space for private and corporate events, weddings, and venue buyouts for up to 900 guests, supported by an in-house production team and in-house talent buyers.
Is The Mohawk a public or private company?
The Mohawk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Mohawk founded?
The Mohawk was founded in 2006. It employs 11 to 50 people.
Where is The Mohawk based?
The Mohawk is headquartered in Austin, United States, in the North America region.
How does The Mohawk make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are beverage Sales, private Event Rentals and merchandise Sales.
Who are The Mohawk's main competitors?
Direct peers on record are Continental Club, Antone's Nightclub, Stubb's Austin, The Saxon Pub, Emo's Austin, The Belmont, Scoot Inn, Brooklyn Bowl and 9:30 Club. ACL Live at The Moody Theater is listed as a broad incumbent.
Does The Mohawk have an API?
No public API is recorded for The Mohawk.
What industry is The Mohawk in?
The Mohawk's product category is Live Music Venue & Bar. Its primary akta.pro industry code is MPAIAFAB, Music Venues & Venue Operators (Clubs, Theaters, Arenas), with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71131 and its SIC code is 5810.