Stop It Goaltending

What Stop It Goaltending does

Stop It Goaltending is a privately held specialty sports-training organization founded in 1999 and headquartered in Woburn, Massachusetts, that delivers ice hockey goaltending development exclusively across the full talent lifecycle from youth (6U) to professional. The company operates 11 training facilities across Connecticut, Massachusetts, New Jersey, and Vermont (including the PAD in Woburn, Foxboro Sports Center, Merrimack College's Volpe Athletic Complex, Lovell Arena, Warrior Ice Arena, Hat Trick Center, ISCC Simsbury, Cutting Edge Ice Academy, and MCU Training Center), reporting more than 1,000 goalies trained annually with a track record of 25-30+ NHL draft picks and two Stanley Cup champions (Scott Darling 2015, Brandon Bussi 2026). Its training methodology is built on a proprietary Eight Pillar Program curriculum emphasizing directed practice and repetition, delivered primarily as small-group lessons (one instructor plus two shooters per four goalies, accounting for 95% of clientele) or private lessons, and executed via seasonal summer programming cycles (PGD, DNHL, PAD Pass, AAA Training Weeks, Complete Goaltender Weeks, Powerskate, Be A Pro, GCG Prospects Event) and year-round training.

The company extends its physical training stack with a multi-product digital and service portfolio: the Bridge Program, a full school-year academic-athletic bundled program for 7th-10th graders delivered via partnership with TEC Connections Academy; SIG U, a mobile subscription product at $9.99/$19.95 per month offering video courses, daily primers, workshops, mentorship calls, and community; the SIG Game Day mobile app providing save-probability and goal-expectancy evaluation at $4.99/$7.99 per month; pay-as-you-go game video analysis at $100-$125 per report; the SIG Advising Program for junior, college, and professional placement; founder-authored books (How To Be A Goalie Parent, How To Be A Goalie); and branded merchandise via the SIG Shop. Distribution combines regional direct-to-consumer registration through the DASH by DaySmart platform across physical sites, global self-serve mobile app distribution, and content-driven marketing through Instagram (6,338+ followers), Twitter (10,743+ followers), a YouTube channel (Making Goalies series), and the Goalie Podcast hosted by founder Brian Daccord. The clientele is a diversified long tail — individual consumers rather than enterprise anchors — segmented across youth/HS, junior/college-aspirant, college/professional goalies, goalie parents, and goalie coaches, with pricing predominantly transactional or short-cycle rather than multi-year enterprise contracts.

Name

Stop It Goaltending

Legal name

Stop It Goaltending

Website

https://stopitgoaltending.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Stop It Goaltending is a privately held, specialty ice-hockey goaltending development organization founded in 1999, operating 11 training facilities across the US Northeast (CT, MA, NJ, VT) and training 1,000+ goalies annually via its proprietary Eight Pillar curriculum, summer camps, the Bridge academic-athletic program, and SIG U mobile subscription products.

Ownership category

akta.pro rank

Product category

Sports Training Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Combine, Tryout & Showcase Programs (MPAKAJAM)

Keywords

• Goaltending training
• Hockey development programs
• Goalie coaching services
• Ice hockey instruction
• Youth sports training

Headquarters

HQ city

Woburn

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Goaltending Lessons: Year-round small group and private goaltending lessons at development centers across CT, MA, NJ, VT. Small group lessons include one instructor and two shooters per four goalies. 95% of clientele opt for small group lessons.
2. Summer Programs: Eight-week summer training programs including PGD (Pro Goalie Development), DNHL, PAD Pass, AAA Training Weeks, Complete Goaltender Weeks, Powerskate, and GCG Prospects Event.
3. SIG U Subscription: Monthly subscription tiers (Basic $9.99/month, Premium $19.95/month) providing video courses, daily primers, workshops, mentorship calls, and game analysis services.
4. Game Video Analysis: Personal game reports at $125 for single games, $110/report for 8-pack, $100/report for 24-pack, including written reports and video breakdowns.
5. SIG Game Day App Subscription: Monthly subscription for goaltending evaluation tool: Basic at $4.99/month (1 goalie per game), Premium at $7.99/month (2 goalies per game).
6. Advising Program: Placement and recruitment support services for goalies seeking prep school, junior, collegiate, and professional opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Stop It Goaltending is a specialized hockey goaltending training organization offering year-round small group and private lessons, intensive summer programs, and a combined academic-athletic program (The Bridge) at 11 development centers across the Northeast United States. The company provides a full goaltender development ecosystem from beginner youth goalies through professional NHL players, built on its proprietary Eight Pillar Program curriculum, supplemented by digital subscription platforms (SIG U and SIG Game Day app) and advising/recruitment services.

Product overview

Stop It Goaltending is a comprehensive goaltending training organization offering a multi-product portfolio centered around its core training lessons, The Bridge academic-athletic program, and SIG U subscription platform. The company provides year-round small group and private lessons using its proprietary Eight Pillar curriculum, the Bridge full-year academy combining academics with goaltending development, SIG U premium membership with video courses and community features, game video analysis services, various summer programs (PGD, DNHL, PAD Pass, AAA Training, CGW, GCG Prospects Event), the SIG Game Day mobile app for performance evaluation, advising services for placement support, published books by founder Brian Daccord, and branded merchandise through its online shop.

Differentiator

Problem solved

Functional benefit

Brands

• The Bridge: A full school year program combining academic studies (via TEC Connections Academy) with intensive goaltending training for 7th-10th graders.
• SIG U
• SIG Game Day
• GCG Prospects Event
• Be A Pro

Products and services

• Training Lessons (Small Group & Private) Year-round small group (one instructor, two shooters per four goalies) and one-on-one private goaltending lessons delivered at 11 development centers across CT, MA, NJ, and VT, using the Eight Pillar Program based on directed practice and repetition methodology.
• Summer Programs Eight-week summer training programs including Pro Goalie Development (PGD), DNHL, PAD Pass (off-ice), AAA Training Weeks, Complete Goaltender Weeks (CGW), Powerskate Training, and Be A Pro intensive programs.
• The Bridge Program Full school year program combining focused academic studies via TEC Connections Academy with comprehensive goaltending training for 7th-10th graders, including daily primers, on-ice training, video lectures, academic supervision, and off-ice training.
• Stop It Goaltending U (SIG U) Premium subscription membership offering goaltending-specific video courses, weekly mentorship calls, game video analysis services, and community platform for goalies, parents, and coaches at Basic ($9.99/month) and Premium ($19.95/month) tiers.
• SIG Game Day App Mobile application for objective goaltender performance evaluation that calculates goal expectancy vs. actual goals against, tracks rebound control, assesses glove performance, records playmaking outcomes, and provides traditional stats with real-time game summaries at Basic ($4.99/mo) and Premium ($7.99/mo).
• Game Video Analysis

Quantifiable outcome

• Over 1,000 goalies trained annually
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Goalie MonkeycoreGTM or Marketing PartnerGoalie Monkey is a featured partner in the Goalie of the Week program, providing gift cards to recipients. They are the recommended equipment retailer for goalie gear purchases, with Stop It Goaltending directing students to Goalie Monkey for gear upgrades and equipment needs.
• InGoal MagazinecoreGTM or Marketing PartnerInGoal Magazine is included free with every paid SIG U subscription (normally $35/year value). Cross-promotional relationship where SIG U subscribers receive premium access to InGoal's pro reads, tips, gear discussions, and mental game content.
• Pros Goalie Mask (Pro's Choice)minorGTM or Marketing PartnerLogo partner displayed on Stop It Goaltending website as equipment partner for goalie masks and gear.
• Sense ArenacoreTechnology or IntegrationBrian Daccord serves as Director of Goalie Development for Sense Arena. Sense Arena VR training is referenced as a partner/logo on the website. Sense Arena is a VR-based hockey training platform.
• October SavesminorGTM or Marketing PartnerLogo partner displayed on Stop It Goaltending website as part of their partner network.
• Lift The MaskminorGTM or Marketing PartnerLogo partner displayed on Stop It Goaltending website as part of their partner network.
• TEC Connections Academy (TECCA)coreStrategic or Co-development PartnerBridge Program students enroll with TECCA Commonwealth Virtual School for academic curriculum while training at Stop It Goaltending facilities. This partnership enables the combined academic-athletic program model.
• Merrimack CollegecoreStrategic or Co-development PartnerPartnership for use of Lawler Rink at J. Thom Lawler Rink for PGD, Be A Pro, Complete Goaltender Weeks, and Elite Development programs. Brian Daccord also serves as goalie coach for Boston University Terriers.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Win Kelly Goaltending: Long-running goaltending school with Northeast US presence offering lessons, camps, and clinics; overlapping geography and customer base with Stop It Goaltending.
• Goalie Revolution: Specialized goaltending instruction company offering camps, lessons, and online training; competes with SIG for the same premium youth goalie segment using a similar curriculum-and-coach-driven model.
• Top Shelf Goaltending: Goaltending instruction and development provider for youth, high school, and junior goalies; similar specialty-only positioning and product mix of lessons and camps.
• Proformance Goalie Schools: Multi-location goaltending school chain delivering summer camps and clinics across North America; directly comparable in goaltending-only instruction and seasonal programming.

Broad incumbents

• Bauer Hockey: Dominant hockey equipment manufacturer with performance-training academies and a global goaltending brand presence; a broad incumbent whose resources dwarf SIG's but whose adjacent training initiatives bear watching.
• Hockey Canada: National governing body for Canadian hockey with national-team goalie development pathways; a regional-adjacent incumbent relevant to any North American goaltending development player.
• HockeyShot: Leading hockey training equipment and content brand offering off-ice tools, online courses, and a global e-commerce footprint; overlaps with SIG on the goalie training content and gear ecosystem.
• USA Hockey: National governing body for US ice hockey that operates its own goalie development programs and certifications; a much larger incumbent that sets standards SIG's coaches align with and that competes for development-program mindshare.

Emerging players

• Sense Arena: VR-based hockey training platform (Brian Daccord serves as Director of Goalie Development); an emerging digital training modality that could substitute for portions of in-person goaltending instruction.

Others

• InGoal Magazine: Premier goaltending-focused media outlet bundled with SIG U subscriptions; adjacent media peer that shapes goalie-coach consumer preferences and competes for goaltending content attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StopItGoalies
• YouTubeyoutube.com/@Stopitgoaltending
• Facebookfacebook.com/StopItGoaltending
• Instagraminstagram.com/stop_it_goaltending
• LinkedInlinkedin.com/company/stop-it-goaltending

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stop It Goaltending