ElectronicPartner Nederland
ElectronicPartner Nederland BV is a Dutch omnichannel retailer of multi-brand consumer electronics and home appliances, operating 75 owned stores across the Netherlands alongside the ep.nl e-commerce platform, serving Dutch consumer households with retail sales, delivery, installation, and repair services.
- Company typePrivate
- Founded1973
- HeadquartersVianen, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ElectronicPartner Nederland does
ElectronicPartner Nederland BV is a privately held Dutch consumer electronics and home appliance retailer headquartered in Vianen, the Netherlands. Operating under the EP and EP: brand names, the company runs an omnichannel model combining approximately 75 owned retail stores across the Netherlands with the ep.nl e-commerce platform, an in-house delivery and installation fleet, and PostNL returns logistics. Its core offering is a multi-brand catalog spanning televisions, audio and HiFi, washing machines, dryers, kitchen appliances (dishwashers, ovens, cooktops, refrigerators, coffee machines), computing and multimedia, smart home devices, personal care, and telephony. Brands carried include Samsung, Bosch, Siemens, AEG, Miele, LG, Sony, Philips, Whirlpool, Beko, Hisense, Loewe, Panasonic, JBL, Sonos, Apple, and Inventum, among others.
Revenue is generated primarily through one-time retail sales of consumer electronics and home appliances, supplemented by professional services revenue from delivery (free above €50), connection and installation (€29.99), higher-floor installation (€15), and old-appliance removal. Repair services are delivered via a partnership with Vobis Repair. The company also earns ancillary transaction fee revenue from Klarna 'pay afterwards' and 3-installment payment options. The customer base is exclusively Dutch consumer households purchasing for personal use, with the company certifying consumer-protection compliance through Thuiswinkel Waarborg and holding a 9.1/10 customer satisfaction rating across 35,824 reviews on 5sterrenspecialist.nl. Strategic partnerships extend into smart home ecosystems (Home Connect, HomeWizard, HomeWhiz, IFTTT, iHaus, Alexa, Google Assistant) and electronic-waste compliance (Wecycle, Weee Nederland), positioning EP as an integration and advisory layer on top of OEM appliance innovation rather than as a product developer in its own right.
ElectronicPartner Nederland firmographics
Firmographics- Name
- ElectronicPartner Nederland
- Legal name
- ElectronicPartner Nederland BV
- Website
- https://ep.nl
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ElectronicPartner Nederland BV is a Dutch omnichannel retailer of multi-brand consumer electronics and home appliances, operating 75 owned stores across the Netherlands alongside the ep.nl e-commerce platform, serving Dutch consumer households with retail sales, delivery, installation, and repair services.
- Ownership category
- akta.pro rank
ElectronicPartner Nederland industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Electronics and Appliance Retailers (4492)
- akta.pro primary industry
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
Keywords
Where ElectronicPartner Nederland is headquartered
LocationHeadquarters
- HQ city
- Vianen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
ElectronicPartner Nederland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales: Sale of consumer electronics and home appliances including TVs, audio equipment, washing machines, dryers, kitchen appliances, computers, smartphones, and smart home devices. Products sold from various brands including Samsung, Bosch, AEG, LG, Miele, Siemens, Sony, Philips, and others.
- Delivery and Installation Services: Professional delivery services including standard delivery from €50, connection services for €29.99, and installation on higher floors for €15. Services include old appliance removal and product demonstrations.
- Repair Services: Computer and laptop repair services through Vobis Repair partner for technical support and maintenance.
- Afterpay Payment Option: Partnership with Klarna providing 'Achteraf betalen' (pay afterwards) payment option for customer convenience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Standard Delivery |
| Unit Pricing | One time | Connection and Installation Service |
| Unit Pricing | One time | Installation Above Ground Floor |
| Unit Pricing | One time | Old Appliance Removal |
| Unit Pricing | One time | Product Prices |
| Transaction based/ take rate | Pay-as-you-go | Klarna Payment |
| Transaction based/ take rate | Pay-as-you-go | Installment Payment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ElectronicPartner Nederland product offering
Product offeringCore offering
ElectronicPartner Nederland is an omnichannel Dutch consumer electronics and home appliance retailer operating 75 physical stores across the Netherlands and the e-commerce site ep.nl. The company sells TVs, audio equipment, washing machines, dryers, kitchen appliances, computers, smartphones, smart home devices, and personal care products from brands such as Samsung, Bosch, AEG, Miele, Siemens, Sony, Philips, and LG, complemented by professional delivery, installation, and repair services.
Product overview
EP.nl (ElectronicPartner Nederland) is a Dutch electronics retailer operating 75 stores across the Netherlands for over 50 years. The company offers a comprehensive electronics portfolio organized into major categories: Televisies (TVs including Smart TV, OLED, QLED from LG, Samsung, Philips, Sony), Audio & Geluid (speakers, HiFi, home cinema), Wassen & Drogen (washing machines and dryers from Bosch, Siemens, AEG, Samsung, Miele), Keukenapparatuur (dishwashers, ovens, cooktops, refrigerators, coffee machines), Computer & Multimedia (laptops, tablets, printers, networking), Smart Home devices, and Persoonlijke verzorging (personal care). The company differentiates through installation and delivery services, repair services (Vobis Repair), and their EP:Favoriet curated product selection. EP operates as a multi-brand retailer rather than a single-product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Televisies (TVs) Televisions including Smart TVs, OLED TVs, QLED TVs, and beamers from brands such as LG, Philips, Samsung, Hisense, Loewe, Panasonic, Sony, Salora, and Toshiba, sold to Dutch consumers through EP stores and ep.nl.
- Audio & Geluid Audio products including Bluetooth and WiFi speakers from JBL and Sonos, DAB+ and portable radios, HiFi equipment (turntables, receivers, stereo sets, amplifiers), home cinema systems, soundbars, and portable audio for personal and home use.
- Wassen & Drogen (Washing & Drying) Washing machines and dryers including heat pump, condenser, and vented dryers from brands such as Bosch, Siemens, AEG, Beko, Miele, Samsung, Whirlpool, LG, Hisense, Inventum, and ASKO.
- Keukenapparatuur (Kitchen Appliances) Full kitchen appliance range including dishwashers, range hoods, cookers (gas, induction, ceramic), refrigerators, freezers, coffee machines, ovens, microwaves, blenders, and small kitchen appliances.
- Computer & Multimedia Computers, laptops including MacBooks, Chromebooks, gaming laptops, Windows laptops, tablets (iPads, Samsung), e-readers, printers, monitors, networking equipment, and accessories.
- Smart Home Devices Smart home devices including smart doorbells, smart lighting, and smart plugs for home automation, sold to Dutch consumers.
- Huishoudelijk & Wonen (Home Care) Home care products including vacuum cleaners (with bag, bagless, stick, robot), air purifiers, humidifiers, dehumidifiers, air conditioners, irons, and cleaning equipment.
- Persoonlijke verzorging (Personal Care) Personal care products including shavers, beard trimmers, hair dryers, straightening irons, curling tongs, electric toothbrushes, and health scales.
- Telefonie (Telephony) Mobile phones including iPhones and Samsung smartphones, home phones, powerbanks, and senior phones.
- Bezorg- en Installatieservices (Delivery & Installation) Professional delivery and installation services for large appliances including washing machines, dryers, dishwashers, refrigerators, ovens, cooktops, and TVs, with connection to existing plumbing/electrical and optional old-appliance removal.
- Reparatieservice (Repair Service) Repair services for laptops and mobile devices through Vobis Repair partner, plus warranty and maintenance services for purchased appliances.
Quantifiable outcome
- Customer satisfaction rating of 9.1 based on 35,824 reviews
Companies that use ElectronicPartner Nederland
Customer profileSegments1 record
Ideal customer profiles1 record
ElectronicPartner Nederland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature2 records
ElectronicPartner Nederland partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- KlarnacoreEP offers Klarna's 'Achteraf betalen' (pay afterwards) payment option, allowing customers to purchase products and pay at a later date. This provides flexible payment options for customers, enhancing conversion rates and average order value.
- WecyclecoreEP serves as an official collection partner for Wecycle, an organization that ensures responsible processing and recycling of electronics. This partnership supports EP's sustainability initiatives and compliance with electronic waste regulations.
- Weee NederlandcoreEP is an official collection partner for Weee Nederland, which handles the responsible recycling of electrical and electronic equipment. This partnership enables EP to offer customers free drop-off of old electronics at their stores.
- Vobis RepaircoreEP provides computer and laptop repair services through Vobis Repair, offering customers technical support and maintenance for their electronics purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ElectronicPartner Nederland competitors and assessment
Company assessmentDirect peers
- Coolblue: Coolblue is the leading Dutch consumer electronics and appliance omnichannel retailer, operating both online and physical stores. It directly competes with EP across TVs, washing machines, and home appliances with similar value-added delivery and installation services.
- MediaMarkt: MediaMarkt is a major European consumer electronics retailer with a strong Dutch store footprint. It competes with EP across the same product categories including TVs, audio, and major home appliances.
- BCC: BCC is a long-standing Dutch electronics retailer (now part of the Expert cooperative) with a similar multi-store physical model and product assortment to EP. Direct competition for Dutch household appliance and electronics sales.
- Expert: Expert is a Dutch electronics and appliance retail cooperative that includes BCC and operates on a similar franchise/cooperative model to EP. Both organizations target Dutch households with overlapping product ranges and service offerings.
- Alternate: Alternate is a Dutch online retailer specializing in computers, components, and consumer electronics. It competes with EP in the computer/multimedia and consumer electronics categories with a more online-native model.
- Wehkamp: Wehkamp is a Dutch online department store selling apparel, home goods, and consumer electronics. It competes with EP in selected electronics, household, and personal care categories with a digital-first model.
Broad incumbents
- Bol.com: Bol.com is the largest Dutch e-commerce platform selling a broad range of products including electronics, appliances, and household goods. It competes with EP on electronics and appliances but operates as a marketplace across many categories.
- Amazon: Amazon is the dominant global e-commerce platform with a growing Dutch presence. It competes with EP across consumer electronics, appliances, and related categories with a marketplace model and very broad assortment.
Regional players
- Fnac Darty: Fnac Darty is a major French consumer electronics and appliance retailer with broader European operations. While primarily French, it serves as a comparable European multi-brand omnichannel retailer with similar product and service categories to EP.
- Otto: Otto is a major German multi-category online retailer with Dutch operations, selling consumer electronics and household goods. It provides a comparable European omnichannel retail benchmark to EP's model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ElectronicPartner Nederland social profiles
Digital presenceElectronicPartner Nederland compliance and trust
Trust signalCompliance2 records
ElectronicPartner Nederland financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElectronicPartner Nederland leadership team
Management profileNumber of profiles
ElectronicPartner Nederland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElectronicPartner Nederland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElectronicPartner Nederland
What does ElectronicPartner Nederland do?
ElectronicPartner Nederland is an omnichannel Dutch consumer electronics and home appliance retailer operating 75 physical stores across the Netherlands and the e-commerce site ep.nl. The company sells TVs, audio equipment, washing machines, dryers, kitchen appliances, computers, smartphones, smart home devices, and personal care products from brands such as Samsung, Bosch, AEG, Miele, Siemens, Sony, Philips, and LG, complemented by professional delivery, installation, and repair services.
Is ElectronicPartner Nederland a public or private company?
ElectronicPartner Nederland is a private company. It is classified as unknown and is currently operating.
When was ElectronicPartner Nederland founded?
ElectronicPartner Nederland was founded in 1973. It employs 51 to 100 people.
Where is ElectronicPartner Nederland based?
ElectronicPartner Nederland is headquartered in Vianen, Netherlands, in the Europe region.
How does ElectronicPartner Nederland make money?
Four revenue lines are on record. Retail Sales are the primary driver. The others are delivery and Installation Services, repair Services and afterpay Payment Option.
Who are ElectronicPartner Nederland's main competitors?
Direct peers on record are Coolblue, MediaMarkt, BCC, Expert, Alternate and Wehkamp. Broad incumbents are Bol.com and Amazon. Regional players are Fnac Darty and Otto.
Does ElectronicPartner Nederland have an API?
No public API is recorded for ElectronicPartner Nederland.
What industry is ElectronicPartner Nederland in?
ElectronicPartner Nederland's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers). Its NAICS code is 44921.