What HarrimanSteel does

HarrimanSteel is an independent creative agency founded in 1999 by Julian Harriman-Dickinson, operating as a private limited company (HarrimanSteel Studio Ltd.) headquartered at Hackney Downs Studios in London, with additional presence referenced in Amsterdam. The firm delivers end-to-end creative services for global enterprise brands, organized around a core service portfolio that spans 360º communications strategy and implementation, campaign frameworks, go-to-market planning, film direction, digital platform UX/UI design, social and digital content ideation, experiential and retail activations, integrated print and social production, brand and campaign guidelines, visual identity systems, and influencer strategy and seeding. The agency works on a project and retainer basis, delivering platform thinking across digital, social, experiential, retail, and OOH channels.

The agency's client roster includes globally recognized brands across apparel, footwear, technology, mobility, hospitality, and social impact, with multi-year anchor relationships including Sonos (7 years) and Converse (5 years), and repeat engagements with Patagonia, Nike, Jordan, Uber, TOMS, Allbirds, PUMA, PANGAIA, Bugaboo, and Six Senses. The agency has expanded beyond its UK/EMEA base into US campaigns (Uber driver acquisition) and African markets (Wingspan), and into verticals including EV charging (Connected Kerb), luxury hospitality (Six Senses), children's mobility (Bugaboo), and neurodivergence advocacy (PRISM ND).

The business model is professional services revenue from project-based and retainer engagements with enterprise brand clients, acquired primarily through direct relationships and reputation-driven referrals rather than inbound marketing. The firm operates without external funding, parent company, or disclosed ownership structure, and functions as a founder-led boutique agency with 11-50 employees delivering integrated creative campaigns across multiple geographies including EMEA, North America, and Africa.

Name

HarrimanSteel

Legal name

HarrimanSteel Studio Ltd.

Website

https://harrimansteel.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

HarrimanSteel is an independent, founder-led creative agency founded in 1999 that delivers 360º communications strategy, campaign development, digital platforms, and experiential activations for global enterprise brands including Nike, Patagonia, Sonos, Uber, and Converse across EMEA, North America, and Africa.

Ownership category

akta.pro rank

Product category

Creative Services / Advertising Agency

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative agency services
• Brand strategy
• Campaign development
• Experiential activations
• Integrated production

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Revenue generated from providing strategic creative services including brand strategy, campaign development, content creation, experiential activations, and integrated production to brand clients. Services are delivered on a project and retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HarrimanSteel is an independent creative agency that delivers end-to-end brand and campaign services for global clients, spanning 360° communications strategy, go-to-market planning, film direction, digital platform UX/UI design, social and digital content creation, experiential activations, retail design, integrated production, and brand identity systems. Services are sold as project engagements and long-term retainers to brand clients seeking purpose-driven creative that drives measurable impact and audience engagement.

Product overview

HarrimanSteel is an independent creative agency founded in 1999 that delivers positive change through creative thinking. The agency operates as a unified service offering encompassing strategic consulting, creative development, and production across multiple channels. The core service portfolio includes 360º Communications Strategy & Implementation, 360º Campaign Framework/Guidelines, Go-to-market Planning, Film Direction, Digital Platform (UX/UI), Social & Digital Content Ideation, Activations/Experiential (both Digital and Analogue), Retail/Experiential & Environmental Design, Integrated Production (Print and Social), Brand and Campaign Guidelines, Visual Centres/Playbooks/Brand-bibles/Identity/TOV, Influencer Strategy & Implementation/Seeding, and Formatting and Artworking. The agency's work is organized around case studies spanning major clients including Nike, Patagonia, Allbirds, Converse, Uber, TOMS, Sonos, Jordan, PUMA, and others, covering campaigns such as the Nike Kids x Foot Locker 'PLAY ON, PLAY OUT', Patagonia 'Our Mission', Allbirds x Selfridges Carbon Concept Store, Shackleton 'Live Courageously', BRiMM 'Planet Positive Living' brand identity, Intersport 'Play Your Way', and numerous others.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Communications Strategy and Implementation Comprehensive communication strategy development and execution delivered across multiple channels and touchpoints for brand clients seeking integrated messaging.
• 360° Campaign Framework and Guidelines Development of complete campaign frameworks and guidelines enabling consistent brand execution across markets and channels.
• Go-to-Market Planning Strategic planning services supporting product and brand market entry and expansion for client launches.
• Film Direction Creative direction and production of video content used for campaigns and brand storytelling.
• Digital Platform (UX/UI) User experience and interface design services for client digital platforms, websites, and online brand environments.
• Social and Digital Content Ideation Creative concept development for social media and digital marketing content intended for use across brand channels.
• Activations and Experiential (Digital and Analogue) Design and delivery of immersive brand experiences combining physical and digital activation elements for brand audiences.
• Retail, Experiential and Environmental Design Design services for retail spaces, experiential environments, and physical brand touchpoints delivered to client briefs.
• Integrated Production (Print and Social) End-to-end production of marketing materials across print and social media formats for client campaigns.
• Brand and Campaign Guidelines Documentation and standards development supporting consistent brand and campaign execution across teams and markets.
• Visual Identity, Playbooks, Brand Bibles and Tone of Voice Comprehensive brand identity documentation including visual systems, playbooks, brand-bibles, and tone of voice guidelines for clients.
• Influencer Strategy, Implementation and Seeding Strategic planning and execution of influencer marketing programs and product seeding campaigns for client brands.
• Formatting and Artworking Technical preparation and formatting of creative assets for various media and platforms as part of campaign delivery.

Quantifiable outcome

• TOMS 'Stand for Tomorrow' campaign exceeded initial targets, with 30% of media budget on YouTube generating over 15 million views
• +5 more outcomes

Named customers33 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Practical MindsminorImplementation/ SI/ Consulting PartnerProduction partner for the Allbirds Carbon Concept Store at Selfridges. Worked closely with HarrimanSteel to keep the CO2 score of the entire space to a minimum, measuring and offsetting each step of the supply chain from raw materials to delivery.
• PlayinnovationminorImplementation/ SI/ Consulting PartnerPartner for the creation of the 170m2 modular Play Your Way installation for Intersport that turned the traditional idea of a sports arena on its head.
• Jordy van den NieuwendijkminorStrategic or Co-development PartnerDutch artist collaborated with on Bugaboo Limited Edition Canopies design, creating a colourful set of scribbles and arrows nodding to the theme of exploration and discovery.
• Clear Channel UKminorGTM or Marketing PartnerMedia partner providing significant media contribution for Prism ND 'The Hidden 20%' flyposter campaign to help spread the message about neurodivergence awareness.
• ADHD FoundationminorStrategic or Co-development PartnerPartnership for the extensive OOH campaign in support of Prism ND's neurodivergence awareness initiative.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lucky Generals: London-based independent creative agency working with global brands on integrated campaigns. Similar size, geography, and creative-led positioning to HarrimanSteel.
• Bartle Bogle Hegarty (BBH): Iconic London independent creative agency known for premium global brand work. Comparable to HarrimanSteel in independent ownership and brand-led creative output, though larger in scale.
• Anomaly: Independent creative agency with a non-traditional, founder-led model serving global brands across advertising, brand strategy, and content. Comparable to HarrimanSteel in independent positioning and premium brand portfolio.
• Joan Creative: Independent creative agency of comparable size focused on integrated campaign work for global brands. Closely matched on service mix and ownership model, though US-based.
• Translation LLC: Independent creative and brand consultancy serving major global brands on campaigns and platform strategy. Comparable size, ownership structure, and creative-led positioning.
• Pentagram: Independent design partnership covering brand identity, campaign work, and visual systems. Directly comparable on the identity/brand-strategy services HarrimanSteel delivers, with similar founder-led partnership model.
• Mother London: Independent creative agency headquartered in London with comparable headcount and a similarly premium global brand client base. Closest structural analogue to HarrimanSteel in size, ownership model, and positioning.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency network known for Nike and global brand work. Overlaps with HarrimanSteel on creative scope and client verticals but operates at significantly greater scale across multiple offices.
• Droga5: Creatively-led agency (now part of Accenture Song) known for premium global brand campaigns. Overlaps with HarrimanSteel's campaign-development capabilities and brand portfolio, but at significantly larger scale.
• 72andSunny: Independent creative agency with global offices serving premium brands on campaigns and platform work. Comparable creative output and client caliber, but materially larger headcount and revenue base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/harrimansteel
• Instagraminstagram.com/harrimansteel
• Xx.com/harrimansteel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HarrimanSteel