Purgatory Golf Club

Name

Purgatory Golf Club

Legal name

Indigo Sports, LLC

Website

https://purgatorygolf.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Public Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Public golf course
• Golf memberships
• Golf event venue
• Golf instruction services
• Golf shop retail

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees: Fees charged for playing the golf course, including 18-hole and 9-hole rounds with walking or riding options. Public golfers can book tee times up to 7 days in advance.
2. Devotional Pass Loyalty Program: Annual loyalty pass priced at $35 offering discounted green fees, priority booking (3 days before public), and various savings on rounds.
3. Annual Membership Program: Annual memberships offering Individual, Couple, and Family play options with 14-day advance tee time booking, member guest rates, and 20% off golf shop merchandise.
4. Golf Cart Rentals: Cart rental fees: $5 per player for 9 holes, $10 per player for 18 holes. GPS-equipped carts available for all golfers.
5. Pro Shop Merchandise: Full golf shop stocked with apparel, accessories, and equipment from brands including Johnnie-O, FootJoy, Callaway, Adidas, Nike, Under Armour, and Bad Birdie. Plus golf balls, gloves, hats, tees, accessories, and gift items.
6. Food & Beverage: The Confessional Smokehouse Bar & Grill located inside the clubhouse offers a full barbecue menu, beverages, and post-round dining overlooking the golf course.
7. Corporate Events & Meetings: Business meetings, corporate events, team-building activities, and social events hosted at the facility with catering options for breakfast, lunch, or dinner.
8. Wedding & Event Hosting: Wedding ceremonies, receptions, showers, and private events hosted at The Lodge with outdoor ceremony options, The Lodge Room for receptions, and The Confessional lounge.
9. Holiday Parties: Holiday party hosting for intimate luncheons, cocktail parties, and large receptions at The Lodge venue.
10. Golf Lessons: Golf instruction services offered through partnership with Elevation Golf, including group lessons, junior and high school coaching, college recruiting, playing lessons, women's classes, and club fitting.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Purgatory Golf Club operates a 218-acre links-style public golf course in Noblesville, Indiana, offering 18-hole and 9-hole rounds, practice facilities, GPS-equipped cart rentals, on-site dining, a pro shop, and golf instruction. The club additionally hosts weddings, corporate events, and social gatherings at The Lodge venue, and sells branded apparel and equipment through its retail store.

Product overview

Purgatory Golf Club is a golf course and resort facility offering a single primary product: an 18-hole public golf course. The company operates under a platform-plus-modules model where the core golfing experience is enhanced by integrated mobile technology (Purgatory Golf Mobile App), membership programs (Devotional Pass and Annual Membership), on-course dining (The Confessional Smokehouse Bar & Grill), golf instruction services (via Elevation Golf partnership), event venues (The Lodge for weddings, corporate events, and holiday parties), practice facilities, and retail operations (Purgatory Golf Shop and Custom Apparel Shop). The course is managed by Indigo Sports LLC under the Troon Golf brand umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Purgatory Golf Club Golf Course A links-style public 18-hole golf course located 27 miles northeast of Indianapolis in Noblesville, Indiana, spanning 218 acres with few trees and tall grass surrounding fairways. Available to public golfers with tee time bookings up to 7 days in advance, multiple tee options for various skill levels, and twilight rates beginning at 3:00 PM.
• Annual Membership Program Annual golf membership with Individual, Couple, and Family play options. Members receive 14-day advance tee time booking, member guest rates, and 20% off golf shop merchandise.
• Devotional Pass Loyalty Program Annual loyalty pass priced at $35 offering advance tee time booking 3 days before public players (10 days total), $20 off 18-hole rounds, $10 off Senior 18-hole rounds Monday-Friday, and $10 off every 9-hole round.
• The Lodge Wedding Venue A lodge-style clubhouse venue for weddings, bridal showers, receptions, and anniversary celebrations. Features rustic setting with log beam ceilings, river stone fireplaces, The Lodge Room for receptions, The Confessional lounge with full bar, and outdoor ceremony options overlooking the golf course.
• Corporate & Social Event Hosting Event hosting services for business meetings, corporate events, team-building activities, and social gatherings. Includes dining facilities, meeting spaces, and breakfast/lunch/dinner catering options.
• Holiday Party Hosting Event hosting services for holiday parties including intimate luncheons, cocktail parties, and large receptions at The Lodge venue.
• Golf Instruction (Elevation Golf) Golf lessons and instruction delivered by Elevation Golf, a team of PGA Professionals, TPI Fitness Trainers, Sports Doctors, Mental Performance Coaches, and College Recruiters. Offers group lessons, junior and high school coaching, college recruiting services, playing lessons, women's classes, golf fitness, and club fitting.
• The Confessional Smokehouse Bar & Grill On-site full-service restaurant and bar located inside the clubhouse offering a barbecue menu, beverages, and post-round dining with views overlooking the golf course.
• Purgatory Golf Shop (Pro Shop) Fully stocked on-site golf shop offering apparel, accessories, and equipment from brands including Johnnie-O, FootJoy, Callaway, Adidas, Nike, Under Armour, and Bad Birdie. Includes golf balls, gloves, hats, tees, accessories, and gift items.
• Custom Apparel Shop Online store for customizable Purgatory Golf merchandise featuring products from various brands available in multiple colors and sizes with logo customization options.

Quantifiable outcome

• Significant cost savings with Devotional Pass: $20 off 18-hole rounds, $10 off Senior 18-hole rounds, and $10 off all 9-hole rounds
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Indigo Sports, LLCcoreOthersSite management company responsible for operating the Purgatory Golf Club website and business operations. Registered office at 12700 Sunrise Valley Dr, Suite 300, Reston, Virginia 20191. Indigo Sports manages the terms of use and site operations.
• Elevation GolfcoreStrategic or Co-development PartnerTeam of PGA Professionals, TPI Fitness Trainers, Sports Doctors, Mental Performance Coaches, and College Recruiters providing golf instruction at Purgatory. Offers group lessons, junior and high school coaching, college recruiting services, playing lessons, women's classes, golf fitness, and club fitting. Located at Purgatory Golf Club with both indoor and outdoor instruction facilities.
• Troon Golf, LLCcoreOthersBrand and parent company overseeing privacy policy and customer data practices. Troon manages loyalty programs including Troon Rewards, Troon Card, and Troon Junior Club. Also provides marketing and operational infrastructure for affiliated golf properties.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TPC Sawgrass:
• Bandon Dunes Golf Resort: Public, links-style destination resort in Bandon, Oregon with multiple nationally ranked courses. Directly comparable to Purgatory as a public-access links-style championship venue built around a single destination property.
• Streamsong Resort: Public resort in Florida with multiple nationally ranked courses on a single large property, plus lodge and dining. Comparable to Purgatory in destination-play model, multi-revenue stream mix, and ranked public-course positioning.
• Pinehurst Resort: Historic public resort in North Carolina with multiple ranked courses, lodging, and event venues. Comparable to Purgatory as a public championship venue combining golf, lodging/events, and broad amenity mix.
• Sand Valley Golf Resort: Public links-style resort in Wisconsin with multiple courses and lodge accommodations. Comparable to Purgatory in links-style design, public access model, and championship positioning in the Midwest.
• Erin Hills: Public championship course in Wisconsin that has hosted a U.S. Open. Comparable to Purgatory as a top-ranked public-access championship golf venue with national reputation.
• Kiawah Island Golf Resort: Public resort in South Carolina with multiple championship courses, lodging, and event venues. Comparable to Purgatory across golf, weddings/corporate events, and F&B revenue mix.
• Whistling Straits (Kohler): Public-access links-style championship course in Wisconsin that has hosted major championships. Comparable to Purgatory in links-style design, public access to a championship venue, and tournament-host prestige.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/purgatorygolfcl
• Facebookfacebook.com/PurgatoryGolfClub
• LinkedInlinkedin.com/company/purgatory-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purgatory Golf Club