Lavoir

What Lavoir does

Lavoir (라브아), operated by Korean parent One&Co., Ltd. (주식회사 원앤코), is a Seoul-based premium vegan lifestyle brand founded in 2020 that designs, formulates, and sells home fragrance and laundry care products. Its core technology is a vegan-based formulation platform spanning 12 niche perfume-grade signature fragrances (Cypress & Vetiver, Frangipani & Guaiac, White Musk & Amber, Iris & Peony, Tomato & Leaf, among others) and a proprietary 4-step deodorizing technology claimed to remove 99% of odor causes within 30 minutes, delivered via gel-type and jelly-type physical product formats. The catalog extends across laundry (vegan fabric softeners in 1L/2L, vegan capsule detergents, perfume dryer sheets, fabric deodorizer spray), home fragrance (gel indoor deodorizer, jelly dehumidifier with 400% absorption, perfume sachets), body and hand care (perfume body wash, hand cream, foaming hand wash), and kitchen (vegan kitchen cleaner).

The business operates a dual-channel model. The primary revenue stream is direct-to-consumer e-commerce through country-specific storefronts for South Korea (.kr), Japan (.jp), China (.cn), Taiwan (.tw), and the U.S. (.us), supported by a member-discount and bundle pricing strategy with consumer prices typically 10–30% above selling prices and a 40,000 KRW free-shipping threshold. The secondary channel is wholesale retail through Costco, where Lavoir has launched three consecutive products within one year (demo events from 2023, vegan capsule detergent August 2025, gel-type Perfume Indoor Deodorizer February 2025), with the deodorizer expanding from Costco Japan to all Korean Costco stores and into Costco China. Supporting marketing is concentrated on Instagram (@lavoir_official), KakaoTalk, the Brand Supporters (서포터즈) program, and a dedicated B2B/offline store inquiry flow. The company is led by Representative Kim Dong-ju and remains founder/management-controlled with no disclosed institutional investment; in December 2025 it received the Million Dollar Export Tower Award in recognition of its international expansion.

Name

Lavoir

Legal name

(주)원앤코

Website

https://lavoir.kr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Lavoir is a Seoul-based premium vegan lifestyle brand founded in 2020 that designs and sells home fragrance and laundry care products across five country e-commerce storefronts and through Costco retail in Korea, Japan, and China. It serves individual consumers seeking niche perfume-grade scents in everyday home care.

Ownership category

akta.pro rank

Product category

Home Care Products

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fabric Softeners & Conditioners (Liquid, Sheets, Beads) (CRADAKAB)

akta.pro secondary industries

Fabric Refreshers & Deodorizers (Odor Eliminators, Sprays) (CRADAKAD), Natural & Clean Fragrance (CRABADAG), Fabric Deodorizers & Odor Neutralizers (Non-laundry) (CRAJALAF)

Keywords

• Vegan laundry care
• Home fragrance products
• Premium fabric softeners
• Home deodorizers
• Vegan home care

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through the company's official website (lavoir.kr) selling laundry care, home fragrance, body care, and kitchen products. Products are sold in various bundle configurations with tiered pricing and promotional discounts.
2. Retail Wholesale: Wholesale distribution through Costco retail stores in Japan and Korea, representing the brand's third consecutive product launch at Costco within one year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lavoir is a Korean premium vegan lifestyle brand that develops, brands, and sells laundry care products (vegan fabric softeners, capsule detergents, dryer sheets, fabric deodorizer sprays), home fragrance products (gel-type indoor deodorizers, jelly dehumidifiers, sachets), and body and hand care products (body wash, hand cream, foaming hand wash, kitchen cleaner). Its portfolio centers on a "Perfume" line built around 12 signature niche-perfume-inspired scents and uses a proprietary 4-step deodorizing technology. Products are sold directly through the brand's own country-specific e-commerce sites (Korea, Japan, China, Taiwan, USA) and distributed wholesale via Costco stores in Japan and Korea.

Product overview

Lavoir is a premium vegan lifestyle brand offering a comprehensive home fragrance and laundry care product portfolio centered around its signature 'Perfume' (퍼퓸) line. The core offering consists of vegan fabric softeners (퍼퓸 비건 섬유유연제) and capsule detergents (퍼퓸 비건 캡슐세제) that combine cleaning, fabric softening, and indoor drying functions. Supporting the core laundry products are perfume dryer sheets (퍼퓸 건조기시트), fabric deodorizer sprays (아이리스 퍼퓸 섬유 탈취 스프레이), and mini fabric perfumes (미니 섬유향수). The home fragrance range includes gel-type indoor deodorizers (퍼퓸 실내 탈취제) with 4-step deodorizing technology and jelly dehumidifiers (퍼퓸 제습제) with 400% absorption capacity. Body and hand care products include body washes (퍼퓸 바디워시), hand creams (퍼퓸 핸드크림), and foaming hand washes (퍼퓸 포밍 핸드워시), all featuring vegan formulations and luxury scents. The brand is known for its 12 signature fragrances including Cypress & Vetiver, Frangipani & Guaiac, White Musk & Amber, Iris & Peony, and the newest Tomato & Leaf. Products are distributed through Costco, Don Quijote, and the brand's own e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfume Vegan Fabric Softener (퍼퓸 비건 섬유유연제) Vegan fabric softener with luxury perfume-grade scents, available in 1L and 2L sizes, for consumers seeking premium scented laundry care.
• Perfume Vegan Capsule Detergent (퍼퓸 비건 캡슐세제) Vegan capsule laundry detergent combining cleaning, fabric softening, and indoor drying effects in a single capsule, with luxury perfume scents.
• Perfume Indoor Deodorizer (Gel Type) (퍼퓸 실내 탈취제) Spill-proof gel-type indoor deodorizer with vegan ingredients and luxury perfume scents, featuring 4-step deodorizing technology that removes 99% of odor causes in 30 minutes.
• Perfume Dryer Sheets (퍼퓸 건조기시트) Perfume-infused dryer sheets that provide fragrance and fabric care during tumble drying.
• Perfume Dehumidifier (퍼퓸 제습제) Jelly-type dehumidifier for closets and enclosed spaces that simultaneously removes moisture and releases fragrance.
• Perfume Body Wash (퍼퓸 바디워시) Vegan body wash with luxury perfume scents providing long-lasting fragrance during shower and after.
• Perfume Hand Cream (퍼퓸 핸드크림) Vegan hand cream with perfume-grade fragrances such as Tulip & Freesia, providing moisture and long-lasting subtle scent.
• Perfume Foaming Hand Wash (퍼퓸 포밍 핸드워시) Vegan foaming hand wash with gentle bubbles and perfume-grade fragrance that lingers on hands after washing.
• Vegan Kitchen Cleaner (비건 주방세제) Vegan kitchen cleaner with Tomato & Leaf fragrance that is gentle on hands while providing effective cleaning.
• Perfume Sachet (퍼퓸 샤쉐) Solid perfume sachet for closets, drawers, and shoe cabinets in Tomato & Leaf and White Musk & Amber scents.
• Iris Perfume Fabric Deodorizer Spray (아이리스 퍼퓸 섬유 탈취 스프레이) Fabric deodorizer spray with clean soap fragrance that provides 72-hour odor control for bedding, sofas, curtains, and other fabrics.
• Mini Fabric Perfume (미니 섬유향수) Travel-sized 40ml fabric perfume allowing users to enjoy signature scents on-the-go.

Quantifiable outcome

• 150,000+ units sold in approximately 4 months for Perfume Indoor Deodorizer
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CostcocoreChannel Partner/ Reseller/ Distributor · 1 February 2025Lavoir has established a strong partnership with Costco, launching three consecutive products within one year at Costco Japan and Korean Costco stores. The Perfume Indoor Deodorizer debuted at Costco Japan in February 2025, with expansion to all Korean Costco locations. This retail partnership is a core distribution channel for the brand's international expansion strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Laundress: Premium fragrance-forward laundry and home care brand (founded US, now owned by Henkel). Closest direct comparable to Lavoir in terms of luxury-scent positioning, premium pricing, and narrow-but-loyal consumer base across laundry detergents, fabric softeners, and home fragrance.
• Method Products: Design-led, eco-friendly home and personal care brand (now owned by Ecover/SC Johnson). Competes in the same vegan/clean positioning, sells through mass retail and DTC, and targets design-conscious millennial consumers in fabric care and home fragrance.
• Mrs. Meyer's Clean Day: SC Johnson-owned premium home care brand with garden-inspired fragrances and cruelty-free formulations. Comparable to Lavoir in fragrance-led differentiation, mass-retail distribution (including Costco), and clean-ingredient positioning across laundry and home cleaning.
• Seventh Generation: Unilever-owned plant-based cleaning and laundry brand. Direct competitor in vegan/cruelty-free home care, sold through mainstream grocery and club retail including Costco. Comparable on ethical positioning, breadth across laundry SKUs, and DTC-plus-retail distribution.
• Attitude: Canadian EWG-verified natural home and personal care brand. Comparable to Lavoir in clean-ingredient philosophy, laundry detergent and fabric softener offerings, and DTC-plus-retail distribution targeting premium-conscious consumers.
• Growus: Korean indie premium lifestyle brand offering plant-based, fragrance-focused home and personal care products including fabric softeners and home fragrances. Direct domestic competitor with similar aesthetic, ingredient philosophy, and Korean e-commerce-led go-to-market.
• Granhand: Korean premium home fragrance and lifestyle brand with a strong signature scent library. Comparable to Lavoir in fragrance-led brand storytelling, premium giftable positioning, and focus on indoor home fragrances across candles, sprays, sachets, and textiles.

Broad incumbents

• Aesop: L'Oréal-owned luxury personal care and home fragrance brand. Comparable premium positioning, design-led packaging, and fragrance-forward product development, though broader in scope than Lavoir and primarily in body/hand/skin care rather than laundry.
• Tamburins: High-profile Korean premium beauty and lifestyle brand owned by Gentle Monster's IICOMBINED. Comparable in premium design-led positioning, expansion into home/perfume-adjacent categories, and global DTC ambition, though currently heavier in body/hand care than laundry.

Emerging players

• Dr. Bronner's: Family-owned organic and fair-trade personal/home care brand. Comparable in organic/vegan formulation philosophy and breadth across laundry and body care, though typically distributed more through natural-food retail than club channels like Costco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lavoir_official
• Facebookfacebook.com/lavoir.kr
• LinkedInlinkedin.com/company/lavoirkr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavoir