Issey Sunshade Systems
Issey Sunshade Systems (legal: Renson Australia Pty Ltd) is the authorised Australian distributor of Renson retractable awnings, outdoor blinds, and roof systems. It sells custom-measured, locally manufactured shade solutions through direct field-sales and a national preferred-reseller network to residential, hospitality, and commercial customers.
- Company typePrivate
- Founded1990
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Issey Sunshade Systems does
Issey Sunshade Systems, legally Renson Australia Pty Ltd and trading as 'Renson By Issey', is an Australian distributor and customiser of premium retractable sun-shade, outdoor-blind, and roof systems. The company operates from its Osborne Park head office in Perth and sells exclusively through direct field-sales (in-home measure and quote) plus an authorised preferred-reseller network covering Perth, Melbourne, Sydney, Adelaide, Brisbane, Gold Coast, and Townsville. Its product portfolio spans three folding-arm awning systems (Unicom, Dakota, Laguna), three outdoor blind/screen products (Issiroll, Flyloc, Vertiroll), two privacy systems (Blackout, Salome), four zip-track retractable roof systems (MaxiZip, IntraZip, PergoZip, TrapeeZip), and a 'Millenial' range (FTS, Microsun, Rollerfall). All products are custom-measured, locally manufactured in Australia, and assembled with European components — principally Somfy motors and environmental sensors (sun, wind, rain, motion) — with fabrics sourced from Serge Ferrari, Dickson, Sattler, and Ricky Richards, and metal finishes from Dulux, Interpon, and Anodisers WA. Notable project references include King St Wharf (Multiplex), Eastern Suburbs Leagues Club (Altis Architects), the Australian Institute of Sport Biometrics Dome, Punch Lane Wine Bar (Jackson Clements Browns), and Eureka Hotel Geelong (Bate Architecture), alongside a dedicated marine-grade range for coastal and vessel applications. Revenue is generated on a quote-based, bespoke one-time-sale model with no publicly disclosed pricing, complemented by professional measurement, installation, and project services for residential, hospitality, and commercial/architectural customers across Australia.
Issey Sunshade Systems firmographics
Firmographics- Name
- Issey Sunshade Systems
- Legal name
- Renson Australia Pty Ltd
- Website
- https://issey.com.au
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Issey Sunshade Systems (legal: Renson Australia Pty Ltd) is the authorised Australian distributor of Renson retractable awnings, outdoor blinds, and roof systems. It sells custom-measured, locally manufactured shade solutions through direct field-sales and a national preferred-reseller network to residential, hospitality, and commercial customers.
- Ownership category
- akta.pro rank
Issey Sunshade Systems industry classification
Industry- Product category
- Outdoor Retractable Shading Systems
- NAICS
- Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920)
- akta.pro primary industry
- Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)
- akta.pro secondary industry
- Sunrooms, Screen Rooms & Enclosures (HSAPALAF)
Keywords
Where Issey Sunshade Systems is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Issey Sunshade Systems business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Retractable Awning Systems: Sale of bespoke retractable awnings and sun shade systems. Products are custom-designed, measured, and installed for each customer. Includes various types: folding arm awnings, cassette awnings, semi-cassette awnings, and standard awnings.
- Outdoor Blinds and Screens: Sale of external window and patio screens including Issiroll, Flyloc (zip screen), and Vertiroll vertical drop blinds. Products designed for heat reduction, privacy, and weather protection.
- Roof Systems: Retractable roof systems including MaxiZip, IntraZip, PergoZip, and TrapeeZip for permanent outdoor structures. Products provide waterproof protection and extend outdoor living use year-round.
- Professional Measurement and Installation Services: In-home consultation services including site measurement and professional installation. Well-trained sales team provides tailored solutions and hassle-free quotes.
- Commercial and Hospitality Project Solutions: Project-based sales to architects, developers, and commercial builders for larger-scale installations in hospitality venues, commercial buildings, and public spaces.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Issey Sunshade Systems product offering
Product offeringCore offering
Issey Sunshade Systems designs, manufactures and installs custom retractable awnings, outdoor blinds, privacy screens and retractable roof systems for residential, hospitality and commercial customers across Australia. Products are Australian-manufactured with European Somfy motors, sensors and premium fabrics, and are sold through direct field sales and an authorized preferred reseller network with full measure, quote and installation services.
Product overview
Issey Sunshade Systems is a distributor of Renson outdoor living products in Australia, offering a comprehensive portfolio of retractable shade and shelter solutions. The product range includes three main awning systems (Unicom, Dakota, Laguna), three outdoor blind/screen products (Issiroll, Flyloc, Vertiroll), two privacy solutions (Blackout, Salome), four roof systems (MaxiZip, IntraZip, PergoZip, TrapeeZip), and three Millenial products (FTS, Microsun, Rollerfall). These products serve residential, hospitality, and commercial sectors, providing sun protection, UV blocking, weather resistance, privacy, and energy efficiency through retractable fabric-based shading systems with motorisation options via Somfy technology.
Differentiator
Problem solved
Functional benefit
Brands
- Renson: Worldwide pioneer and trendsetter in outdoor living concepts, ventilation and solar control. Parent brand for patio covers, carports, facade elements and garden elements.
Products and services
- Unicom Folding Arm Awning A folding arm retractable awning that extends outdoor living space by acting as a retractable, roll-out roof, designed to block sun and protect from harmful UV rays for residential and commercial outdoor areas.
- Dakota Folding Arm Awning A folding arm retractable awning system providing shade and UV protection for outdoor spaces, with customisable finishes and fabric options.
- Laguna Folding Arm Awning A folding arm retractable awning system designed for outdoor patio protection, offering various fabric and colour customisations. Used in hospitality venues such as Punch Lane Wine Bar.
- Issiroll External Vertical Drop Blinds External vertical drop blinds that retract when not in use, designed to prevent heat making direct contact with windows and keep building interiors cool.
- Flyloc Zip Screen System A zip-screen system that holds fabric in side tracks to keep insects out and withstand wind, with customisable fabric colours and frame finishes.
- Vertiroll External Vertical Blinds External vertical blinds with side tracks and automatic wind-sensor capability, designed for robust shading in windy conditions and automatically retracting during storms. Used at King St Wharf Darling Harbour.
- Blackout Blockout Blind A complete 100% block-out solution for rooms requiring total darkness such as cinema rooms or bedrooms, with fabric management to minimise flicker.
- Salome Privacy Blind A privacy blind system designed to block outside views while maintaining interior aesthetic appeal.
- MaxiZip Retractable Roof System A retractable shade roof using zip-track technology to secure fabric firmly in side tracks, eliminating flap and increasing strength. Designed for pergolas and glass observatories, 100% customisable.
- IntraZip Retractable Roof System A retractable roof system using zip-track technology to provide weather protection and shade for outdoor areas.
- PergoZip Retractable Roof System A zip-system retractable roof designed to integrate with or fit below existing pergolas, providing retractable shading for outdoor structures.
- TrapeeZip Retractable Roof System A retractable roof system using trapezoidal zip-track technology for outdoor shading applications.
- FTS (Fabric Tension System) Retractable Roof A Fabric Tension System retractable roof with a 20-degree pitch that allows rainwater to run off, providing all-weather protection for commercial and residential outdoor spaces. Installed at venues such as Eastern Suburbs Leagues Club and Eureka Hotel Geelong.
- Microsun Sun Control System A sun control system within Issey's Millenial product line, designed for light and heat management in outdoor and indoor environments.
- Rollerfall Retractable System A retractable system designed for large-scale installations to control light, including the customized Biometrics Dome installation at the Australian Institute of Sport.
- Professional Measure, Quote and Installation Service In-home consultation, site measurement, tailored shading solution design, hassle-free quote and professional installation services delivered by Issey's trained sales guides and installers to residential, hospitality and commercial customers across Australia.
- Retractable Waterproof Roofs with Integrated Lighting Retractable waterproof roof systems designed for alfresco areas, featuring a fully integrated lighting system that retracts with the awning. Unveiled at DesignEx 2013 and targeted at residential, hospitality and commercial outdoor living applications.
Quantifiable outcome
- Up to 90% of solar heat blocked from entering buildings through effective shading
- +3 more outcomes
Companies that use Issey Sunshade Systems
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Issey Sunshade Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Issey Sunshade Systems partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and supporting.
- RensonflagshipRenson is a worldwide pioneer and trendsetter in outdoor living concepts, ventilation and solar control. Issey operates as 'Renson By Issey' and is the authorized Australian distributor/implementer of Renson products. All patio covers, carports, facade elements, and garden elements blend with consistent look and feel, characterized by durability, comfort, and supreme quality.
- SomfycoreSomfy provides motors, sensors, and home automation technology for Issey products. Partnership includes: motorized solutions (Motors RTS), environmental sensors (Sun, Wind, Rain, Motion), remote controls (Situo, Telis, Chronis ranges), and myLink home automation system. Somfy motors fit unobtrusively within awning core tubes for quiet operation.
- Serge FerraricoreFabric supplier providing Soltis range fabrics (including Soltis 86) used in Issey roof systems and vertical blinds. Fabrics feature trendsetting long-lasting colours with pigments embedded into basic fibres for outstanding durability and colour fastness.
- DicksoncoreAcrylic fabric supplier for Issey horizontal awnings and sunrooms. Dickson fabrics provide up to 99% UV block out and are recommended for outdoor applications in Australian conditions.
- Shaw BlindssupportingInterior fabric supplier providing screen, translucent and blackout variations for indoor blinds. Used in interior blind applications where external shading is not required.
- Ricky RichardssupportingFabric supplier providing acrylic fabrics for various Issey product applications.
- SattlercorePremium fabric supplier for Issey roof systems. Provides Elements and Lumera fabric ranges designed for retractable roof applications with durability for Australian climate conditions.
- Anodisers WAsupportingLocal Western Australian supplier for anodising metal finishes. Anodising done locally for optimum performance and perfect match with surrounding architecture.
- DuluxcorePowder coating supplier for metal finishes on Issey products. Dulux powder coating provides durable, architecturally-appropriate colour options for frames and structural elements.
- InterponsupportingAlternative powder coating supplier for metal finishes. Provides additional colour and finish options for Issey product customization.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Issey Sunshade Systems competitors and assessment
Company assessmentDirect peers
- Hunter Douglas: Global leader in window coverings (blinds, shades, awnings) with Australian operations under Hunter Douglas Australia. Offers directly overlapping motorized and exterior shading solutions across residential and commercial segments.
- Warema: Leading European manufacturer of external sun shading systems including retractable awnings, external blinds and pergola systems. Closely comparable product portfolio and target use cases to Issey's Renson-sourced range.
- Markilux: Premium German manufacturer of retractable awnings for patios and pergolas. Competes head-to-head in the high-end folding-arm and cassette awning categories that Issey distributes via Renson.
- Weinor: German awnings and outdoor living systems manufacturer with comparable folding-arm, cassette, and pergola awning products. Directly comparable in premium motorized retractable shading.
- ShadeFX: Australian manufacturer of retractable shade systems and awnings for residential and commercial patios. Domestic competitor serving overlapping customer segments in the Australian market.
- Apollo Blinds: Australian franchise network selling interior and exterior blinds, awnings, and shutters to homeowners and businesses. Overlapping channel model and customer base across Australian cities.
- Helioscreen: European manufacturer of technical solar shading and zip-screen systems for commercial and residential buildings. Comparable zip-track and fabric tension technology to Issey's Flyloc and Vertiroll products.
Broad incumbents
- Lutron: Established global player in lighting and motorized shading controls. Competes indirectly through premium automated shading systems integrated with smart home and building management, but operates across a broader lighting and controls portfolio.
Others
- Somfy: Global leader in motors and automation for shading and smart home. Functions as Issey's core technology partner (motors, sensors, myLink) rather than a direct competitor, supplying the automation layer embedded in Issey products.
- Renson: Belgian pioneer in outdoor living and solar control whose products Issey distributes in Australia under 'Renson By Issey'. Functions as principal product supplier and brand partner rather than a direct competitor in-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Issey Sunshade Systems social profiles
Digital presenceIssey Sunshade Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Issey Sunshade Systems leadership team
Management profileNumber of profiles
Issey Sunshade Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Issey Sunshade Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Issey Sunshade Systems
What does Issey Sunshade Systems do?
Issey Sunshade Systems designs, manufactures and installs custom retractable awnings, outdoor blinds, privacy screens and retractable roof systems for residential, hospitality and commercial customers across Australia. Products are Australian-manufactured with European Somfy motors, sensors and premium fabrics, and are sold through direct field sales and an authorized preferred reseller network with full measure, quote and installation services.
Is Issey Sunshade Systems a public or private company?
Issey Sunshade Systems is a private company. It is classified as unknown and is currently operating.
When was Issey Sunshade Systems founded?
Issey Sunshade Systems was founded in 1990. It employs 11 to 50 people.
Where is Issey Sunshade Systems based?
Issey Sunshade Systems is headquartered in Perth, Australia, in the Oceania region.
How does Issey Sunshade Systems make money?
Five revenue lines are on record. Custom Retractable Awning Systems are the primary driver. The others are outdoor Blinds and Screens, roof Systems, professional Measurement and Installation Services and commercial and Hospitality Project Solutions.
Who are Issey Sunshade Systems's main competitors?
Direct peers on record are Hunter Douglas, Warema, Markilux, Weinor, ShadeFX, Apollo Blinds and Helioscreen. Lutron is listed as a broad incumbent. Others are Somfy and Renson.
Does Issey Sunshade Systems have an API?
No public API is recorded for Issey Sunshade Systems.
What industry is Issey Sunshade Systems in?
Issey Sunshade Systems's product category is Outdoor Retractable Shading Systems. Its primary akta.pro industry code is IMADAIAN, Window Treatments & Shading Systems (Blinds, Shades, Awnings), with a secondary code of HSAPALAF, Sunrooms, Screen Rooms & Enclosures. Its NAICS code is 33792.