What Apollo Blinds does

Apollo Blinds is an Australian-owned window furnishings retailer and manufacturer, established in 1988 and headquartered in Silverwater, NSW. The company designs, manufactures (in a Sydney facility and through international partners), sells, and professionally installs custom-made blinds, awnings, shutters, curtains, screens, and security doors for residential and commercial customers across NSW, ACT, and QLD. Its underlying technology is conventional mechanical and textile engineering augmented by motorisation options that integrate with home automation systems (RTS remote, C-Bus), proprietary component mechanisms (MaxiLift®), and proprietary materials/brands (Smartwood®, Veri Shades®), rather than software or AI platforms; a HomeView Visualizer web tool supports customer pre-purchase engagement.

The business operates a hybrid franchise and corporate model, with 11 franchisees and 4 corporate stores providing in-home measure-and-quote consultations, professional installation, and local showroom coverage. Revenue is generated through custom-made product sales (priced per order on a quote basis), franchise fees (starting from $5,000 AUD per year per franchisee), and a complementary DIY e-commerce channel (shop.apolloblinds.com.au) targeting self-serve customers. The primary customer segment is residential homeowners undertaking single-room to full-home window furnishing projects, with a secondary segment in commercial fit-outs. Marketing is anchored by the corporate website, 397 Google reviews, social media, email newsletters, seasonal promotions (up to 40% off), referral word-of-mouth, and a dedicated franchise marketing site.

The company operates in a tailwind market: the Australian curtains and blinds segment is projected to grow at 10.3% annually toward over $1.8B AUD by 2033, against a backdrop of a $48B home renovation market and government targets for 1 million new dwellings between 2024 and 2029. Franchisee-level gross margins are disclosed at approximately 49.97%, and the company states it has covered over 2 million windows over its 35+ year operating history. No external investors, parent company, or public listing is indicated in available sources.

Name

Apollo Blinds

Legal name

Apollo Window Blinds

Website

https://apolloblinds.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Window Furnishings

NAICS

Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Custom window blinds
• Plantation shutters
• Outdoor awnings
• Motorised curtains
• Security screens

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Window Furnishing Sales: Apollo Blinds designs, manufactures (in-house Australian facility and international partners), sells and professionally installs custom-made blinds, awnings, shutters, curtains, screens and security doors. Products are priced per custom order and sold directly to residential and commercial customers through in-home consultations and showrooms. Revenue is earned on each individual installation.
2. DIY Blinds E-commerce: A separate online store (shop.apolloblinds.com.au) enables confident DIY customers to browse a curated selection of blinds, self-measure, and order online for self-installation. This generates direct product revenue without installation service.
3. Franchise Fees: Apollo Blinds sells franchise territories to independent operators. Franchisees pay a flat annual fee starting from $5,000 per year ($417/month), with conditions capped at $11,875. The franchise model generates recurring licensing income while franchisees earn installation revenue from their local operations. The company operates 4 corporate stores alongside 11 franchisee-operated locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Apollo Blinds designs, manufactures (in-house Australian facility and international partners), sells and professionally installs custom-made blinds, awnings, shutters, curtains, screens and security doors. Products are measured to individual window specifications through free in-home consultations and supplied with professional installation across NSW, ACT, and QLD. A complementary DIY e-commerce channel serves self-install customers, while a franchise network generates licensing income from 11 franchisee-operated territories alongside 4 corporate stores.

Product overview

Apollo Blinds is an Australian-owned window furnishings company established in 1988, offering a comprehensive portfolio of custom-made blinds, awnings, shutters, curtains, and security screens. The product range is organized around core interior and exterior window treatment categories: Roller Blinds (including Eclipse, Apollo Elite, Ambiance 2.0, Garrall), Roman Blinds, Panel Glide Blinds, Vertical Blinds, Venetian Blinds (aluminium, Smartwood, timber), Cellular Blinds, Plantation Shutters (PVC, timber, composite, aluminium including E13), Roller Shutters, Awnings (automatic lock arm, fixed, folding arm, Ziptrak outdoor), Custom Curtains, Veri Shades, and Security Doors/Screens. The company also offers motorisation add-ons for most blind and shutter types (RTS remote, C-Bus integration, timer/sun sensor automation), a HomeView Visualizer tool for in-home photo visualization, and a DIY Blinds Shop for self-measure customers. Products are custom-made to order with professional in-home measurement and installation services across NSW, ACT, and QLD.

Differentiator

Problem solved

Functional benefit

Brands

• HomeView Visualizer: A mobile and tablet app that helps customers visualize window coverings on their windows by taking photos and applying different blind styles.
• Apollo DIY Shop

Products and services

• Roller Blinds Custom-made roller blinds available in blockout, light filtering and sunscreen options, including Apollo Elite, Eclipse, Ambiance 2.0, Garrall and Symphony fabric ranges for residential and commercial customers.
• Roman Blinds

Quantifiable outcome

• Over 2 million windows covered across more than 30 years of operation
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Ziptrak®coreTechnology or IntegrationZiptrak® is a premium outdoor blind and awning system featured across Apollo Blinds' outdoor blind product pages. The Ziptrak® system enables motorised outdoor blinds with clear and tinted PVC performance, offering weather protection while maintaining visibility. Apollo markets Ziptrak®-based products as a core outdoor offering.
• Blind Manufacturers Association of Australia (WSAA)minorOthersApollo Blinds participates in industry guidelines published by the Blind Manufacturers Association of Australia (BMAA), now associated with WSAA (Window Supply Association of Australia). Apollo references industry guidelines for Plantation Shutters, Awnings, and Fit-for-Purpose standards on its warranty page. Membership demonstrates adherence to industry quality standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kresta Blinds: Kresta Blinds is one of Australia's largest custom-made blind, curtain and shutter retailers, operating through a national franchise and corporate network. Direct overlap with Apollo on product range, in-home consult model, and franchise-led distribution across Australia.
• Decor Blinds & Curtains: Decor is an Australian mobile service retailer of blinds, curtains, shutters and awnings offering free in-home measure and quote. Same core offering, customer type (homeowners) and sales motion as Apollo Blinds, competing in overlapping geographies.
• National Blinds: National Blinds is an Australian retailer of custom-made blinds, curtains, shutters and awnings with in-home consultation and professional installation. Directly comparable in product mix, sales motion and target customer to Apollo Blinds.
• Blind Designs: Blind Designs is an Australian custom blinds, shutters and curtains retailer with in-home measure, quote and installation service. Similar custom product offering, in-home consult model and homeowner target segment as Apollo.
• Curtain Wonderland: Curtain Wonderland is an Australian online and showroom retailer of custom curtains, blinds and plantation shutters. Directly comparable on product category (curtains/blinds) and target segment (Australian homeowners), with a hybrid showroom + online model similar to Apollo's showroom + DIY shop mix.

Broad incumbents

• Luxaflex (Australia): Luxaflex is the Australian arm of Hunter Douglas, selling premium custom blinds, shutters, awnings and motorised window treatments through a national dealer/showroom network. Comparable product range and motorisation focus to Apollo, but with a much larger global brand and broader dealer footprint.
• Hunter Douglas: Hunter Douglas is the global leader in window coverings, with a broad portfolio of blinds, shades, shutters and motorised systems sold through dealers worldwide. Comparable product category and motorisation roadmap to Apollo, but operating at vastly larger scale across many geographies.
• Spotlight (window furnishings): Spotlight is one of Australia's largest specialty retail chains selling curtains, blinds, soft furnishings and home décor through a national store footprint. Competes with Apollo on price-sensitive blind and curtain purchases, particularly via in-store DIY/self-install, though without the in-home consult motion.
• Bunnings (window furnishings): Bunnings is Australia's dominant hardware and home improvement chain, retailing a wide range of blinds, curtains and screens for DIY installation. Indirect competitor on price-conscious blind purchases and overlapping DIY customer segment, but lacks Apollo's in-home measure/quote full-service offering.

Emerging players

• Verosol: Verosol is an Australian manufacturer of metallised and sunscreen blind fabrics used in commercial and architectural window covering projects. Comparable as a regional player in engineered blind fabrics, serving overlapping commercial and high-end residential customers as Apollo's commercial blinds offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ApolloBlindsAU
• Facebookfacebook.com/ApolloBlindsAustralia
• LinkedInlinkedin.com/company/apollo-window-blinds-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Blinds