What Thermosoft Australia does

Thermosoft Australia Pty Ltd (ABN 90 657 190 004) is an Australian specialist distributor of European-made electric heating and cooling products, founded in 1999 and headquartered in Frankston, Victoria, with a by-appointment showroom in Burnley. The company sells directly to Australian homeowners an electric radiator line (Yali Plus, Parada Plus, and Kaba portable models made in the UK by Purmo, priced AUD $800–$2,180) and an electric towel rail line (Tahiti Surf, Arborescence, Muria, and Nila made in France by Finimetal and LVI, priced AUD $120–$2,460), positioning itself as a premium alternative to gas and reverse-cycle air-conditioning heating — emphasizing silent radiant heat, zero maintenance, smart-home integration, and 10-year warranties.

The underlying technology stack is control-engineering and IoT, not AI: each Plus Series radiator carries a precision digital thermostat with PI PWM microprocessor control maintaining room temperature within 0.1°C, and the Unisenza+ Smart Home Gateway ($298) bridges the radiator fleet over Zigbee 3.0 to Google Home and Amazon Alexa. Advanced towel-rail thermostats add weekly programming, energy consumption indicator, window-opening detection, presence detection, and PIN-code locking. In November 2025 the company broadened its portfolio through a flagship channel partnership with Faro Barcelona — Faro's first Australian entry — adding whisper-quiet DC-motor ceiling fans with timber blades, Tuya-based app control, and reversible summer/winter modes (priced AUD $490–$894, with optional light kits $156–$286).

Commercially, Thermosoft operates a direct-to-consumer e-commerce model at thermosoftaustralia.com.au, supported by a 1800-number for expert advice, online quote and heating-calculator tools, Australia-wide free shipping, 30-day returns, and a Partner Program of showrooms, dealers, and installers. Revenue is entirely one-time hardware sale with no subscription layer; customer mix is residential with named segments spanning whole-home heating retrofits, bathroom renovations, heritage/period homes (notably stone cottages), and renovation or new-build projects. The company self-reports being trusted by 5,000+ Australian homes since 1999 and has editorial presence in Grand Designs Australia, Home Design magazine, and Kitchens and Bathrooms Quarterly.

Name

Thermosoft Australia

Legal name

Thermosoft Australia Pty Ltd

Website

https://thermosoftaustralia.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Thermosoft Australia distributes premium European electric radiators, heated towel rails, and (since 2025) Faro Barcelona ceiling fans to Australian homeowners via e-commerce and a Burnley showroom, offering silent, energy-efficient electric alternatives to gas heating with smart-home integration and 10-year warranties.

Ownership category

akta.pro rank

Product category

Electric Home Heating & Cooling

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)

akta.pro primary industry

Ceiling Fans Retail (Standard, Low-Profile, Outdoor) (CRAIAHAB)

akta.pro secondary industry

Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

Keywords

• Electric radiators
• Heated towel rails
• Ceiling fans
• Home heating
• Radiant heating

Headquarters

HQ city

Frankston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Electric Radiator Sales: Sale of oil-filled electric radiators including Yali Plus, Parada Plus, and Kaba portable models. Prices range from $960 to $2,180 depending on wattage and configuration. One-time hardware purchase with optional accessories.
2. Electric Towel Rail Sales: Sale of heated towel rails including Tahiti Surf, Arborescence, Muria, and Nila models. Prices range from $120 to $2,460. Optional blower units and hardwiring kits available.
3. Ceiling Fan Sales: Sale of FARO Barcelona ceiling fans including Klim, Heywood, and Punt series. Prices range from $490 to $894. Optional light kits available.
4. Accessories and Add-ons: Accessories including Unisenza+ Smart Home Gateway ($298), Radiator Hardwiring Kit ($60), Radiator Drying Bar ($108-138), and 90 Degree Display Adaptor ($55)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Thermosoft Australia distributes and retails premium European-designed electric radiators, heated towel rails, and ceiling fans to Australian homeowners. The product range includes oil-filled electric radiators (Yali Plus, Parada Plus, Kaba), electric towel rails (Tahiti Surf, Arborescence, Muria, Nila), and FARO Barcelona ceiling fans, supported by smart home accessories such as the Unisenza+ gateway.

Product overview

Thermosoft Australia distributes a portfolio of European-designed electric heating and cooling products. The core offering comprises oil-filled electric radiators (Yali Plus and Parada Plus ranges, both made in the UK by Purmo), a portable radiator (Kaba), and heated towel rails from Finimetal and LVI (Tahiti Surf, Arborescence, Muria, and Nila ranges). The company recently expanded into ceiling fans through a partnership with Faro Barcelona, offering premium European fans with DC motor technology. Accessories include smart home gateways, installation kits, and drying bars. The products share a focus on radiant heat technology, energy efficiency, and European craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Yali Plus Oil-Filled Electric Radiator Oil-filled electric radiator with classic European corrugated steel panel design, featuring digital thermostat, precision temperature control (within 0.1 degrees), and optional wireless control via Unisenza+ gateway. Made in the UK.
• Parada Plus Oil-Filled Electric Radiator Oil-filled electric radiator with sleek flat steel front and minimalist design suited for modern interiors. Features digital thermostat, precision temperature control, and optional wireless control. Made in the UK.
• Kaba Portable Electric Oil-Radiator Portable oil-filled electric radiator offering radiant warmth without installation requirements. Features precision PI PWM thermostat with learning capability, multiple operating modes, and optional wall-mounting. Made in the UK.
• Tahiti Surf Electric Towel Rail Liquid-filled heated towel rail with subtle curved design by Finimetal, available in multiple colors and sizes. Features advanced digital thermostat with weekly programming, energy consumption indicator, and optional 950W SpeedAir blower for rapid bathroom heating. Made in France.
• Arborescence Electric Towel Rail Modern heated towel rail with sleek horizontal heating bars, filled with glycol-water mixture for even heat distribution. Features 15 or 18 tube configurations in multiple sizes. Made in France.
• Muria Electric Towel Rail Compact oil-filled towel rail with adjustable temperature control, featuring steel profile construction with low energy consumption (70W). Available in white RAL 9016 and chrome finish.
• Nila Electric Towel Rail Compact towel warmer made of strong steel with liquid-filled heating elements, operating at very low energy (70-100W). Features adjustable temperature control, maximum surface temperature of 60 degrees Celsius.
• FARO Barcelona Ceiling Fans Premium European ceiling fans engineered in Barcelona since 1982, featuring whisper-quiet DC motor technology, FSC-certified timber blades, and reversible modes for summer and winter use. Available in multiple series: Klim, Heywood, Heywood Tub, Punt, and Punt Tub with various sizes and finishes.
• Unisenza+ Smart Home Gateway Wireless gateway enabling central control of Plus Series radiators via Wi-Fi and Zigbee 3.0 protocol. Supports integration with Google Home and Amazon Alexa, with app control through the Unisenza+ app.
• Radiator Hardwiring Kit Installation accessory for hardwired installation of Yali Plus or Parada Plus electric radiators, providing concealed power cables for clean appearance.
• Radiator Drying Bar Drying accessory compatible with Yali Plus, Parada Plus, and portable Kaba radiators. Available in 500mm, 750mm, and 1050mm sizes.
• Towel Rail Hardwiring Kit Installation accessory for hardwiring towel rails for concealed power cable installation.

Quantifiable outcome

• Rooms stay within 0.1 degrees of set temperature
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Faro BarcelonaflagshipChannel Partner/ Reseller/ Distributor · 17 November 2025Thermosoft Australia partnered with Faro Barcelona to distribute its premium ceiling fans in Australia, marking Faro's first entry into the Australian market. The partnership brings energy-efficient and aesthetically appealing European ceiling fans with various styles and functions to Australian consumers. Faro Barcelona has over 40 years of experience and has sold over 1.5 million fans worldwide, used in leading hotels including Accor, Hilton, Mercure, Ibis, Marriott, and Six Senses.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Beacon Lighting Group: ASX-listed specialty retailer of lighting, ceiling fans, and air-movement products with a national showroom footprint. Overlaps directly with Thermosoft's ceiling fan business and increasingly in premium/smart ceiling fans, though Beacon operates at much larger scale and broader range.
• Fanco: Online-first Australian ceiling fan specialist with similar DTC e-commerce positioning to Thermosoft. Directly comparable in go-to-market, target customer (Australian homeowners renovating), and premium-product focus.
• Hunter Pacific International: Australian ceiling fan brand with national distribution through electrical wholesalers. Directly competes in the residential ceiling fan category and represents the kind of branded competitor Faro Barcelona faces via Thermosoft.
• Martec Australia: Australian-owned lighting and ceiling fan brand distributed through electrical wholesalers. Comparable as a competing mid-premium ceiling fan option in Australian retail channels.
• Mercator: Australian lighting and ceiling fan brand distributed nationally. Competes in the same mid-market residential ceiling fan segment as Thermosoft's Faro range, particularly at entry price points (Punt series).

Broad incumbents

• Seeley International: Large Australian heating/cooling manufacturer (Braemar, Coolair, Convair). Broader incumbent in residential HVAC; competes for the same Australian homeowner wallet share for heating solutions, though at higher volume/lower price points.
• Rinnai Australia: Major Australian heating brand (gas and electric) with national distribution. Competes indirectly as the dominant incumbent in Australian home heating, including the gas systems Thermosoft positions against.
• Stiebel Eltron Australia: German electric heating specialist with Australian distribution. Closest direct competitor in the premium European electric radiator category — overlap with Yali Plus and Parada Plus positioning.
• Reece Limited: ASX-listed Australian plumbing and HVAC distributor with national branch network. Comparable as a channel for European heating brands in Australia and a potential distribution/competitive threat to Thermosoft's partner network.

Emerging players

• Big Ass Fans: US-based premium ceiling fan and air movement brand with growing commercial/hospitality presence. Comparable as a premium-positioned fan brand with design-led marketing, similar to the Faro Barcelona positioning Thermosoft represents in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LVIThermosoft
• Instagraminstagram.com/thermosoft.australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thermosoft Australia