Bounce
Bounce Agency Ltd. is a London-based creative and digital-delivery firm providing brand strategy, editorial, design and GDS-compliant digital products to UK public-sector bodies and enterprises, and operating the BounceApps SaaS subsidiary whose SIM platform coordinates police and responder incident management across the UK.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Bounce does
Bounce Agency Ltd. is a London-based creative and digital-delivery firm founded in 2012, operating as a private limited company with a remote-first work model and a small (11-50) team. It provides strategy, editorial, design and digital product development services to UK public-sector bodies and major enterprises (TfL, Met Police, MOPAC, HS2, Barclays, Virgin Atlantic, National Gallery, Mayor of London). Its digital product work follows the UK Government Digital Service (GDS) Service Standard and is built on AWS, Angular, .NET, RESTful APIs and SQL, with AWS Cognito handling identity and SSO.\n\nAlongside agency engagements, the firm operates BounceApps, a wholly-owned product subsidiary whose Serious Incident Management (SIM) platform connects police control rooms with local responders, supported by modules for community safety, shared-workspace venues, Martyn's Law compliance, and incident management. BounceApps is deployed with the Met Police and London's Violence Reduction Unit and is being rolled out nationally across the UK. The business also markets JourneyAlerts, a public-transport navigation product covering the UK and Europe.\n\nRevenue is generated from project-based professional services for brand strategy and digital product work, plus recurring SaaS subscriptions from the BounceApps product line. Pricing is quote-based and not publicly disclosed, and go-to-market is direct enterprise engagement driven by portfolio referrals rather than outbound sales or paid acquisition. The firm is Cyber Essentials certified, founder/owner-operated with no external institutional investment disclosed, and has a published Carbon Reduction Plan (May 2025) committing to Net Zero by 2050.
Bounce firmographics
Firmographics- Name
- Bounce
- Legal name
- Bounce Agency Ltd.
- Website
- https://bounce-agency.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bounce Agency Ltd. is a London-based creative and digital-delivery firm providing brand strategy, editorial, design and GDS-compliant digital products to UK public-sector bodies and enterprises, and operating the BounceApps SaaS subsidiary whose SIM platform coordinates police and responder incident management across the UK.
- Ownership category
- akta.pro rank
Bounce industry classification
Industry- Product category
- Creative & Digital Agency Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
Keywords
Where Bounce is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bounce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Brand Strategy & Design: Project-based engagements for brand strategy, editorial design, and digital delivery services for enterprise clients and public sector organizations.
- SaaS Products (BounceApps): Subscription-based SaaS products including Serious Incident Management, Community Safety, Venues, Martyn's Law Manager, and Incident Management systems deployed across the UK.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Bounce product offering
Product offeringCore offering
Bounce is a London-based creative agency that delivers brand strategy, editorial design, and digital product development services for enterprise and public sector clients. The firm also develops and sells a SaaS platform under the BounceApps brand — the Serious Incident Management (SIM) system — which connects police control rooms and local responders to coordinate during serious incidents across the UK.
Product overview
Bounce is a creative agency providing strategy, editorial, design, and digital delivery services. The company also develops SaaS products under the BounceApps brand, primarily serving public sector clients including local authorities and police teams. The core technology offering consists of the Serious Incident Management (SIM) platform for coordinating emergency responders with police control rooms, and JourneyAlerts for public transport navigation. The SIM platform is available as a unified system with specialized modules for Community Safety, Venues, Martyn's Law compliance, and Incident management. All products emphasize user-centered design, accessibility, and research-driven development following UK government digital service standards.
Differentiator
Problem solved
Functional benefit
Brands
- BounceApps: SaaS products including Community Safety, Venues, Martyn's Law Manager, and Incident management systems for police control rooms and local responders.
Products and services
- Serious Incident Management (SIM) Platform SaaS platform under the BounceApps brand that connects emergency responders with police control rooms during serious incidents, helping coordinate multi-agency responses and reduce community impact. Deployed across UK police forces and used by London's Violence Reduction Unit. Built on AWS cloud infrastructure with AWS Cognito for identity and access management.
- Brand Strategy, Editorial & Design Services
Quantifiable outcome
- 47 minutes saved per assessment with London Underground digital tools, freeing up managers' time and saving millions of pounds
Companies that use Bounce
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles4 records
Bounce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Bounce partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- London's Violence Reduction UnitcoreWorking with the Met Police and London's Violence Reduction Unit to build the Serious Incident Management (SIM) system that connects responders to police control rooms to reduce community impact of serious violence. The system is being launched nationally.
- Amazon Web Services (AWS)coreCloud infrastructure deployment and management on AWS for scalable, reliable services including SIM platform and other BounceApps products.
- Government Digital Service (GDS)coreDigital product development follows GDS Service Standard ensuring alignment with government expectations for accessibility, security, and performance in public sector contracts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bounce competitors and assessment
Company assessmentBroad incumbents
- Mother London: Independently-held London creative agency with comparable brand strategy and campaign delivery capabilities to Bounce. Similar cultural orientation and size-class within the UK creative market, though serving a predominantly consumer brand client base.
- Saatchi & Saatchi London: Iconic London creative agency within the Publicis network, delivering brand and communications work for major UK and global brands. Comparable on brand strategy and creative reputation; differs materially in scale and client mix.
- Iris Worldwide: International creative and integrated marketing agency with a strong UK practice serving enterprise and public-sector-adjacent clients. Overlaps with Bounce on brand, engagement and digital campaign work at a larger agency footprint.
- Engine Group: Multi-discipline UK marketing services group with creative, digital, media and PR capabilities. Competes for the same UK enterprise and public-sector communications briefs as Bounce but at materially larger scale and broader scope.
- Havas UK: Global creative and media network with a significant UK footprint providing brand strategy, advertising and digital services. Overlaps with Bounce on creative brand strategy for large UK clients but operates a much broader portfolio model.
Direct peers
- Manifesto: UK creative and digital agency with a strong record across public sector, charity and cultural clients. Comparable brand strategy, editorial and digital delivery capability serving many of the same vertical segments as Bounce (government, arts, financial services).
- Snook: UK service design agency working with government and public sector on user-centred service transformation. Comparable to Bounce in size, methodology and UK public-sector focus.
- Thinkpublic: London-based creative agency specialising in public sector and social-purpose brand, service design and communications work. Closest comparable in size, geography and UK public-sector creative remit to Bounce's professional services practice.
- TPXimpact: UK-listed digital transformation group (incorporating Futuregov and dxw) that designs and builds digital services for UK public sector organisations. Directly comparable to Bounce on GDS-aligned public sector product delivery, though operating at significantly larger scale.
- Clearleft: Brighton-based UX, design and research consultancy with a strong UK public sector and enterprise portfolio. Comparable in approach (research-led, user-centred design) and client type, though with a stronger UX emphasis than Bounce's brand-led work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bounce social profiles
Digital presenceBounce compliance and trust
Trust signalCompliance1 record
Bounce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bounce leadership team
Management profileNumber of profiles
Profiles2 records
Bounce subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bounce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bounce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bounce
What does Bounce do?
Bounce is a London-based creative agency that delivers brand strategy, editorial design, and digital product development services for enterprise and public sector clients. The firm also develops and sells a SaaS platform under the BounceApps brand — the Serious Incident Management (SIM) system — which connects police control rooms and local responders to coordinate during serious incidents across the UK.
Is Bounce a public or private company?
Bounce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bounce founded?
Bounce was founded in 2012. It employs 11 to 50 people.
Where is Bounce based?
Bounce is headquartered in London, United Kingdom, in the Europe region.
How does Bounce make money?
Two revenue lines are on record. Professional Services - Brand Strategy & Design is the primary driver. The others are saaS Products (BounceApps).
Who are Bounce's main competitors?
Broad incumbents on record are Mother London, Saatchi & Saatchi London, Iris Worldwide, Engine Group and Havas UK. Direct peers are Manifesto, Snook, Thinkpublic, TPXimpact and Clearleft.
Does Bounce have an API?
No public API is recorded for Bounce.
What industry is Bounce in?
Bounce's product category is Creative & Digital Agency Services. Its primary akta.pro industry code is BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 54181 and its SIC code is 7311.