Manifesto
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Manifesto firmographics
Firmographics- Name
- Manifesto
- Legal name
- Manifesto Digital Limited
- Website
- https://manifesto.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Manifesto industry classification
Industry- Product category
- Digital Transformation Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)
- akta.pro secondary industry
- Developer Experience (DevEx) Tooling & Productivity Engineering (BPAEAKAM)
Keywords
Where Manifesto is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Manifesto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Strategic Consulting: Digital strategy consulting engagements, typically as blended teams working alongside client organisations. Engagements include strategic digital reviews, AI strategy roadmaps, and transformation programmes.
- Digital Product and Service Delivery: Design and delivery of digital experiences, websites, platforms and digital transformation projects. Project-based work with duration ranging from weeks to multi-year programmes.
- Retained and Ongoing Services: Continuous improvement initiatives, support services and ongoing client partnerships for organisations at various stages of digital maturity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based engagements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Manifesto product offering
Product offeringCore offering
Manifesto is a digital transformation agency that designs and delivers digital experiences, platforms and strategies for UK purpose-led organisations such as charities, higher education institutions, membership bodies and cultural institutions. Its work spans four service pillars — strategic consulting, customer experience and engagement, breakthrough digital products and services, and transformational technology/data/AI — typically delivered as blended professional services teams on multi-week to multi-year engagements. Its flagship offering, AI Wayfinder, is a 10-week programme that produces a responsible AI strategy and roadmap with embedded ethics and governance.
Product overview
Manifesto is a digital transformation agency offering a portfolio of interconnected service offerings rather than a unified software product. Their core services include Strategic Consulting, CX and Engagement, Breakthrough Digital Products and Services, and Transformational Technology, Data and AI. The flagship service is AI Wayfinder, a 10-week programme that delivers an AI strategy and roadmap for purpose-led organisations. They also developed Sensei, an open-source AI engineering coaching tool built on Claude, available on GitHub. The agency serves purpose-led organisations including charities, higher education institutions, membership organisations, and cultural/visitor attractions.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Wayfinder A 10-week AI strategy and roadmap programme designed to help purpose-led organisations break AI deadlock and move from scattered pilots to a responsible, actionable AI strategy with embedded ethics and governance.
- Strategic Consulting Strategic consulting services to help purpose-led organisations define their digital transformation direction and align technology investments with mission outcomes.
- CX and Engagement Customer experience and engagement services focused on deepening relationships with audiences, members, donors and supporters through human-centred design.
- Breakthrough Digital Products and Services Design and delivery of transformative digital products and services that go beyond incremental improvement to create breakthrough outcomes for organisations.
- Transformational Technology, Data and AI Technology transformation services including data strategy, AI implementation, and modern platform development to build organisational capability for the digital era.
Quantifiable outcome
- 2.8 million visits in 11 months for University of Edinburgh Degree Finder
- +6 more outcomes
Companies that use Manifesto
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Manifesto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature2 records
Manifesto partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- TPXimpact Holdings PLCcoreParent company and holding entity. Manifesto is a subsidiary of TPXimpact Holdings PLC, an AIM-listed group and Certified B Corporation. TPXimpact operates through 3 units: TPXimpact, manifesto, and Keep IT Simple.
- AcquiasupportingDrupal hosting platform used for client projects. Selected by Manifesto for Hearing Dogs for Deaf People website as a platform that could meet current needs and scale with the charity's ambitions.
- UmbracosupportingCMS platform expertise with Manifesto team member Nurhak Kaya recognised as 5-time Umbraco MVP. Manifesto conducts Umbraco development and contributes to the community.
- DotdigitalsupportingMarketing technology partnership. Manifesto and Dotdigital hosted collaborative sessions focused on building business cases for MarTech investment, featuring joint panels with industry experts.
- EcologisupportingCarbon offsetting partner. TPXimpact offsets emissions that cannot be avoided through Ecologi which funds carbon reduction and tree planting projects.
- Google WorkspacesupportingInternal productivity tools including Mail and Drive used within the organisation.
- HubSpotsupportingCRM and marketing automation platform used for customer relationship management and marketing activities.
- PipedrivesupportingCRM platform used for sales pipeline management.
- LinkedInsupportingLinkedIn Insight Tag used for tracking and advertising. Enables collection of data regarding member visits to website for marketing optimisation.
- Walk Free FoundationsupportingMethodology aligned with Walk Free Foundation to significantly enhance modern slavery audit processes and eliminate supply chain risks quarterly.
- EploysupportingRecruitment platform used for processing and storing recruitment data during hiring process.
- SlacksupportingWorkspace collaboration platform used for internal communications.
- MicrosoftsupportingTechnology provider referenced in privacy policy for various business tools and services.
- MailchimpsupportingEmail marketing platform used for newsletter and communication purposes.
Scale indicators20 records
Recent moves6 records
Expansion highlights5 records
Manifesto competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Manifesto social profiles
Digital presenceManifesto compliance and trust
Trust signalCompliance3 records
Manifesto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manifesto leadership team
Management profileNumber of profiles
Profiles1 record
Manifesto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manifesto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manifesto
What does Manifesto do?
Manifesto is a digital transformation agency that designs and delivers digital experiences, platforms and strategies for UK purpose-led organisations such as charities, higher education institutions, membership bodies and cultural institutions. Its work spans four service pillars — strategic consulting, customer experience and engagement, breakthrough digital products and services, and transformational technology/data/AI — typically delivered as blended professional services teams on multi-week to multi-year engagements. Its flagship offering, AI Wayfinder, is a 10-week programme that produces a responsible AI strategy and roadmap with embedded ethics and governance.
Is Manifesto a public or private company?
Manifesto is a private company. It is classified as corporate owned and is currently operating.
When was Manifesto founded?
Manifesto was founded in 2011. It employs 101 to 250 people.
Where is Manifesto based?
Manifesto is headquartered in London, United Kingdom, in the Europe region.
How does Manifesto make money?
Three revenue lines are on record. Professional Services - Strategic Consulting is the primary driver. The others are digital Product and Service Delivery and retained and Ongoing Services.
Does Manifesto have an API?
No public API is recorded for Manifesto.
What industry is Manifesto in?
Manifesto's product category is Digital Transformation Consulting Services. Its primary akta.pro industry code is BPAEAAAO, IT Program/Project Management (PMO) & Delivery Assurance, with a secondary code of BPAEAKAM, Developer Experience (DevEx) Tooling & Productivity Engineering. Its NAICS code is 54151 and its SIC code is 8742.