What EBLO does

EBLO Seating B.V. is a Netherlands-based specialist in ergonomic seating solutions, founded in 1986 and operating from Ridderkerk with a 10,000+ m² warehouse, an in-house upholstery workshop, and a showroom. The company supplies seats, cushions, parts, safety systems, mats, and stools across agricultural, construction, public transport, road and maritime transport, internal logistics, semi-government (emergency services and Dutch military), and office/control room environments, including specialized offerings for cleanroom, ESD, laboratory, and 24/7 control room use. Its product mix combines the proprietary UnitedSeats house brand with third-party brands such as ISRI (for which EBLO is the official importer in Benelux and the UK, with 432 listed SKUs), ASS, Recaro, Werksitz, BE-GE, Gessmann, Sears Seating, and Town and Country, and includes custom (maatwerk) seat design and assembly.

EBLO generates revenue through hardware sales of seats and accessories, custom manufacturing, maintenance/repair/24/7 emergency service and reupholstery, and ergonomic consulting (workspace research, on-site seating instruction, pressure and vibration measurement). Pricing is hybrid: transparent list pricing for standard catalog items (e.g., UnitedSeats Office Comfort at €610.35 ex VAT) and quote-based pricing for premium and custom configurations, with payment via iDEAL, Bancontact, KBC/CBC, Mastercard, Visa, and PayPal. Go-to-market combines a Dutch-language webshop and showroom-based test-sitting for SMB and individual buyers, dedicated field sales managers in the Netherlands, Germany, France, and UK & Ireland for enterprise and government accounts, an international UnitedSeats dealer network spanning Peru, Denmark, the UK, Sweden, the Czech Republic, France, and Israel, and a dedicated OEM service for embedding UnitedSeats into original equipment manufacturers. Supporting infrastructure includes the proprietary Fleet Maintenance App® for fleet operators, the in-house De Stoelacademie knowledge center, ISO 9001:2015 and ISO 14001:2015 certifications, and a team of approximately 40 employees led by CEO Evert Mallie.

Name

EBLO

Legal name

EBLO Seating B.V.

Website

https://eblo.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

EBLO is a Dutch ergonomic seating specialist, founded 1986, supplying seats, parts, custom solutions, and maintenance services across public transport, agriculture, construction, transport, and office environments in Europe and select international markets via direct sales and the UnitedSeats dealer network.

Ownership category

akta.pro rank

Product category

Ergonomic Seating Solutions

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Reupholstery and Furniture Repair (81142)

SIC

Office Furniture (2520), Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industry

Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ)

Keywords

• Ergonomic seating solutions
• Industrial vehicle seats
• Office ergonomic chairs
• Fleet maintenance services
• Custom seat manufacturing

Headquarters

HQ city

Zwijndrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Seats, Cushions, Parts, Safety Systems, Mats, Stools): Core revenue from the sale of ergonomic seats and related components for vehicles, workspaces, and industrial applications. EBLO distributes both third-party branded products (ISRI, Recaro, Werksitz, BE-GE, Gessmann, Sears Seating, Town & Country, Grammer) and its own UnitedSeats house brand. Products include driver seats, office chairs, 24-hour chairs, crane seats, forklift seats, marine seats, and custom solutions.
2. Custom Seating Solutions (Maatwerk): Bespoke seat manufacturing and customization services for vehicles, construction equipment, agricultural machines, and control rooms. EBLO designs and assembles custom seating solutions to meet specific ergonomic requirements.
3. Service and Maintenance: Revenue from maintenance, repair, reupholstery (stofferen), and a 24/7 emergency breakdown service. Includes assembly on-site (montagedienst), periodic maintenance, and seat adjustments.
4. Ergonomic Consulting: Fees for ergonomic advisory services including workplace research and advice (werkplekadvies), seating instruction on location, pressure measurement, vibration measurement, and ARBO info days.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

EBLO supplies ergonomic seating solutions for vehicles, offices, and industrial applications. The company distributes its own UnitedSeats house brand alongside third-party brands (ISRI, Recaro, Werksitz, BE-GE, Gessmann, Sears Seating, ASS, Town and Country), and offers complementary services including custom manufacturing (maatwerk), ergonomic advisory, on-site assembly, 24/7 emergency repair, reupholstery, and a proprietary Fleet Maintenance App® for fleet operators.

Product overview

EBLO is a seating specialist offering a comprehensive portfolio of ergonomic seating solutions for diverse sectors including agriculture, automotive, construction, internal transport, public transport, semi-government, transport, and workplaces. The core offering consists of seats (Stoelen) supplemented by cushions (Kussens), parts (Onderdelen), safety systems (Veiligheidssystemen), mats (Stamatten), and stools (Krukken). EBLO operates its own house brand UnitedSeats (featuring the MGV80 suspension, Synergy line, office chairs US.291718/US.291730/US.291750, and C1/C4/C8 executive chairs) alongside third-party brands including ISRI (official importer for Benelux/UK), ASS (Ergo Profi Line 600), Recaro, Werksitz, BE-GE, Gessmann, Sears Seating, and Town and Country. Services include ergonomic advice, the EBLO Stoelacademie knowledge center, Fleet Maintenance App®, on-site assembly, maintenance/repair, upholstery, 24/7 emergency service, and full customization (maatwerk). EBLO is ISO 9001:2015 and ISO 14001:2015 certified with over 40 years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• UnitedSeats: EBLO's house brand for seating solutions, including office chairs, vehicle seats, and custom seating. UnitedSeats is positioned as an international brand with its own dealer network.

Products and services

• UnitedSeats (House Brand Seating) EBLO's own house brand offering a modular seating program with flexible volumes, low MOQ, large stock and Just-in-Time deliveries. Includes office chairs, executive chairs, 24-hour chairs, crane seats, and vehicle seats for multiple sectors.
• UnitedSeats MGV80 A refined, narrow mechanical suspension for driver seats of tractors with power from 70 to 100 hp. Part of the UnitedSeats brand.
• ISRI Seats and Parts Official distribution of ISRI seats and parts in the Benelux and UK. Covers truck seats, bus seats, construction machine seats, crane seats, marine seats, and 24/7 control room chairs. Supports users up to 250 kg.
• Recaro Seating Recaro seating products distributed by EBLO including the Recaro Guard L, Office Cross Sportster CS, and Office Expert M lines.
• Werksitz Industrial Chairs Werksitz ergonomic chairs for workshop and industrial environments with interchangeable seat components allowing customized solutions. Includes WS 1010, WS 1210-E, WS 1320, and WS 8210/8220/8230 lines.
• ASS Ergo Profi Line 600 ASS Autrup Seating Systems offering the Ergo Profi Line 600 luxury 24-hour office chair, recommended by occupational health physicians and physiotherapists, TÜV approved.
• BE-GE Driver and Passenger Seats BE-GE seats and parts for all vehicle types including cars, trucks, forklifts, cranes, earthmoving vehicles, and public transport. Includes premium models such as the BE-GE 9100 air-suspended truck seat (€2,023.10 ex VAT).
• Sears Seating Air-Suspended Seats Luxury air-suspended seats from Sears Seating for industrial and agricultural machines, supplying seats for JOHN DEERE, CATERPILLAR, HYSTER, and YALE.
• Gessmann Industrial Controllers and Seats Industrial controllers, crane seats and driver seats from German manufacturer Gessmann. Powerful joysticks with electronic interface adapters for all machines.
• Town and Country Seat Covers Universal protective seat covers for tractor seats, car seats, bus seats, construction machine seats, and mobility scooter seats. Made from durable polyester material.
• Custom Seating Solutions (Maatwerk) Bespoke seat design and assembly service for vehicles, construction equipment, agricultural machines, and control rooms. EBLO assembles seats completely according to specific customer requirements.
• Ergonomic Advisory Service On-site ergonomic consultation including workspace research, seat instruction, pressure measurement (drukmeting), and vibration measurement (trilmeting) to identify optimal seating solutions and reduce absenteeism.
• Fleet Maintenance App® Proprietary digital fleet maintenance application for fleet operators in public transport and logistics, enabling scheduling of repairs and periodic maintenance to prevent vehicle downtime due to seat defects.
• Assembly Service (Montagedienst) On-site delivery and assembly of chairs with extensive seat instruction provided by EBLO specialists.
• Maintenance & Repair Service Maintenance, repair, and renovation services for all seat types, including renovation of seats over 30 years old. Includes 24/7 emergency breakdown service.
• Upholstery Service (Stofferen) In-house upholstery workshop providing reupholstering and custom seat fabric solutions.
• EBLO Stoelacademie (Chair Academy) In-house knowledge center bringing together science and practice to share expertise on ergonomic seating. Offers training events and educational resources on seating in complex work environments.

Quantifiable outcome

• Customer satisfaction rating of 9.3/10
• +2 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• UnitedSeats Dealers (International Network)coreChannel Partner/ Reseller/ Distributor · 19 May 2026EBLO operates an international dealer network under the UnitedSeats brand. Dealers in Peru, Denmark, UK, Sweden, Czech Republic, France, and Israel distribute UnitedSeats products in their respective markets. The network is strengthened through annual UnitedSeats Dealer Days events, the latest held in May 2026 in the Netherlands with strong international attendance. Dealers receive custom-made products (e.g., branded headrests) and benefit from a modular seating program with flexible volumes, low MOQ, large stock for short delivery times, and Just-in-Time options.
• TEK Seating LtdminorChannel Partner/ Reseller/ DistributorUK-based UnitedSeats dealer awarded Gold at the 2026 UnitedSeats Dealer Awards for involvement, collaboration, and dedication within the international dealer network.
• Thomas Scott Seating LtdminorChannel Partner/ Reseller/ DistributorUK-based UnitedSeats dealer awarded Gold at the 2026 UnitedSeats Dealer Awards.
• Azur Siège FranceminorChannel Partner/ Reseller/ DistributorFrench UnitedSeats dealer awarded Silver at the 2026 UnitedSeats Dealer Awards.
• Inversiones Overall EquipmentminorChannel Partner/ Reseller/ DistributorUnitedSeats dealer awarded Silver at the 2026 UnitedSeats Dealer Awards.
• Brdr. Holst SørensenminorChannel Partner/ Reseller/ DistributorDanish UnitedSeats dealer awarded Bronze at the 2026 UnitedSeats Dealer Awards.
• Asfir Ltd.minorChannel Partner/ Reseller/ DistributorUnitedSeats dealer awarded the Installation Award at the 2026 Dealer Awards for sharing practice images and installation projects.
• SumserTech ProductesminorChannel Partner/ Reseller/ DistributorUnitedSeats dealer awarded the Installation Award at the 2026 Dealer Awards.
• ISRI (Official Importer)coreChannel Partner/ Reseller/ DistributorEBLO is the official importer of ISRI seats and parts in the Benelux and United Kingdom markets. 432 ISRI products are listed in EBLO's catalog, covering truck seats, bus seats, construction machine seats, crane seats, and marine seats.
• Troy Salomons (Gezond-Werken)minorStrategic or Co-development PartnerVitality expert from Gezond-Werken who has been coaching EBLO's staff on healthy nutrition and exercise. Troy also received a UnitedSeats Office Comfort chair as part of EBLO's vitality program.
• Van der Valk Hotel RidderkerkminorStrategic or Co-development PartnerVan der Valk hotel in Ridderkerk served as venue for the 2026 UnitedSeats Dealer Days event, hosting international dealers for presentations and meetings.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Kinnarps: Swedish office furniture manufacturer with strong Scandinavian presence and growing European footprint. Comparable in office seating category and competes with EBLO's UnitedSeats line for enterprise office contracts in Northern Europe.

Direct peers

• ISRI: German manufacturer of ergonomic seats for trucks, construction, cranes, and marine applications. EBLO is the official ISRI importer for Benelux and the UK (432 ISRI products listed), making ISRI both a principal supplier and a direct competitor in the markets EBLO serves with its own UnitedSeats brand.
• Grammer AG: Global manufacturer of commercial vehicle and off-highway seats (trucks, buses, agricultural and construction machinery) headquartered in Germany. EBLO distributes Grammer products in its portfolio alongside ISRI, BE-GE, and Sears, and competes with them on industrial and fleet seating in Europe.
• Sears Seating: USA-based manufacturer of luxury air-suspended seats for industrial and agricultural machines, supplying OEMs like John Deere, Caterpillar, Hyster, and Yale. Distributed by EBLO in Europe and a direct competitor in premium industrial/agricultural seating applications.
• BE-GE: Scandinavia's largest seat manufacturer producing driver and passenger seats for trucks, forklifts, cranes, earthmoving equipment, and public transport. BE-GE is one of EBLO's key distributed third-party brands and competes with UnitedSeats in the same Nordic and European vehicle seat categories.
• Flokk (HÅG / RH): Scandinavian manufacturer of premium ergonomic office chairs (HÅG, RH, Giroflex, Offecct) with strong presence in Europe. Directly comparable to EBLO's UnitedSeats Office Comfort and Office Economy lines in ergonomic office seating.
• Recaro (Adient): German manufacturer of premium automotive, aviation, and office seating (Recaro Office, Recaro Guard). EBLO distributes Recaro's office and ergonomic chair lines in the Netherlands and competes with them in premium office and executive seating.
• Ahrend: Dutch office furniture manufacturer with deep Benelux enterprise relationships and a broad ergonomic seating portfolio. Comparable to EBLO in home market (Netherlands) for office seating and competes for the same enterprise and government customers.

Broad incumbents

• Steelcase: Global office furniture manufacturer with a broad ergonomic seating portfolio (Series 1, Gesture, Leap). Competes with EBLO in the B2B office seating market through dealer networks across Europe, leveraging much greater scale and marketing investment.
• Herman Miller (MillerKnoll): Global leader in office furniture and ergonomic seating (Aeron, Embody, Mirra 2) with much larger scale and brand recognition. Competes with EBLO's UnitedSeats office chair line in the premium B2B ergonomic chair market across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ebloseating

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EBLO