Brdr. Holst Sørensen
Brdr. Holst Sørensen A/S is a Danish importer and distributor of agricultural and construction machinery (Case IH, Giant, Merlo, Kato-IHI, Siloking, Krone, Amazone, Jeantil), serving farmers, contractors, and construction firms across Denmark and Sweden via direct sales, dealer network, and a rental/parts webshop.
- Company typePrivate
- Founded1963
- HeadquartersRibe, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Brdr. Holst Sørensen does
Brdr. Holst Sørensen A/S (operating as BHS) is a Danish importer and distributor of agricultural and construction machinery, founded in 1963 in Obbekær near Ribe by brothers Kristian and Vagn Holst Sørensen. The company is a private aktieselskab (A/S) with approximately 60 employees split across machine sales, service/repair, and spare parts, and it serves customers in Denmark and Sweden. Its portfolio consists of agency lines — Case IH tractors (Puma, Optum, Maxxum, Magnum), Giant electric and diesel mini loaders, Merlo telescopic handlers, Kato-IHI mini excavators, Siloking feed mixers, Jeantil manure spreaders and straw choppers, Krone forage harvesters, Amazone implements, GF Gordini concrete mixers, and other ancillary brands — supplemented by a wholesale parts division (Zuidberg, ADR, LuK, Valeo, Atzlinger, Benzi, Cleanfix, Cobo, Wesem, Gesco, Tiltman, AMA, GDI, FP, Ziegler).\n\nThe business monetizes through four primary streams: (1) new and used machine sales (one-time transactions, including worldwide resale of used equipment), (2) authorized workshop services including mandatory inspections and winter/annual servicing (professional services), (3) spare parts sales through both counter operations and an e-commerce webshop (transactional), and (4) recurring equipment rental through the BHS Rental sub-brand offering monthly Case IH tractor subscriptions with insurance and included hours. Distribution occurs via direct sales from the Ribe headquarters, a large dealer network across Denmark and Sweden, and the online webshop. Customers span single-person businesses to mid-market enterprises across dairy farming, crop production, machine contracting (maskinstation), and construction subsectors (excavation, civil engineering, landscaping, fiber installation, masonry, and vocational education).\n\nThe company maintains active marketing through its website (bhsribe.dk), Facebook, LinkedIn, and participation in major Danish agricultural shows (Det Sønderjyske Fællesdyrskue, Roskilde Dyrskue, Landsskuet Herning, Ribe Dyrskue, Agromek). Recent commercial activity includes the 2022 delivery of the 1,000th electric Giant miniloader, indicating meaningful traction in the green transition segment for vocational education and construction customers. The company is family-founded and continues to operate as an independent private business with no identified parent or institutional investors.
Brdr. Holst Sørensen firmographics
Firmographics- Name
- Brdr. Holst Sørensen
- Legal name
- Brdr. Holst Sørensen A/S
- Website
- https://bhsribe.dk
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brdr. Holst Sørensen A/S is a Danish importer and distributor of agricultural and construction machinery (Case IH, Giant, Merlo, Kato-IHI, Siloking, Krone, Amazone, Jeantil), serving farmers, contractors, and construction firms across Denmark and Sweden via direct sales, dealer network, and a rental/parts webshop.
- Ownership category
- akta.pro rank
Brdr. Holst Sørensen industry classification
Industry- Product category
- Agricultural & Construction Machinery Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Harvesting & Forage Equipment (IMAHACAD)
- akta.pro secondary industries
- Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Hay & Bale Handling Equipment (IMAHACAF)
Keywords
Where Brdr. Holst Sørensen is headquartered
LocationHeadquarters
- HQ city
- Ribe
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Brdr. Holst Sørensen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Machine Sales: Import and sale of new agricultural and construction machinery including tractors, telescopic loaders, mini loaders, mini excavators, feed mixers, manure spreaders, straw choppers, and implements from various brand agencies.
- Service and Repair: Workshop services including mandatory inspections, winter service for tractors and combine harvesters, annual inspections for feed mixers, and inspection services for loaders. Services performed at their workshop in Obbekær near Ribe or at customer locations with travel surcharge.
- Spare Parts Sales: Sale of spare parts and accessories through both the main business and a dedicated webshop. Wide range of OEM quality spare parts and accessories for various machine brands.
- Used Machine Sales: Sale of used agricultural and construction machinery. Used machines are sold worldwide.
- Equipment Rental: BHS Rental offers monthly or long-term rental of Case IH tractors including Puma 260 CVXDrive, Optum 300 CVXDrive, and Optum 340 CVXDrive models. Rental includes 70 driven hours per month with additional hours billed separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Jeantil straw chopper PR 2000 |
| One time/ perpetual license | Pay-as-you-go | Jeantil manure spreader 21-15 |
| Subscription | Monthly | Case IH Tractor Rental - Monthly package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Brdr. Holst Sørensen product offering
Product offeringCore offering
Brdr. Holst Sørensen A/S imports, distributes, and services agricultural and construction machinery in Denmark and Sweden. The company sells new and used tractors, mini loaders, mini excavators, telehandlers, feed mixers, manure spreaders, and implements from multiple brand agencies, and provides authorized workshop service, spare parts through a webshop, and tractor rental via BHS Rental.
Product overview
Brdr. Holst Sørensen A/S is an agricultural and construction machinery importer and dealer established in 1963, operating from Obbekær near Ribe, Denmark with approximately 60 employees. The company sells and services a comprehensive portfolio of branded machinery through an extensive dealer network across Denmark and Sweden. The product range includes Giant electric and diesel mini loaders, Merlo telescopic handlers, Kato-IHI mini excavators, Case IH tractors (Puma, Optum, Maxxum, Magnum series), Siloking feed mixers (self-propelled SelfLine and towed TrailedLine models), Jeantil manure spreaders, GF Gordini concrete mixers, Krone and Amazone agricultural equipment, Zuidberg front lifts and track systems, Orsi vegetation equipment, and Ziegler tillage tools. The company operates BHS Rental for tractor leasing and maintains an authorized workshop offering mandatory inspections, winter service, and annual feed mixer checks. A wholesale division supplies spare parts including ADR vehicle axles, PTO shafts (Walterscheid, Bypy), clutches (LuK, Valeo), air brake systems (Atzlinger), lighting (Cobo, Wesem), air conditioning (AMA), front weights (FP), and replacement windows through a dedicated webshop.
Differentiator
Problem solved
Functional benefit
Brands
- BHS Rental: Tractor rental service offering Case IH tractors for monthly or long-term lease in Southern Denmark.
Products and services
- Case IH Agricultural Tractors Full range of Case IH agricultural tractors including Puma, Optum, Maxxum, and Magnum series. Offered to farmers and contractors in Denmark, with demo models available for test drives on customer land.
- Giant Miniloaders Dutch-made electric and diesel mini loaders for construction, agriculture, and landscaping. The G2200E X-TRA offers 2-ton lifting capacity with zero emissions.
- Merlo Telescopic Handlers Italian telescopic handlers for material handling, straw handling, fertilizer loading, and snow plowing on farms and contractor operations.
- Kato-IHI Mini Excavators Japanese mini excavators with retractable tracks (980-1300mm width), variable hydraulic pumps, and digging performance for construction, excavation, landscaping, sewer, and fiber cable installation work.
- Siloking Feed Mixer Wagons German-made feed mixers with SelfLine (self-propelled), TrailedLine (towed), and Duo Avant models. Capacities 19-30m³ with features including NIR sensors, CowConnect, and 4-wheel steering for automated feeding operations.
- Jeantil Manure Spreaders and Straw Choppers French manure spreaders and straw choppers with 14-27 ton capacities, featuring hydraulic suspension and forced steering for reliable and precise spreading operations.
- Krone Agricultural Machinery German forage harvesters including Big X 1100 (up to 1,100 HP) with NIR sensors and yield measurement capabilities, plus 14-row corn headers capable of 7 hectares/hour.
- Amazone Agricultural Equipment German agricultural implements and sprayers including Cirrus compact seed drills and tillage equipment.
- GF Gordini Concrete Mixers and Levellers Italian concrete mixers (BC 55 model with Hardox steel construction and reversible mixing auger) and levellers for mounting on mini loaders for flexible on-site concrete mixing in narrow passages.
- Used Machinery (Brugte Maskiner) Pre-owned and demo agricultural and construction machinery including Case IH tractors, mini excavators, and farm equipment. Listed prices available. Sold worldwide.
- BHS Rental - Case IH Tractor Rental Monthly or long-term rental of Case IH tractors including Puma 260 CVXDrive, Optum 300 CVXDrive, and Optum 340 CVXDrive models. Each package includes 70 driven hours per month with additional hours billed separately and mandatory insurance via BHS.
- Authorized Workshop Services (Værksted) Workshop services including mandatory inspections for loaders, telescopic handlers, and tractors; winter service for tractors and combine harvesters; and annual feed mixer inspections covering 30+ points. Performed at the company's Obbekær workshop near Ribe or on customer locations with travel surcharge.
- Spare Parts Webshop Online ordering platform for OEM-quality spare parts and accessories covering multiple machine brands. Supports Danish, English, and German languages.
Quantifiable outcome
- Customers report reduced machine count by replacing multiple machines with single versatile equipment (e.g., from 3 to 2 machines)
- +2 more outcomes
Companies that use Brdr. Holst Sørensen
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Brdr. Holst Sørensen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brdr. Holst Sørensen partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Giant (Minilæssere)coreAuthorized importer of Giant miniloaders from Holland. Products include G2200E X-TRA electric miniloader with 2 ton lifting capacity.
- Case IHcoreAuthorized Case IH dealer in Southern and Southern Jutland (Syd- og Sønderjylland). Offers new tractors, combine harvesters, and balers including Puma and Optum series.
- Merlo (Teleskoplæssere)coreImporter of Merlo telehandlers from Italy. Products include P50.18 Plus with 18m reach and 2,500kg lifting capacity.
- SilokingcoreDanish importer of Siloking feed mixer wagons including SelfLine self-propelled, TrailedLine, and Classic models. Has sold 50 Siloking wagons in Denmark.
- JeantilcoreImporter of Jeantil products including straw choppers (PR2000), manure spreaders (EPR27-20, EVR18-14, 21-15), and agricultural equipment from France.
- KronecoreAuthorized Krone dealer for forage harvesters including Big X 1100 series and agricultural equipment from Germany.
- AmazonecoreAuthorized Amazone dealer for agricultural implements and sprayers from Germany.
- Kato-IHI (Minigravere)coreImporter of Kato-IHI miniexcavators from Japan. Products range from 1.2 to 8.5 tons including 12, 17, 19, 27, and 85V4 models.
- GF GordinicoreImporter of GF Gordini products including concrete mixers and graders from Italy.
- ZuidbergminorDanish distributor of Zuidberg front lifts and PTO shafts from Netherlands. ISO 9001 certified quality products.
- ADR AxlesminorDanish dealer of ADR axle systems ranging from 500kg to 30 tons capacity for agricultural and industrial trailers.
- ValeominorDistributor of Valeo clutches - world-leading clutch manufacturer recognized by major tractor manufacturers including Massey Ferguson.
- LuK (Schaeffler)minorDistributor of LuK clutches from Germany - top quality clutches for many tractor brands, available as loose clutches, PTO, and complete kits.
- AtzlingerminorDistributor of Atzlinger air brake systems - ISO9001:2008 certified German manufacturer with over 40 years experience.
- BenziminorDistributor of Benzi power transmission shafts from Italy - top quality at competitive prices with full spare parts inventory.
- CleanfixminorDistributor of Cleanfix reversible cooling fans that optimize HP and reduce fuel consumption by keeping radiators clean.
- CobominorDanish distributor of Cobo products including light bars, work lights, rotating beacons, rear lights (including LED), and headlights.
- WesemminorDistributor of Wesem lights - wide range of affordable, high-quality halogen lights including headlights, work lights, fog lights, and floodlights.
- GescominorDistributor of Gesco brake cylinders from UK - hydraulic brake cylinders in various sizes (20, 25, 30, 35mm) for round and square axle profiles.
- TiltmanminorDanish distributor of Tiltman tilt attachments for miniexcavators - 100% Danish developed and produced, providing up to 2 tons of additional possibilities.
- AMA AirconditionminorDistributor of AMA air conditioning systems for tractor and combine harvester cabins - creates perfect work environment in both warm and cold periods.
- GDI (Glass Division International)minorDistributor of GDI tractor windows for Massey Ferguson, New Holland, Deutz, Case IH, Fiat, John Deere, Fendt, Valmet, and other brands.
- FP FrontvægteminorDistributor of FP front weights - three-point mounted weights ranging from 200kg to 2500kg in black, green, and grey colors.
- ZieglerminorAuthorized dealer for Ziegler disc harrows including DiscMaster Pro 3002.
Scale indicators2 records
Recent moves9 records
Expansion highlights5 records
Brdr. Holst Sørensen competitors and assessment
Company assessmentBroad incumbents
- Giant: Dutch manufacturer of mini loaders (electric and diesel), including the G2200E X-TRA that BHS distributes and for which BHS delivered the 1000th electric unit; principal underpinning BHS's electrification positioning.
- Merlo S.p.A. Italian manufacturer of telehandlers (including the P50.18 and TF 42.7 models BHS imports); principal whose product roadmap and dealer policy materially shape BHS's telehandler business.
- CNH Industrial N.V. Parent of Case IH (BHS's flagship tractor brand) and a global broad-line agricultural and construction equipment OEM; relevant as the principal whose dealer network BHS participates in and whose distribution strategy directly affects BHS.
- Krone Group: German manufacturer of forage harvesters (Big X), balers, and trailers that BHS distributes in Denmark/Sweden; principal whose brand strength directly drives BHS's ag equipment offering.
- CLAAS KGaA mbH: German manufacturer of forage harvesters, tractors, and combines competing head-to-head with Krone in BHS's territory; relevant incumbent shaping the forage/harvest segment BHS distributes into.
- AGCO Corporation: Global agricultural equipment manufacturer behind Massey Ferguson, Fendt, and Valtra; competing OEM whose brand strategy and dealer arrangements shape the competitive landscape BHS operates in.
- Kato Works Co., Ltd. Japanese manufacturer of mini excavators (1.2-8.5 ton range) imported by BHS under the Kato-IHI brand; principal whose product line anchors BHS's construction equipment offering.
Direct peers
- Danish Agro: Large Danish agricultural cooperative that sells and services machinery alongside inputs (feed, fertilizer, crop protection) to farmers; directly comparable business model as a multi-line agricultural distributor in Denmark.
- Lantmännen Maskin AB: Swedish agricultural machinery retail arm of the Lantmännen cooperative, operating dealerships across Sweden with similar brand portfolio and service/parts/rental model; geographic mirror of BHS in the Swedish market.
- Semler Agro A/S: One of Denmark's largest agricultural machinery dealers and an authorized Case IH partner, Semler Agro directly competes with BHS for tractor and ag equipment customers in the Danish market with a comparable multi-brand dealership model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Brdr. Holst Sørensen social profiles
Digital presenceBrdr. Holst Sørensen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brdr. Holst Sørensen leadership team
Management profileNumber of profiles
Profiles9 records
Brdr. Holst Sørensen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brdr. Holst Sørensen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brdr. Holst Sørensen
What does Brdr. Holst Sørensen do?
Brdr. Holst Sørensen A/S imports, distributes, and services agricultural and construction machinery in Denmark and Sweden. The company sells new and used tractors, mini loaders, mini excavators, telehandlers, feed mixers, manure spreaders, and implements from multiple brand agencies, and provides authorized workshop service, spare parts through a webshop, and tractor rental via BHS Rental.
Is Brdr. Holst Sørensen a public or private company?
Brdr. Holst Sørensen is a private company. It is classified as family owned and is currently operating.
When was Brdr. Holst Sørensen founded?
Brdr. Holst Sørensen was founded in 1963. It employs 51 to 100 people.
Where is Brdr. Holst Sørensen based?
Brdr. Holst Sørensen is headquartered in Ribe, Denmark, in the Europe region.
How does Brdr. Holst Sørensen make money?
Five revenue lines are on record. New Machine Sales are the primary driver. The others are service and Repair, spare Parts Sales, used Machine Sales and equipment Rental.
Who are Brdr. Holst Sørensen's main competitors?
Broad incumbents on record are Giant, Merlo S.p.A., CNH Industrial N.V., Krone Group, CLAAS KGaA mbH, AGCO Corporation and Kato Works Co., Ltd.. Direct peers are Danish Agro, Lantmännen Maskin AB and Semler Agro A/S.
Does Brdr. Holst Sørensen have an API?
No public API is recorded for Brdr. Holst Sørensen.
What industry is Brdr. Holst Sørensen in?
Brdr. Holst Sørensen's product category is Agricultural & Construction Machinery Distribution. Its primary akta.pro industry code is IMAHACAD, Harvesting & Forage Equipment, with a secondary code of IMAHABAE, Cranes, Hoists & Overhead Material Handling (Industrial). Its NAICS code is 423810 and its SIC code is 5082.