Brand Now

What Brand Now does

Brand Now is a privately held, founder-owned branding and innovation agency headquartered in New York, with a secondary office in Los Angeles. Founded in 2007 by President Lynn Altman, the firm operates with a team of 1-10 employees and has completed more than 600 new product and branding initiatives over its history, primarily for Fortune 500 consumer brands. Its service portfolio spans three integrated categories: Innovation (whitespace identification, consumer insights, trend tours, concept development and optimization), Branding (positioning, strategy, brand architecture, naming), and Design (packaging, logo and identity, renderings, visual architecture). The firm serves enterprise clients such as Church & Dwight, Hershey, Nestlé, Procter & Gamble, Coca-Cola, Microsoft, American Express, Wendy's, and Kiehl's, with documented repeat engagements spanning multiple sub-brands within a single parent company.

The agency's core technology consists of proprietary qualitative methodologies and curated expert networks rather than software or AI. Its central methodology, Qualstorming, is a structured consumer research and claim development approach deployed with 'Nowsumers' — a network of trend-forward creative professionals used in co-creation sessions — and 'Brand Stewards' — category experts who provide domain knowledge across ideation. These methods have been applied across global markets including Seoul, Tokyo, and Shanghai. Business model is project-based B2B professional services, delivered through direct consultative engagement and priced on a quote-driven basis depending on scope, with no publicly disclosed pricing or standard rate cards. Marketing is largely content-driven via the agency's 'Thinking' blog, case studies, and podcast appearances by the founder. Brand Now is bootstrapped with no institutional investment, no parent company, and no disclosed M&A, partnership, or funding activity.

Name

Brand Now

Legal name

Brand Now LLC

Website

https://brandnow.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Brand Now is a privately held, founder-owned New York-based creative agency founded in 2007 that delivers innovation, branding, and design services — including its proprietary Qualstorming research methodology — to Fortune 500 consumer brands such as Church & Dwight, Hershey, and Nestlé.

Ownership category

akta.pro rank

Product category

Brand and Innovation Consulting

NAICS

Industrial Design Services (541420)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAEAA

Brand Strategy & Positioning

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAEAG

Packaging & Product Brand Design

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAEAJ

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive)

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYMPAAAEAB

Naming & Verbal Identity (Taglines, Messaging)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Branding & Design (Brand Strategy, Graphic/Packaging)

SECONDARYMPAAAAAN

Packaging & Brand Identity Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Brand strategy consulting
• Consumer insights research
• Packaging design services
• Product innovation consulting
• Brand naming services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Innovation Consulting: Brand Now generates revenue through project-based professional services for innovation strategy, including whitespace identification, consumer insights, trend tours, new product ideation, and concept development.
2. Branding Services: Revenue from branding engagements including positioning, brand strategy, brand architecture, and naming services for new and existing brands.
3. Design Services: Design services revenue from packaging design, logo and identity work, renderings, and visual architecture projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brand Now is a brand and innovation consultancy that delivers Innovation, Branding, and Design services to corporate clients. Offerings include whitespace identification, consumer insights, trend tours, new product ideation, and concept development under Innovation; positioning, brand strategy, brand architecture, and naming under Branding; and packaging, logo and identity, renderings, and visual architecture under Design. The firm supports Fortune 500 consumer brands in bringing new products, refreshed identities, and packaging systems to market.

Product overview

Brand Now is a creative agency offering three integrated service categories: Innovation, Branding, and Design. Their Innovation Services encompass whitespace identification, consumer insights and research, trend tours, new product ideation, concept development, and concept optimization. Their Branding Services include positioning, brand strategy, brand architecture, and naming. Their Design Services cover packaging, logo and identity, renderings, and visual architecture. The agency also employs a proprietary Qualstorming methodology for consumer research. These services work together to help brands create breakthrough new products, branding, and designs that stay ahead of an ever-changing marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Services

Quantifiable outcome

• Nair Shower Power exceeded business goals by 7x during first year
• +6 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LPK: US-based brand consultancy and consumer products agency offering brand strategy, innovation, and packaging design for global CPG clients (P&G, Nestle, Mars). Closely aligned to Brand Now's innovation-plus-packaging focus and Fortune 500 client roster.
• Siegel+Gale: Independent branding consultancy known for 'simple is the ultimate sophistication' brand strategy and design work, serving enterprise clients across CPG and financial services — the same verticals Brand Now targets.
• Minale Tattersfield Design Strategy: Independent brand strategy and design consultancy with offices in London and Singapore, focused on brand identity and packaging design for global CPG and beauty brands. Directly comparable in offering mix and boutique scale.
• Pearlfisher: Independent creative/branding agency headquartered in London with a New York office, specializing in brand strategy, identity, packaging, and innovation for global consumer brands (CPG, beauty, food). Highly comparable to Brand Now in operating model, client type, and packaging-led creative approach.
• Sterling Brands: Long-standing independent brand strategy and design firm based in New York serving consumer products clients (beauty, personal care, household). Mirrors Brand Now's NYC base and CPG design heritage.
• CBX (Chandler Brand Xperience): Independent branding and design firm with deep CPG packaging and innovation expertise, serving major consumer brands. Overlaps with Brand Now in packaging-led design, naming, and category innovation work.

Broad incumbents

• Interbrand: Global brand consultancy (now part of WPP/Cordiant) offering brand strategy, valuation, and design across industries. Comparable category and pitch competitor, with materially larger footprint and pricing power.
• Landor & Fitch: WPP-owned global brand consulting and design network offering strategy, identity, and design at scale for multinational clients including CPG majors. Larger and broader alternative buyer/competitor for the same RFPs Brand Now pursues.
• Design Bridge (now Superunion): WPP-owned brand design and strategy network with deep CPG packaging credentials (Unilever, Coca-Cola, Kraft Heinz). Direct competitor on innovation and packaging briefs, with greater global delivery capability.

Emerging players

• RKS Design: Independent innovation and product design consultancy rooted in human-centered design and 'Psycho-Aesthetics,' working with consumer brands on innovation and packaging. Comparable in innovation-led methodology and CPG focus, with a slightly narrower product-design lens.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brand_now

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Now