Stanford Golf Course

What Stanford Golf Course does

Stanford Golf Course is an 18-hole, par 70, 6,727-yard championship golf course located at 91 Links Road in the foothills above the Stanford University campus in Stanford, California. The facility is university-owned and operated under Stanford's Department of Athletics, Physical Education and Recreation (DAPER), founded in 1930 and designed by George C. Thomas and Billy Bell Jr., with subsequent renovations by Robert Trent Jones II (1980s–90s), John Harbottle III (1994, 2008), Knott Brooks Linn (2004), and a comprehensive bunker rebuild and hole modifications in 2018. The course consistently ranks among the top college courses in the country (No. 3 in a 2009 poll of college golf coaches, No. 6 by Golfweek in 2015) and is associated with World Golf Hall of Famers Tiger Woods, Tom Watson, and Mickey Wright.

Name

Stanford Golf Course

Legal name

Stanford Golf Course

Website

https://stanfordgolfcourse.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Stanford Golf Course is an 18-hole, par 70 championship golf course owned by Stanford University and operated under DAPER, serving Stanford students, faculty, staff, alumni, and members, with public practice facilities and Monday corporate tournament access.

Ownership category

akta.pro rank

Product category

Golf Course and Recreational Facility Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Collegiate & School Athletic Facilities (MPAKAEAJ)

Keywords

• Championship golf course
• Golf instruction services
• Golf membership programs
• Junior golf academy
• Golf event hosting

Headquarters

HQ city

Stanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees and Daily Play: Revenue from daily fee play for students ($30/18 holes, $18 twilight), faculty/staff ($95/$50), alumni ($190/$100), and member guests ($150/$75).
2. Membership Dues: Annual memberships available in three forms: Faculty/Staff, Junior, and Regular Membership. Paid annually or semiannually.
3. Golf Shop Sales: Full-service golf shop selling clothing, accessories, and equipment from brands including Titleist, Scotty Cameron, Vokey, Taylormade, Callaway, Ping, Peter Millar, and Johnnie-O.
4. Equipment Rental: Golf cart rental ($35/player for 18 holes), push cart rental ($20), and rental golf sets ($65).
5. Golf Instruction: Instruction by certified PGA Professionals using modern coaching technology and practice facilities.
6. Event Hosting and Catering: Tournament play available on Mondays for outside groups. Catering arranged through William Jay Catering for food and beverage service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Stanford Golf Course operates an 18-hole championship golf course (Par 70, 6,727 yards) along with a Learning Center and Driving Range featuring 50 driving stations and 5 target greens. The facility is operated by Stanford University's Department of Athletics, Physical Education and Recreation (DAPER) and serves Stanford students, faculty, staff, alumni, and the broader public through green fees, memberships, lessons, and event hosting.

Product overview

Stanford Golf Course operates as a unified golfing destination offering a championship 18-hole course alongside complementary facilities and membership programs. The core product is the golf course itself (18 holes, par 70, 6,727 yards), supported by the Learning Center & Driving Range for practice, Golf Instruction for coaching, and the Golf Shop for retail. The Scorecard and Outside Golf Events serve as supporting features for score tracking and tournament hosting. Membership programs (Faculty/Staff, Regular, Junior, Men's Section, Women's Sections) provide access to the course, while the Stanford Junior Golf Academy extends youth development services.

Differentiator

Problem solved

Functional benefit

Products and services

• Stanford Golf Course (18-Hole Championship Course) 18-hole championship golf course measuring Par 70 and 6,727 yards, available for play by Stanford students, faculty/staff, members, and the general public via green fees and tee time reservations.
• Learning Center and Driving Range Practice facility with 50 driving stations and 5 target greens, used by golfers for warm-up, lessons, and skill development.
• Golf Instruction Private and group golf lessons taught by PGA-certified professionals, available to students, members, and the public seeking to improve their game.
• Stanford Golf Shop On-site retail store selling golf apparel, equipment, and accessories to players and visitors.
• Outside Golf Events and Tournament Hosting Private tournament and group outing hosting on Mondays for outside organizations, groups, and corporate clients.
• Golf Memberships (Faculty/Staff, Regular, Junior, Men's Section, Women's Section) Annual memberships providing privileged access and play rights for Faculty/Staff, Regular, Junior, Men's Section, and Women's Section categories.
• Stanford Junior Golf Academy Junior-focused golf instruction and development program designed to introduce and develop young players in the sport.

Quantifiable outcome

• Ranked No. 3 in the nation by college golf coaches (2009)
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Northern California Golf Association (NCGA)coreStrategic or Co-development PartnerMen's Section members of the Stanford Golf Club receive NCGA membership. Members can participate in qualifying events for three NCGA Regular Club Championships including Zone Four-person, Four-Ball Net, and Senior Four-Ball Net championships.
• Women's Nine Hole Golf AssociationminorStrategic or Co-development PartnerThe Women's 9-Hole Section is a member of the Women's Nine Hole Golf Association, providing access to broader golf networks and competitive opportunities.
• William Jay CateringminorImplementation/ SI/ Consulting PartnerWilliam Jay Catering handles food and beverage service for outside golf events and tournaments hosted at Stanford Golf Course.
• Stanford Junior Golf AcademyminorStrategic or Co-development PartnerHerman McKee helps manage and serves as instructor at the Stanford Junior Golf Academy, providing junior golf development programs.
• Golden Gate LeagueminorStrategic or Co-development PartnerWomen's 18-Hole Section competes in the Golden Gate League, providing competitive golf opportunities for members.
• Mid-Pen LeagueminorStrategic or Co-development PartnerWomen's 18-Hole Section competes in the Mid-Pen League for additional competitive golf opportunities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Olympic Club: Elite San Francisco-area private athletic club with championship golf courses hosting multiple U.S. Opens. Comparable in Bay Area geography, tournament hosting scale, and full-club multi-revenue structure (golf, dining, events).
• Spyglass Hill Golf Course: Championship course at the Pebble Beach Resorts complex. Comparable in elite California positioning, multi-revenue model (golf, retail, instruction), and tournament-hosting history.
• San Francisco Golf Club: Historic private golf club in the Bay Area. Comparable as a private, single-location elite California golf club with championship pedigree and tightly limited membership.
• Cypress Point Club: Ultra-elite private golf club on California's Monterey Peninsula. Comparable in world-class course reputation, limited membership, and tournament pedigree (hosted multiple AT&T Pebble Beach Pro-Am iterations).
• Pasatiempo Golf Club: Alister MacKenzie-designed elite California public-access course in Santa Cruz. Comparable in Northern California championship pedigree, single 18-hole layout, and tournament-hosting history (NCAA Regionals, USGA qualifiers).
• Pebble Beach Golf Links: Iconic California public-access championship course that has hosted U.S. Opens and major championships. Comparable to Stanford in elite California positioning, premium green-fee pricing, and tournament-hosting pedigree.
• Poppy Hills Golf Course: Northern California championship public-access course on the Monterey Peninsula, host of NCGA events and college tournaments. Comparable in California championship positioning, public tournament-hosting, and NCGA-affiliated membership benefits.
• University of Michigan Golf Course: University-owned championship golf course supporting Michigan's collegiate golf programs. Directly comparable as one of the small set of university-owned elite courses (~30 in the country) with member access, instruction, and host of NCAA events.

Broad incumbents

• Augusta National Golf Club: The benchmark elite private golf club globally. Comparable in elite single-course positioning, membership exclusivity, world-class instruction and practice facilities, and hosting of the sport's most prestigious annual tournament.

Regional players

• Baylands Golf Links: Silicon Valley public-access golf course near Stanford. Comparable in Peninsula/Bay Area geography, similar premium public green-fee pricing tier, and serves overlapping Silicon Valley clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sugolfcourse
• Facebookfacebook.com/100071311482142
• LinkedInlinkedin.com/company/stanford-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stanford Golf Course